Posts

TikTok: Stars, advertising and followers – history of the app

TikTok – this app is more popular than ever and could outdo well-known social media giants like Instagram, Snapchat and Facebook. Charlie D’Amelio, Khabane Lame, Bella Poarch or Falco Punch, the app has spawned entire influencer generations. Many stars like Will Smith, Kylie Jenner and Dwayne “The Rock” Johnson have also discovered the platform for […]

Digital Avatars in Advertising: Virtual Reality in Campaigns – Stephan Czaja (Manager) in Interview

Digital avatars in advertising – Worldwide there are only 3 big creators of digital avatars (or virtual influencers, models). But, who actually makes the first virtual avatars, here in Europe? We met with Stephan Czaja, manager of Zoe and Ella, the first VR avatars and currently seen in the Buffalo London campaign. We talk to […]

Cartier: Assortment, History & New Collection

We all know the brand name ”Cartier” and imagine a luxurious jewelry label. However, many people do not know that the billion dollar company started out in a small Parisian street. Today, Cartier’s customers include many people from young to old who are enthusiastic about the brand because of its unique design and high quality. […]

Vogue Collection: sweaters, glasses and shirts with the famous magazine logo

Vogue Collection – Since its first issue in 1892, Vogue Magazine has grown to become the largest fashion magazine in the world. The magazine holds power in the fashion world and with it the ability to set trends and also address social issues. Above all, the Condé Nast Publishing star stands for knowledge in the […]

Best TV Commercials & Videos: Perfume & Eau de Cologne – Top List

Perfume commercials feature a bunch of famous faces. Brands like Dior, Chanel, Prada and Co. get the biggest of the biggest as advertising faces to bring their fragrance to the man. Among them are models like Kendall Jenner, Gigi Hadid or Alessandra Ambrosio but also many other celebrities like singer Rita Ora or actor Johnny […]

Fashion Show Highlights by Moncler – Luxurious Sportswear & Theatrical Runways

Moncler is best known internationally for its padded down jackets in the upper price segment. The brand is inspired by modern and urban styles. This is not only reflected in the collections, but also in the runway shows. If you think Moncler just lets its models stride across any catwalks, you are wrong. Each fashion […]

Fashion Show Highlights from Moncler – Luxurious Sportswear & Theatrical Runways

Moncler is internationally known especially for its quilted down jackets in the upper price segment. The brand is inspired by modern and urban styles. This is reflected not only in the collections but also in the runway shows. Who thinks Moncler lets his models walk over any catwalks, is wrong. Every fashion show tells its […]

Pitch: What is a pitch? Marketing, Business & Advertising – Preparation and Procedure

For pitches with customers, or for projects for investors and potential financiers, the analysis of social media is becoming more and more important because they are a decisive factor in marketing. Whether it’s cooperation with bloggers or influencers and their instagram channel analysis, our potential in the market, facts and figures, these things should not […]

Cathy Hummels wins trial in Munich: Advertising on Instagram – Judgement

Advertising on Instagram must be marked. This is what the current legislation provides for. But many ask themselves the question, when does a posting have to be marked at all? Today, a landmark judgement for many “influencers” was pronounced at Munich District Court. The case concerns Cathy Hummels, wife of the famous football player Mats […]

The Right Model Jobs – Become a Model Special #3

Once in a model agency, the big dream of most models is also to earn enough money with their model jobs. As a rule, you don’t start directly with a commercial for Gucci or Prada and run at the Paris Fashion Week, but must first convince in a showroom. Stephan M. Czaja – Model Agency […]

Earn money as a model: rights of use and buy out for jobs

How do models make a living? How can you earn money as a model? Every year many young girls and of course boys ask themselves whether they can become models themselves and how they would make a living from their job as models? Whether magazine models, like Cara Delevingne model Mama Heidi Klum, Bella and […]

Selling self made products: How to start a new career

Homemade selling – Homemade products are in demand on the market like never before. Because fashion that is not mass-produced gives its wearer a touch of uniqueness. A pinch of nostalgia for the times when everything was handmade also resonates. If you like to make your own clothes and accessories, selling your good pieces could […]

Make Money on Instagram: This is the worth of your account!

Are you a blogger and have you built yourself a strong reach? If you want to use your community now to earn some advertising on Instagram to make your channel even better, there is now a super handy tool that lets you now calculate your own Instagram value online for free. Thanks to the social […]

Free influencer calculator: What is your Instagram channel worth?

The most successful Instagram stars today earn many thousands of euros with their postings. Whether it’s a story or a single picture, with each individual posting earning Instagram Stars, earn as much in a month. But it is not just the absolute top stars, but also smaller channels. Even with a few thousand fans, you […]

Casting Agency for Models and Influencers – Interview with STIL Casting

Casting agency – Who wants to occupy its next advertising campaign with Models, it must find over a classical Model Casting. Only very few companies do this themselves, most of them rely on the service of a casting agency for their search! In Germany there are many agencies from Berlin to Munich like Fameonme, Mattmüller, […]

Advertising Posters Top 10! The advertising agency classic for city centres

Advertising posters, the first and probably also simplest form of advertising. Whether on advertising pillars, on billboards or on suitable surfaces in public. You see them every day and many companies and firms advertise. On these for their products or services. The target group, which is addressed thereby is enormously large, however one cannot strew […]