Free Influencer Pricing Calculator: What is your Instagram channel worth?
The most successful Instagram stars earn thousands of euros today with their postings. Whether it’s a story or a single image, with each individual post, Instagram stars earn more than many people do in a month. But it’s not just the absolute top stars, but also smaller channels. With just a few thousand followers, you can make a lot of money on your Instagram channel with a bit of skill.
Influencer Price Calculator: Calculate Instagram Posting Prices
We’ve discovered a new free online tool today that allows everyone to calculate the value of their Instagram channel themselves! Free and within seconds. The Influencer Price Calculator doesn’t just look at the followers, but also at the likes, comments under individual posts, and the overall engagement rate. Especially the engagement rate is very important for many of your customers, as it shows how active your followers’ interactions are.
Why is the Engagement Rate important?
In its simplest form, the engagement rate is calculated like this (for a post): Followers / (Likes + Comments).
- If an Instagrammer has 100,000 followers and an engagement rate of 5%, then 5,000 people actively give a like or a comment.
- If an Instagrammer has 10,000 followers and an engagement rate of 12%, they reach 1,200 people.
Although the first influencer has significantly more fans overall, the smaller influencer, relatively speaking, gets more people to engage with the image (and the brand). Ultimately, one can say that they or he excites a higher percentage of people. When a company books an influencer for an upcoming advertising campaign, they will build their portfolio accordingly, aiming to reach as many people as possible effectively. This is why reach is spread across “smaller” influencers. Instead of relying on one big distributor, companies will then use many small ones to increase fan and follower interaction. This way, the company gains effectiveness for its brand or product.
Advertising has long discovered influencer marketing for itself
Many large and international companies have discovered influencer marketing for themselves. Influencer Marketing is not only available on Instagram, but many influencers are also active on YouTube and Facebook. YouTubers earn the highest prices or make the most money. For a single YouTube video, the prices are quickly five to ten times higher than what you find, but why is that so?
Influencer Marketing on YouTube
Bei Influencer Marketing auf YouTube haben Firmen nicht nur den Vorteil, dass sie viele Menschen erreichen, die wiederum mit dem Video interagieren und sich damit auch mit dem Produkt auseinandersetzen. YouTube “hält” wesentlich länger als Instagram Postings oder Insta Stories. Deshalb sind Youtuber wesentlich merh wert und viele buchen statt Reichweite auf Instagram ein einzelnes YouTube Video, denn es ist für sehr lange Zeit abrufbar. Wenn es der Blogger selbst nicht löscht sogar ewig. Viele kennen es, wenn sie in YouTube ein Video suchen. Hier werden einen in den Suchergebnissen durchaus noch Videos ausgegeben, die fünf oder sechs Jahre bei YouTube sind. Noch vor den neuen Videos. Denn, es sind gern geklickte Videos und die Menschen mögen ihre Inhalte, deshalb hält sie Youtube auch noch heute für relevant. Wenn eine Marke geschickte Platzierungen in solch einem Video hat, erhält sie einen extrem hohen Langzeiteffekt. Auch aus SEO Sicht (Suchmaschinenoptimierung). Genau damit punkten Youtuber in Verhandlungsgesprächen mit Kunden. Bei Instagram ist die Haltwertszeit gerade einmal 48 Stunden und bei den Stories gerade einmal 24 Stunden. Genauso verhält es sich bei Snapchat, Informationen sind nur kurzzeitig abrufbar und das macht diese Social Media Channels für potentielle Kunden in Relation weniger interessant für langfristige Kampagnen. Für Kampagnen mit Impact oder anderen Konzepten stimmen widerrum eher die Kriterien von Instagram und Snapchat.
Packages buchen: Win-win für Kunden und Influencer
For customers but also for the bloggers themselves, it’s worth arranging packages. In packages, you have an absolute win-win situation: the influencer gets more money for a job and the customer gets more from their placement, as the product name mention or placement is often more frequent. As in classic advertising, back then on TV or even today on YouTube, it’s only about mentioning the name as often as possible or making it heard. You all know a very classic example! What do you ask for when your nose runs again when autumn comes around? The answer is most likely a “Tempo”. The more often a name is mentioned, the more it becomes embedded in people’s minds. That’s exactly why you are valuable for companies as influencers. Accordingly, you also need to calculate your prices for Instagram.
Instagram still has a lot to offer!
You can also earn good money as an influencer and blogger on Instagram with your channel if you are clever and demonstrate some negotiation skills. First of all, if you want to become a blogger, you naturally need to have fun with the topic and initially post for yourself – not necessarily “for others”. Those who want to become influencers just to be influencers will have a very hard time and might not succeed at all. Bloggers enjoy what they do, they are happy to share, love producing videos, and are most active in the media world. Perhaps they would have become film producers, authors, editors, or worked in an advertising agency in the past. Today, they are bloggers, and with sufficient reach, they can rise to become influencers.
Influencer Classification and Categorization: PAM Factor
The classification of influencers can, for example, be divided according to the PAM factor. It classifies influencers based on their total reach and also gives students and universities the opportunity to carry out an accurate categorization, for example for bachelor’s theses in their studies. In this infographic you can see the division of influencers into groups:
Infographic by socialmediaone.de
The influencer market is fiercely competitive!
The older a social network becomes, the harder it is to rise to prominence. Social networks naturally become “fuller” with weeks, months, and years. More and more people sign up. Friends follow friends and then friends of friends and their friends. Eventually, a social network is overwhelmed by people and naturally also by bloggers. It becomes increasingly difficult to build a large reach. At the beginning, you still have relatively many chances, but it becomes harder and harder. If you look at one of the oldest networks like Facebook, you will find not only regular people here, but also hundreds of thousands of companies, along with various groups, project pages, fan pages, and much more.
On younger networks like Snapchat, you are more likely to find private individuals, while on Instagram, there are already a lot of companies. These companies in turn create new pages, and bloggers also create additional pages for their dogs, as couples, for their brands, and so on. More pages are constantly being created, and each one becomes less relevant as a result.
If you look at newer projects like musical.ly, absolutely millions of views are still achievable here, even if you are a new blogger and perhaps only 13 or 14 years old. This makes musical.ly also very interesting for the coming years and for trends and social media marketing. Not only for influencers, but also for agencies that place ads for their clients. New markets always promise risk but also good profits.
Good negotiation skills can get you higher prices for your posts
The better you can assess your own market value, the better you can sell yourself. That’s why the Influencer Calculator helps you, because it compiles the various statistics and gives you a realistic price estimate for your Instagram channel – free of charge, anytime. Of course, you can also print the various statistics and evaluations, for example directly into a PDF. This gives you a basis for an offer to your customer and your suggested prices don’t seem to come out of the blue. Customers always want to see why they have to pay something, so you can prove it directly and say, look, one of my posts currently gets an average of x likes! My engagement rate is at 10%, so I get approximately X likes and X comments on the package. This way, you can convince a customer and also gradually increase your own prices. So that you can live off your own Instagram channel better and better!
With these tips and the practical price calculator, you have everything at hand to work even more professionally!
An article by Stephan M. Czaja, Social Media Agency.
Infused Kitchen at FIV: The new cannabis cooking portal
Cannabis Drinks: Smoothies, Tea, Golden Milk & Recipes
Cannabis Grillen: BBQ, Marinaden & Rezepte für den Sommer
Infused Kitchen: Cannabis recipes for baking, cooking, grilling & drinks
Social Media Ads: More Sales Through Targeted Online Marketing
Career start after studies: What recruiters are really looking for
