Fashion that transforms before your eyes. Dzhus’ unique designs can turn out in two, sometimes three different looks! So that you know the latest outfits from Dzhus straight away, I was at Berlin Fashion Week for you. Fashion Week, Tuesday, 11 a.m. Berlin – Today Irina Dzhus presents her fall / winter 24 collection. A look at the highlights of the fashion show and the label. Discover more fashion trends 2024 here.
During the Dzhus Runway Show, an act of fashion metamorphosis unfolds: Irina Dzhus herself is part of a dynamic runway act in which an outfit is transformed into a new look before the eyes of the audience. It is a production that celebrates fashion as a changeable and performative art. The models remain standing in front of her on the runway and Irina Dzhus carefully transforms the avant-garde textiles into a different look.
3 highlights from the catwalk
Photos: Boris Marberg
Irina Dzhus: Visionary of sustainable fashion
In the world of fashion, Irina Dzhus is a pioneer of sustainability and innovation. As the creative mind behind the Ukrainian concept label DZHUS, she has gained international recognition with her avant-garde designs. Since its foundation in 2010, the label has consistently focused on ethical materials and vegetarian production practices. Irina Dzhu’s commitment goes beyond fashion: despite political challenges, DZHUS continues to donate 30% of its profits to Ukrainian animal welfare organizations. A true pioneer in the industry, proving that style and sustainability can go hand in hand.
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