Heroin Kids x Fashion Week 2025: Berlin streetwear between grunge and gender fluid

Heroin Kids is more than just a streetwear label – it is a statement from Berlin, raw, direct and uncompromising. The name polarizes, the designs provoke, but that’s exactly the point: Heroin Kids holds up a mirror to society. In a world full of high gloss and filters, this label brings everyday urban life onto fabric – without glossing over, without softening. Back to Berlin Fashion Week 2025.

Heroin Kids Fashion Week 2025

Right next to the showroom, almost hidden – but that’s exactly what makes it special. Heroin Kids presented one of the rawest, boldest shows of the week. Little seating, but maximum effect. Between latex, chains and edgy sound, the Berlin label showed what “Berlin” really means. Kinky, radical, explicit – and still wearable if you know how.

Kaiser Engel has created something unmistakable with Heroin Kids. We’ve known each other for years and it’s impressive to see how the label has developed. Thank you for the invitation – that was fashion with a message, straight from the underground.

 

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Heroin Kids – Berlin streetwear without filters

Founded in Berlin, Heroin Kids is deeply rooted in the subculture. Graffiti, techno, rave, club nights, concrete, dirt and revolt – all of this flows into the designs. Oversized hoodies, bold prints, black as the basic tone, combined with statements that oscillate between art and criticism. The collections are limited, often hand-finished, with a clear DIY attitude.

What makes Heroin Kids special? The courage to be non-conformist. No polished branding, no overproduced campaigns. Instead, real Berlin corners, real people, real attitude. The aesthetic is reminiscent of 90s grunge, paired with postmodern club culture – edgy, dirty, real. This is exactly what strikes a chord with a generation that is no longer interested in empty promises.

Who wears heroin kids?

Everyone who doesn’t want to be mainstream. Creatives, musicians, scene kids, photographers, clubbers – people who don’t see themselves in the uniformity of the fashion world. Heroin Kids is rebellion in cotton. And for many, that is precisely why it is so authentic.

Why do so many people celebrate the label?

Because it is honest. Because it doesn’t bend. Because it tells stories that others keep quiet. Heroin Kids is not a label for likes, but for attitude. Whoever wears it shows: I have corners, I am part of this city, I don’t need perfection – I want reality. And that’s exactly what makes the brand one of the most exciting on the Berlin fashion scene.

• Berlin streetwear with substance
• Provocative, raw, authentic
• Limited drops & DIY character
• Club culture meets social criticism
• For people with attitude, not with filters