#DAMUR x Fashion Week 2025: Urban Fashion for Night Owls @ KitKat Club Berlin
#DAMUR is loud, playful, and rebellious – a fashion brand that breaks rules and creates new perspectives. Founded by Shih-Shun Huang, a Taiwanese designer based in Berlin, #DAMUR stands for avant-garde fashion that lives at night and stands out during the day. The hashtag in the name is not just a gimmick, but a program: #DAMUR thinks about fashion digitally, urbanly, and always with a wink. Back to the Berlin Fashion Week 2025.
#DAMUR Fashion Week 2025
Berlin, KitKatClub – whoever wore more than a swimsuit here was already overdressed. The #DAMUR Show was just as wild as the location: a mix of club culture, fashion performance, and absolute freedom. Between soap bubbles, neon lights, and pulsing bass, models walked the runway with green hair, lots of skin, and a clear attitude. No show had more Berlin vibes than this one.
We know #DAMUR from the ZDF shoot with Riccardo Simonetti – it’s all the more beautiful to see the development. The show was more than fashion: a statement, a party, an experience. Anyone who was there won’t forget it.
View this post on Instagram
KitKat Club Berlin: Let’s get kinky
#DAMUR – Fashion after Midnight
The designs of #DAMUR are extravagant, often deconstructed, with asymmetrical cuts and eye-catching details like open seams or cut-outs. The collections feel like visual statements: provocative, bold, yet always wearable. Between club nights and runways, between gender norms and cultural fusion. Berlin is the stage, and #DAMUR delivers the look.
What makes #DAMUR special is the conscious blending of streetwear with high fashion. Classic silhouettes meet techwear elements, traditional patterns meet digital references. The brand remains consistently flexible – just like the city it comes from. Each collection feels like a live remix of culture, subversion, and the future.
Who wears #DAMUR?
People who don’t want to be asked what they’re wearing – but why. #DAMUR is for everyone who sees fashion as an expression of individuality and attitude. Queer creatives, style enthusiasts, urban night owls, and everyone who prefers to stand out rather than blend in.
Why do so many love #DAMUR?
Because #DAMUR has the courage to be different – without seeming artificial. Because the looks are edgy and wearable at the same time. And because the brand speaks to a new generation: post-gender, post-trend, post-normal. Whoever goes out with #DAMUR is wearing a piece of a statement – and feels exactly right while doing so.
- Asymmetrical, loud, provocative
- Mix of streetwear & couture
- Berlin underground meets the world stage
- Unisex looks with attitude
- For stylish urban night owls
Berlin Fashion Week 2025
My top shows of the Berlin Fashion Week? Join me at Heroin Kids, Damur at the KitKat Club Berlin, evening gowns by Kilian Kerner, Danny Reinke, at the Bunker with Tell The Truth and my “Chanel from Berlin” Rebekka Ruetz.
Cannabis on prescription: Bundestag cancels cost coverage for cannabis flowers
Standard land value vs. market value: What investors really need to know about real estate
Infused Kitchen at FIV: The new cannabis cooking portal
Cannabis Drinks: Smoothies, Tea, Golden Milk & Recipes
Cannabis Grillen: BBQ, Marinaden & Rezepte für den Sommer
Infused Kitchen: Cannabis recipes for baking, cooking, grilling & drinks
