Maleesha Kharwa: From slum to fashion icon – Documentary

Here’s the BBC mini-documentary first! If you can’t stream right now, I’ll explain their story below.

• Milicia Instagram

Who is Milicias? The beginning of an extraordinary career

It was a day like any other when an American tourist (Robert Hoffmann) discovered Milicia by chance on the street.

This moment, captured in a video, became the turning point in Milicia’s life. The video not only showed her natural talent, but also inspired her to boldly pursue her dream: To become a supermodel!

With the support of thousands of online followers, Milicia plucked up the courage to contact a well-known photographer and ask for help. The photographer, impressed by Milicia’s determination and charisma, agreed to create a portfolio for her free of charge. This was the first step on Milicia’s unexpected journey into the world of fashion.

Milicias and her discoverer (scout) Robert Hoffmann.

 

Check out this post on Instagram

 

A post shared by Maleesha Kharwa (@maleeshakharwa)

Living under difficult conditions

Milicia’s home is an insecure squatter area, far removed from the glamor of the fashion world. Her family lives in the most basic of conditions, without electricity and in constant fear of eviction. But despite these challenges, Milicia’s dream remains unshakeable. She shares her home and her dreams with her family, who are her support and inspiration.

The rise to fashion icon

Milicia’s breakthrough came when she modeled for one of India’s leading skincare brands. This moment was more than a job; it was confirmation that dreams can come true, no matter where you come from. Milicia’s story is a living example of how determination and talent can overcome barriers. Not only has she built an impressive online following, but she has also gained the recognition she deserves in the fashion world.

 

Check out this post on Instagram

 

A post shared by Maleesha Kharwa (@maleeshakharwa)

Future plans and dreams

Today, Milicia dreams of giving her family a better home, a safe and loving environment that lives up to her father’s dedication. Her journey from humble beginnings to the bright lights of the fashion world is an inspiration to us all. Milicia’s story shows that no matter where you come from, dreams can be big. She stands as a symbol of hope and courage, proof that true beauty and talent can be found and celebrated in every corner of our world.

UK, USA, China, all report on Milicia

Milicia has even made it into the South China Morning Post. Once around the world, not even 18 years old. Wow!

Milicia’s journey is a reminder that the fashion industry is not just a world of glamor, but also a platform for extraordinary stories of courage and overcoming. Her light shines brightly, a star that has risen to show that dreams, no matter how unattainable they may seem, can become reality with faith and dedication.

Ohhhh girl! Follow her!

Milicia x Instagram

 

Check out this post on Instagram

 

A post shared by Face Magazine (@facemag.in)

The beginning of Heidi’s career

The internationally sought-after German model Heidi Klum originally comes from Bergisch Gladbach. Heidi’s father was initially a production manager in a perfume factory until he founded the model agency “One eins fab” in honor of his daughter’s success. Klum’s mother, on the other hand, was a hairdresser. Heidi graduated from a comprehensive school in her home town in 1992.

• Born: June 1, 1973
• Grew up in: Bergisch Gladbach, Germany
• Height: 1.77 meters
• Shoe size: 41

Model ’92’ was the name of Thomas Gottschalk’s show at the time, in which 25,000 girls had to compete to become a model. Heidi, 18 years old at the time and an aspiring high school graduate, proved her talent and won the competition. Back then, the modeling profession was not as well known as it is today; even Heidi still didn’t know that “being a model” was a real profession at the time.

“When I left school, I didn’t even know that modeling was a job.”

Model business or training?

But modeling was not her only hobby; Heidi was also very interested in fashion at a young age. Now she was faced with a choice: she could either start training as a fashion designer in Düsseldorf or try to build a career as a model. Thanks to her success on Thomas Gottschalk’s TV show, the blonde thought her chances as an aspiring model were excellent. How do you think Heidi decided?

The first jobs in New York: Victorias Secret, Vogue & Co.

Model mom, top model, advertising face, style icon, mother and so much more. We don’t even know where to start with such a huge career, but of course we’ve picked out everything you need to know about the beauty. The top model is the first and so far most successful top model from Germany! Born in Bergisch Gladbach, the model was discovered by Thomas Gottschalk in the casting show Model’92 in 1992. S

hen she was just 19 years old, she won a 300,000 US dollar contract as a model for three years. After graduating from high school, she moved to the United States in 1993.

As you’ve probably already guessed, Heidi decided to give modeling a chance. To actively support her budding career, Klum moved to the United States to New York after graduating from high school, at just 19 years old. Five years later it happened; Heidi landed a job as a Victoria Secret Angel after appearing on the cover of the American magazine Sports Illustrated. As a campaign face for various companies such as Birkenstock, Douglas and even McDonalds, Heidi made a name for herself. Soon everyone knew her and she was a role model for all the young girls out there who also wanted to realize their dream as a model.

Interested in how Heidi walked as a model for the underwear company Victorias Secret? In this video you can see the pretty blonde on the catwalk from 1998 to 2009.

Germany’s next Topmodel, DSDS & America’s Got Talent

Germany’s Next Topmodel, DSDS, America’s Got Talent, Project Runway, Making the Cut etc., Heidi Klum is not only seen on catwalks, but also on TV. Since 2006, she has appeared on television every year to choose Germany’s new top model. As you can see, Heidi is not only in demand as an international model, she also devotes a large part of her life to numerous TV shows, her own collections and, of course, her family.

But that’s not all, Heidi has received many awards over the years, such as the Bambi or the Emmy, which put her unique career in the spotlight. Heidi is therefore not only an idol for Germans, but also inspires people all over the world. Because she shows that the dream of being a model is not impossible!

Your casting show “Germany’s next Topmodel”

At 1.76m, Heidi Klum is not one of the tallest models today. For her own casting show “Germany’s next Topmodel”, which is broadcast on ProSieben, the requirements are to be at least 1.76m tall and 16 years old. The 48-year-old has been choosing the most beautiful girl in Germany every year for 13 years. The first girl to win the casting show was Lena Gercke. A season always consists of 15-16 episodes in which the girls have to complete a wide variety of tasks.

From introductions to major clients for jobs to exciting photo shoots, everything is included. The girls have a very exciting time there. Heidi put together a jury of three people every year. Each time it consisted of her and two famous men chosen for the task, such as Thomas Hayo and Michael Michalsky. The upcoming fourteenth season will be a little different. You can find out more about the jury in the fourteenth season and the latest news here:

• GNTM: All seasons

Your private life: Wedding & children

Such a beautiful, successful woman, but no man at her side? Quite the opposite: at the age of 20, Heidi Klum married hairdresser Ric Pipino. After five years, however, the marriage broke down and the two divorced. During a brief relationship with Flavio Briatore, Heidi became pregnant for the first time. She had her first daughter, followed by the divorce and the typical, private little dramas about moving out, moving house and selling the house after the divorce. At the age of 32, Heidi Klum gave married life another chance and married Seal, with whom she had three children, who adopted her first daughter and from whom she took the surname Samuel.

Heidi’s love life

After 7 years of marriage, the two separated. Heidi currently has the German guitarist of the band Tokio Hotel Tom Kaulitz at her side. The pictures on Heidi’s Instagram make it clear: Heidi is currently overjoyed with her love life! For those who already know Heidi Klum, it is particularly interesting to see how she behaved as a 19-year-old on the GNTM casting show compared to how she appears today. It’s very clear to see: She has developed enormously. Back then she was rather shy and very polite, but today she is a real presence with huge self-confidence!

Heidi Klum: Tom Kaulitz, family & children

After four failed relationships, Heidi has finally found the man of her dreams: Tom Kaulitz from Tokio Hotel. They have been married since August 3 last year, but the age difference of 16 years doesn’t bother them much. On Instagram, the two are more in love than ever. Tom and Heidi met at a party thrown by Michael Michalsky, who was a former member of the “GNTM” jury. They both ignore the numerous criticisms of their relationship and prove to the world that true love really does exist.

What does Heidi’s career look like in the future?

A new TV show? Or maybe baby number 5? Heidi has often surprised us with her plans for the future. Whether it’s a new fashion collection in collaboration with major companies or a new book, she is full of surprises. She is one of the most successful supermodels in the world, because: she’s simply got it!

Models of the 90s

The 90s list of models goes on and on. Family stories, success stories and children of the supermodels. Read all about Naomi Campbell, Eva Herzigová, Cindy Crawford, Claudia Schiffer, Heidi Klum, Nadja Auermanns and Helena Christensen and their successes here! Walking the catwalk was the central element of being a model. In addition to the catwalks, their faces could be seen on advertising posters, on the street or for TV campaigns. No Instagram, no YouTube. Hard to imagine today.

List of 90s models

Here you can see a list of the beauties who walked the catwalks of the big fashion brands in the 90s:

• Model list of the 90s

Naomi Campbell

Cindy Crawford

Along with Naomi Campbell and Eva Herzigová, Cindy Crawford is one of the most famous and successful models in the world. Crawford not only gained a foothold in the modeling industry – a cosmetics line, furniture brand, her own fitness video series and numerous films and series in which she has appeared make up the overall beauty package. From 1990, Crawford made her final breakthrough with a photo series in British Vogue. With an annual income of 6.9 million dollars, Cindy Crawford was considered the best-paid model ever.

• Cindy Crowford

How Blawko saw the light of day…

Ronald F. Blawko. The digital model 2016 was created by Brud, founded by Trevor McFedries and Sara DeCou. Brud’s pen was also used by model lovers Bermuda and Lil Miquela. As a funny detail, Blawko wears the Brud logo on her right thigh. He and his friends are represented by the PR company Huxley.

Sex symbol of a new era

Blawko, who comes from Los Angeles, became famous as a colleague of the famous robot beauty editor Lil Miquela.

In terms of character, Blawko is an incredibly self-convinced, almost narcissistic guy. He is almost fascinated by his looks: He would love to clone himself and then kiss himself on the forehead. His appearance is what he thinks about all day long. If that doesn’t sound like self-conviction, but the young beauty can afford it: With his smooth buzz cut, his airy eyebrow slits and the face tattoos, he is considered a sex symbol.

The Blawko Look

Blawko’s look is reminiscent of the typical fuckboy look: streetwear look, urban, stylish and special. His trademark is the mask he wears to cover his mouth and chin. There is no picture without the face cover. According to his own statement he does this to look mysterious and mysterious. “It is always good to put a little mystery in his gaze”. This makes him exciting and extraordinary in any case. Maybe he will change his mind again and we will be able to admire the complete face of this beauty. Besides his mask, Blawko’s distinctive look is also represented by his tattoos, the most striking ones being the tattoo on his forehead and eyes. The tattoo on his forehead represents his love for Ashley Funicello Spinelli.

Discover Blawko’s sweet sides

His 156,000 followers can find photos of him, gaming videos or memes on Instagram in his feed. Photos of him with a free upper body are also not uncommon. About his Hater the self-confident Blawko only says: “They are damn stupid, I am cute”. Check out Blawko’s cute Instagram page here:

https://www.instagram.com/p/BosLG5NA0Er/

https://www.instagram.com/p/BmMGK81gTM8/

Blawko’s love and life channel

Like many of today’s stars, the model is also active on YouTube. 4800 subscribers regularly watch the model’s videos. On his channel he publishes videos about his life as a young robot, gives love tips or gives instructions on how to get a great body.

Blawko’s modeling career

Like normal supermodels, digital supermodels also have a full schedule. Blawko has already worked for brands like Off-White, Balenciaga or Supreme. He was on the cover of KingKong magazine and participated in the Absolut campaign at the Sonar Festival. In addition to his skin care, which is very important to him, he also promoted Glossier Skincare.

More than Fuckboy Look?

When it comes to love, the attractive Blawko knows all about it when you look at his You-Tube channel. Loud instructions about how to get women or what to do to make online dating and swiping on Tinder and Co. finally successful. But how does it look with him in the punkto love? Blawko is a guy who likes to go on dates and who should not be short of beautiful women. But what about a steady relationship? Between him and Miquela and Bermuda there is supposedly a bizarre love triangle. How the story ends and whether Blawko will soon show up again as a partner of Bermuda at a fashion show…it remains exciting. A kissing picture without his mask would definitely be…

But even if things don’t go well in the relationship, Blawko knows one thing: How to stay friends with his ex-girlfriend. At least that’s what one of his You-Tube videos promises…

How does Influencer Marketing work?

Influencer Marketing lives from the fact that key people like advertisers or celebrities use their influence and popularity to draw the attention of the target group to the profile and the person. Thereby a lot lives from cooperation and through mutual links. An increasing number of followers make classic media such as TV and press aware of the new influencers.

Influencers are the new brand faces of advertising campaigns, especially in the beauty and fashion sector. If you open your Instagram profile, you will find the face of Influencer on numerous advertisements, as well as the Influencers themselves posting testimonials and videos for various articles.

Virtual Influencer Marketing Strategies

For the virtual influencers an extended concept is worked out, which reflects the found target group. By specializing in one industry, the digital influencer can be defined in terms of appearance, style and story. The avatar can be generated perfectly on a brand and embody the brand philosophy in every point. The clear advantage in contrast to classic models, where you spend numerous castings to find the right model.

https://socialmediaone.de/virtuelle-influencer-marketing-digitale-strategie-beispiele-agentur-hype/

Find out how and where to book digital influencers

If you are interested in the new league of models after reading this article and would like to book one, you can do so at CM Models. Here you can find the digital models Ella and Zoe.

Trip into the model history

Take a look into the past: review the career of old supermodels like Cindy Crawford and Kate Moss. Bela Hadid, Taylor Hill and Cara Delevingne were in the supermodels of the last years and collected millions of followers on Instagram. Digital progress is now also coming to the model business: Who knows how many followers Blawko, Bermuda and Zoe will have in the next few years?

Shudu: The first digital supermodel

Shudu, known as one of the most beautiful models on Instagram, was created in response to the monotony of the modeling business. In 2017, British photographer Cameron Wilson broke the traditional rules of the fashion industry with his invention and, inspired by Naomi Campbell, Iman and Alek Wek, created a black beauty. Even more a South African Barbie. Shudu has markless skin, a dream figure and meets every supermodel criterion. The supermodel now has over 206,000 subscribers, among them well-known brands and companies such as Vogue, Balmain, Ellesse and many more. In the beginning, Shudu was an experiment, an innovation for which the world may not have been ready, because even as her popularity grew, people believed in her physical existence. Wilson felt confirmed in his work and began to market his creation. Before the Briton revealed to the world that Shudu only existed digitally, a label sent him a T-shirt to wear and market. But how do you put a real shirt on a virtual character? Very simple: You recreate the garment on the computer and put it on the model. Of course Wilson was now forced to explain Shudu’s virtual existence to the customer and the world.

Shudu Gram: Key data

• Shudu Gram: Key data
• First virtual supermodel
• Month of birth: End of April 2017
• Origin: Africa
• Inventor: Camaron Wilson
• 206,000 subscribers
• Shudu Gram Instagram

Meet Shudu Gram – World´s first digital supermodel

https://www.youtube.com/watch?v=TN9IxtWQj1Q

Shudu on the red carpet of the Academy Awards

Shudu Gram’s character has become more and more popular over time, so that even big brands are becoming aware of the African woman. But the inventor Cameron Wilson goes one step further. Instead of restricting Shudu’s presence to social media, he sends her to the British Academy Film Awards. A virtual character conceived on the computer is to walk down the red carpet in real life? Impossible. But that’s exactly what happened. Without further ado, Wilson created an original hologram of the model and let her interact with other Start.

References

• Oscar de la Renta – Jewelry line
• Pat McGrath Cosmetics campaign
• Fenty Beauty by Rihanna – Lip Gloss Mattemoiselle
• Cover for Harpers Bazaar Arabia, dressed in Lavie CK
• Nelly.com
• Ellesse campaign
• Swarovski
• Balmain
• Tiffany & Co.
• Vogue

Shudu for Balmain: The Virtual Army

Shudu Gram is a true star on Instagram. The fashion brand Balmain also recognizes this and is launching the pre-case campaign in 2018 with her and two other virtual models, also from the hand of British designer Cameron Wilson. The virtual icons of the Balmain Army should reflect the beauty, rock style, self-confidence and power of the brand. Normally the brand works with top models such as Gigi Hadid or Kendall Jenner, but now Creative Director Olivier Rousteing is giving the traditional fashion industry the cold shoulder and creating the Virtual Army. A model trio consisting of Shudu, Zhi and Margot.

“The fashion market is very traditional, so my ideas are interesting for brands like Balmain,” says Wilson. (Source: Handelsblatt)

https://www.instagram.com/p/BnRJdyXg5Q7/?hl=de

What makes a supermodel?

Supermodels like Eva Herzigová or Kate Moss fulfill the (external) clichés of a model in every respect. The perfect measurements, pure skin and full hair. But the supermodel as it used to exist, does not exist anymore. The demands on the model, how she has to look like, generally how she acts in the world have changed. Herzigová even goes one step further and calls the activist Greta Thunberg a supermodel. The status of a model and its definition are at a turning point. A model is no longer just an empty canvas, but a person with a voice.

“Models today receive more attention for what they are – and what they say,” said Eva Herzigová (source: Süddeutsche Zeitung)

Virtual Influencer: The future of tomorrow?

Lil Miquela, Zoe, Ella, Bermuda, Daisy Page, Shudo. What do these six people have in common? They are successful influencers and models on Instagram and Co. They are considered the new discovery in social media. But what makes them so special? They are not alive. The pixel-creatures only exist online and thus fool some people. Their whole appearance seems so real that even big fashion brands book the influencers for shootings and fashion shows.

The trend of virtual influencers is a phenomenon of the 21st century. After Facebook and Instagram came the bloggers, real people who exploit the platforms to their advantage and entertain their fans on various topics. At the latest since the advent of digital photography and Photoshop, the difference between real and fake can no longer be seen anyway. The advantage of a virtual character: He can be everything and very fast! The developers behind the virtualities create an answer to a prominent demand. In elaborate miniature work a story around the person is invented, character traits are cultivated and pixel by pixel new marketing possibilities are created. In this way, new opportunities open up for the fashion world.

• Read more about Heidi and Co. The Supermodelliga here. —LINK—
• What makes Bella, Gigi, Taylor and Haily so special? Find out in the article about the Millenialmodels. —LINK—>/li>
• Lil Miquela and Co.: digital models and influencers Read more here.

https://www.instagram.com/p/CBLdya7HLtu/

Controversies and dangers

If people are already able to design virtual people whose fiction you can’t even look at, where are the limits and does this change influence the traditional, already critically eyed model world? Are the digital newcomer models a competitor to the real supermodels of the 90s, like Naomi Campbell or Heidi Klum, as well as the hip models of the 21st century, Gigi Hadid or Haily Bieber? But the effort of a virtual model should not be underestimated. Because behind the perfect appearance and the unmarked life are several hours of hard work. Moreover, digital influencers are not cheaper than real ones of their kind. Besides the development costs, the team behind all the steps of Shudu and Co. must not be forgotten. Italians, design specialists, marketing managers and so on. However, this development does not pose a threat to the demand for real models, says Cameron Wilson.

Influencer Marketing

The word influencer is not a modern invention of marketing, but a business model that has worked for thousands of years, also known as “recommendation marketing”. A recommendation means that people (with influence) have an effect on other people through positive opinion making. People who receive the recommendation will usually stick to it, once the willingness to buy is given.  The goal of successful marketing is to introduce products or services to a previously determined target group through interesting and creative content and to motivate the target group to act.

• More about Influencer Marketing (at Social Media One).
• Marketing strategies at a glance.

An overview of the advantages of virtual influencers

• They are immortalized, the career could take decades, even centuries
• Companies can build their own virtual models / influencers
• Managing brand image
• Messages which are to be conveyed to the target group can be better controlled
• Appearance and personality can be tailored to specific industries
• Any background can be mounted
• inexhaustible workspace
• no short term hype – seven digit financing reasons into the Tech start UP brother (Creator of Lil Miquela)
• in the future, more art figures from different industries will populate the social media

Virtual Influencer booking

Virtual influencers are becoming more and more popular, and in a few years they could possibly take over the entire fashion market. But where do I go as a label to book a digital influencer? Meanwhile there are several agencies that specialize in virtual avatars and models or influencers.

CM Models is the first model agency in Europe with virtual influencers. Hip digital influencers like Ella and Zoe can be booked there. Ella is the first digital model of the agency and is in the starting blocks of an ambitious career. Two beauties followed her: Zoe and Linda. While Zoe is already running her first fashion show at the Russian Fashion Week, Ella is becoming a hip Instagram Influencrin.

• Virtual supermodels at CM Models: Ella, Zoe and Linda. Click here to find out more./

Who is the girl with the dark, bushy eyebrows?

Cara Jocelyn Delevingne was born on August 12, 1992 in London. The 1.73m tall acting and modeling talent has two sisters and one brother and comes from a not entirely unknown family. Cara’s mother was a model and it-girl herself and her father a real estate developer. Grandfather Jocelyn Stevens was founder of Radio Caroline and former editor of the magazine “Queen” – from him obviously comes Delevingnes second name. Actress Joan Collins, known from the TV series “The Denver Clan”, is her godmother – no wonder she likes to follow in the footsteps of acting and the modeling world.

She is known for her eye-catching eyebrows and her many tattoos, with which she adorns herself abundantly all over her body. Besides her talent as a model and actress Cara is very musical. She plays instruments like drums and guitar and even sings. So she recognized her passion for the film and music business early on and knew directly that she was above modeling.

“I like fashion, but I love, love, love music and film; they are my two passions. I would love to pursue my acting and my love of music more than anything.

(Source: BrainyQuote.de)

A difficult past and outing

Delevingne calls herself a pansexual and has officially been in a relationship with Pretty Little Liars star Ashley Benson since 2019. Up to this point, it was already rumored whether there might be more than just friendship between the two! They already met in 2018 at the film set of “Her Smell”. According to Cara Delevingne herself, the two of them did not look for it, but found each other anyway – as is well known to happen so often in life. Nevertheless, it was not easy to accept that. For years she denied her bisexuality because she was afraid to fully reveal her personality and thus be different from the others. The relationship between the two blondes broke up not too long ago.

In addition to her sexuality, Delevingne had a nervous breakdown at the age of 15 and was struggling with psychological problems. She herself says that it was never due to a bad upbringing or her schools – she had it good in her parents’ home. Nevertheless, it was not easy for her: Her mother was a heroin addict and Cara did not know who to talk to about all her complaints.

Fortunately, after this difficult time, Cara was able to get back on her feet. Her slogan, which she wrote in her Instagram biography, reflects her current attitude very well: “Embrace your weirdness STOP LABELLING START LIVING”. This is how her career as a model could begin:

Career as a model and actress – hard-won or bonus from family?

Let’s look back at 2010: Delevingne started her modeling career with catalog shots for the fall/winter collection of ASOS, after she was discovered by Sarah Doukas, founder of the modeling agency “Storm”. Shortly after she was hired by Christopher Bailey for the catwalk, the model got a job as the new face of Burberry – if someone had wanted to tell her that she could become so successful with modeling one day! But it wasn’t until then that Cara Delevingne really got going: She took on jobs by the dozen until she was even seen on the catwalk as Victoria’s Secret Angel. In 2012, the Chanel brand named her “Face of the Year”. She also won the British Fashion Award in the Model of the Year category, promoted the lingerie label “La Perla” and became one of the faces for the well-known shopping website Zalando.

In 2015 Delevingne got the leading role in John Green’s film “Margos Spuren” (Margo’s Traces), in which she played Margo Roth Spiegelmann. The action lover seemed to enjoy it so much that in the same year she decided to concentrate fully on acting and put her modeling career on the hook – even though she was one of the world’s top models. Modeling is said to have made her ill, she says.

With a role in the film “Valerian – The City of Thousands of Planets” she finally made her acting breakthrough in 2017, which she herself could not really grasp. And this although she never took acting lessons – she simply has the talent in her blood! Nevertheless, advancement to the higher class of the acting world does not always seem to have been an easy task, says Cara Delevingne herself. She worked hard to achieve her success because she knew that only then could she live her dream.

“It was hard to be taken seriously, but anything else would have surprised me. I knew that I had to work incredibly hard if I wanted to become an actress, but I did it with pleasure and enthusiasm, because that’s what it takes”.

(Source: InStyle)

Caras interviews and Instagram – “don’t worry, be happy”

Cara Delevingne takes this saying, which is part of her Instagram biography, very much to her heart – you might think it came from her herself. Whether in interviews or in private, she always seems to be very relaxed and funny. Here a saying, there a photobombing action on red carpet photos of her friends and colleagues, or just making faces – Cara Delevingne can do that quite well! The blonde is also known for her beatboxing skills, which she proudly presents in – you could say – every interview. But that’s exactly what her fans and customers like.

On her Instagram channel, where she is followed by no less than 44 million people, the 28-year-old is also good for nothing. She posts whatever comes to her mind, bringing a breath of fresh air to the world of social media.

https://www.instagram.com/p/CEIkG8zFtk3/

Example

But she doesn’t just post nonsense: Delevingne advocates many current issues, such as demonstrations for climate protection, support for wearing a mouth and nose guard (#WearADamnMask), against racism (#BlackLivesMatter) and so on. She makes her followers aware of serious issues in a relaxed way, which is why she is a real role model for her fans in many situations in life.

https://www.instagram.com/p/CC6YzDKF8-s/

Complete package

You will notice: Cara Delevingne as a complete package is a real eye-catcher! Whether externally or in character. That’s what will attract the numerous jobs and fans to her: a woman who on the one hand is not too bad for anything and can be crazy sometimes, but on the other hand is also aware that you have to fight hard for success. She can be called a real talent and an inspiration.

Kendall Jenner

She comes from one of the most successful, famous and scandalous families in the world. Among her successful sister she is one of them. Kendall Jenner has become a supermodel and self-made millionaire with her 1.79 m and her perfect model figure. She quickly acquired catwalks for designer brands and became one of the most successful supermodels. She became famous through the reality tv show “Keeping up with the Kardashians”.

facts:

• 24 years old, November 3, 1995
• 1 sister, 8 half siblings
• 138 million followers on Instagram
• Started modeling at the age of 14

best jobs:

• Chanel
• Adidas
• Marc Jacobs
• Victoria Secret
• Vera Wang
• Vogue
• Harper’s Bazaar
• Calvin Small

Bella Hadid

Isabella Khair Hadid, better known as Bella Hadid is a 1.75m tall success story with ups and downs, who has managed to make a name for herself in the fashion world alongside her older sister Gigi Hadid. More than that, she is considered one of the most popular models of the 21st century and for some months now the most beautiful woman in the world, before Beyonce. She even made, for Calvin Klein, advertisements with the virtual model LilMiquela, but originally Bella Hadid dreamed a completely different dream. And so she ended up on the catwalks of the world due to a tragic event.

Facts:

• 23 years old, October 9, 1996
• big sister Gigi Hadid, little brother Anwar Hadid
• 32.8 million followers on Instagram
• She wanted to participate in the Olympic Games

best jobs:

• Dior
• Bulgari
• Fendi
• Moschino

Gigi Hadid

In the fashion world there is a dream that thousands of girls want to achieve. Gigi Hadid lives it. She is the model who runs on the runway of Victoria’s Secret or Max Mara. Gigi gained experience in the fashion industry at an early age. And her family is not exactly unknown either. But what other stages has the model reached on her career ladder? Model and mom? And is “Gigi” her real name?

Facts:

• 25 years old, April 23, 1995
• 1,79m
• expects a child with Zayn Malik
• 57.4 million followers on Instagram

 best jobs:

• Bottega Veneta
• Victoria Secret
• Tommy Hilfiger
• Reebok
• Marc Jacobs
• Vogue

Hailey Bieber

The American model Hailey Bieber, formerly Hailey Baldwin, not only makes headlines with her successful modeling career, but also as the wife of the singer Justin Bieber. With actor Stephen Baldwin as her father, the blonde has made a name for herself over the years. Hailey is in great demand internationally and is considered one of the best paid models in the world. Against her competitors and friends Kendall Jenner and the Hadid sisters, the blonde has successfuly asserted herself. But not only her father’s name is known, his two brothers Alec, Daniel and William Baldwin are also active in the acting business.

Facts:

• 23 years old, November 22, 1996
• married on September 13, 2018
• used to dance ballet, now she boxes
• has 30 tattoos
• 28.8 million followers on Instgram

best jobs:

• Elle
• Vogue
• Topshop
• BareMinerals
• Levi`s

Taylor Hill

Taylor Marie Hill – today’s sought-after model and Instagram Star. A role model for thousands of young girls who also pursue the dream of modeling. With her daily and versatile insights into her world, she accompanies millions of people through the day and gives them a little insight into the glamorous and impressive world of models, fashion and high society. In school, Taylor Hill was just the “too tall” shy girl with “bad attitude”. Being a model has shown her who she really is and how much self-confidence and strength she has.

Facts:

• 24 years old, March 5, 1996
• 1,78m
• 14.4 million followers
• at the age of 18 she already ran for Victoria secret

best jobs:

• H&M
• Lancôme
• Intimissmi
• Victoria Secret
• Versace
• Alexander McQueen

Cara Delevingne

Cara Delevingne is a very extraordinary person with many different facets. Of course, what is hidden behind the crazy model with the bushy eyebrows is not immediately apparent at first glance. She is extremely talented and stands 100% behind her career – but did all the success just fly to her or did she actually have to fight?

Facts:

• 28 years old, August 12, 1992
• 44.2 million followers
• plays drums, guitar and sings
• also active as actress

best jobs:

• ASOS
• Victoria Secret
• Burberry
• Zalando
• Stella McCartney
• Floraline

Jeremy Meeks

The model with the ice-blue eyes and the bad boy image. Jeremy Meeks has made many wrong decisions in his life. But getting into the model business was certainly not one of them. The former inmate leaves his criminal past behind in 2014 and signs a modeling contract. The start of a career that loosened up the traditional fashion industry. But the bad boy whose mug shot went around the world can be different. As a loving father, he now moves in Hollywood circles, can count celebrities among his closest friends and has led the one or other public relationship. If life gives you a second chance, then use it.

Facts:

• 36 years old, February 7, 1984
• 1,83m
• has two children
• 1.6 million followers on Instagram
• was 10 years in prison

best jobs:

• Philip Plein
• Tommy Hilfiger
• Fashionnovamen
• Topmen

The most beautiful prisoner in the world:

Millions of young women and men dream of a career in the modeling industry and sacrifice a lot for it. However, more than ten years of prison experience, a tattooed face and a drug past certainly do not belong in a model’s portfolio. The set card of Jeremey Meeks also looks like that of a supermodel. The American became an internet celebrity in 2014 purely by chance and got a modeling contract while he was still serving a prison sentence. How can I do that? Meek’s career starts with a harmless police photo that a policeman posted on Facebook after the arrest of the then 30-year-old. The photo went viral and quickly demanded Jeremy Meek’s release by thousands of people worldwide. Give the pretty boy a modeling contract, they say.

Criminal past: drugs, weapons, gang wars

But his piercing blue eyes and cool gaze cannot hide a terrible past, clouded by drugs and violence. Meek’s childhood is marked by crime and gang wars. While his mother was still pregnant with him she took heroin and served several sentences in prison. When his mother can no longer care for him, he moves in with his sister Leanna. But even she cannot give the boy a sheltered childhood. The wrong friends and a disturbed family environment lead the then 15-year-old into gang crime at an early age. During his life Meeks is said to have been shot five times.

Second chance: Model career, celebrity friends

In 2014, Jeremy Meeks was serving a 27-month prison sentence for illegal possession of firearms when a police officer posted his photo on Facebook. After that everything happened very quickly. Thousands of fans turned to the bad boy and praised him to model heaven. Because of these surprising reactions a judge gave Meeks a second chance and shortened his prison sentence. While he was still serving his last months in Californian prison, Meeks signed a modeling contract with the hip agency White Cross Management. From now on everything was to change. The boy, who had never been paid any attention, ignored by his family, should expect an exemplary career.

Trademark Bad Boy

Meek’s criminal gang career may be behind him but the bad boy image haunts him forever. A smile of the now 36 year old is hard to catch and also his whole appearance makes some people sit up and take notice. Nevertheless he is one of the best booked Male models of the century. The nice boy from next door is wanted in vain by Jeremy Meeks. But that’s not what the labels of today are looking for. Constantly looking for new, interesting people, Meeks revolutionizes the world of the beautiful and rich. With his looks and his criminal past he is breaking down doors and showing how to do things unconventionally. But how much Bad Boy is still in the ex-prisionor? And has he really shed all his criminal energy?

From criminal to model

Watch the video to see how former inmate Jeremy Meeks made it onto the catwalks in Milan and Paris.

After two failed relationships finally the great love?

Even though Meeks often made the wrong decisions in his life and he certainly has no picture-book childhood to show for it, he proves as a loving father of two children that there is another way. He and Melissa Meeks were a couple for ten years until she divorced the newcomer model in 2018. The couple has an eleven-year-old son, named Jeremy Junior, who Meeks proudly presents on his social media channels. Shortly after, a liaison between Topshop heiress Cloe Green, daughter of Philip Green and the model became known. Although the relationship lasted only one year, it produced another son, Jaydon Meeks Green, in 2018. After two failed relationships it became quiet around the bad boy for a long time. Until now. Since a few weeks rumors are spreading that the model has something to do with reality TV starlet Jessica Rich (35). Neither Jessica nor Jeremey commented on the rumors yet, but they have been seen together in Los Angeles quite often. Whether friendship or romance, a love story with a happy end is granted to the former bad boy.

References

After Meek signed a modeling contract in 2014, he could hardly escape from orders. Everyone wanted to work with that special man. After a few campaigns and shootings he finally celebrated his catwalk debut in 2017 at the New York City Fashion Week. There he ran for Philipp Plein and Tommy Hilfinger, among others. The bad boy has also made it onto the covers of various fashion magazines such as Preme Magazine. With his 1.6 followers on Instagram, he shares his story, deals with his past and presents himself as a proud father. In addition, he actively supports the Black lives matter movement. Now the former jailbird is also trying his hand at Hollywood. In a new thriller he tries his hand as an actor. Not much is known about his future role, but the role as a villain would certainly suit him well.

• • Fashion Concept GmbH: joint collection (2019)
  • Tommy Hilfiger
  • Philipp Plein

What makes a (super)model?

Supermodels like Eva Herzigová or Heidi Klum fulfill the (external) clichés of a model in many ways. Perfect measurements, clean skin and full hair. But the supermodel as it used to exist, does not exist anymore. The demands on the model, how she has to look like, generally how she acts in the world have changed. Herzigová, for example, even goes one step further and calls the activist Greta Thunberg a supermodel. The status of a model and its definition are at a turning point. A model is no longer just an empty canvas, but a person with a voice.

“Models today receive more attention for what they are – and what they say,” said Eva Herzigová (source: Süddeutsche Zeitung)

• What makes Bella, Gigi, Taylor and Hailey so special? Find out in the article about the Millenialmodels.

Influencer Marketing

Even supermodels like Eva Herzigová, Heidi Klum or Naomi Campbell use the possibilities of digital presentation in the age of Instagram and Facebook. Through clever posts and a well-considered marketing strategy, they are gaining attention and are better known as influencers than ever before.  The word “influencer” is not a modern invention of marketing, but a business model that has worked for thousands of years, also known as “recommendation marketing”. A recommendation means that people (with influence) have an effect on other people through positive opinion making. People who receive the recommendation will usually stick to it, once the willingness to buy is given.  The goal of successful marketing is to introduce products or services to a previously determined target group through interesting and creative content and to motivate the target group to act.

• • • More about Influencer Marketing (at Social Media One).
    • Marketing strategies at a glance.

Virtual Influencer: The future of tomorrow?

Lil Miquela, Zoe, Ella, Bermuda, Daisy Page, Shudo. What do these six people have in common? They are successful influencers and models on Instagram and Co. They are considered the new discovery in social media. But what makes them so special? They are not alive. The pixel-creatures only exist online and thus fool some people. Their whole appearance seems so real that even big fashion brands book the influencers for shootings and fashion shows.

Models, Blogger, Indluencer and now virtual models

The trend of virtual influencers is a phenomenon of the 21st century. After Facebook and Instagram came the bloggers, real people who exploit the platforms to their advantage and entertain their fans on various topics. At the latest since the advent of digital photography and Photoshop, the difference between real and fake can no longer be seen anyway. The advantage of a virtual character: He can be everything and very fast! The developers behind the virtualities create an answer to a prominent demand. In elaborate miniature work a story around the person is invented, character traits are cultivated and pixel by pixel new marketing possibilities are created. In this way, new opportunities open up for the fashion world.

• Lil Miquela and Co.: digital models and influencers Read more here.

https://www.instagram.com/p/CBLdya7HLtu/

Controversies and dangers

If people are already able to design virtual people whose fiction you can’t even look at, where are the limits and does this change influence the traditional, already critically eyed model world? Are the digital newcomer models a competitor to the real supermodels of the 90s, like Naomi Campbell or Heidi Klum, as well as the hip models of the 21st century, Gigi Hadid or Haily Bieber? But the effort of a virtual model should not be underestimated. Because behind the perfect appearance and the unmarked life are several hours of hard work. Moreover, digital influencers are not cheaper than real ones of their kind. Besides the development costs, the team behind all the steps of Shudu and Co. must not be forgotten. Italians, design specialists, marketing managers and so on. However, this development does not pose a threat to the demand for real models, says Cameron Wilson.

Advantages of virtual influencers at a glance

• They are immortalized, the career could take decades, even centuries
• Companies can build their own virtual models / influencers
• Managing brand image
• Messages which are to be conveyed to the target group can be better controlled
• Appearance and personality can be tailored to specific industries
• Any background can be mounted
• inexhaustible workspace
• no short term hype – seven digit financing reasons into the Tech start UP brother (Creator of Lil Miquela)
• in the future, more art figures from different industries will populate the social media

Virtual Influencer booking

Virtual influencers are becoming more and more popular, and in a few years they could possibly take over the entire fashion market. But where do I go as a label to book a digital influencer? Meanwhile there are several agencies that specialize in virtual avatars and models or influencers.

CM Models is the first model agency in Europe with virtual influencers. Hip digital influencers like Ella and Zoe can be booked there. Ella is the first digital model of the agency and is in the starting blocks of an ambitious career. Two beauties followed her: Zoe and Linda. While Zoe is already running her first fashion show at the Russian Fashion Week, Ella is becoming a hip Instagram Influencrin.

• Virtuelle Supermodels bei CM Models: Ella, Zoe und Linda. Hier erfahrt ihr mehr.

Taylor’s home

Taylor Hill has lived in the cities of Arvada, Los Angeles and New York. But due to the many journeys for her modeling job she is hardly ever at home.

For Taylor, the term home is very important. Maybe this is the reason why one learns so little about her private realm. While other Instagramstars publish house tours on Instagram and YouTube, Taylor keeps a low profile and only offers insights into her private realm through her Instagramstories or posts.

Under the heading ‘Home’ she lets us take a look into her realm. An important protagonist: her dog.

Take a look into Taylor’s closet!

Models are always perfectly styled in front of the cameras: Haute-Couture from big fashion houses. But what does Taylor’s fashion style look like in private? Which pieces of jewelry does she hide? Are we still talking about a closet or a whole dressing room? Here we tell you all about our insights into her closet.

Taylor Hill’s closet is one thing above all: bright, inviting and cosy. A little paradise to go shopping in your own closet every morning. Lovely details, all in simple, bright tones. A large window offers a beautiful view over the streets. Perfect to have a direct look at whether it should be the rain jacket after all!

A small comfortable paradise

When you come in you are greeted by a large round Vogue carpet. Taylor can make herself comfortable on her little grey sofa – and if Taylor does not make herself comfortable, her little dog does. A cute highlight is definitely the small white fur stool, which serves as a table for drinks or magazines.

We all agree: Taylor has good taste not only in fashion but also in interior design!

Black and white pictures on the dresser show Taylor’s love for detail. A stack of books in the dressing room – no surprise for a bookworm like Taylor! We wonder which book she is currently reading. Is it a game-of-thrones volume?

Taylor’s fashion: a dream in all colors

On the left side we see numerous jackets, sweaters and blouses, but Taylor closet is not monotonous. A jacket with leopard pattern is the first thing that catches our eye. Jean pants are stacked in a small cupboard right at the entrance – quite practical.

While other celebrities have entire shoe rooms, Taylor lines up her shoes on shelves above the dresser: sneakers to high heels. A good tip for all shoe lovers who want to keep an eye on their shoes.

Unlike her shoes, Taylor’s handbags are hidden. If you look up, you will find Taylor’s bag collection. From the classic black to a gaudy pink, everything is there! Accessories like numerous hats can be found in the spacious drawers of the chest of drawers.

Taylor’s favorite pieces

Matching the leo jacket, which was an eye-catcher for us, she also has the matching shoes. The shoes are ideal for her: Maybe a little bit unusual, but stylish and individual. Can be combined with everything.

One designer who deserves a place of honor in Taylor’s closet is Alexander Wang. A short leather dress by him is one of her favorites. It is an all-rounder and always a good choice when she doesn’t know what to wear: For the cold months the Instagram Star always has her long black coat at hand. The model has a great love for her small pastel blue Chanel handbag. Next to her dog she is the second great love of her life.

The allrounder: Sunglasses

How do you round off the perfect look? With sunglasses of course! An absolute favorite accessory! Well protected they are kept in the commade and earn their own drawer, because of course different looks make different highlights.

The model has a great love for her small pastel blue Chanel handbag. Besides her dog, she is the second great love of her life.

Victoria Secret? Not only on the catwalk!

Who thinks the angel would wear Victoria Secret only on the catwalk is wrong. Another favorite is a vintage kimono with a flat floral pattern. One of the finest pieces of jewelry made of 100% silk. A piece that she will keep for a long time and will always remind her of her Victoria Secret career.

Since the age of 14 in the model business

Quite banal, the 14-year-old girl from the US state of Illinois was discovered by a model agent on a horse farm and has been living every girl’s dream ever since: model. In Europe, the 17-year-old girl wanted to emulate her idol Gisele Bündchen and work for the famous IMG model agency. Smaller jobs in the early stages turned into big jobs like advertising for well-known brands à la H&M, Lancôme or Intimissmi. This is how she achieved her childhood dream. She is still grateful to her discoverer, the photographer Jim Jordan, to this day.

Little girl from the country becomes Victoria-Secret-Angel

The way to the model of the year 2015 led over many catwalks and photo shootings: The first time on the catwalk you could admire Taylor Hill 2012: At the “Haute Couture – Autumn/Winter Fashion Show 2012” the formerly shy girl from the country walked the catwalk.

This was the beginning of a career as a model for big fashion brands like Chanel, Versace, Elie Saab or Alexander McQueen. Her face became the new motif of fashion magazines.

But the great fame and worldwide recognition in the media was only achieved through her collaboration with Victoria Secret: The underwear company par excellence arranged the Model 2014 to present the current collection. With 18 years the youngest model in the show. For Taylor this was the start of a steep career and millions of followers on Instagram. The signing of the contract in 2015 and many successful years in Victoria Secret Shows followed. Every show brought new followers.

With more and more shows, the angel also gets more and more freedom: Working at Victoria Secret is not really work for her anymore, in the meantime she can choose which shows she is allowed to participate in, she has a say and does not have to follow the strict instructions of the agents anymore.

Taylor Hill: Your Victoria Secret Highlights

Since 2014, the Victoria Secret Angel has now been flying above the catwalk. In these years she might already participate in some shows and present many different looks:

Instagram-Star

Today, 14.4 million people follow the supermodel’s life on Instagram and other social media like Twitter. Posts about the model’s life, family or friends can be found on her profile. Her tweets or posts of the day regularly find attention in the tabloid press. For her, social media is the chance to show her fans closeness and personality and to get away from the image of the unapproachable and aloof supermodels.

Their income is estimated at a remarkable $6 million.

Taylor Hill: fan girl of Selena Gomez!

Who would have thought it: While she herself is an idol for many girls and they follow the latest news every day, she herself is a so-called “Fangirl”. The supermodel has a crush on none other than superstar Selena Gomez. In her childhood Taylor Hill watches the popular Disney movies and series like thousands of girls. Now she had the good fortune to meet Selena in person at a show. Pretty excited the angel met her childhood heroine, Selena was flattered and takes it as a great compliment. For Taylor definitely another plus point of her Victoria Secret career.

More than just Like for Like!

For the supermodel there is more than fashion and instagram. Her secret passion: reading. The Instagram Star is not afraid of thick books and fantasy and …the popular “Game of Thrones – Series”. Apart from the bookworm, she also has a sporting spirit for gymnastics. No wonder the supermodel stays in such good shape. After all, what is learned is learned: She has been taking gymnastics lessons since she was little. Even though the model today no longer has the time to pursue her hobby on a daily basis, she still tries to keep up with the average, with three training sessions a week in the gym or at yoga. No wonder that the supermodel stays in such good shape.

The model showed her athletic abilities and her mobility in the British video calendar of the British Love Magazine 2017.

Who wants to be beautiful, does not have to suffer: Secrets of beauty

The anorexia and the strict beauty ideals of society have never been something for her. Instead of starving herself before the big shows like other models, the 1.78m petite 3,300 calories allows herself to eat before the day of her show. Taylor Hill’s clear statement on this makes her all the more remarkable:

“There’s no way you can just stop eating. You would then die. Victoria’s Secret angels are like athletes. We are like Olympic athletes. We are strong” (Grazia Magazin)

Among the five things that a model could not live without is food, which is quite untypical for a model. If that does not make her sympathetic! She never wants to use the services of plastic surgeons, but always wants to remain as natural as she is.

From Instagram Videos to the Canvas

Besides, the hard-working model is working on an acting career. She had her first significant role in the horror movie “The Neon Demon” (2016). One thing is for sure: Her loyal Instagram fans will know when the young Instagram star is once again in front of the movie camera. Maybe this time as an alien, as she already joked in an interview.

Taylor Hill is what you want in an Instagram Star: down-to-earth with a high value for family, friends and animals. One of the most important things in life she counts exactly these. The most unpleasant thing about her job is therefore the separation from her home and family.

Speaking of family: Like her siblings, she is also active in the modeling scene. While her sister Logan is more interested in the area behind the camera, her two siblings are also models, her brother Chase even works for the same agency: IMG Models.

Taylor and love

For years, the Instagramstar has been happily engaged with model Michael Stephen Shank. After years of happy relationship with model Michael Stephen Frank, the two of them separated after 5 years. The exact date and circumstances are not known, online the two go separate ways, but on Instagram the two do not follow each other anymore. In February the 24-year-old was discovered with a new man at her side: Daniel Fryer. Professionally, her new admirer is committed to the global cannabis industry and its growth. Together they saw the two lovers taking a walk in Los Angeles with their beloved dog.

Model around the clock

Being a model today no longer means just buying on a catwalk and presenting the designer’s pieces. Today it is about presenting your own lifestyle. To show what happens backstage or what happens when the show is over. The life of the beautiful face moves and entertains people. Shows take place only a few times a year, but life and its philosophy take place every day. The tool: Instagram. Follow, watch, like.

The future of the supermodels

But is the time of classic models like Taylor Hill, Cara Delevingne and Co. over now? Digital models like Lil Miqula and Ella Stella are already on the rise.

Daughter of Yolanda and Mohamed Hadid

As the daughter of the Dutch model Yolanda Hadid, Bella Hadid was born in 1996 in Washington, D.C. into an already very successful family. She grew up as the second born, sheltered on a ranch in Santa Barbara and got to know the model business at an early age. A successful model mother, a real estate mogul father and an older sister who climbs the Model Olympus. You could say that the 23-year-old was born with a career as a model. As part of the “Real Housewives of Beverly Hills”, mother Yolanda regularly took the young Hadid sisters to the set or to photo shoots. Although it wasn’t Bella’s dream to become a model, she followed in the footsteps of her mother and sister Gigi in 2014 and worked her way to the top.

Career in the shadow of the family: Gigi Hadid, Anwar Hadid

But how must it feel to be compared to her sister all the time? To constantly have the feeling to be better? Even though the two have a close relationship, Bella seems to be in the shadow of her one year older model sister. A family competition fueled by family ambition and a fashion industry that forgives nothing. So both have already had to take a lot of criticism and bad headlines. And then there is Anwar Hadid. Anwar Hadid who? The youngest brother of the Hadid clan and candidate for the model throne. The Hadids seem to be a real hotbed for models. Even though Anwar hasn’t had a worldwide breakthrough like his sisters, he’s well on his way. In any case, he is learning from the best.

Bella Hadid interview

The famous Vogue interview format “73 Questions with…” meets Bella Hadid at her riding stable and learns exciting details about her life as a rider, her family and her passions. To the question: “What are you addicted to?” the charming model answers confidently: “Chocolate”. A real surprise with the dream measurements. Learn more about Balla Hadid in the video and let yourself be surprised.

Blows of fate and missed opportunities

Becoming a model is a dream that often does not come true for many young girls. A popular job in which only few can establish themselves. Unlike sister Gigi, however, little Bella did not want to become a model. Bella Hadid wanted to go to the Olympic Games. As a teenager, Bella was a successful rider and almost achieved her dream of winning the Olympic Games in riding. Unfortunately, the then 17-year-old had to face a much greater challenge. Like her mother Yolanda and her brother Anwar, she fell ill with the incurable disease Lyme disease. This manifested itself through severe exhaustion, headaches, neck and joint pain and in severe cases, high fever and paralysis. With a heavy heart the young brunette gave up her passion and devoted herself to modeling.

Most beautiful woman in the world? Julian De Silva knows it!

In 2020 the English plastic surgeon Julian De Silva announced that he had found the most beautiful woman in the world. But the parameters and criteria for this discovery were criticized worldwide. For Silva calculated the most beautiful face in the world on the basis of the golden section, which already in ancient times served as the principle of aesthetic proportioning. Using a new computer technology based on values from antiquity, calculate beauty? Many women in the world have a problem with this and Bella Hadid becomes the focus of a discussion about body concepts and ideals.

https://www.instagram.com/p/CCtQPJsAxRe/

Bella is more beautiful than Beyoncé

According to Siva’s analysis, the model fulfills the highest beauty factor, 94.35%, making her more beautiful than Beyonce, who takes second place. But in an age where authenticity is worth more than beauty standards and supposed perfection, the plastic surgeon’s test seems completely outdated. It is also not surprising that the result of the test reignited the discourse on possible cosmetic surgery at Bella Hadid. Has Bella Hadid had something done? For some time now, rumors about beauty ops have been circulating in the beauty industry.

Bella Hadid: Plastic surgery?

Watch the video to learn more about the cosmetic surgery the model is said to have had.

https://www.youtube.com/watch?v=wBC9JVdKuzI

What makes a (super)model?

Supermodels like Eva Herzigová or Heidi Klum fulfill the (external) clichés of a model in many ways. Perfect measurements, clean skin and full hair. But the supermodel as it used to exist, does not exist anymore. The demands on the model, how she has to look like, generally how she acts in the world have changed. Herzigová, for example, even goes one step further and calls the activist Greta Thunberg a supermodel. The status of a model and its definition are at a turning point. A model is no longer just an empty canvas, but a person with a voice.

“Models today receive more attention for what they are – and what they say,” said Eva Herzigová (source: Süddeutsche Zeitung)

• What makes Bella, Gigi, Taylor and Haily so special? Find out in the article about the Millenialmodels. —LINK—

Influencer Marketing

Even supermodels like Eva Herzigová, Heide Klum or Naomi Campbell use the possibilities of digital presentation in the age of Instagram and Facebook. Through clever posts and a well-considered marketing strategy, they are gaining attention and are better known as influencers than ever before.  The word “influencer” is not a modern invention of marketing, but a business model that has worked for thousands of years, also known as “recommendation marketing”. A recommendation means that people (with influence) have an effect on other people through positive opinion making. People who receive the recommendation will usually stick to it, once the willingness to buy is given.  The goal of successful marketing is to introduce products or services to a previously determined target group through interesting and creative content and to motivate the target group to act.

• More about Influencer Marketing (at Social Media One).
• Marketing strategies at a glance.

Virtual Influencer: The future of tomorrow?

Lil Miquela, Zoe, Ella, Bermuda, Daisy Page, Shudo. What do these six people have in common? They are successful influencers and models on Instagram and Co. They are considered the new discovery in social media. But what makes them so special? They are not alive. The pixel-creatures only exist online and thus fool some people. Their whole appearance seems so real that even big fashion brands book the influencers for shootings and fashion shows.

The trend of virtual influencers is a phenomenon of the 21st century. After Facebook and Instagram came the bloggers, real people who exploit the platforms to their advantage and entertain their fans on various topics. At the latest since the advent of digital photography and Photoshop, the difference between real and fake can no longer be seen anyway. The advantage of a virtual character: He can be everything and very fast! The developers behind the virtualities create an answer to a prominent demand. In elaborate miniature work a story around the person is invented, character traits are cultivated and pixel by pixel new marketing possibilities are created. In this way, new opportunities open up for the fashion world.

• Lil Miquela and Co.: digital models and influencers Read more here.

If people are already able to design virtual people whose fiction you can’t even look at, where are the limits and does this change influence the traditional, already critically eyed model world? Are the digital newcomer models a competitor to the real supermodels of the 90s, like Naomi Campbell or Heidi Klum, as well as the hip models of the 21st century, Gigi Hadid or Haily Bieber? But the effort of a virtual model should not be underestimated. Because behind the perfect appearance and the unmarked life are several hours of hard work. Moreover, digital influencers are not cheaper than real ones of their kind. Besides the development costs, the team behind all the steps of Shudu and Co. must not be forgotten. Italians, design specialists, marketing managers and so on. However, this development does not pose a threat to the demand for real models, says Cameron Wilson.

Advantages of virtual influencers at a glance

• They are immortalized, the career could take decades, even centuries
• Companies can build their own virtual models / influencers
• Managing brand image
• Messages which are to be conveyed to the target group can be better controlled
• Appearance and personality can be tailored to specific industries
• Any background can be mounted
• inexhaustible workspace
• no short term hype – seven digit financing reasons into the Tech start UP brother (Creator of Lil Miquela)
• in the future, more art figures from different industries will populate the social media

Virtual Influencer booking

Virtual influencers are becoming more and more popular, and in a few years they could possibly take over the entire fashion market. But where do I go as a label to book a digital influencer? Meanwhile there are several agencies that specialize in virtual avatars and models or influencers.

CM Models is the first model agency in Europe with virtual influencers. Hip digital influencers like Ella and Zoe can be booked there. Ella is the first digital model of the agency and is in the starting blocks of an ambitious career. Two beauties followed her: Zoe and Linda. While Zoe is already running her first fashion show at the Russian Fashion Week, Ella is becoming a hip Instagram Influencer.

• • Virtual supermodels at CM Models: Ella, Zoe and Linda. Click here to find out more.