Future fashion show? MarcCain “What a wonder” At Berlin Fashion Week: Wow! Virtual reality
Marc Cain @ Fashion Week Berlin – Spectacular print and the finest quality. Marc Cain’s fashion shows are definitely worth watching. But this year something new is coming to the screens. Marc Cain’s 2021 fashion show, titled “How Wonderful” (What a wonder), has been completely turned upside down. Fiction and reality come together to create something entirely new. The first on the market with virtual models who start a fashion show on January 19th at 6:00 p.m.
Marc Cain: Fashion Show “How Wonderful”
The Berlin fashion show: high fashion, haute couture and many familiar faces, that’s how the Berlin fashion show is imagined! But this year something completely new will be presented, something that has never been seen before! A meeting of two worlds. Fiction and reality. In the Marc Cain Fashion Show 2021, this year there will not be real models as we know them, but virtual models. How can something like this be imagined? You can experience all of this live on January 19th. At 6:00 PM you can watch the show live on YouTube, mbfw.berlin or Vogue. Make sure to tune in and don’t miss this unprecedented fashion show with virtual models (agency / production CM Models / Zoe101).
Show by Marc Cain
Virtual models (screenshots): Fashion Movie
Marc Cain: from Italy to Germany
The company was founded in 1973 by Helmut Schlotterer in Carpi (Italy). A few years later, the headquarters moved to Bodelshausen, in Baden-Württemberg, where the company is still located today. Today, Marc Cain produces a large part of its collection there and is one of the most important employers in the region. The focus is always on high-quality products that evoke emotions in the consumer. Like his father’s company, Marc Cain has also specialized in knitted garments, which remains one of its main competencies.
3D Printers and Radiant Colors
Marc Cain places great importance on its knitted garments, which is why it has one of the most modern knitting machine parks in Europe. Already in the 1970s, it invested in electronically controlled knitting machines. In 2013, 3D Knit & Wear was introduced. Here, garments are purely programmed on a 3D printer and the knitting machine produces a finished product. With digital printing, different materials such as cotton, leather or wool can be printed. For this, Marc Cain uses its own reactive dye, with which especially bright and shiny prints can be created. The dye does not only affect the surface of the fiber, but forms a permanent bond with it. This makes Marc Cain particularly unique.
Marc Cain 2020 Runway Shows
To give you an idea of how Marc Cain’s fashion shows develop, here are the 2020 shows. Rich fabrics, deep colors, and elegant cuts.
An spectacular play of lights and colorful looks with eye-catching prints from Marc Cain, dynamic florals, and exciting color combinations. The collection for spring/summer 2020.
Marc Cain with the fashion artist
Marc Cain collaborates with bloggers, painters, photographers, and illustrators. The artists create exclusive designs for a product, which is then integrated into the collection as a limited edition. The collaborations began when the project with a fashion blogger with the theme “From Paris to Tokyo” was a total success.
Digital influencer: The most important digital list! Lil Miquela, Ella Stoller, Shudu Gram, Noonoouri & Co.
Here you will find a summary of the virtual influencers you have already met. What role do digital influencers play and what should you know about them? Are these virtual influencers part of the live program?
- Virtual influencer: The most important digital list!
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