Becoming self-employed: What does that mean?

Becoming a self-employed designer in the high fashion sector means that you are the founder of a start-up. This requires not only money, but also an inventory lead time, which means you have to buy and store clothes. Compared to other industries, such as an advertising agency, there are additional costs for the development of your fashion, production and storage.

Why am I telling you this?

With my social media agency, the model agency, the fashion magazine and other brands, I was able to accompany many fashion labels, including high fashion streetwear, in an advisory and development capacity. What are the 3 most important learnings for your fashion startup?

Perseverance is everything! Motivation & financing

Most businesses fail because of money, the so-called “runway”. Let’s assume you have a start-up capital of 150,000. 50,000 of this goes into production, while you use the remaining 100,000 for yourself and marketing, divided into 5,000 per month. This means you can bridge about 20 months in which you have to continuously earn new money.

Believe me, everything costs money:

• Rent, furnishings, cables, lights, stationery, …
• Internet access, web space, domain, software, …
• Much more and yes, you and your employees too

Golden rule: If you can do X, you can also do X2

In entrepreneurship, conventional wisdom says that if you survive 2 years in the market, you can make it another 2 years. If you survive 5 years in the market, you have a good chance of surviving the following 5 years. Start-up capital is therefore essential, especially in the high fashion sector.

Statistically speaking, 90% of all start-ups fail after 5 years. So your goal should be to overcome this critical mark and survive for 5 years! Rome wasn’t built in a day, and neither was your new fashion label. It all starts with careful planning and preparation.

There are two options: Either you have sufficient motivation and capital or you don’t.

Here are some tips:

Runway: Sufficient capital (and turnover) – Risk #1

When founding a company, one thing counts above all:

Runway: Make sure you have enough capital to avoid going bankrupt straight away.

But how do you reach this point without your own capital?

3 alternatives to get money

You have three options:

1. You can work hard and save money, but this can take a lot of time.
2. Alternatively, you could ask your parents for a private loan.
3. Or you can opt for a loan.

When taking out a loan, it is important to get good conditions, primarily low interest rates. This means you can also take out a loan on good terms as a self-employed person. Choose a term that is long enough so that you don’t have to pay everything back after just 6 months, and make sure that the monthly installments are reasonable.

The reality is harsh, as a company no one will shed a tear for you. When your company goes bust, the daily business of others continues the next day.

Production, manufacturer and supply chain – risk #2

Supply chain: Make sure you have reliable production.

What do you need to look out for?

You need efficient development, high-quality fabrics, precise workmanship – all of this is crucial in the high-fashion streetwear sector. Customers attach particular importance to quality when it comes to high-priced products. Allow sufficient time.

Many founders fail because of production. With small quantities (MOQs = Minimum Order Quantities), you are often placed at the bottom of the manufacturers’ priority list. Make sure you have a reliable production line. If you sell more, you won’t have any problems with replenishment. Many high-fashion start-ups have already failed here, so be warned.

Marketing: Half the battle

Another important aspect is fashion marketing. Henry Ford once said:

Marketing: “For every dollar you invest in your product, you need another to make it known.”

That’s right!

What can you do? Avoid expensive experiments.

1. Work with small micro-influencers who are already recognized in the high fashion scene. Growth often comes from joint efforts.
2. Use advertisements, especially retargeting. If a user has visited your store but has not bought anything and has left, remind them of your offer again with targeted advertising.
3. Be active! Show behind-the-scenes insights, the design process, material selection, the store, promotions and repost posts from micro-influencers.

These are our three key tips for your high fashion startup 2026!

#DAMUR x Fashion Week Berlin

We’re live at #DAMUR, the Berlin-based high-end streetwear brand that rebels against social labels. Its collections break stereotypes and address controversial social issues. With colorful and bold pieces, deconstructed design and upcycled denim, #DAMUR combines Berlin attitude with individual expression and ethical fashion production.

Fashion on the water!

This year Damur has come up with something that no one has done before at Berlin Fashion Week. The looks of the collection are presented on the Berlin river, the Spree! The models move on boats to the music and give besides the presentation of the clothes a wonderful dance performance.

Must Have! 5 Highlights of the presentation

Look here again the most beautiful photos from the collection.

Credit: Enrico Drews

Credit: Enrico Drews

Credit: Enrico Drews

Credit: Enrico Drews

Credit: Enrico Drews

Review. Damur’s last fashion show @ Berlin

You can also find all the important looks of the show here in the article:

• Damur @ Berlin 2022 Summer
• Damur @ Berlin 2023 Winter

Damur: Unisex High-End Streetwear x Berlin

#DAMUR is a Berlin-based high-end streetwear brand that rebels against societal labels.

With the hashtag logo (#), it expresses the voice of a new generation defined by individual expression.

The brand strives to expand the possibilities of individual freedom of expression while reducing the environmental impact of fashion production. In doing so, it focuses on durable and innovative streetwear made from high-quality fabrics sourced from remnants and produced under ethical working conditions.

#DAMUR breaks stereotypes

#DAMUR breaks stereotypes and adresses controversial social issues in their collections. The Berlin attitude is reflected in colorful, bold and elegant pieces. The collections play with silhouettes, use asymmetrical looks, oversized constructions and deconstructed design.

Gender categories are deliberately avoided

Gender categories are deliberately avoided and upcycled denim plays a major role, combining different colors and textures. Cutouts allow a more transparent representation of the body.

Founder and designer Damur Huang

The founder of #DAMUR is Damur (Shih-Shun) Huang, a creative and resilient designer. He completed his education in Taipei, Taiwan, studying textiles and apparel. He then continued his studies in Europe, working for renowned brands such as Alexander McQueen and Tim Van Steenbergen. In 2015, he founded his own fashion label and is heavily involved in all stages of production.

Berlin Fashion Week Summer 2023

Berlin Fashion Week Summer 2023 – Fashion, Glamour and Trends! We are there live when Fashion Week Berlin opens its doors. From the catwalks to the parties and the hottest locations – we bring you the most exciting moments and the latest styles. Get inspired by our coverage and discover the fashion highlights of the season with us. Follow us on Instagram to never miss any updates!

• Berlin Fashion Week Summer 2023

Off-White bags for every occasion

Handbags can be a blessing and a curse at the same time. On the one hand, you have practically everything with you, but bags are another place where you have to keep order. All the receipts and perfume samples you get every day don’t exactly make that easy…. But if you have an outwardly appealing bag, no one would ever give a second thought to the contents. Off-White bags definitely bring the right exterior.

You are a true fashionista and always looking for the best fashion trends & styles? You can now find them on our Pinterest page! On Pinterest we present you the coolest trends from the fashion world. Dresses, shoes, bags and much more. Take a look at our pinboard for Off-White!

Shoppers, shoulder bags and tote bags: a dream in black and white stripes

The Swiss Shopper Bag offers space for everything the fashionista heart desires. Whether for shopping or for the weekly shopping, the bag is spacious enough for the newly acquired possessions. It is also exceedingly simple, which makes it the perfect companion for the relaxed street style outfit.

The brand offers the Diagonal Flap Shoulder Bag in two sizes, mini and standard. Once again, the bag can be worn casually over the shoulder or as a cross-body bag. Also with this bag model you don’t have to do without the Industrial Belt details.

A closer look: Twist Jitney Tote Bag – Video

The Twist Jitney Tote Bag by Off-White is a flap bag like you would expect from a high-fashion label, but not necessarily from Off-White. The bag is made of smooth leather and has a typical top handle. So the bag can easily be carried in the hand or on the forearm.

In this bag you can also see the connection between Off-White and Louis Vuitton through Virgil Abloh. Because Louis Vuitton offers a very similar bag model with the Twist-Bag.

Backpacks by Off-White: Perfect Everyday Bags

The bags with two shoulder straps are particularly suitable for transporting heavier loads without having to sacrifice comfort. They are also very practical, for example when cycling.

The label’s Arrow Easy Backpack is no stranger to industrial detailing. But above all, it leaves no questions unanswered when it comes to where your backpack comes from. The fashion house’s logo is printed across the front of the backpack.

The only way to recognize the origin of the body of the Mini Backpack is through a filigree lettering at the bottom. Otherwise, the backpack itself is kept very simple in black. But of course the label didn’t miss the chance to equip the Mini Backpack with the typical industrial details.

Top 3 trendy off-white fanny packs for men and women

Fanny packs, also called fanny packs or bum bags, have experienced a real revival in recent years. Men in particular have developed a taste for these practical bags. We have put together the top 3 off-white fanny packs for you.

• OW Logo Belt Bag
• Cuff Leather Bag
• Diagonals Leather Belt Bag

Off-White: The brand

More about Off-White! Current collections for men and women, for winter and summer, shoes from stars like Kanye West and also homeware, for your home.

1. Videos: Summer & Winter Collections
2. Shoes: Ua. by Kanye West
3. Homeware: Furnish your home

Videos: Summer & Winter Collections

Off-White videos from the runway – printed shirts and statement accessories. Virgil Abohl and his fashion giant Off-White have managed to do what many have tried to do in the past – successfuly combine haute couture with street cool. You can tell how popular the brand is just by looking at the list of stars and starlets who regularly have themselves photographed in the brand’s latest creations.

• Off-White fashion show

Brand: Off-White and designer Virgil Abloh

Virgil Abloh doesn’t stick to the rules of the design and art industry with Off-White. The design with a political message to the youth and society conquers the fashion world – and we watch and marvel. If you haven’t heard of Off-White by now, you’re probably walking through the world with your eyes closed, because the street style and high fashion brand is everywhere. Off-White releases collections on a “see now, buy now” basis, meaning that once the items are worn by the most famous models on the runway, they are available to everyone. Learn all about Virgil Abloh’s influence on youth, his collaborations and latest collections here.

• Off-White: Brand

Shoes: Ua. by Kanye West

Designer-turned-architect Virgil Abloh’s streetwear label Off-White rose to prominence after Abloh was given the opportunity to collaborate with Nike on a collection. As former creative director of Louis Vuitton and close confidant of Kanye West, Abloh has connections to household names and the cult status Nike had achieved in streetwear, the first models were sold out in minutes. Are you interested in owning one of the popular sneaker models? Then read more about the models Off-White has on offer here.

• Off-White shoes

Homeware: Furnish your home

Off-White Homeware – The own label of fashion designer Virgil Abloh, creative director of the haute couture label Louis Vuitton, has already been able to establish itself firmly in the field of street fashion. But taking the fashion world by storm doesn’t seem to be enough for the architect from Rockford, Illinois, because now he’s also trying his hand at interior design with home accessories such as cushions, blankets and pyjamas. What else there is to discover in the collection, you can find here summarized at a glance. Are you interested in interior design?

• Off-white homeware

Ultimate trend shoe label

The trend label Off-White equips you with the ultimate everyday shoes! It’s hard to imagine streetwear without luxury products. Virgil Abloh and his close friend Kanye West have been very involved in this movement. So, he knows how to perfectly execute the fusion of luxury and sports style. The shoes of the brand also prove this.

Fashion trends & styles can now be found on our Pinterest page! On Pinterest we provide you with moods of the coolest trends in the fashion and beauty world. Shoes, bags and much more. Take a look at our pinboard for Off-White shoes!

Wardrobe Staple White Sneakers And Nike Collabs

Sneakers are without a doubt the reason for Off-White’s fame. And the hype is not in vain, because a lot of work goes into every single piece. Because Abloh doesn’t just want to revolutionize streetwear, but the fashion industry as a whole. His way is to establish design elements that are inspired by social trends.

Even more popular than the brand’s own designs are Virgil’s interpretations of Nike classics. Whether Jordans, sneakers or football boots: nothing is safe from him. The designs are most easily recognizable by the descriptively labeled components and the famous plastic zip-tie.

Zip-Tie: Cut it off or leave it on – Video

The debate over whether to remove the tag that adorns Off-White designs and collabs or leave it on the clothing is huge. In the spirit of re-selling, some swear by leaving the tags on clothing and shoes so as not to diminish their value. Others see the tags as impractical and prefer to cut them off.

Sandals in signal colours from the streetfashion label

One item that is seen particularly often from Off-White is the Off-White Industrial Belt, which stands out with its yellow and black colours, especially from plain outfits.

If you’re a fan of this off-white piece, then you might also be interested in the off-white sandals. The comfortable footwear features the same colours and designs, making them a perfect match for the stylish belt.

The inspiration of the popular accessories came from American barrier tape, which, unlike barrier tape from other countries, is not white-red, but yellow-black to signal danger.

Off-White as a space for self-realization – Video

Virgil Abloh has not always felt at home in the fashion world. With his label Off-White, he has finally found a place where he can live out his ideas. Read more about his background and the things that inspire him here:

Elegant boots for the perfect winter look

Especially in the cool, snowy New York winters, you simply need a pair of sturdy winter boots from time to time. Timbs have been a staple of New York street fashion for generations, even skaters wear them. But Off-White offers a new option, because the boots put a lot of emphasis on combining fashion and functionality to make your way to school, university or work in the winter as comfortable as possible.

Hiking Boots from Off-White lace up correctly – Video

Not only the that, but also the how are important when it comes to rounding off your wardrobe. That’s why Off-White offers detailed instructions on how to lace up your shoes. But fashion also means creative freedom, so don’t be afraid to develop your very own method.

Off-White: The brand

More about Off-White! Current collections for men and women, for winter and summer, shoes from stars like Kanye West and also homeware, for your home.

1. Off-White: The brand
2. Videos: Summer & Winter Collections
3. Homeware: Furnish your home

Virgil Abloh doesn’t stick to the rules of the design and art industry with Off-White. The design with a political message to the youth and society conquers the fashion world – and we watch and marvel. If you haven’t heard of Off-White by now, you’re probably walking through the world with your eyes closed, because the street style and high fashion brand is everywhere. Off-White releases collections on a “see now, buy now” basis, meaning that once the items are worn by the most famous models on the runway, they are available to everyone. Learn all about Virgil Abloh’s influence on youth, his collaborations and latest collections here.

• Off-White: Brand

Bags: Accessories for your outfit

Off-White bags – The trend label Off-White convinces with its industrial design, which is always a perfect complement to streetwear outfits. The bags are no exception. Details remind of freight trains, construction sites and urban landscapes. The lines are clear and often minimalistic. It comes as little surprise to learn that chief designer and label founder Virgil Abloh is an architect.

• Off-White bags

Videos: Summer & Winter Collections

Off-White videos from the runway – printed shirts and statement accessories. Virgil Abohl and his fashion giant Off-White have managed to do what many have tried to do in the past – successfuly combine haute couture with street cool. You can tell how popular the brand is just by looking at the list of stars and starlets who regularly have themselves photographed in the brand’s latest creations.

• Off-White fashion show

Homeware: Furnish your home

Off-White Homeware – The own label of fashion designer Virgil Abloh, creative director of the haute couture label Louis Vuitton, has already been able to establish itself firmly in the field of street fashion. But taking the fashion world by storm doesn’t seem to be enough for the architect from Rockford, Illinois, because now he’s also trying his hand at interior design with home accessories such as cushions, blankets and pyjamas. What else there is to discover in the collection, you can find here summarized at a glance. Are you interested in interior design?

• Off-white homeware

Nike Inc.: Overview and Share

Nike Inc., started under the name Blue Ribbon Sports, managed to work its way up from trunk sales to its own shoe production in just a few years. Phil Knight and his track coach Bill Bowerman started out importing Onitsuka Tiger shoes and selling them at the track meets they went to.

Break with Onitsuka Tiger and Nike Launch

After the demand became too great to only serve from the trunk of their own car, Blue Ribbon Sports opened its own store. Already in 1966 the company expanded and opened a second store. In 1971, the relationship with Onitsuka Tiger, now Asics, began to crumble further and further until it finally came to a termination of the business relationship. In that breakup, BRS won naming rights to some shoe models and seed money. More on the lawsuit can be read in our article on Asics. This is also where the era under the Nike name began. The famous Swoosh became the brand logo and the own shoe production started. Knight and Bowerman had enough experience as athletes with the needs of athletes to lead the label to success.

5 facts about Nike Inc.: Amazon, stock and subsidiaries

Here’s a quick look at some interesting facts about Nike Inc. In case you want to shine with a bit of expertise in your next conversation with a sneakerhead, or just have an interest in the brand:

1. In November 2019, Nike discontinued its direct sales through the Amazon.com platform in an effort to build a more personal relationship with its business and consumer customers
2. Since the start of the IPO, Nike Inc. shares have seen a rise in value of over 500% with steady growth
3. The only subsidiary that is listed under Nike Inc. is Converse.
4. Nike recorded 73,100 employees in 2018
5. The simple swoosh, which currently adorns Nike articles, has only been the brand logo in this form since 1995 and is the fourth logo of the label.

Sneakers with cult status: Air Force 1, Jordan, Blazer & Co.

Several factors have to do with the rapid, unchecked rise. On the one hand quality, on the other hand smart marketing and famous brand representatives. Nike, for example, was one of the first brands to launch collections and, above all, shoe models together with athletes over a longer period of time. As former athletes, the company founders understood that athletes have a precise idea of what the perfect shoe should be like. This set the label apart from other brands that until then had classic sponsorship contracts with athletes.

Air Force 1: Models, prices and more

The Air Force 1 is undisputedly one of the most successful shoe models to date and can be found on the feet of young and old. The success is mainly due to the great representation by the hip-hop scene. We’ve put together a few facts for you that you might not have known yet, but definitely should:

1. Air Force 1 was originally marketed as a basketball shoe
2. The shoe appeared in 1982
3. The production was supposed to be stopped in 1984, after the first wave.
4. The Air technology is an embedded inert gas mixture
5. Designer of the shoe was Bruce Kilgore

Nike Air Jordan

The Air technology from Nike was also used here. Shoes were designed specifically for Michael Jordan, which attracted attention with their red and black appearance. So much so that the NBA quickly discovered that the shoes violated their rules. This fact did not dampen the success of the shoes. On the contrary, the controversy contributed to the popularity of the model. The Jumpman logo was specially designed for the line and adorns the shoes alongside the Nike Swoosh. The line started in 1985 and launched countless models in the following decades. And also a new interpretation of the classic in red-black is available again at Nike.

5 most popular Nike sneakers: Air Force, Blazer, Air Max and Co.

With the huge selection that Nike offers you, it can be hard to make the right choice. That’s why we have compiled the most popular models of the brand for you. Maybe you will find the right shoe for you. If you are not satisfied with the offer, you can also customize a shoe model to your taste on the website.

• Nike Air Max 90
• Nike Air Force 1
• Nike Internationalist
• Nike Blazer
• Nike Huarache

Air Max 90 relaunched: Video

2020 is the year Nike finally re-released the Air Max 90 with minute changes after numerous requests. The design, which is supposed to be reminiscent of the shape of sports cars, has been modernized. How exactly the process behind the re-design was, the designers reveal to you here:

https://www.youtube.com/watch?v=Vn0NZ73956I&list=PLNqKTn4CuEXfKd-AnmcCpkp7a9CdggEnZ&index=10

Collaborations: Nike feat. Dior, Off-White and more

Nike has managed to be one of the first sports brands to team up with competitors in the apparel market to design clothing. These brand collabs herald a new era of fashion design. They often consist of bringing designs and logos together to create something brand new. Advantages for the collaborators are that no completely unknown creations are necessary to create a new product.

Stüssy x Nike: Video

The surf brand from the Californian coast has found its place in various subcultures. To reach these groups, Nike has teamed up with the label. The following designs, among others, have emerged from this collaboration:

• Nike Zoom Spiridon Sneaker
• Nike Air Force 1
• Stüssy Beach Pants
• Nike Windrunner

Sacai x Nike: Video

With the Japanese high-fashion label Sacai, Nike has designed LDWaffle shoe. Sacai is known for fusing everyday and formal wear to create a style that makes the pieces unique. Here you can check out the result of the collaboration and get an idea of the sophistication of the design.

Dior x Nike: Video

The French haute couture label has also understood that streetwear fashion is increasingly influenced by sportswear and sneakers also make a good combination with more elegant outfits. The collaboration has resulted in a reinterpretation of the classic Air Jordan 1 shoe model. The limited edition and exclusivity lead to the shoes going for more than 12,000€ over the counter.

Off-White x Nike: Video

Together with Virgil Abloh, creative director for Louis Vuitton and originally an architect, Nike has created and launched several garments. Abloh has made a name for himself in street fashion with his own label and stands out especially for establishing ideas from modern art. For example, themes such as post-structuralist approaches to language are threaded indirectly.

Casual sportswear for men and women

Nike also has a lot to offer when it comes to sportswear. Especially the anchoring in different sports ensures that Nike has a monopoly on the jerseys and parts of the merchandise of certain teams. However, you can also find clothing that simply features the brand’s logo.

Hoodies for autumn and winter

Hoodies are cozy and keep you nice and warm in the cold seasons. And if the hair does not play along as you would like, you can simply pull up the hood. There are situations in life where no piece of clothing would be more appropriate than a hoodie. That’s why we’ve put together a selection of the most beautiful models from Nike for you.

• Nike SB Hoodie
• Nike Therma Hoodie
• Nike Sportswear Hoodie
• Nike Pro Hoodie

Sweatpants in grey, white, black and colorful

Jogging pants are no longer just used for sports, but also find their place in the everyday wardrobe. Smartly combined and in the right fabric, legwear can even be very chic. The athleisure trend has done a lot to establish sportswear. To help you find the right pants for everyday wear, sports and relaxation, we’ve put together a little overview for you:

• Nike Therma Sweatpants
• Nike Tech Fleece Sweatpants
• Nike Pro Sweatpants
• Nike Essential Sweatpants

Tops for sports: tank top, shirt or sleeveless

Vests help you regulate your body temperature without restricting your freedom of movement. This makes them the perfect addition to your running outfit for the transitional season. Even sports like golf are better played in vests. We have summarized different models for you at a glance:

• Nike Sportswear Down-Fill Windrunner
• Jordan Jumpman Air Vest
• Nike Pro Sleeveless Top
• Nike Aerolayer Running Vest

Nike Outlet in Herzogenaurach

The home of Adidas and Puma also attracts other brands with its factory outlets. So if you’re looking for factory-fresh Nike clothes and shoes, you can easily find them here:

Fashion label Céline: Shoes paved the road to success

The French label Céline, founded by Mr. Mrs. Vapiana in 1945, started out specializing in high-quality children’s shoes. It was not until the sixties that she added leather goods to her range and in the seventies, she began designing clothes.

With the style-conscious career woman in mind, the first fashion collection was created. By using high-quality materials in combination with timeless designs, the fashion house was able to generate a broad clientele and thus shaped the fashion on the streets of Paris.

Meanwhile, the label’s creations are versatile classics that can be found in closets all over the world. From the mid-sixties, Céline also introduced olfactory aesthetics in the form of perfumes, although production had been discontinued for a while. Hedi Slimane revived the house’s perfume line at the end of 2019.

Don’t wear jeans to the interview, except they are Céline.

Céline Vapiana designed for the modern woman

As a busy businesswoman, she recognized the need for fashion tailored to the everyday life of working women. On this basis she designed her first women’s fashion collection in 1969, combining elegance with practicality. Instead of the dresses that were to be found on almost every woman at the time, she focused on blouses and skirts for well thought-out everyday looks.

Céline-Stores: Interior design, architecture and showrooms

The exclusive brand has stores all over the world. Here you will find all the ways you can purchase Céline and get exclusive insights into the stores. Because Céline offers not only the possibility to shop online or in the store, but also gives you an insight into their shops through the power of film.

Céline’s virtual view into the main locations: Architecture and design

For all those who don’t have a Céline store nearby, there is the possibility to take a virtual look at the label’s main locations in the form of videos.

https://www.youtube.com/watch?v=BCzBeFCu2YU

Logo evolution and steps towards street style

Over time, the Céline label has undergone several changes. Not only the style of the brand has changed but also the general appearance. Ups and downs are summarized for you below.

Again and again Céline reinterpreted trends to combine function and fashion for her clientele. For example, she took the denim fabric that was popular in the seventies and decided to offer it in pastel shades instead of the much-used denim blue. Thus, the Céline brand worked its way from the streets of Paris to the catwalks of Fashion Week. This spirit introduced by Céline Vapiani, is still incorporated into the designs today.

Designer Phoebe Philo brings the necessary changes

After the acquisition of Céline and its eventual incorporation into the LVMH group, the label was unable to continue the success of the Céline by Michael Kors era. However, this was about to change under Phoebe Philo, who took over the creative leadership in 2008. Philo discontinued perfume production, which had been less and less successful in previous years and refocused on the label’s more lucrative accessories division.

The motto “Back to the roots” seemed to prevail. With success, because Céline was once again increasingly spotted in the front rows of fashion shows and enjoyed growing popularity. The years in the back rows were over and Céline regained its place as the showcase label of Parisian Chic.

During her time with Céline, partly for the great successes she had achieved for the label, she won the “British Designer of the Year” category of the British Fashion Awards in 2010. In 2011 she received the “International Award of the CFDA Fashion Awards.

Céline’s new image: brand logo without l’accent aigu

After the house was acquired by Dior owner Bernhard Arnault in 1987, Céline began designing for the men’s fashion market in 1990. Since that time, the fashion label has been characterized again and again by names well known to fashion enthusiasts.

In 1997, Céline hired Michael Kors as chief designer, who was able to celebrate great sales successes especially in the handbag segment and was able to address the label’s young, predominantly female target group with his designs. During this time, Kors Designs created bag models that are still highly sought after by handbag fans today but no longer are part of Célines catalogue and therefore not as easy to get.

Attempts by subsequent designers and creative directors to follow up on Kors’ successes failed. In 2008, under Phoebe Philo, the brand was radically restructured. As a result, after a long period of mediocracy, the brand was once again able to achieve significant success.

After Philo had left her position at Céline after ten years, Hedi Slimane took over. One of Slimane’s first official acts was to remove the accent aigu above the first “E” of the brand name. A clear line without a lot extra is also what distinguishes Céline’s current collections from former ones. Slimane designs very much in sync with what can be seen on influencers and generally on many social media platforms.

Diverse clothing designs for casual street fashion

The combination of blouse and skirt, deemed to be almost revolutionary during Vapiana’s times, can still be found in the label’s collections today. The sense of time of the creative heads is so good that this classic combination is embedded into the looks in a very modern way.

The label’s French origin is also cleverly integrated into the looks. For example, with tops that are reminiscent of la Marinière tops that have been loved by French women for generations.

Fashion Shows & Catwalk: Casual, elegant “athletic couture” collections

If you are looking for simple, straightforward designs, Celine is the right choice for you. Muted colours and clear shapes characterize the brand’s collections. Fabrics such as denim and leather are also popular, which are interrupted gently by more feminine, flowing pieces to create a simple, urban look that makes you dream of being right on the busy streets of big cities, making your way through masses of well-dressed people.

SS18: Trenchcoats and fringy fashion, fashion show

In the spring/summer collection 2018 Philo showed once again what the label is able to do. The classic, waist-defining silhouette interpreted entirely new with belts and trenchcoats . The designs are remotely reminiscent of the Wild West, with the implication so cleverly integrated that it doesn’t feel costumy. Céline’s signature jewellery is also on display.

SS21: Slimane’s sporty, chic street fashion, fashion show

The Céline look is created by a combination of rough and feminine designs. Very much reminiscent of modern street style. To create a nice silhouette, widely cut and figure-hugging garments are combined on the catwalk. This can also be seen in the label’s SS21 collection, which was cleverly staged in a sports stadium.

https://www.youtube.com/watch?v=myOUqG1PTbo

Handbags: Luggage Bag, Belt Bag and co.

As mentioned above, under Michael Kors’ creative leadership, Céline has won the fashion world with his handbags. The two most popular handbag models of that time were Boogie and Polbout, which are now highly sought after by collectors. We have put together the current must-haves for you down below.

Must-have: Luggage Bag

The Luggage Bag isn’t a cult object for nothing. The design from the Philo era is the most popular bag of the brand. Especially after the handover of the creative direction to Hedi Slimane, the demand for Philos’ designs increased once again. However, the bag is still available in the brand’s permanent assortment and thus can continue to be purchased by handbag lovers.

It was designed as an all-rounder. On the one hand it should offer the possibility to use it in everyday life. On the other hand, the medium size claims to offer enough space to accommodate everything that is needed for a short trip or whatever needed in your hand luggage.

And if you have the right bag, but don’t know where your next trip will take you, have a look at our travel section and let us help you find some inspiration. We also have some great tips and tricks for you.

The Belt Bag comes in four sizes

The Belt Bag by Céline is simple and timeless, but nevertheless or just because of that it enjoys great popularity. Also, the model Rosie Huntington-Whiteley is very enthusiastic about the bag and can be seen over and over again in everyday life accompanied by a Belt Bag in her hand. The bag is available in the sizes Pico, Nano, Micro and Mini. The closure offers double security with a zipper and additional magnetic closure. Like most of Céline’s leather goods, the Belt Bag is made of high-quality genuine leather and available in different leather and colour variantions

The Phantom Shopper: Size comparison with notebook and co.

If you are looking for a handbag to handle everyday situations with ease, look no further. The Phantom Shopper offers a beautiful design without sacrificing functionality. With a width of 27 cm the small version fits a small Notebook. A notepad with regular size dimensions has only limited space, if you put it in short side down. Céline offers another size. With 54 cm offers much more space for everything your heart desires.

Accessories: necklaces, earrings and sunglasses

Not to be forgotten is the jewellery the fashion house has shown in past collections. It is simple yet elegant and characterized by geometric shapes. This unusual combination of plain yet eye-catching was very unique in the first collections but had so much appeal that the interesting accessories are now an integral part of the brand.

Personal alphabet necklace

Children of the 1990s and early 2000s will certainly remember personalized necklaces. These were already popular back then and have recently celebrated a small revival. Céline has used this fact to release chains with letter pendants in the past seasons. The necklaces, of course available with all 26 letters, are the perfect as gift for a dear or loved one. Or simply get them as a small gift for yourself.

Formes simple: bracelets and creoles á la Philo

Philo here Philo there. The creations of the designer are simultaneous with Céline. Another design from her time with Céline can be found in the jewellery collection Formes simple. The pieces in this series are characterized by geometric shapes and somewhat chunky designs. The pieces are available exclusively in gold and make a great addition to many jewellery collections.

Sunglasses: Celine S163 offers Hepburn chic

The fashion house also has the right thing in store for all sunglass-lovers: The model S163. Big, dark and perfect to elegantly hide the traces of last night. No one will ask why you are wearing sunglasses inside, if they are from Céline. Don’t worry about having one too many cocktails when going out. But even without alcohol, a night can be a success. And honestly, you don’t need an excuse to wear these sunglasses anyway, so we’ve put together some tasty, non-alcoholic drinks for you to try out.

Fine jewellery made of special materials

The fashion house also offers jewellery made of high-quality materials such as silver, gold, white gold and similar. Often these pieces of jewellery are also combined with real gemstones, such as diamonds and the like. There are a few different fine jewellery collections, some of which we are going to present to you here.

https://www.youtube.com/watch?v=2AAna0xxNcE

Medaille Celine: simple jewellery in yellow gold

Medaille Celine includes matching necklaces, rings and bracelets crafted from real gold. So, if you are looking for something more extra, the fashion house still got your back. The designs are simple and plain, which makes them compatible lot of tastes and different styles.

Torsion jewellery collection shines through embedded diamonds

The Torsion series is very twisted, literally. Twisted jewellery design in gold and white gold with precious diamonds. These accessories are really something for the particularly exquisite taste. So, if you are looking for something very special, you will find it here.

Céline Haute Parfumerie: perfume, unisex scents and co.

After Hedi Simane took over the chairmanship, it was decided to give perfumes a second chance in the form of La collection Céline Haute Parfumerie. The perfumes are available in sleek bottles and nine fragrances so far. The idea behind the fragrances is to capture some of Slimane’s experiences in kind of fragrance diary. Neutral-powdery and with titles like “Black Tie” and “Reptile” the fragrances try to gain your interest.

https://www.youtube.com/watch?v=VFgo5-HtOOY

Nightclubbing: The smell of a danced-through night

Friday evening, after a strenuous week, the weekend is finally approaching. You know what that means: Going out. Dancing to the deafening music that is played from huge speakers and makes you forget your everyday worries. Closely packed between different people, who are all there for the same reason: to finally let go. This is what Céline wants to remind you of. This goal is achieved by a powdery base paired with smoky and floral notes. The protruding scents are:

• Galbanum (resinous)
• White Iris Butter (flowery-creamy)
• Patchouli (flowery)
• Tree moss (fresh green)
• Vanilla (soft-sweet)
• Musk (musky)

They remind you of cigarette smoke and expensive make-up in an unexpected way. Some may think the scent is a little too on point. The fragrance brings up memories that some would rather forget, but at the same time they also are a reminder of the best times of their lives.

Dans Paris: A homage to the brands hometown

Even the most popular fragrance in the perfume collection has succeeded in capturing the essence of a situation. Dans Paris brings Paris onto the skin. The fragrance smells powdery-sweet with notes of:

• Bergamot (citric)
• Coriander seeds (oriental)
• Laurel Blossom Chord (spicy)
• Musk (musky)
• Vanilla (soft-sweet)

You spray it on, close your eyes and you are there, on a street in the middle of Paris. The sky is clear, and the surroundings filled with the sounds of the city. A bus full of tourists going from attraction to attraction. Well-dressed people rushing past you. The bakery on the street corner baking fresh croissants, buttery-sweet and irresistible. The elegant allure of Paris bottled in the signature flacon of the collection.

Off-White: Ready-To-Wear: Jackets, Sweatshirts & Co.

From head to toe in Off-White – at Off-White you can find everything from sweatshirts to jeans. On the Off-White site you will find clothes divided into Women and Men, Spring Summer and Fall Winter. The Steetwear styles and urban clothing appeals especially to a younger target group. Off-White is known for its minimalist but creative styles – everyone knows the Industy Belt, the fashion with the “QUOTES” and the Off-White X made of two crossing arrows on both sides. Stars also inspire designer Virgil Abloh with his unique articles: we see his styles with Rihanna, Travis Scott, Drake and Kylie Jenner. If you like street style, you can hardly avoid off-white.

Latest collection: Off-White Spring Summer in Paris

The Spring Summer Ready-To-Wear Collection 2020 was proudly presented by Virgil Abloh in Paris. The name of the collection is “Meteor Strike” – meaning meteorite strike, and his collection strikes like a meteor. The hype about the fashion brand from Milan is far from over. The show starts with a video by Dr. Mae C. Jemison, the first black woman to travel into space. She talks about creativity in science and art. Abloh is important to point out to the younger generations that they can achieve everything through education. The inspiration of minimalism from the 90s cannot be overlooked. Especially eye-catching are circular holes in bags, boots and shirts.  FIV Magazine has picked out the video of the SS 2020 Meteor Strike collection for women. Famous faces such as the Hadid sisters, Georgina Grenville and Audrey Marnay are also running for off-white at Paris Fashion Week. What do you like best about the latest collection?

off-white: stores in Las Vegas, Bangkok & Sydney

Off-White is now also available in stores. From Tokyo to Paris to Dubai – the stores are conquering the whole world. Locally you can usually find the articles that are part of the long-term assortment. The clothes can be bought either in the independent off-white stores or through other suppliers around the world. Internationally there are more than 50 off-white stores, but many articles with limited quantities are only available from private suppliers for a higher price. FIV Magazine has picked out the campaign for the Fall/Winter 2019-2020 Off-White Menswear Collection, maybe it’s love at first sight and you’re looking for a store near you directly through the Off-White page.

Off-White Special Items: Preorders & Collectables

Under the item Special Items on the Off-White page you can find everything from preorders for collections, books to markers for $103. Here you can find the latest off-white collections and collaborations, represented by aesthetic images of the products.

Virgil Abloh – designer, architect & DJ: Always underchallenged

Virgil Abloh is the founder and creative director of the Italian fashion brand Off-White. Although it was founded in Milan in 2015, Abloh is actually from Illinois. And he never wanted to be a fashion designer – he studied architecture and engineering, but these industries didn’t have the right pace for him. So Abloh started out as a creative consultant to Kanye West. First he founded the label “Pyrex”, dissolved it after one year and the luxury brand “Off-White” was born. Off-White stylishly combines street style with high fashion, reflecting what has long been worn on the streets. You wonder why the name Off-White? The designer with 30 ideas a day defines his brand with the following quotation “OFF-WHITE c/o Virgil Abloh Defining the grey area between black and white as the color of Off-White”.

We have selected an interview from Vogue in which the world-famous fashion icon Naomi Campbell meets the fashion designer Virgil Abloh – here you are guaranteed to get to know the creative mind behind the Steetstyle & luxury brand Off-White.

Virgil Abloh makes music: Paris, IL

Virgil Abloh is not just a fashion designer, that would probably be too monotonous for the man with 30 ideas a day. Abloh also works as a DJ and music producer and has his own music under the name Paris, IL running in the background at his fashion shows. On the off-white page you will find links to his collaborations with Guillaume Berg, the creative director of Bromance Records. Together they are making a name for themselves in the dance music scene.

Off-White Homeware: Interior design at Ikea & Co.

Off-white accessories for the perfect designer apartment? In his first collaboration in the field of interior design, Abloh worked with the Swedish furniture store Ikea and designed minimalist accessories for bed, bathroom and tables. But this one homeware collection was not to be the only one, a collection with Vitra, a Swiss furniture store known for designer home and office furniture, followed. Abloh does not limit himself with his interior design collections either, he plays with abstract ideas and creativity. Here you can see a video of the Ikea x Off-White collection. Do you recognize a few well-known statements?

Off White: Biggest Specials & Campaigns

Through various collaborations with major brands, Off-White has secured itself a firm place in the world of design and fashion in recent years. The Off-White FW collection 2016/17 was created in collaboration with the American brand Levi’s and consisted of 12 pieces, half of which were unisex. In 2016 Virgil Abloh collaborated with the Moncler brand and released the collection “Moncler O”, inspired by the Scandinavian fisherman in the far north. But our favourite collaboration is with Nike: Virgil Abloh reinvented 10 sneakers from the US sports manufacturer and gave them a certain something. A personality. The famous “QUOTES” cannot be overlooked, but what do they actually stand for? Abloh plays with irony, his fashion is art and he rebels against standards of the fashion and design world. FIV Magazine has picked out the Nike x Off-White “Football Mon Amour” campaign so you can see for yourself what Abloh’s fashion and collaborations are like.

Off-White Resale: Get 15 times the value

An off-white article can also be a real investment, because often there is only a limited quantity of the products. Often all articles are sold out within minutes of release, but are then offered on the Internet for a multiple price. A good example are the Nike 10 Air Force Off-White: At their release the sneakers had a value of 170 Euro, but were sold out after a few minutes. Meanwhile they cost a good 2500 Euros and have thus almost reached the 15th of their value. So if you are quick to buy and have an idea of the latest trends, you can invest well in a pair of off-white shoes. Natural limited editions sell particularly well, and the lower the quantity, the more money you can ask for them.