Tag Archive for: innovatie

New Balance is back on top: an overview of the latest models of the cult sneaker brand

New Balance is synonymous with the best of streetwear – comfort, style, uncompromising. The sneakers with the cult “NB” logo combine tradition and modernity in an ideal way. New Balance has a range of models in its assortment, and the sneakers remain popular. No wonder – after all, they have been distinguished by their high-quality […]

Under Armour: Innovation and revolution in the sports market

Under Armour’s mission statement “TO PROMOTE ALL SPORTS BY PASSION, DESIGN AND INDIRECT STRIVING FOR INNOVATION” describes the brand’s innovative zeitgeist and the risk-taking of a young footballer who changed the world of sports. Through temperature regulating clothing, Under Armour made it into various film productions, the Olympic Games and finally into the Super Bowl […]