Rebekka Ruétz – Power meets Color

If anyone brings sustainability to the runway loud and proud, it’s Rebekka Ruétz. Her looks literally scream future – full of colors, cuts, layering and attitude. Location Berlin Mitte, which was impressive – a 30 meter long screen as an intro.

“Stylish, classic, almost Chanel. I’ve loved Rebekka Ruétz for 10 years and what she does is fashion.”

The show was great, the clothes were what you would call stylish.

• Her style: Sustainable, loud, colorful, with attitude
• Rebekka Ruétz Show @ Berlin Fashion Week 2025

My top 6 shows for 2025?

Heroin Kids – Berlin streetwear without filters

Heroin Kids stands for the raw aesthetics of the Berlin street like hardly any other label: dark statements, hard cuts, DIY spirit and anti-aesthetics as a clear stance against slick mainstream fashion. Show right next to the showroom. Small, fine, little seating – but next to DAMUR clearly the show with the most “Berlin”. Explicit, little fabric, lots of wow. Kinky, SM, pure Berlin. I’ve known both designers for years.

“Kaiser Engel has really established itself and created a truly unique product with Heroin Kids.”

Thank you for the invitation.

• Their style: Berlin streetcore, anti-high fashion, radical & raw
• Heroin Kids Show @ Berlin Fashion Week 2025

BUZIGAHILL – Uganda on the Berlin asphalt

BUZIGAHILL brings streetwear from Uganda directly to the Berlin catwalk – rough, political, blatantly authentic. A strong mix of protest, identity and a lot of attitude – exactly what Berlin fashion needs.

• Her style: upcycling, African streetwear, culture meets protest
• BUZIGAHILL Show @ Berlin Fashion Week 2025

#DAMUR – Fashion after midnight

Anyone who knows DAMUR knows: club culture meets cutting edge. Berlin labels like this show that fashion is not quiet. The show took place in the legendary KitKatClub Berlin. Anyone wearing more than a bathing suit was practically overdressed.

“Extremely good audience, great location – and then the show by DAMUR. Between booties and soap bubbles.”

We’ve known each other since the show with Riccardo Simonetti on ZDF. That’s why we were all the more pleased. Neon-green hair, soap bubbles, cool vibes.

• His style: techno vibes, neon, Berlin subculture in fashion form
• DAMUR Show @ Berlin Fashion Week 2025

Kilian Kerner – Emotion & Elegance

Kilian Kerner achieves what many try to do: real emotion on the runway. His looks are never superficial – they tell stories. The show took place in the Uber Arena – one of Berlin’s most famous spots, right on the Spree.

“His fashion was as always: Hollywood, red carpet, big emotions.”

If anyone can do it, he can. His topic: the GDR and tens of thousands of missing children – too much for here, hence the focus on fashion.

• His style: Emotional, elegant, narratively staged
• Kilian Kerner Show @ Berlin Fashion Week 2025

Danny Reinke – Couture from Berlin

For me, Danny Reinke is one of the most important designers of the new generation. His shows are not just fashion – they are political, queer, handmade, pure attitude.

“This time we went on ‘The Hunt’ with him – Uber Arena again.”

The intro was already strong: great videos, sound design, hunting as a theme. Then the fashion: pure renaissance, natural materials, wide cuts, quality you can see.

• His style: Queer couture, handmade, strong & sensitive at the same time
• Danny Reinke Show @ Berlin Fashion Week 2025

Anja Gockel – Empowerment, staged live

With Anja Gockel, it’s never just about fashion – it’s always about a feeling. Strong women, strong words, strong cuts. Her Fashion Week show is a manifesto every time. I film along, interview guests and show you everything you would otherwise only see with an invitation.

• Her style: female power, statement pieces, show with a message
• Anja Gockel Show @ Berlin Fashion Week 2025

Marcel Ostertag – It’s always personal

Marcel Ostertag doesn’t make fashion for likes – but for people. Every outfit reflects personality, experience and attitude. Anyone who knows Ostertag knows that there is always a real signature here. The show was to the point – perfectly choreographed, colorful and very feminine.

• His style: Emotional, authentic, urban glamorous
• Marcel Ostertag Show @ Berlin Fashion Week 2025

Tell the Truth – Highlight in the concrete bunker

This will be the showdown: Tell the Truth presents its new collection – in the bunker, rough, loud, clear. In the middle of a Berlin bunker – stuffy, hot, hundreds of guests, 95 percent with Instagram or TikTok – welcome to Tell the Truth. The looks? Loud, raw, yet wearable. One of the shows with the biggest hype of the week.

• Their style: Political, raw, conceptual in a brutalist setting
• Tell the Truth Show @ Berlin Fashion Week 2025

Want to see something unreal? Subscribe now: FIV Magazine x YouTube.

Summer statement in the middle of Cologne

Hot, bold, unstoppable: Heidi Klum appears on the 84 square meter mural in a light blue “Shiny Satin” bikini – flawless, photorealistic, a real eye-catcher. The work of art was created in just four days directly on the wall of a building in Cologne’s Friesenviertel district. By the way, we were already there for you at the Calzedonia store opening, you can find it here: Calzedonia Store Opening Cologne, with Rebecca Mir and others.

Blue, shiny and larger than life – the new mural shows Heidi Klum in a bikini from the current Calzedonia “Shiny Satin” campaign.

In just four days, artist MaCChine and the creative collective CC Allstars painted the 84 m² work of art on the wall of the building – completely freehand.

Heidi Klum x Calzedonia Mural in Köln (Foto: Calzedonia)

Immediately afterwards, Heidi posted on Instagram:

 

Check out this post on Instagram

 

A post shared by Heidi Klum (@heidiklum)

A performance with star power

On the day of the unveiling, Heidi Klum appeared in person. In a denim-on-denim look with a light blue bikini, she posed radiantly in front of the mural. Relaxed, in a good mood and all Heidi, she took the opportunity to sign her oversized image with a spray can in her hand – to applause, a flurry of flashbulbs and shouts of “Heidi!”, of course.

Heidi Klum Street Art (Foto: Calzedonia)

Calzedonia brings art and fashion together

The campaign is more than just advertising – it is an urban fashion statement. Calzedonia shows how modern brand staging works today: live, tangible, with a strong personality and Instagram-ready images. Instead of a billboard: a real mural. Instead of models from the catalog: Heidi Klum in reality.

• Heidi Klum live in Cologne
• XXL mural: 84 m² street art
• Focus on the “Shiny Satin” collection
• Calzedonia: summer, style & star power

Heidi Klum (Foto: Calzedonia)

Heidi Klum: Model, mom, mega wife

At 52, Heidi Klum still stands for success, self-confidence and a bit of cheekiness – exactly what modern women want to see. Whether it’s Germany’s Next Topmodel or international campaigns – Heidi always delivers. What makes Heidi so special?

She has remained approachable despite her star status – that’s why we love her!

At the event in Cologne, she spoke to fans, waved to the crowd and came across as someone you just have to like – without a show, without a filter.

From model to brand

Heidi has long been more than just a model. She is an entrepreneur, presenter, mother – and now also part of a piece of street art in Cologne. Her energy and presence make her the perfect choice for a brand like Calzedonia.

• Heidi Klum signs her own mural
• 52 years and not a bit quiet
• Style icon with a grip on the ground

Calzedonia: The creative Italian brand

Calzedonia is known for high-quality beachwear, leggings and hosiery – but above all for bold productions. For years, the label has managed to combine classic fashion with emotion and creativity.

Urban storytelling instead of traditional advertising

Whether in Milan, Paris or Cologne: Calzedonia focuses on wow moments. Instead of only being visible online, the brand takes its collections directly to the streets – with real models, real events and a clear message: we are fashion, we are art.

Brand with international charm

Founded in Italy, worn worldwide – Calzedonia has long been a global phenomenon. The combination of Mediterranean flair and urban style is perfect for today. Heidi Klum is now adding the glamor factor to the mix.

• Italian fashion sense meets big city vibes
• From beach to city – collections with style
• Brand experience through events & staging

Launch of the new “Germany’s Next Topmodel” campaign

Rebecca Mir, known for her elegant style, hosted the evening in a stunning white ensemble. The store, decorated in a tropical style, offered an inviting and modern atmosphere that perfectly matched the new collections. The exterior of the store, adorned with colorful decorations, was a real eye-catcher and attracted numerous passers-by.

Photo: Calzedonia / Vanessa Schröder

Just last week, Rebecca Mir was looking for her campaign faces for GNTM 2024.

Celebrity guests and glamorous fashion

The new Calzedonia campaign, which has been on show throughout Germany since May 17, was celebrated in style on Friday. Rebecca Mir was joined by testimonials Xenia and Kadidja as well as other GNTM participants such as Lea, Jana and Lydwine. The cheerful models posed for photos, gave interviews and celebrated with the guests.

Photo: Calzedonia / Vanessa Schröder

Photo: Calzedonia / Vanessa Schröder

Interactive experiences at the Calzedonia store opening in Cologne

The event offered visitors a variety of interactive experiences. At a meet & greet, fans were able to meet Rebecca Mir, Xenia and Kadidja in person, take a selfie and get autographs. There was also a large selection of beachwear styles from Calzedonia to discover, special shopping offers and refreshing iced coffee from Emmi Caffè Latte.

Pampering program and fashion highlights at Calzedonia x GNTM

Guests were not only able to enjoy the latest fashion highlights, but also a comprehensive pampering program. A free manicure from Essie, personalized bracelets from My Jewellery and a special photo spot where the best moments of the day could be captured rounded off the event.

Photo: Calzedonia / Vanessa Schröder

Successful Calzedonia store opening with Rebecca Mir and GNTM stars in Cologne

The Calzedonia store opening in Cologne was a complete success and an unforgettable experience for everyone involved. The perfect combination of glamorous fashion, celebrity guests and interactive experiences made the event a highlight of the fashion world. With Rebecca Mir and GNTM contestants Xenia and Kadidja at the helm, Calzedonia impressively demonstrated that they continue to be one of the leading brands in beachwear. A visit to the new store on Schildergasse is definitely worthwhile for all fashion enthusiasts.

Met Gala 2023: Kendall Jenner, Rihanna & a whole lot of Karl

The Met Gala 2023 was held in honor of the late fashion designer Karl Lagerfeld under the theme “Karl Lagerfeld: A Line of Beauty”. The event, often referred to as the “Super Bowl” or “Oscars of Fashion,” was held as usual on the first Monday in May (the night of May 1 to May 2) at the Metropolitan Museum of Art in New York City. The exhibition by the museum’s Costume Institute, which was supported by Fendi, Chanel and Lagerfeld himself, focused on Lagerfeld’s career and his influence on the world’s biggest luxury brands. However, it was not only a retrospective, but also an analysis of his creative work as a fashion designer, as Lagerfeld himself had wished.

The first video teaser for the exhibition showed that it would focus not only on Lagerfeld’s career, but also on his creative vision – more on that in a moment, including the video teaser!

Met Gala 2023: The stars

What was important? Here are the 3 highlights from the Met Gala red carpet!

Kendall Jenner and Rachel Brosnahan

There were many impressive outfits to see at the Met Gala 2023 at the Metropolitan Museum of Art in New York, but the attention was especially on Kendall Jenner and Rachel Brosnahan, who hit the red carpet. However, it was impossible to miss the spectacular looks of Rihanna, Jared Leto and Dua Lipa, who all impressed in their own way.

Red carpet interview and outfit

Kendall Jenner wore a sparkling look by Marc Jacobs, which was very high necked with silver collar and long sleeves along with sweeping trains on the arms. In contrast, down below she wore only a skimpy swimwear cut and chunky boots with extremely high heels.

Rihanna and partner A$AP Rocky

Pregnant singer Rihanna and her partner, rapper A$AP Rocky, were the last guests to arrive on the red carpet. Rihanna wore a sweeping white gown with train and floral hood by Valentino, while A$AP Rocky wore a look by Gucci inspired by Karl Lagerfeld.

Jared Leto… as Karl Lagerfeld cat

Another highlight was the outfit of Jared Leto, who was dressed as a Lagerfeld cat. Brosnahan opted for a simpler outfit, but it was accentuated by the fascinating necklace and expressive eyes. Overall, the Met Gala 2023 was an event full of stunning looks and creative interpretations of the theme “Karl Lagerfeld: A Line of Beauty”.

When will the Met Gala take place?

The Met Gala 2023 took place on Monday, May 1, 2023 at the Metropolitan Museum of Art in New York City. As usual, the event was glamorous and spectacular and attracted many well-known personalities from the fashion world and the entertainment industry. For those in Germany, the event began around midnight and continued through the night from Monday to Tuesday. The livestream of the event began at 0:30 am German time.

What is the Met Gala?

The Met Gala 2023 was undoubtedly a highlight of the fashion industry and attracted fashion enthusiasts from all over the world. The exhibition “Karl Lagerfeld: A Line of Beauty” showcased Lagerfeld’s innovative designs, his artistic influences and his contributions to the fashion world. Visitors had a unique experience and were able to immerse themselves in the world of Karl Lagerfeld and gain insight into his creative work as a fashion designer.

Karl Lagerfeld x Met Gala

The theme of the Met Gala 2023 was “Karl Lagerfeld: A Line of Beauty”. It had long been speculated that a Met Gala would be held in honor of Lagerfeld. When Anna Wintour, Andrew Bolton, and Wendy Yu of the Metropolitan Museum of Art hosted a press conference at the 7L bookstore during Paris Fashion Week, it was confirmed. The bookstore, founded by Lagerfeld, also housed his photography studio, which made it an important place for the fashion designer.

The Met Gala 2023 and accompanying exhibition focused on Lagerfeld’s career and creative vision, highlighting his contributions to the fashion world and his innovative designs.

Coming Up! “A Line of Beauty

Who was Karl Lagerfeld?

Karl Lagerfeld was a German fashion designer who died in February 2019 at the age of 85. He was one of the most famous and influential fashion designers of the 20th and 21st centuries and was often referred to as a “fashion czar.” Lagerfeld worked as a designer for some of the world’s biggest fashion houses, including Chanel, Fendi and his own brand Karl Lagerfeld. His designs were known for their elegance, sophistication and often avant-garde approach to fashion.

Lagerfeld’s career in fashion began in the 1950s, when he worked as an assistant to Pierre Balmain. He later worked for Patou, Chloé and Fendi before taking over Chanel in 1983 and transforming the fashion house into one of the world’s most successful luxury brands. He worked until shortly before his death, leaving a legacy that extends far beyond the fashion world. Lagerfeld was known for his unique style, dazzling personality and tireless work ethic that made him one of the most influential designers of his time.

Milestones in the life of icon Karl

Anna Wintour: 13 Lagerfeld Chanel Looks

Moulin Rouge Premiere: Only a few hours!

The premiere in Cologne – from Sunday, 06.11.22, 6 p.m.

Muscial Dome Cologne: Directions and tickets

You want to experience the musical yourself? After the premiere, you can watch the story at any time. Here are the most important links and directions to the Music Dome in Cologne.

• Playing time: 2.5 hours
• Audience: Tickets
• Address: Goldgasse 1, 50668 Cologne
• Route in Google Maps

Moulin Rouge Musical: London, Sydney, New York

Moulin Rouge appeared as a film in 2001, so successful in its story that in 2018 it became a musical, with its first premiere at Emerson Colonial Theatre in Boston. Then in 2019 even on Broadway, at the Al Hirschfeld Theatre.

Broadway Musical: Live at Good Morning Amarica

The musical has made it all the way to Syndey, seen here at the final premiere in the summer of 2022.

Moulin Rouge: The original in Paris

The Moulin Rouge celebrated its opening on October 6, 1889. Since then, the Moulin Rouge occupies a special place in the world of entertainment, especially in the heart of the French. The great and fascinating history, the international importance and the incomparable quality of its performances, have made the Moulin Rouge in Paris the most famous cabaret in the world.

In the past and today! Currently“Féerie” is running at the Moulin Rouge.

Two performances per evening, sixty artists on stage, magnificent decorations by exceptional craftsmen, original music. For a full two hours, you will experience a wonderful mix of danced tables and surprising numbers. “Féerie”, a review of all recordings, has been applauded by more than 10 million spectators from all over the world since its launch!

Want to see and experience the Moulin Rouge for yourself?

Paris is always worth a trip!

Location in Paris: How to get to the Moulin Rouge

82 Bd de Clichy, 75018 Paris, France. Calculate your route on Google Maps here.

Boulevard de Clichy 360° Tour

Story, stars and rhinestones: The theater

Since its beginnings at the Moulin Rouge, artists who are extremely talented have performed on the legendary stage. First of all, Goulue, the muse of Toulouse-Lautrec, who together with her acolyte Valentin-le-Désossé sparked so many conversations on the subject, revolutionized the famous and unique French Cancan.

The ever larger and more spectacular shows eventually open up a new genre of their own. Thus, the Moulin Rouge became the cradle of music hall make.

Stars who performed at the Moulin Rouge

Not to mention all the famous artists who performed at the Moulin Rouge, such as:

• Charles Trenet
• Dean Martin
• Edith Piaf
• Ella Fiztgerald
• Elton John
• Frank Martin
• Frank Sinatra
• Jean Gabin
• Line Renaud
• Ray Charles
• Yves Montand

After well over 100 years of a sensational show program, France’s greatest cabaret continues to inspire dreams in its latest program “Féerie”!

Two performances per evening, sixty artists on stage, magnificent decorations by exceptional craftsmen, original music, two hours of a wonderful mix of danced tables and surprising numbers, not forgetting the most characteristic dance of the Moulin Rouge, the French Cancan!

The Moulin Rouge is a dream world every night.

1.001 Show costumes in theater

The theater is particularly interested in preserving its unique expertise in the manufacture of show and music hall costumes. Recently, the company has purchased several of these workshops: Maison February for feathers, Maison Clairvoy for shoes, and Atelier Valentin for embroidery.

Every evening and every night, from more than 1,000 costumes, with feathers, zircons and sequins is invented, made with precision by our artisans.

A true French symbol, the Moulin Rouge will continue to shine throughout the world and become a must-see in Paris once again. At the foot of the Montmartre hill, the wings of the Moulin (mill) have been spinning for over 100 years and will continue to spin and make us dream.

Bill Kaulitz & Noonoouri

Bill Kaulitz & one of the most successful virtual influencers. If you don’t know her yet, her name is Noonoouri.

Cro

The singer wore a cool look and gives us casual poses.

Tarik Tesfu

Tarik dusted off the award for empowerment.

Sandra Lambeck

Lena Gercke

Sebastian (rewinstagram)

Ricardo Simonetti

Josephine Rais

Achraf

Mowgli

Zoe Wees

Yusra Mardini

Uncle D

Joko Winterscheidt

Stefanie Giesinger

Tupoka Ogette

Tip! Interview with model agency boss Stephan Czaja (CM Models): become a model

Model coach: Training with a model professional

Lutz Marquardt has been a professional male model, musician, actor and model coach for over 25 years – the perfect contact person for you and your modeling career. A gifted coach, who approaches the models openly and funny and tries to ease the tense atmosphere. Exclusively for CM Models, he works with the girls for a whole day. In advance we were allowed to have a short talk with him and ask some questions:
I love to improve people and to make them happy and to give them something to take with them on their way, social intelligence – inner joy – charisma are things that the youth of today needs more than ever.

How important are modelcoachings for beginners?

Model coaching as such does not really exist. It is important if you want to achieve success quickly, to educate yourself further, to draw knowledge from your experience. I would have wished that there had been such coaching in my early days.

What do you have to be able to do as a model?

At the beginning the question is asked what you should be able to do as a model. The models answer briefly: Self-confidence, openness for new experiences, motivation, thoroughness and being able to sell yourself. But with Oliver Rudolph and Lutz Marquardt we learn that there are many more points a model should stick to.

Model photographer: fashion & advertising photography

Oliver Rudolph is a professional fashion and advertising photographer, accompanies the girls at CM Models as a scout and gives some tips for model coaching.

What belongs to the model to become a model?

The motivation of a model is the A&O in this industry. You don’t become a Heidi Klum or a Gigi Hadid overnight. You need a lot of patience and discipline – with yourself and the industry – to get closer to your dream. Communication with the agency is advisable. Your agency wants only the best for you and can only get you work and jobs if you are motivated and show initiative. They expect 100% from you and as soon as they notice that you are no longer actively involved as a model, they quickly lose interest and the cooperation becomes weaker. With shyness at shootings or castings, you take the interest of the employer. Your charisma is responsible for how often you are booked and how often you gain in success. Especially test shoots, as a beginner, are a perfect opportunity to train and learn how to deal with photographer, team etc. Models are often booked abroad depending on their success. Not every model has the prerequisites, but many have very good chances. As a young model, you should think about this important topic. To become better as a newface, modeling must be your number 1 priority. Training, studies and foreign countries are an important topic for the future, especially in young years. But as soon as you are registered in an agency, you should know that you have to give 100% in order to work for Burberry or Philip Plein later on.

Training & Tips: Become a model

Lutz Marquardt wants to show the most different girls, with different training units around posture, voice, looks and sportive units, how versatile you can present yourself as a model. Especially as a professional actor, Lutz Marquardt knows exactly how to stage his body energy. It starts with an introduction round for all participants. Each girl has to present her name, her age and a hobby to everybody. No matter if shy, crazy, open, sexy, loud or tough – Lutz Marquardt tests each model and tries to bring out different sides of the girls. Aura, arrogance, shyness or the look – something you always find to present yourself, you just have to find out what presents your strength.

Posture: Castings & Jobs

Posture works immediately. Especially for commercials or castings a certain acting talent is required. Your energy has to appeal 100% to you. Depending on the topic of the job – you have to be able to switch and be changeable. You should be able to handle your body and also dare to look ugly or ridiculous. At castings it is important to make contact in the round and force yourself to move your head and get out of yourself, so that only everyone can see that you are important. Everything else is uninteresting – the energy should go into you. Lutz Marquardt makes the girls dance or do sports. Thereby the girls become relaxed and present. Especially with different camera angles it is important to emphasize different body parts well. For a close-up, for example, it depends on the head position. As soon as your chin is higher, it looks more arrogant. Feet and hands make the room bigger and involve everyone.

Voice: Commercials & Castings

As soon as your voice is clear and loud, you appear confident. So you can make the room big and fill it with your presence. For example, shy models can show self-confidence with a loud voice, although their posture may be less advantageous.

Look: Posing and acting

In everyday life you can practice different looks. Eyes play an important role and present yourself in the way you want to present yourself when you make eye contact with the person opposite you. Sexy, shy, attractive, interested – no matter which emotion you want or should present – there is much more to the eyes than you think.

Become a model: Posing tricks

Photography & Posing

Photography is part of the models’ everyday life – with every click of the camera, you should be able to change the pose. The photographer assumes that the models know how to deal with gestures and facial expressions. The couch as a shooting location – Lutz gives instructions how the girls should pose. Whether alone, in pairs or in a larger group. The girls have to manage to pose with the keyword of Lutz. A special flair is created as soon as you invent a story for the shooting, which makes it easier for you to show the different poses.

Speciality in posing

In-between – the movement or talking while posing, brings the photographer a lot of material. Everyone knows the typical poses, but it becomes more individual as soon as you start acting while taking pictures. It is said that 98% of in-between poses are useless, but the 2% of the photos become perfect footage for the photographer. During a longer shoot, models often get empty eyes. No matter which pose, the eyes always look the same. The trick is to look at the ground every second time you look at the camera, to change your view to camera every time you look up. A picture often becomes exciting – as soon as the golden section exists. As soon as the pose is no longer stiff and straight – but becomes softer by coordinating legs or hands or looks differently than usual – you create an extravagant shooting!

Present fashion at the shooting

Fashion shootings are not directly about the models, but about the product, such as a bag, jacket or cap. Especially experienced models know how to put the product in the right light. Often designer pieces have logos or bags or other patches that the photographer should photograph. Catalogues or online shops usually show pictures in portrait format. Therefore the space is limited during the shooting. Practice – Your mirror in the room is your best friend. You can practice poses in front of the mirror. The more posings you like, the better you become in front of the photographer.  Especially test shoots are great for practicing and trying out which pose is best.

Model training: Catwalk exercises & tips for beginners

Catwalk

Conquer the catwalks! Running elegantly is not so easy. Especially if you wear 12cm high heels. What looks relaxed and well-organized for a spectator at a fashion show is more stressful behind the scenes than you might think.

Choreography

Mostly there are choreographers for fashion shows who explain the process on the catwalk to the models, down to the exact second. Especially at high fashion shows the models do not just wear one outfit on the catwalk. Backstage the models have to change their clothes and adjust to a new choreography.

Basic rules

• The right shoulder crosses the right shoulder of the other model – whether the catwalk is narrow or wide
• The first step on the catwalk is always on the right
• on dismounting, first put the right foot back
• A lunge at the front of the catwalk tip is advantageous, because the press photographers need time to take a picture of you and the outfit
• Tact is very important in this business, otherwise it can happen that the choreography is changed and that everyone gets out of step

Where can a model still work?

It doesn’t mean that you have to look good as a model only in photos. If you want to work on an international level, you will also be booked for high fashion shows, road shows, trade shows or showroom presentations.

3 important tips for beginners

• Love yourself #1
• Work on your charisma #2
• Be with everything you do right now #3

With Lutz Marquardt you choose the ideal partner, who can provide you with the necessary know-how and support. No matter if it’s a catwalk or presenting clothes and accessories, he always has some good tips for you.

Design: Colors, Patterns & Sayings

Big earrings, flashy necklaces, colorful scarves and of course the famous festival bracelets. Everyone knows the small but special ribbon, which signals that you were at a festival. Nowadays it is not only a sign that the entrance fee has been paid, but also a colourful highlight matching the style and a souvenir of the eventful time at the festival. Many young people keep their wristband on their wrist even after the festival and even collect several bands over time, which gradually adorn their arm. As a result, festival wristbands no longer just serve their purpose, but are becoming increasingly popular among festival goers. The colours, patterns, shapes and finishes of the charming bands also vary from event to event, so that you can find everything from inconspicuous and neutral to gaudy and patterned.

While festival wristbands used to be relatively inconspicuous and simple, nowadays the arm jewellery exists in a wide variety of colours, patterns and variations. Whether neon, patterned or with a special saying – the festival bracelet makes a personal statement and reminds you for a long time of an eventful and unforgettable time at the festival.

Colours – colourful & eye-catching

The more colorful and flashy the best! This is the motto of most popular festivals, because it expresses good mood and a lively atmosphere. Most of the time, the wristbands are designed with regard to the respective festival and reflect its motto, the music genre and the style, which usually directly identifies which event it is. In addition, the color of the wristband usually also marks the price category and the accompanying benefits that one has on the day. For example, a green wristband could say that you only paid the entrance fee, while a red wristband stands for VIP entrance including drinks.

Pattern – printed or sewn in eye-catcher

Most festival wristbands are kept relatively plain, but there are also events where the bands are characterized by patterns. Whether small logos or large-scale patterns – these wristbands are definitely an eye-catcher! The patterns can either be printed, sewn, woven or glued on.

Sayings – Logo or saying as a distinctive feature

In order to identify the particular festival, most event planners have a logo or a slogan printed on the wristbands, which serves as a distinctive feature. At larger, well-known festivals, such as the Hurricane, with around 70,000 visitors every year, the festival wristband is a very special highlight, which is why the name of the event must not be missing on the wristband.

Materials: Paper, Plastic & Fabric

Paper: the simplest option for small events

The simplest and original form of a festival wristband is one made of paper. This is mostly used at smaller festivals and is kept rather simple. Most of the time it really only serves as a marker for visitors and is taken off again after the event.

Plastic: sturdy festival wristbands

The plastic variant is also a well-known type of ribbon. Unlike paper ribbons, these are waterproof and therefore not as sensitive. Nevertheless, these also do not have such a great commemorative value, since they are most monochrome and possibly only decorated with a lettering and usually have no other special features. In addition, they are not as comfortable as the variation made of fabric and are therefore usually not worn longer than necessary.

Fabric: pleasant & long-lasting memorabilia

The most popular and now most commonly used variant of festival wristbands is the one made of fabric. These are usually braided or woven and therefore feel comfortable on the skin when worn. The bands are usually quite soft and comfortable, so you hardly notice them during the festival but also afterwards. In addition, festival wristbands made of fabric are very durable, as they are water resistant and washable and therefore do not deteriorate as quickly as, for example, bands made of paper.

Closure: Push Button, Fast Lock & Self Adhesive

Most festival wristbands have a clasp that is closed once and can no longer be used after opening. This prevents multiple use, so the wristbands can not be given to other people. The simplest form is a self-adhesive closure that is designed so that it cannot be returned to its original shape after it has been opened for the first time. For plastic bracelets, a snap fastener is most commonly used as the closure method, where it can be decided how loose the bracelet should be and the appropriate hole can be chosen accordingly. The most common variant for fabric bracelets is a so-called Fast Lock closure. This is a plastic tube that can be pulled onto the band as far as desired, but cannot be pushed back. Accordingly, the selected size remains firmly on the wrist and the excess band can be cut off. Here I have once again summarized the most common variations of the closures.

• Self-adhesive
• Push button
• Fast Lock

Festival wristbands are not only a good option to identify and highlight a certain group and celebration, but also convince as a fashionable accessory on every outfit. Your wristband will remind you of the respective festival, the people associated with it, the exuberant mood and good music for a long time to come. Thus, festival bracelets are not only a piece of ribbon on your wrist, but at the same time preserve countless beautiful memories. Whether children’s birthday parties, smaller celebrations or festivals lasting several days – the popular wristbands are a must-have at every event and will remain with you long after as a souvenir of the eventful time!

Design: Colors, Patterns & Sayings

Big earrings, flashy necklaces, colorful scarves and of course the famous festival bracelets. Everyone knows the small but special ribbon, which signals that you were at a festival. Nowadays it is not only a sign that the entrance fee has been paid, but also a colourful highlight matching the style and a souvenir of the eventful time at the festival. Many young people keep their wristband on their wrist even after the festival and even collect several bands over time, which gradually adorn their arm. As a result, festival wristbands no longer just serve their purpose, but are becoming increasingly popular among festival goers. The colours, patterns, shapes and finishes of the charming bands also vary from event to event, so that you can find everything from inconspicuous and neutral to gaudy and patterned.

While festival wristbands used to be relatively inconspicuous and simple, nowadays the arm jewellery exists in a wide variety of colours, patterns and variations. Whether neon, patterned or with a special saying – the festival bracelet makes a personal statement and reminds you for a long time of an eventful and unforgettable time at the festival.

Colours – colourful & eye-catching

The more colorful and flashy the best! This is the motto of most popular festivals, because it expresses good mood and a lively atmosphere. Most of the time, the wristbands are designed with regard to the respective festival and reflect its motto, the music genre and the style, which usually directly identifies which event it is. In addition, the color of the wristband usually also marks the price category and the accompanying benefits that one has on the day. For example, a green wristband could say that you only paid the entrance fee, while a red wristband stands for VIP entrance including drinks.

Pattern – printed or sewn in eye-catcher

Most festival wristbands are kept relatively plain, but there are also events where the bands are characterized by patterns. Whether small logos or large-scale patterns – these wristbands are definitely an eye-catcher! The patterns can either be printed, sewn, woven or glued on.

Sayings – Logo or saying as a distinctive feature

In order to identify the particular festival, most event planners have a logo or a slogan printed on the wristbands, which serves as a distinctive feature. At larger, well-known festivals, such as the Hurricane, with around 70,000 visitors every year, the festival wristband is a very special highlight, which is why the name of the event should definitely not be missing on the band.

Materials: Paper, Plastic & Fabric

Paper: the simplest option for small events

The simplest and original form of a festival wristband is one made of paper. This is mostly used at smaller festivals and is kept rather simple. Most of the time it really only serves as a marker for visitors and is taken off after the event.

Plastic: sturdy festival wristbands

The plastic variant is also a well-known type of ribbon. Unlike paper ribbons, these are waterproof and therefore not as sensitive. Nevertheless, these also do not have such a great commemorative value, since they are most monochrome and possibly only decorated with a lettering and usually have no other special features. In addition, they are not as comfortable as the variation made of fabric and are therefore usually not worn longer than necessary.

Fabric: pleasant & long-lasting memorabilia

The most popular and now most commonly used variant of festival wristbands is the one made of fabric. These are usually braided or woven and therefore feel comfortable on the skin when worn. The bands are usually quite soft and comfortable, so you hardly notice them during the festival but also afterwards. In addition, festival wristbands made of fabric are very durable, as they are water resistant and washable and therefore do not deteriorate as quickly as, for example, bands made of paper.

Closure: Push Button, Fast Lock & Self Adhesive

Most festival wristbands have a clasp that is closed once and can no longer be used after opening. This prevents multiple use, so the wristbands can not be given to other people. The simplest form is a self-adhesive closure that is designed so that it cannot be returned to its original shape after it has been opened for the first time. For plastic bracelets, a snap fastener is most commonly used as the closure method, where it can be decided how loose the bracelet should be and the appropriate hole can be chosen accordingly. The most common variant for fabric bracelets is a so-called Fast Lock closure. This is a plastic tube that can be pulled onto the band as far as desired, but cannot be pushed back. Accordingly, the selected size remains firmly on the wrist and the excess band can be cut off. Here I have once again summarized the most common variations of the closures.

• Self-adhesive
• Push button
• Fast Lock

Festival wristbands are not only a good option to identify and highlight a certain group and celebration, but also convince as a fashionable accessory on every outfit. Your wristband will remind you of the respective festival, the people associated with it, the exuberant mood and good music for a long time to come. Thus, festival bracelets are not only a piece of ribbon on your wrist, but at the same time preserve countless beautiful memories. Whether children’s birthday parties, smaller celebrations or festivals lasting several days – the popular wristbands are a must-have at every event and will remain with you long after as a souvenir of the eventful time!

Tip! Interview with model agency owner Stephan Czaja (CM Models): Become a model

Become a model

Exciting personalities, as well as the cooperation with stylists and photographers, journeys through many cities of the world, that’s what many young girls wish for.
But to get that far at all, you have to be prepared for a long way. You have to meet the requirements and still have that certain something.
Models learn at a young age to deal with unpleasant working hours and to be far away from family and friends.
In order to be professional and prepared, it is important to have experienced test shootings and to be able to present a professional portfolio.
Gestures and facial expressions, posing and behaviour at castings, cannot be taught at home in front of the mirror.

Prerequisites for female and male models

As a general rule, not every model fits directly into every area. Over time you learn to cover different areas and to put your own strengths to the fore.
Potential candidates should have as good a command of English as possible, as it is an advantage to be able to communicate independently. To hold your own in this business, you should have a certain stamina, whether you’re a boy or a girl. Every well-known model does sports and eats healthy to stay in shape and keep fit.

I’m pretty enough?

No model has to be flawless, quite the contrary. There are an incredible number of models who are attractive to agencies because of their gaps in their teeth, large moles or scars on their faces. Also tattoo models are more and more in demand. Body size and measurements, as well as age depend on the employer. Often the job display shows how these should be. At many model jobs there are samples for the models and at best it should fit the model directly.

Model by H&M, Zara, Otto & Co

Usually production companies or model agencies work together with H&M, ZARA &Co and take care of your sedcard and applications.
The Hamburg-based company OTTO works with 20 agencies worldwide and Claudia Schiffer, Cindy Crawford, Heidi Klum and many other professional models have already appeared before Otto Linse. At Zara, you can personally look at the lookbooks, designers, stylists and photographers and even remember the names of these people.
An application for H&M can be done via an online portal by entering your personal data and adding some photos. In general, the Internet explains very well how you can apply for a company or agency.

In order to find a serious model agency, you should inform yourself well beforehand. Agencies pay in advance, create sedcards and photos and build you up strategically as a model.

Become a male model: What do I have to consider?

More and more men models are appearing in public. As with the female models, the size, dimensions and charisma must be right. A certain acting talent would be an advantage. The designers want their collections to be presented by models by giving the outfit that certain something. Currently, many model agencies want men with distinctive facial features, a beautiful profile, long legs and sporty bodies. So – if you feel adressed, apply today!

…. It’s a shame guys, but you can’t apply for Germanys next Topmodel. Did you know that every year over ten thousand girls apply for Heidi Klum’s Modelcasting Show? Many have the dream of becoming models and try it out on the springboard TV casting show. Not only Heidi Klum is looking for young models, but also Angelina Kirsch is every year, together with her jury, Germany-wide on the way to find the next Super Curvymodel. The application for TV casting shows is of course different than in a classic model agency.

GNTM & Curvy Supermodel: TV Casting Shows as Breakthrough

Why do most young girls love GNTM? Especially because by participating you can collect many followers on Instagram. Whether you win in the end or not, the participation has already paid off, as most of them can work very well as influencers afterwards. So easy you do it! These casting shows come up with creative ideas every year. At GNTM you can fill out a registration form online and deposit your documents at a specified location on a certain date. For example, in 2017 the applicants should post a video about Instagram with the hashtag #ichbinGNTM2017 by explaining why they of all people are Germanys next top model. You don’t have the measurements like the models at GNTM? Meanwhile more and more curved models are booked. For example Ashley Graham, she is a world famous pluse size model and even ran with Viktoria Secret. In Germany there is now also the casting format Curvy Supermodels. For young women who are not very slim and wear clothes of size 40 or larger, this is an incredible opportunity to become a model. To participate in Curvy Supermodel you apply via an online portal and will be called if there is a promise.

Supermodel: The dream of great success

Let’s take Lena Gercke. She’s not Germanys Next Topmodel winner for nothing. With her open, sporty and communicative nature, she makes customers happy. She doesn’t just look great as a fashion model, she is also a sports model, juror and presenter. Everything is possible in the fashion industry!

TOP 6 – the best models in the world

• Kendall Jenner ( 22 million US dollars*)
• Gisele Bündchen ( 17.5 million US dollars*)
• Gigi Hadid ( 9.5 million US dollars* )
• Bella Hadid ( youngest newcomer, $6 million* )
• Ashley Graham ( first Curvy Model with 5,5 Mio US Dollar* )
• Adriana Lima (Victoria Secret Model with 10.5 million US dollars* )

*annual income

Models of the 90s

• Claudia Schiffer

  she was discovered in a disco and with the jeans
  Advertising campaign for Guess she got the breakthrough

• Naomi Campbell

  at the age of 16 one of the first
  colored models as a cover at Vogue

• Kate Moss

  at the age of 14 she is discovered by the model agency Storm
  and the advertising contract for the underwear label.
  by Calvin Klein her androgynous look becomes the new trend of the fashion world

You want to be a model? Let’s go!

Behind the scenes of the newcomers

Our editorial staff has accompanied the model everyday life of a newcomer Lisa, for one day. She is only 15 and is already working with a renowned model agency to professionally design her portfolio. At a daily meeting with the photographer, she accompanies her mother as her legal guardian. As a minor, you have no choice but to take your parents with you. Like Lisa, many young girls this age are still in school. That doesn’t mean you have to drop out of school to be a model. No – a good time management and a lot of discipline are the a&o. Since the shootings sometimes take place in Milan, New York or Paris, Lisa has to be prepared to spend her holidays abroad and run from casting to casting. We are all over Lisa and her photographer is also incredibly fascinated by her looks, but doesn’t want to force her to do anything.
In the meeting, the photographer often emphasizes the motivation and sociability that Lisa has to maintain in order to be successful in this industry in the long term.
In the time of puberty the build of the body and the appearance of the skin changes in girls. That is why the photographer often wants to make Polaroids of her and check her measurements constantly to make sure that her model measurements are fair to the industry. Besides, he emphasizes that her Instagram profile needs more structure and that she should put in her shooting photos. Many bookers take a look at the internet profiles of the girls before booking in order to get a picture of her again. At the end of the day, our editorial team comes up with an astonishing conclusion: It’s very challenging for girls aged 14 and over to get a place in the fashion industry. Apart from hobbies and school, starting out as a model is not for the faint hearted. We have noticed that with the help of a model agency, the work is made much easier and a lot of support is offered. Especially personal coaching helps young models to get a certain feeling for the world of models.

Modelcoaching & Model Agency

Before you apply to a model agency such as Modelwerk, M4 Models, CM Models or Louisa Models, we suggest you as an editor a special. You finally got all the important information you need to get started in this industry. Now you have to collect step by step information which model agencies meet your expectations in order to fill your Sedcard with professional photographs. Before you apply to a model agency like Modelwerk or Cocainemodels, we suggest you, as editors of a special, a selected expert, who even goes on tour in 2019 as a model coach. Lutz Marquart is a renowned personality coach. For over 25 years he has been on the road as a men’s model and has played in several series. His previous coaching sessions were always well attended and helped girls to prepare perfectly for their model career.
There will be topics like: Behavior on set, portfolio compilation, fashion show, castings and much more offered. The Do’s & Don’ts of this business are getting close to you.

From the model portfolio to test shootings and personality checks, Lutz Marquart trains and supports you best!

Get a ticket now for a coaching day with Lutz Marquart, the personality coach!

https://modelcoach.one/