YouTube marketing tips: 15 expert tips for videos, followers & ads

YouTube marketing tips – YouTube is the world’s largest video platform and offers companies an immense opportunity to reach and inspire their target audience. In this article, we present 15 proven tips to optimize your YouTube marketing and achieve more reach, more subscribers, impressive videos and successful YouTube ads.

More reach and subscribers on YouTube

In the first 5 tips, you’ll learn how to use targeted strategies to increase your reach on YouTube and build a growing community of subscribers. Here are 5 quick facts about YouTube users!

YouTube facts! Target group and app

1. Age: YouTube has a wide age range of users, but the largest user group is between the ages of 18 and 34.
2. Places of residence: YouTube is distributed worldwide and has users in almost every country.
3. Interests: The interests of YouTube users are diverse and include entertainment, education, music, DIY, gaming, beauty, travel, technology and much more.
4. Usage time: Users often spend longer periods of time on YouTube watching videos and engaging with content that interests them.
5. Mobile devices: The majority of YouTube users access the platform via mobile devices, which underlines the importance of a mobile-optimized presence for companies.

1. use search engine optimization (SEO)

Optimize your video titles, descriptions and tags to be found better in search results and gain more subscribers.

• Search engine optimization (SEO)

2. cooperations with YouTubers

Collaborate with other YouTubers in your niche to reach their subscribers and expand your community.

• Tips for cooperating with YouTubers

3. regular video releases

Make sure that you regularly publish high-quality videos to keep your viewers interested and gain more subscribers. The alternative to organic reach is always social ads, here you can advertise to extremely precise target groups, for example by interests, age or even place of residence. Learn more here: Social ads (advertising) tips.

4. interaction with the community

Respond to comments and questions from your viewers to increase engagement and build a loyal subscriber base.

5. adaptation to current trends

Use current trends or events in your industry to create relevant content and achieve greater reach.

Create impressive videos and engaging content

Discover how you can attract the attention of your target group with creative videos and engaging content on YouTube.

1. high quality production

Invest in high-quality video production to create professional and appealing videos. But that doesn’t mean you need expensive equipment, just a good phone or camera and a tripod.

2. storytelling for emotional connections

Tell stories that place your brand or products in an emotional context and strengthen the bond with the target group.

3. diversity of content

Offer a variety of content, such as tutorials, product reviews, vlogs or interviews, to attract the interest of a wider target group.

4. insert call-to-action

Include clear calls to action in your videos to guide viewers to the desired action, e.g. to subscribe to your channel or visit your website.

Here are a few examples:

“If you liked the video, subscribe to our channel now so you don’t miss any more exciting content. Just press the subscribe button and activate the notification bell to stay up to date!”

“You can find more tips and tricks on our website. Take a look by clicking on the link in the description for more information.”

“Leave us a thumbs up if you liked the video and share it with your friends who could also benefit from this content. Together we can build a bigger community!”

5. integrate interactivity into videos

Use features such as maps or end screens to encourage viewers to interact and discover more videos on your channel.

YouTube advertising campaigns: YouTube Ads

Learn how to use YouTube advertising campaigns effectively to reach your target audience and achieve your marketing goals.

1. optimize target group targeting

Use YouTube’s precise targeting options to tailor your ads exactly to your target group.

2. place in-stream ads

Place in-stream ads to play your ads before or during videos and achieve broad visibility.

• Social Ads Tips

3. bumper ads for short messages

Use bumper ads to communicate short and concise messages and attract the attention of viewers.

4. use TrueView Discovery Ads

Run TrueView Discovery Ads to place your ads in search results or on the homepage and get more clicks.

5. analyze measurable results

Regularly analyze the performance of your YouTube advertising campaigns to gain insights and continuously optimize your strategy.

10+ tricks for YouTube from our expert

With the right strategies and creative content, you can realize the full potential of your YouTube marketing and achieve more reach, more subscribers, impressive videos and successful YouTube advertising campaigns.

Thanks to our social media expert x Social Media One.

The best marketing agencies 2024

Berlin, Hamburg, Munich, Cologne, Düsseldorf, Frankfurt… here you will find the best marketing agency recommendations throughout Germany. Online marketing, social media marketing, social ads, TikTok, Instagram… all you need!

• The best marketing agencies