Social media marketing tips: 14+1 expert tips for likes, views & leads

Today, social media marketing is essential for companies to reach their target audience and build an engaged community. In this article, we present 15 tried-and-tested tips on how to operate successfully on social media as a company or business, how to set the optimal posting schedule and what content resonates well with users.

How to be successful as a company / business in social media

In the first 5 tips, you will learn how to operate successfully as a company on social media and build a strong online presence on TikTok, Instagram, YouTube & Co.

1. define clear goals

Set clear goals for your social media activities, be it increasing brand awareness, generating leads or selling products and services.

2. know your target group

Analyze your target audience closely and understand their needs, interests and pain points to deliver targeted, relevant content.

3. authenticity and transparency

Be authentic in your social media posts and show real insights into the company to build a trusting relationship with your community.

4. regular interaction

Respond promptly to comments, messages and feedback to encourage the engagement of your followers and maintain an active community. The alternative to organic reach is always social ads, where you can advertise to extremely precise target groups, for example by interests, age or even place of residence. Learn more here: Social ads (advertising) tips.

5. social listening

Use social listening tools to better understand the opinions and needs of your target group and adapt your marketing accordingly.

How often and when to post what

Discover the right posting frequency and the best time for your social media posts.

1. consistent posting frequency

Find a regular posting frequency that suits your company and doesn’t overwhelm your target group with too many or too few posts.

2. create a content calendar

Plan your social media posts in advance with a content calendar to ensure a varied mix of content.

3. take current trends into account

Be sure to incorporate current events and trends into your social media strategy to publish relevant and timely posts.

4. analyze your insights

Use the analytics functions of the social media platforms to determine when your target group is most active and when your posts achieve the best reach.

5. test different posting times

Carry out tests to determine the optimal posting time for your target group and then publish your posts at the best time.

Which content is well received by users

Find out what type of content particularly appeals to your target group on social media.

1. visually appealing content

Use high-quality images, videos or graphics to create eye-catching and appealing posts that attract users’ attention.

2. storytelling for emotions

Tell stories that create an emotional connection and strengthen the connection to the brand or products.

3. solution-oriented content

Offer helpful tips, tutorials or solutions to common problems of your target group to provide added value.

4. user-generated content (UGC)

Share content from your customers who use your products or have had positive experiences with your company to increase credibility.

5. interactive contributions

Encourage users to interact through questions, polls or sharing prompts to encourage engagement.

15 tricks for social marketing from our expert

With the right strategies and appealing content, you as a company or business can operate successfully on social media, build a strong online presence and create an engaged community.

Thanks to our social media expert x Social Media One.

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