The mission of Model Agency One

Stephan explains MAO’s mission: to provide young people, regardless of their age, with free recommendations for modeling agencies. The list includes the most exciting cities in the fashion industry and helps you find the perfect starting point for your modeling career.

Find your model agency, on:

• Model Agency One

The diversity of modeling agencies

One of the most important things Stephan emphasizes is the diversity of modeling agencies. There are agencies for different looks and types, be it for TV commercials or high fashion. Model Agency One will help you find the right agency for your individual needs.

3 valuable tips for modeling

Stephan shares three crucial tips for aspiring models:

1. Check the agency’s portfolio and work: Take a look at the agency’s models, jobs and clients. This will give you an insight into their quality and experience.
2. Never pay money for a contract: Reputable agencies earn money by placing jobs, not prospective models.
3. Apply to several agencies: Apply to several agencies in your city. This increases your chances of being selected by an agency that will support you.

The importance of Polaroids

You don’t need professional photos for your application. Agencies often work with Polaroids, natural photos taken in daylight. Your smartphone is enough to take portrait and full-body photos.

Want to become a model? Let’s go!

Stephan concludes the video with words of encouragement and encourages aspiring models to pursue their dreams. He also refers to his book “The Model Book” and his podcast “The Model Podcast”, which offer further valuable information for aspiring models – including you!

Find your model agency, on:

• Model Agency One

Stephan’s “The Model Book”: Now in German, English, Spanish & Co.

In “The Model Book” you will not only find a guide, but also a source of inspiration for your modeling dreams. Stephan Czaja’s dedication and passion for the modeling industry shines through in every chapter of the book and in this video. Whether you’re just beginning your modeling journey or looking to take your career to the next level, “The Model Book” is the key to your success in the exciting world of modeling. Let Stephan Czaja guide you along the way and get started!

• The Model Book – English
• The Model Book – Spanish
• The Model Book – German
• The Model Book – Italian

Tip! Listen to the book for free in the Model Podcast on Spotify, Deezer & Co.

• Model Podcast

• Model Agency – CM Models

Model: Requirements, size and lifestyle

Stephan Czaja is owner of CM Models, author of The Model Book, he brokers luxury real estate and has one of the leading social media agencies in Germany. If anyone knows what he’s doing, he does! We were able to meet him today between two appointments for an interview. CM is one of the leading agencies in Germany with jobs all over Europe but also in USA and Asia. They work with companies like Hermès, Prada, CK, Dior, Nike, Levis, and many more.

FIV – My first question: What do you think makes a good model?

Stephan Czaja – discipline and ambition! Beautiful looks, talent for the catwalk and fashion shows, photo shoots, commercials, that everything can only be checked later. That’s why the discipline of a model is at the beginning of all. That means punctuality, reliability and stamina.

Added to this is ambition, that is the own, independent will to improve constantly. The competition is fierce, especially when a model later goes to the big fashion capitals, to Paris, New York, Shanghai or Milan.

Modeling abroad: Paris, New York, London, Shanghai

FIV – So Paris, New York, Shanghai are the big destinations for models?

Stephan Czaja – As a model who works professionally and wants to make a living from it, it is very advantageous to have worked in these cities for a certain time. It’s not only about jobs, but also about international experience and of course photo shootings with the top photographer. The more experience, the more different photo series, the better for the model. The own model portfolio becomes stronger and stronger by new photo shoots and therefore models get bigger jobs.

In cities like Shanghai, London but also New York there are the big advertising campaigns, haute couture shows, brands – For models, cities like New York, LA, Paris, Milan, London but also Shanghai and Hong Kong are the place to be.

FIV – How does a model get jobs abroad? Are they individual campaigns or do you spend more time on location?

Stephan Czaja – After the build-up during his school time and after the first jobs, models who meet the requirements of size and proportion usually go to a city for 2 to 3 months. This is called “On Stay”. Young models then live in model shared flats, attend many castings every day and ideally get their first jobs. This is also where you can get the leading brands in fashion such as Hermes, Burberry, Dior, Prada, Givenchy and many more.

We as an agency pay and finance these trips, later on they are billed. So there is no risk for models. In return, we expect exactly the qualities I mentioned at the beginning of the interview: discipline and ambition.

Photo: Dolce & Gabbana fashion show in Milan, Model Linn Fausten @ CM Models / Women Milano

Model scouting: What’s the point?

FIV – If you are looking for new faces for your modeling agency, you will surely have a few factors to consider when choosing and deciding. What do you pay attention to when scouting young models, when you see and meet a potential model in the agency, or in other words, how do you recognize a good model as a model agent?

Stephan Czaja – Scouting is all about body size, facial contours and figure. Discipline and ambition are unfortunately not apparent at first glance! In those few moments when you see someone who wants to become a model, it is primarily about figure and proportion.

Minimum size and proportions are always the first requirements. After that it is all about the contours of the face but also all the subtleties and special features that everyone has. From striking faces, to extraordinary faces, freckles, the taunt of the skin, long and short hair or even tooth gaps. During the quick evaluation there are many interesting details that make a model unique, for us as Model Scouts.

Accordingly, the decision-making process in agency meetings is often long, for example after a casting with 100 models. In the end, everything plays a role in the selection and selection process. In the second round we get to know each other at the introduction in the model agency. Here you talk to each other in detail, models get to know the agency, the bookers but also the cooperation. At the same time you learn a lot about the model, the personality, your own ambitions and of course your appearance. Here you want to see the famous “fire in the eyes” as an agency, so that you realize that the person in front of you really wants the job.

FIV – About the performance in your agency I have a few more questions about your personal tips. But before that I would like to know, should you as a model rather “look special” or “rather average” to be successful?

Stephan Czaja – For the majority of models, the typical ideal of beauty is fulfilled. Extremely extraordinary is special, but is hardly ever booked by customers in regular business around commercials, online shops, campaigns, showrooms and fashion shows.

“Good looks” are better received than the “extravagant”

In the end, as a model you don’t live from extravagant photo shootings and video productions like you see in TV shows. There are no paint cartridges injected, there are no wild animals at the shooting and no, there is never a “nude shooting” like on TV. The real model life is different!

You earn most of the money as a model with “typical” photos for online shops, campaigns or even commercials. Accordingly, the appearance must not be too “extreme” or extraordinary, or deviate from the typical ideal image that we all carry within us. If you take the taste of all people together, the majority of people have a “typical” image of beauty in terms of appearance and proportions.

Apart from that, in real life, a natural, sympathetic appearance, in combination with the right body size, always wins in the end.

90-60-90: Ideal measurements or ?

FIV – Speaking of convincing, when you think about the “perfect measurements”, you immediately have the typical 90-60-90 in your head, which everyone knows. Are these really the perfect measurements for female models and is this a general misconception?

Stephan Czaja – I am asked this question more often, dream measurements or not? In fact, nobody has ever thought up these proportions and said, this way it is perfect! These proportions are derived from our general ideal image, in short: Who do we find attractive?

However, if you look at the cut of people, as mentioned before, and put all beauty ideals on top of each other, then for most of them a proportion of 90-60-90 for women is far ahead in the ranking of attractiveness. Accordingly, we take women, with similar proportions, as attractive in the media.

But it is interesting to note that the proportions are not set in stone, they are relatively independent of body size.

This opens the market for smaller models with chances for castings and jobs

An example: Bikini Shootings are often booked for smaller models, here again the proportions or the relation of body to face plays a role. With smaller models, female curves look even more beautiful. Accordingly, the 90-60-90 is more a synonym for the typical “hourglass figure”, whether Cara Delevingne or Jennifer Lopez. Beauty ideals also change when you leave the continent.

Another example: In Asia and cities like Beijing, Shanghai and Seoul, the most successful models are between 171-176cm, which makes them a full 4-5 centimetres smaller than in Europe or America.

Application, goals and personality

FIV – How many applications do you receive as a model agency per month?

Stephan Czaja – Many, very many. In a month, let me make a short projection, there are about 100 to 150 applications a day, that means up to 3.000, 4.500. The applications come from all over the world, from New York to London, Hamburg to Shanghai. Our agency invites 5 to 10 applicants for interviews or video calls. A model contract in our agency will then be given to 2 to 4, which means “only” 2 to 4 new models per month. Why? Because as international management we build career plans, where do you start and how do you reach your goal as a model in 2 or 3 years. The better and more intensive the management, the faster it goes. We want the best of the best, after all, in the end it’s about worldwide commercials, Fashion Week in Paris, On Stay in New York, photo shoots in Hamburg, showroom in Milan. Right from the start, a lot of responsibility for young models.

For me as a model agent and even more so as owner, it is extremely important that young models understand the seriousness. If you start modeling at the age of 15, 16 or 17, you have a long way to go. Many people are not aware of this, they want to be on the cover of Vogue within a few weeks and if that doesn’t work, they stop again. It’s extremely frustrating as a modeling agency, that’s why you’re so extremely selective when it comes to casting and applications.

So if you get a model contract after application, introduction and casting, you know that he or she has the right qualifications. The next steps are then: personality and model portfolio to convince clients.

FIV – With so many applications, isn’t the market already saturated? Is an application still worthwhile at all?

Stephan Czaja – It’s like everywhere else, if you want to make it to something, you have to try a lot! If you start modeling with the attitude that the competition is too big, you definitely won’t make it. It’s not only like that with modelling, it’s the same with football, as a musician and singer or even as an actor. In the end you need ambition, discipline and a good agency or club that provides you with the right contacts, training, opportunities, castings and jobs.

FIV – Apart from the appearance and characteristics of the model, when is the perfect age for models to start?

Stephan Czaja – For me personally, the perfect age to start modeling is between 15 and 17 years. But here it does not start immediately 100%, school has priority. School education is extremely important for models, no matter if it is about texts you have to learn for a commercial, English for small talk with the team around photographers, creative directors and fashion designers, but also mathematics, after all you are an entrepreneur. The smarter, the better! That’s why good model agencies make sure that you get a good degree. After that the world is open to you. The smarter you are, the further you can get. Because as a model you also live on follow-up bookings. If a client likes you, you get another job and another one. Be likeable, convincing on set, that will get you further. But until then, 1 or 2 years will pass until the final graduation with the build-up of experience and visual material in small steps. So to speak, the basic set to make it later in the big cities like New York.

FIV – That’s why so few models manage to get a contract in the end, right?

Stephan Czaja – Right. After all, we want to take very good care of our models so that they can develop free from all the work behind the scenes. For us, this means models who can live well from their job and constantly experience new things. In fact, the time as a model is so intense and interesting that you can never convey all the facets in an interview! When I think about it, at the age of 17 I went to Paris for the first time, a little later I went to Milan for the first time during the holidays, as soon as school is finished, the real model life starts: Shanghai, Fashion Week Paris, photo shooting in Hamburg, catwalk in Düsseldorf. At the age of 19, 20, you have already experienced so much, so much to tell – a real dream job.

FIV – How does such a setup work, quickly described?

Stephan Czaja – If you come to a big model agency like ours at the age of 15, the first thing you need to do is to achieve good results in school. At the same time, your model portfolio will be built up step by step, with the aim of having diverse and multi-faceted photo shoots. Once you have a model portfolio together, which can stand up to experienced models in casting, it is a pity. You do not become a top model overnight. School, build up your portfolio, gain first experiences on jobs, career plan, graduation, foreign countries. Your big goal sort is to be able to live well from this job at 21 years, 22 years! The one who goes with the attitude has the best chances.

photo: new male models / spring @ CM Models

Model agency advantages

FIV – If you summarize the support of a modeling agency, what is the most important thing a modeling agency gives to a model?

Stephan Czaja – Network. As an independent model you could never build up the contacts that a model agency has through years of work and the many employees. This is about creative director, fashion designer, marketing director, managing director, advertising agencies, the whole administration behind it, shootings with photographers, the list is very long and we are not yet on tax issues, invoicing, dunning, travel planning, calculation of usage rights, partner agency abroad, financing of travel, etc.

As a model you have to make it within a few years, you don’t have forever, so it’s only possible with a good and strong model agency behind you, which takes care of everything important as management. A model’s job is to stay disciplined, have fun at work, have positive charisma and and of course professionalism, it’s about stressful travel, tight schedules and of course the pressure behind you when in the end a whole campaign depends on your performance as a model. While the advertising agency has prepared everything important in the background, you are in the focus of the whole production during the photo shoot as a model. In the end, the overall success of a campaign depends to a certain extent on your performance. That’s why it’s so important to build up the team, gain experience, take time for yourself, so that you can grow bit by bit to get the big jobs.

If you make an effort and stick with it, you get a great fork, you can discover the world, get to know many people. As I said, modeling is a real dream job.

Minimum size: Runway (fashion show) and Commercial (advertising)

FIV – How tall does a model have to be to runway in a fashion show?

Stephan Czaja – For catwalk and fashion show the typical, known measurements of models are extremely important. The more top-class the brand, the more international the location, the more uniform the measurements of models. The reason is quite simple, fashion shows are meant for a buyer to see and order or buy new collections. Even if there are celebrities in the audience and influencers, the most important people for fashion designers are buyers, because they buy collections in large quantities. Of course, influencers and celebrities are also important as brand ambassadors, but before the outfits are on sale, it is buyers who bring business to the designers. Only if they are later available in the trade can they be bought by private individuals. Accordingly, it is said: Focus on the collection.

So the focus is on the fashion and not the model. A fashion show therefore requires the typical measurements that are known in the world of modeling. In countries like Germany, a female model usually needs a minimum height of 176 cm for the runway. Since female models usually wear high shoes, men must be at least 186 cm tall accordingly, for a harmonious image of the group.

If we are then on a fashion show in New York, Milan or Paris, the measurements are even more strict. On the one hand the height, female models must be 178 cm tall, maximum 180 cm. Men have to be 2 cm taller accordingly, 188 cm to 192 cm, max 194 cm. In addition, in the big fashion metropolises of this world, the hips of women also play a major role. For female models, it should be a maximum of 90 cm. In cities such as Tokyo or New York and Paris, even 89 cm is often demanded as the maximum.

Even though there is a lot of hype about diversity, 99% in the paid fashion market moves exactly around these measures.

FIV – For models there are two areas, the high fashion but of course also the large area of advertising, how big must a model be when it comes to advertising (commercial)?

Stephan Czaja – Nice that you ask this question! Because there is not only the High Fashion and Haute Couture, another big part of the industry is in advertising. Here, size is not the most important thing, usually you pay attention to a very “nice” face. Then there is the professionalism on set, facial expressions and the right emotions at the right moment.

One of my best models for example is only 171 cm tall and already 57 years old. She is fantastic! The customers love her! She works all over the world and has a fantastic personality, she is such a positive person! But I don’t want to go into raptures right now.

Photo – Take measurements yourself (hips, waist, chest and height)

FIV – How much does a model earn in advertising, can you give an example?

Stephan Czaja – If you want to be successful as a model in advertising, then facial expression, emotion and body language are the most important factors. If your model agency knows that you perform consistently and consistently well, you can get a lot of jobs! Especially jobs in advertising are very worthwhile, because here you get paid for usage rights. It’s very simple: If an advertisement is produced, the rights of use are bought by the client for one year, for example. If the commercial is well received, it is played for a second year, maybe even a third, fourth and fifth year. With every extension of the rights of use you will receive an additional fee as a model. That can easily be a few thousand Euros, so that in theory you can pay your rent for one year with just one job. If you earn 5.000 Euro in the first year, then 4 times extended, you have 25.000 Euro for one day of work.

To get there, you need ambition and discipline as a model!

Application and interview

FIV – If someone decides to become a model and sends in an application, what kind of photos should models send?

Stephan Czaja – Simply put: Take the photos with your smartphone, show your natural look without make-up, without styling in natural light, i.e. preferably daylight just before, after or during lunchtime; not at night. Back to the naturalness, your clothes should not distract either, it’s best to wear a simple black top as a woman or a shirt as a man model. Show yourself 100% natural, because that’s exactly what model agencies and their clients value most. Only natural beauty is convincing.

Therefore I can only recommend, show yourself exactly as you are right from the start!

It is also important to say that you do not need a paid photo shoot! Many look for a photographer to send “creative” photos. My tip for all those who want to become a model, just take the photos with your mobile phone! Ask your mum, dad or just a good friend or girlfriend.

FIV – Many people spend hours every day in social networks. Therefore I would be interested if you get a model application, what role do the followers play nowadays? How big is the role of social networks in the selection of new models?

Stephan Czaja – Again, naturalness is the most important factor! The job of a model is not about the range, customers need and want models, the appearance decides in the casting. Interesting becomes only with young people, who have for example on Instagram already 200,000 or 300,000 Follower have however “only” 95% of all conditions fulfill.

Young people who already have 200,000 or 300,000 followers at the age of 15 or 16 are extremely, extremely rare. Accordingly I would say that the number of followers doesn’t matter, unless you are one of the 0.001% who will have half a million followers at a young age and as I said, 95% of all requirements have to be fulfilled anyway.

FIV – Is there a minimum or a maximum age for models?

Stephan Czaja – First of all the best thing about modeling or the job of a model, there is no maximum age! Even better, the older you get as a model, the less competition there is, because many of them decide in the course of their life to pursue another career, e.g. in journalism, marketing, they become a doctor or do something completely different.

photo – VW commercial with Milva Spina @ CM Models

T-Cross campaign with Cara Delevingne and others

https://www.youtube.com/watch?v=vJO6DLcGy7g

The minimum age is different, if you want to work as a model, you should apply with 15 years, 16 years, at the latest 17 years in a model agency Because especially in the younger years you have time to travel abroad, do test shoots and much more. You can’t make up the time later.

Beginning age, perfect measurements and model jobs

FIV – How old is the youngest model in your modeling agency?

Stephan Czaja – At CM Models we start from 15 years, that’s how old our youngest are. Before that you should definitely enjoy your childhood: Friends, free time! But the first jobs don’t start until they’re 16, 17 years old, then comes the foreign countries.

FIV – Every job is different, from showroom to fashion show, photo shootings and video: How different are the requirements in the different areas? Where do quality and skills differ?

Stephan Czaja – Every job is different! Short run sequences for the new Nike commercial, runway show for Calvin Klein, e-commerce shooting with 25 outfits, group shooting in the city centre for an advertising campaign, every job has its own special challenges.

The first steps of a model

FIV – If you find a New Face interesting in your modeling agency, for you and your clients and it presents itself successfuly in your modeling agency, how does the typical start of a model work, what are the first steps for young models?

Stephan Czaja – After the interview, first of all there is the model contract, then the first photo shoot and then the building of the model portfolio starts. Depending on the age, this can take a relatively long time, because if you are still in school, this has absolute priority, of course. It is important that everything is ready by the time you leave school, say 6-8 good shoots with good photographers, plus 3-5 photos of jobs.

This is a good start if you want to work a little more in the last school year. After graduation you have already done a few small jobs in Germany, then with the right qualifications you can enter the big world of fashion, media and advertising! The big cities, especially cities like Los Angeles, New York, Paris, Milan, London, Shanghai, Hong Kong, Beijing and London. Then there are many more interesting spots like Cape Town, Barcelona or even Seoul. Models have to take their time after school, about 2 years for the whole international build-up. After that you have international experience, the staff and managers of the partner agencies of your parent agency (in our case CM Models) know you. Your book also has strong photos of jobs and photographers from all over the world.

Everything starts with the model portfolio

You need good and meaningful photos. As a tip for young up-and-coming models, the quantity of photos is not important, but the quality! You need different settings, black and white, sporty, photos with fun, fashion, colorful backgrounds, laughter, being serious, and much more. So that the customer can see himself in all possible facets. For example, if an advertising campaign is planned in which you should smile, you need a photo where you have fun and laugh. At some point an international sports fashion manufacturer comes along and the casting director sees a sports photo in your book directly. The advantage: On the one hand you can imagine the model faster in the casting role to be cast, on the other hand you know that you have already gained experience in this field. Accordingly, it does not matter how many photo shoots you have, your model agency will make sure that the photo shoots are varied so that you show as many pages of yourself as possible. Therefore, as a model it is also important to forward all requests to the management. Once you are in a modeling agency, people will pay attention to you. So you get more and more requests, for example about Instagram. The secret is not to “do everything”, the more exclusive you are, the better and the more you earn as a model.

Also important: the higher the quality of the client, the more natural the photos. You should make sure right from the start that you don’t have too experimental photos in your book. Your face must always be clearly visible, must not be covered. Models should also make sure that photographers don’t do too much retouching, naturalness brings you up as a model.

Showroom and fashion show

FIV – If the model portfolio is strong enough, what are the next steps for young models, where does their career start?

Stephan Czaja – Young models usually start as fitting models or in the showroom. In showrooms here fashion designers present new collections. In the showroom there are buyers from big fashion chains and also from department stores, not many of them only about 1-5 persons. As a model you present the individual pieces of the new collection in a kind of small fashion show. Customers can get a direct impression of the materials, fabric, workmanship and quality of the new garments. A relatively simple job.

The first real challenge is then the first fashion show. The actual show is relatively short, but the preparations are very intensive. Here you have to work with up to 20 different models, you are under time pressure but also have an audience. But as a model you are actually working, outside of Paris, Milan, London, New York, etc. rarely on fashion shows. Much more important are photo shootings.
The next step in the claim are therefore also the first photo shootings, for example for Instagram or online shops or e-commerce. From here on, it is usually no longer just a matter of “being beautiful”, now it is also about performing and delivering consistent performance. That means positive charisma and smiles even with the 18th garment and 7 hours of production. As a model, one of the big goals is to get follow-up bookings from customers who were extremely satisfied with the model’s work. If you do a good job as a model, the customer will book you again for similar jobs or even bigger model jobs.

At some point it is no longer just about you alone in the online shop. In the next step you shoot e.g. your first campaign together with other models. You should all be together in the campaign photos, smiling, perfect movement and harmony. Now it’s no longer just about performing yourself, you have to perform in combination with the others. That means, every time the photographer takes a photo, the movements of all models have to fit and of course the facial expressions, of all models. To coordinate these emotions together is really difficult! As a model you need a lot of practice and experience.

At some point you will not only get photo shoots from your agency, but also this campaign and as the next commercials. In such commercial productions, the teams are already much larger, and so are the costs for such a commercial production. So a lot depends on you as a model. Therefore it is worth it, we have discussed how much you can earn as a young model with commercials with all rights of use on top.

Video – Nike Factory Store commercials (international) with Lisa and Louisa @ CM Models

Video – Dailies commercial (international) Johanna, Hannes and Marie @ CM Models

FIV – One last question, what do you think about Germany’s next Topmodel? Can you become a famous model with the show?

Stephan Czaja – Through formats like Germany’s next Topmodel you can become a famous person, that’s true. But usually there are only three or four people from each season who create lasting success. The rest have the GNTM stamp forever, which is not necessarily beneficial, as it distracts from the actual campaign. GNTM is a great push for Instagram. What’s important for the candidates is that they stay on the ball after the show and don’t rely on the hype of the broadcast time. Just a few weeks after the show, almost everyone’s mailbox is quiet. Anyone who then wants to switch to a normal model agency usually remains trapped in the GNTM universe.

Many of the candidates are also cast outside the dimensions that are finally needed as models for high fashion clients. When they want to move to a good model agency a year later, they often don’t understand the rejection, because everything was right at the GNTM. In real life, however, they often don’t stand a chance at casting with real models. Often their hips are too wide, their waists too small or too prominent. As a GNTM candidate, therefore, you have to make sure that you take as many followers with you as possible. After GNTM, Instagram is the basis for other jobs, such as advertising also Instagram.

The participants are usually also slightly older than the models, who may decide to pursue a professional career as a model and apply when they are 15 or 16 years old. But it is a great format to get publicity! Especially in times of Instagram, you can build a good fanbase and make a good living from it. For those who want to be at events, promote products, the show is a great chance.

How much do GNTM candidates earn on Instagram?

FIV – At the end of the interview I really want to tickle some insights out of you! Besides your model agency you also have one of the leading social media agencies in Germany. The most successful GNTM candidates have many followers after the show, which interests me. When does one start earning money as an influencer on Instagram?

Stephan Czaja – How much money you earn on Instagram depends extremely on the individual person behind the channel. One is more entrepreneur, the other less. Some manage to make money with 100.000 followers, others don’t know how to make money out of it and constantly post promotion codes where they earn 5% or 10% per sale. If nobody buys, she doesn’t earn money. But if you sell yourself well, you can charge up to 1.000 € for a posting with 100.000 followers and more. Whether the respective customer takes part is another question, that’s where the individual negotiation skills come into play. Especially if you don’t have an agency and negotiate privately, which most ex-candidates have to do. But here, as I said, it depends extremely on how business-minded the respective person is. There are also many positive examples such as Stefanie Giesinger and Lena Gercke.

FIV – How does your social media agency calculate prices for Instagram?

Stephan Czaja – The evaluation is not only about the number of followers, but also about interaction and the own community. Anyone can buy followers on the internet for a few dollars. Even apart from bought followers there are many people who for example post “only” sexy photos, but have hardly any interaction with their own community. Those who have little interaction, little discussion and participation, quickly drop in the rating. However, those who interact a lot with their own community, are active on a daily basis and make an effort to create strong content so that their own community is entertained will be rated well.

The interaction ultimately decides who gets the job and, above all, how much he or she gets for the job!

Model Castings

FIV – For your social media agency, the model agency but also fashion shows you often organize castings, how does a model casting work? And can everybody participate in such a casting or only by invitation?

Stephan Czaja – A classic casting, as well as for my last fashion show at the Berlin Fashion Week, usually takes place in a time window of 3 to 4 hours. The casting date is then sent to selected model agencies or bookers about 2 weeks in advance, who in turn send suitable models to their agency for casting. Accordingly, such good casting dates are not publicly available, such as so-called open castings. Castings for fashion shows but also for jobs are usually never public. Public castings are mostly done for two reasons: Either to save costs (people models) or as PR effect (many participants, nice videos). Castings for jobs are almost always exclusive and only on invitation of the advertising agency or model agencies. The network and the reputation (the reputation of the model agency) is extremely valuable for models, because this is how they get the good jobs.

The casting usually takes place 1 week before the fashion show, so there is still time to adjust clothes, logistical issues have to be solved, the location has to be prepared, then there is a fitting and a rehearsal in advance. All this is part of the organization of a fashion show. During the fitting, the clothes are tried on, so that everything is guaranteed to fit on the day of the show. At the rehearsal the choreography is shown to music, directly on the location, depending on how complex the catwalk is, from a simple hall to a big show in Paris. Therefore the casting will take place 1 week before the show.

At the casting everything happens very fast! Between 40 and 200 models wait in front of the entrance, depending on how many are finally booked at the show. Most shows book 12 – 24 models. At the casting, model after model is now called. She or he introduces himself or herself briefly, does a short catwalk in front of the Creative Art Director and the designer. After the casting all model agencies are informed about the booked models, they then organize everything in the models’ schedule.

One more little tip! So the actual casting usually takes a minute, maybe two. Sometimes the fitting is done directly at the casting, so if you are asked to try on a piece of clothing, you are a little closer to the job.

Tips for Model Castings

FIV – What can you recommend models for their next casting? Do you have tips for young models and their first casting in a marketing, social media or advertising agency?

Stephan Czaja – Yes, I have two very simple ones. First: Smile! Second: Be natural! When Creative Art Director like me has a long day, it’s nice to have a smile. After all, you want to sell your own product with pleasure, especially if you have spent weeks and months working on a project, the concept, the strategy and the implementation! Accordingly, one is happy when models come into the room in a positive mood. A smile directly brings a few extra points in the casting.

You should be absolutely natural, no make-up, no hairstyling, just you! Your outfit should not distract either, best you wear black jeans and a black top. You should also wear plain white or black shoes. Female models should also have a pair of high heels and a plain black bikini. This way you are perfectly prepared for an audition as a model!

Model portfolio at casting

FIV – What if you are absolutely new and have no photos?

Stephan Czaja – If you don’t have your own model portfolio yet, with lots of photoshootings, you should honestly say, “I have been modeling for about 3 weeks and I am happy to be here”! Take your first photos with you on a tablet, just like the pros! New Faces should always be honest! After all, you have the chance to convince personally at the casting. Use it! And don’t forget a friendly smile every now and then!

FIV – What does the perfect model portfolio look like?

Stephan Czaja – In a perfect model portfolio you should have about 30-40 different photos. 1 photo each from tests with good photographers and jobs from customers.

FIV – After a casting you usually go directly to the shooting. How long do you actually work on a social media campaign, from the first concept to the shooting and publication?

Stephan Czaja – That differs extremely, but usually a campaign is planned in a period of 2 to 6 months, then published. Depending on how many agencies and actors are involved, how extensive the project becomes, for example in the area of different countries and languages, different media, 2 to 6 months are then realistic. Accordingly, everything has to work on the day of the photo shoot!

Exactly this one day, when the model is booked, is the intersection: the media production. Before that came the whole conception, strategy, planning. After the media production comes the whole marketing, promotion, analysis and reporting. So the day of the photo shoot is crucial, for the release date, the whole run-up to an advertising campaign and for everything that comes after in the area of public relations. That’s why you don’t become a top model overnight. When agencies send models on such jobs, suggest them or even send them to castings, then only if they have absolute trust in the model, through many years of cooperation.

Fashion show: How do you plan a show?

FIV – At the end I wanted to come up with a special topic, you organize fashion shows! Speaking of GNTM, the winner of last season Simone was at your last show in Berlin, as well as other celebrities and influencers, but also media such as Sat1 Prominent, Hapers Bazaar, the full program. For all those who were not there, Stephan’s fashion show was a real highlight this summer, with Swimming Pool Runway, right in the middle of Berlin, in Crested Grebe. After Karl Lagerfeld there was no one from Germany who makes great haute couture shows, except Philipp Plein who lives in the USA. Your last fashion show set new standards at Berlin Fashion Week. Can you tell us a bit about your last show as Creative Director?

Stephan Czaja – For me, as a creative director or organizer of a fashion show, like everyone else who does this kind of job, it means work, of course! In short, while everyone is enjoying the after show party, I usually drive models and staff back to the hotel, for example if a driver drops out, I organize the dismantling for the next day and just fall KO into bed! So much for the real life! I pay attention to all details, accordingly I am with my employees and models, not on stage.

But the last show was absolutely crazy for Berlin! Maybe you can add the YouTube video later. We did the show extremely spontaneously, I think in two or three weeks everything was organized, from the catwalk elements to the musician, guest management, model casting, choreographer, snack and drinks, everything. It was important for work! And it was extremely spontaneous but in the end we really did it and created a real highlight on Saturday night, for the grand finale of Berlin Fashion Week.

[ our video version is currently being edited and will be online soon ]

New highlight in Berlin – July

FIV – Finally, can you tell us something about your next fashion show? Which highlight can we as visitors look forward to and will we get Front Row Seating?

Stephan Czaja – We can spoil a little, we definitely grabbed the same location Guido Maria Kretschmer had last year. One of my absolute favourite hotels in Berlin, directly at the Spree! What makes this hotel so special? Here you can order your own electric guitar in your room, for example, a real Rockstar Hotel! On top of the Rooftop there is a separate 7 million Euro studio for recording songs. Everything top modern and chic. It’s located directly at the Spree, in the heart of Berlin and we’re just planning. Nothing is set in stone yet, but if everything works out, it will again be an absolute highlight in July. I can’t promise you Front Row, who knows who will come, but you will definitely get invitations, gladly.

FIV – Thank you very much for the detailed interview and for taking time for all our questions. That was our XXL interview with Stephan Czaja, owner of CM Models. If you want to know more about the model agency, you can find the website of CM Models and the agency Social Media One here.

Agencies and tips

• Model Agency – CM Models
• Social Media Agency – Social Media One

Become a model, free tips on the blog and the book “The Model Book” by Stephan.

• Become A Model – CM Models Blog

Diversity in the modeling business

One of Stephan’s first important messages is that there is room for different looks and types in the modeling business. Whether you think you don’t fit the classic fashion ideal, there are agencies looking for different profiles. From TV commercials to high fashion – there is something for everyone.

From Los Angeles: Stephan on becoming a model

You can find more videos on YouTube x CM Models.

Application to several agencies

Stephan recommends not just applying to one agency. The application process is often straightforward and only requires a few photos and basic information. You could submit your application to CM Models first and then, after some time, to other agencies to maximize your chances.

Important: Never pay money

A particularly important point is never to pay money to a modeling agency. Reputable agencies earn their money by arranging jobs, not by charging prospective models.

The casting and application phase

If an agency finds your profile interesting, you will be invited to a casting or video casting. It is important to be authentic and show your natural beauty. No make-up or styling is required. Simple videos and photos are sufficient.

Patience and the way to the top

Stephan emphasizes that the path to success as a model requires patience. It’s unlikely that you’ll end up on the cover of Vogue straight away. It takes time to gain experience and establish yourself as a model. Quality in photo shoots is more important than quantity.

The international route

Once you have gained your first experience in your home city, you can take the next step and work abroad. Stephan explains how this works and provides insights into the requirements for international assignments.

Finally, Stephan encourages aspiring models to be brave and apply. A modeling career can be difficult, but with patience and hard work, it is achievable. His valuable insights provide great guidance for anyone pursuing the dream of becoming a model.

How modeling agencies work together

You might also be interested in this! Stephan Czaja talks about his experiences in the international modeling business and gives us a look behind the scenes of cooperation between model agencies. A deep look into the exciting world of modeling to understand how aspiring models can make their way.

• How modeling agencies work together

Find a good modeling agency? 3 tips

What to do if you have the dream of becoming a model? Model Agency One (MAO) offers the solution. Here you will find the best model agencies worldwide, whether in New York, Los Angeles, Paris or Tokyo.

• Find a good modeling agency? 3 tips

Stephan’s “The Model Book”: Now in German, English, Spanish & Co.

In “The Model Book” you will not only find a guide, but also a source of inspiration for your modeling dreams. Stephan Czaja’s dedication and passion for the modeling industry shines through in every chapter of the book and in this video. Whether you’re just beginning your modeling journey or looking to take your career to the next level, “The Model Book” is the key to your success in the exciting world of modeling. Let Stephan Czaja guide you along the way and get started!

• The Model Book – English
• The Model Book – Spanish
• The Model Book – German
• The Model Book – Italian

Tip! Listen to the book for free in the Model Podcast on Spotify, Deezer & Co.

• Model Podcast

The beginning of Heidi’s career

The internationally sought-after German model Heidi Klum originally comes from Bergisch Gladbach. Heidi’s father was initially a production manager in a perfume factory until he founded the model agency “One eins fab” in honor of his daughter’s success. Klum’s mother, on the other hand, was a hairdresser. Heidi graduated from a comprehensive school in her home town in 1992.

• Born: June 1, 1973
• Grew up in: Bergisch Gladbach, Germany
• Height: 1.77 meters
• Shoe size: 41

Model ’92’ was the name of Thomas Gottschalk’s show at the time, in which 25,000 girls had to compete to become a model. Heidi, 18 years old at the time and an aspiring high school graduate, proved her talent and won the competition. Back then, the modeling profession was not as well known as it is today; even Heidi still didn’t know that “being a model” was a real profession at the time.

“When I left school, I didn’t even know that modeling was a job.”

Model business or training?

But modeling was not her only hobby; Heidi was also very interested in fashion at a young age. Now she was faced with a choice: she could either start training as a fashion designer in Düsseldorf or try to build a career as a model. Thanks to her success on Thomas Gottschalk’s TV show, the blonde thought her chances as an aspiring model were excellent. How do you think Heidi decided?

The first jobs in New York: Victorias Secret, Vogue & Co.

Model mom, top model, advertising face, style icon, mother and so much more. We don’t even know where to start with such a huge career, but of course we’ve picked out everything you need to know about the beauty. The top model is the first and so far most successful top model from Germany! Born in Bergisch Gladbach, the model was discovered by Thomas Gottschalk in the casting show Model’92 in 1992. S

hen she was just 19 years old, she won a 300,000 US dollar contract as a model for three years. After graduating from high school, she moved to the United States in 1993.

As you’ve probably already guessed, Heidi decided to give modeling a chance. To actively support her budding career, Klum moved to the United States to New York after graduating from high school, at just 19 years old. Five years later it happened; Heidi landed a job as a Victoria Secret Angel after appearing on the cover of the American magazine Sports Illustrated. As a campaign face for various companies such as Birkenstock, Douglas and even McDonalds, Heidi made a name for herself. Soon everyone knew her and she was a role model for all the young girls out there who also wanted to realize their dream as a model.

Interested in how Heidi walked as a model for the underwear company Victorias Secret? In this video you can see the pretty blonde on the catwalk from 1998 to 2009.

Germany’s next Topmodel, DSDS & America’s Got Talent

Germany’s Next Topmodel, DSDS, America’s Got Talent, Project Runway, Making the Cut etc., Heidi Klum is not only seen on catwalks, but also on TV. Since 2006, she has appeared on television every year to choose Germany’s new top model. As you can see, Heidi is not only in demand as an international model, she also devotes a large part of her life to numerous TV shows, her own collections and, of course, her family.

But that’s not all, Heidi has received many awards over the years, such as the Bambi or the Emmy, which put her unique career in the spotlight. Heidi is therefore not only an idol for Germans, but also inspires people all over the world. Because she shows that the dream of being a model is not impossible!

Your casting show “Germany’s next Topmodel”

At 1.76m, Heidi Klum is not one of the tallest models today. For her own casting show “Germany’s next Topmodel”, which is broadcast on ProSieben, the requirements are to be at least 1.76m tall and 16 years old. The 48-year-old has been choosing the most beautiful girl in Germany every year for 13 years. The first girl to win the casting show was Lena Gercke. A season always consists of 15-16 episodes in which the girls have to complete a wide variety of tasks.

From introductions to major clients for jobs to exciting photo shoots, everything is included. The girls have a very exciting time there. Heidi put together a jury of three people every year. Each time it consisted of her and two famous men chosen for the task, such as Thomas Hayo and Michael Michalsky. The upcoming fourteenth season will be a little different. You can find out more about the jury in the fourteenth season and the latest news here:

• GNTM: All seasons

Your private life: Wedding & children

Such a beautiful, successful woman, but no man at her side? Quite the opposite: at the age of 20, Heidi Klum married hairdresser Ric Pipino. After five years, however, the marriage broke down and the two divorced. During a brief relationship with Flavio Briatore, Heidi became pregnant for the first time. She had her first daughter, followed by the divorce and the typical, private little dramas about moving out, moving house and selling the house after the divorce. At the age of 32, Heidi Klum gave married life another chance and married Seal, with whom she had three children, who adopted her first daughter and from whom she took the surname Samuel.

Heidi’s love life

After 7 years of marriage, the two separated. Heidi currently has the German guitarist of the band Tokio Hotel Tom Kaulitz at her side. The pictures on Heidi’s Instagram make it clear: Heidi is currently overjoyed with her love life! For those who already know Heidi Klum, it is particularly interesting to see how she behaved as a 19-year-old on the GNTM casting show compared to how she appears today. It’s very clear to see: She has developed enormously. Back then she was rather shy and very polite, but today she is a real presence with huge self-confidence!

Heidi Klum: Tom Kaulitz, family & children

After four failed relationships, Heidi has finally found the man of her dreams: Tom Kaulitz from Tokio Hotel. They have been married since August 3 last year, but the age difference of 16 years doesn’t bother them much. On Instagram, the two are more in love than ever. Tom and Heidi met at a party thrown by Michael Michalsky, who was a former member of the “GNTM” jury. They both ignore the numerous criticisms of their relationship and prove to the world that true love really does exist.

What does Heidi’s career look like in the future?

A new TV show? Or maybe baby number 5? Heidi has often surprised us with her plans for the future. Whether it’s a new fashion collection in collaboration with major companies or a new book, she is full of surprises. She is one of the most successful supermodels in the world, because: she’s simply got it!

Models of the 90s

The 90s list of models goes on and on. Family stories, success stories and children of the supermodels. Read all about Naomi Campbell, Eva Herzigová, Cindy Crawford, Claudia Schiffer, Heidi Klum, Nadja Auermanns and Helena Christensen and their successes here! Walking the catwalk was the central element of being a model. In addition to the catwalks, their faces could be seen on advertising posters, on the street or for TV campaigns. No Instagram, no YouTube. Hard to imagine today.

List of 90s models

Here you can see a list of the beauties who walked the catwalks of the big fashion brands in the 90s:

• Model list of the 90s

Naomi Campbell

Cindy Crawford

Along with Naomi Campbell and Eva Herzigová, Cindy Crawford is one of the most famous and successful models in the world. Crawford not only gained a foothold in the modeling industry – a cosmetics line, furniture brand, her own fitness video series and numerous films and series in which she has appeared make up the overall beauty package. From 1990, Crawford made her final breakthrough with a photo series in British Vogue. With an annual income of 6.9 million dollars, Cindy Crawford was considered the best-paid model ever.

• Cindy Crowford

Marketing, Coach, Protagonist, Manager, Founder

FIV. Hello dear Michael, thank you for taking the time to answer a few questions about yourself and your agency. Maybe you can tell our readers a little bit about yourself first. What has been your career so far and your professional successes? What did you study and why did you choose this industry?

Michael: I studied communications with a focus on marketing and communications and completed training as a business and life coach. I was able to gain leadership experience in the areas of marketing, sales and HR at an early stage and worked in various consumer goods industries, for which I am still grateful today. In addition, I have worked for various TV productions and broadcasters. From casting protagonists to casting presenters, there was a lot involved. During my time in advertising, I had a small online start-up on the side, which worked well, but unfortunately did not bring in any money – my first failure, so to speak. laughs I was able to gain further experience in the field of people and model management and I worked as an independent coach, while in 2013 I founded one of the first talent management agencies with partners, which also covered the digital component in the placement of advertising and talent. In 2020, we parted ways. With mf-mgmt I founded a new agency, which is still specialized in talent management, but has a completely new focus and different content.

Model management: foundation, tips, experiences

FIV: How did you get the idea to start your own business? Was there a specific moment or have you been thinking about starting your own business for a while?

Michael: I started working on the side very early on and tried different things on my own as well. But the decision is generally always based on my convictions. If I’m convinced of something, then I have to implement it and try it out. The content of the agency is the sum of my collected experiences and adventures. Both the positive and the negative.

FIV: You’ve had some experience and you’ve certainly had your ups and downs. What would you recommend to new people in the industry? Do you have any tips you can give us?

Michael: It’s important to stay true to yourself and not sell yourself. The more successful you become, the bigger the tasks and problems become and the harder it is to shape the internal structure in a way that suits everyone. But probably the most important tip is to always try to look at the values of those you work with. Ideally beforehand.

FIV: What was your greatest success so far? What do you always remember fondly and what are you particularly proud of?

Michael: Oha … Over the years there have certainly been a lot of different things that have been successful, but also a lot of things that have not been successful, of course. But I guess my answer is different than you’d expect: Over a period of time, I coached people who had different, deeper issues for free. It was very emotional, honest, and grateful (on both sides). I’m proud of that.

Success or happiness?

FIV: What is more important to you: professional success or happiness? What is your opinion on this?

Michael: My job makes me happy, so I don’t really have to ask myself that question. But since you’re asking it: happiness! Because I know that I live healthier when I am happy. Career success without being happy means “gut wrenching” and at worst, draws health consequences. Especially during my active coaching days, I’ve unfortunately witnessed the consequences all too often in others and it’s not worth it. It is even worse when ego and profile neuroses are added … Both often go hand in hand with the need to want to stand outwardly for professional success and to be recognized (in short “show”). From a lack of social competence to illnesses (physical or psychological), everything can be observed here as a consequence. In my opinion, no one can really want that and yet it happens frequently.

Private life, hobbies & conservation

FIV: Do you have a professional role model? Is there a particular person you look up to or admire professionally?

Michael: I find some personalities exciting and respect them, but I would not speak of role models now. One of these personalities is, for example, the journalist Dirk Steffens. He is constantly campaigning for the protection of species, educating people and working to ensure that this absolutely important issue is enshrined in the German constitution. This because he has recognized that otherwise we will probably get far-reaching problems with food in the future due to our population density. Both for us and for future generations, honestly addressing this issue should be one of the most important tasks.

FIV: Your everyday life can certainly be stressful and quite busy. Do you still have time for your private life? What about hobbies?

Michael: I already work a lot, but I also make sure that I take time off and have time for myself. Admittedly – I spend more time with my job, but that’s okay. Because of the pandemic, I discovered kayaking on the Alster for myself last year. One of my best friends got me to order an inflatable kayak from Amazon. No sooner said than done, we had a lot of fun! I will be doing that again this year. Apart from that, I’m busy with, who would be surprised: species conservation.

FIV: We’d like to know a little more about you as a person. Tell us something about your daily routine. Do you have certain rituals? How do you relax after a stressful day?

Michael: I relax anti-cyclically. This means that I go running early in the morning, do sports and take enough time for a healthy, vegan breakfast with vitamins. Personally, I really can’t start the day any more relaxed than this. I have peace and fresh air in the morning. Body and mind get what they need and so I have enough power until late evening, sometimes even into the night.

FIV: Thank you for taking the time to answer some questions. FIV Magazine and I wish you all the best for the future and stay healthy

The daily life of a modelbooker

FIV: When it comes to the profession of a model booker, not everyone can directly imagine what you actually do exactly. What does the everyday life in your agency look like?

Alice: A normal day in the life of a modelbooker consists of a variety of tasks,from scouting models to meeting new models to coaching them to be successful. Booking models for cool, interesting jobs, the admin life!!! It’s fun and varied, but you have to have an eye for the job to get your talent the right job!

FIV: What are your fondest memories of working with clients?

Alice: All of them were great, but ASOS & Harrods are my favourites if I had to choose, they were so easy and fun to work with!

The model jargon explained for you

FIV: Many of our readers don’t know the words we use in the modeling business on a daily basis. Please explain in a few words, help our readers understand the modeling jargon.

Alice: Casting – Castings are held so that the client can see the model in person, usually a few pictures are taken at the meeting (models go without makeup, hair natural and wear black jeans with a black top) and if there is a role or specific shots to be taken on the day of the shoot, the client would ask the model to elaborate.

Intended Use – Where the client will use the images/videos they receive from the booking EG. Online & Social Media for 1 year.
Z-Card (Model Card) One or more pictures of a model printed on a card, showing which agency she is represented by and a few statistics. (She or he would bring this to a casting).

FIV: Can you explain the difference between bookings and test shoots?

Alice: Bookings are paid work from a brand/client with commercial use. A test shoot is a free shoot that photographers request or we as an agency look for to help develop new model portfolios or an experienced model needs new images (the photographer will also use them in their own portfolio).

How to become a model!

FIV: Many pretty boys and girls dream of becoming a professional model themselves. What should a model application contain? Can you give 3 pieces of advice?

Alice: Instagram link (so we can see what her life looks like) her measurements and especially Polaroid and portfolio pictures!

FIV: What does a first model interview usually look like?

Alice: We ask for some background information, their background, experience, expectations of their rates. We explain how we work here at the agency and how we get jobs etc. (this gives them a real idea of BTS and the work we do for our talent) and finally we take Polaroid’s.

FIV: How should a newface show up for you? (outwardly & character wise) Give us 3 pieces of advice for our young readers.

Alice: Fun and enjoyment of life, willing to start from the bottom with low fees, long hours, good communication, that’s all we ask of our newfaces ?

New model of a model agency

FIV: Can brands/companies book your models only for shoots or also for events and video productions?

Alice: Brands can book stills, videos, films, theatre, events (we have an influencer & artist/actor board as well as models).

FIV: Your work ethic is to set new standards in the model agency business. What exactly do you mean by that?

Alice: We want the best for our talent, we want to develop them and give them the best possible advice to make them as successful as possible. We are a family at BMA #bmafamily

Modeling in Milan? Application & Test Shooting

Super fast…. Apply, good shoots, good photographers, quality of quanitity. Patience, confidence…

However, to move to Milan you need certain skills. This chance is often unique and hard-fought, because the places are limited. We talked to Klara, a model from Cologne who has already modeled in Milan. She told us something about the application process, her career and her stay in Milan.

Application process & first experiences

Klara has been told before that she should model. She applied online via the website, sent in pictures and was then invited. She was able to convince the bookers and after one month at the agency she already had her first shooting. Together with the photographer Oliver Rudolph she has now shot her first pictures for her model book. Mehr dazu: CM Models

Milan: Model agency, castings & everyday life

In September 2019, the young model traveled to Milan. This was her first trip alone and therefore she was very excited. However, she revealed that the positive feelings clearly outweigh with her. Of course, she first had to find her way around a bit after landing. Klara just let everything come to her in Milan.

“Milan was an incredible experience”

Model agency in Milan: the first meeting

From the airport she makes her way alone to her agency. With suitcases she made herself first something familiar with the city and arrived at the agency she met her booker. First they should get to know each other and Klara got her keys to the apartment. She also got her model book, which was filled with pictures she had taken in Germany before. Klara describes the team as very friendly and warm.

And it started as soon as she had a day’s rest. She shot Polaroids for clients and had a strict schedule with many castings thanks to Fashion Week. Armed with her model book and sedcart, she ran from casting to casting and had to quickly find her way around the fashion metropolis.

• Meeting with booker
• Key for the Model WG
• Handover of the model book
• Shooting Polaroids for clients

Milan from above: Video

Castings in Milano: How does it work?

The young model had not attended any castings in Germany, because here it is more common to be booked via direct booking. In Milan, however, she received several mails with adresses every day and went to hundreds of castings. There she usually found a long queue of pretty girls, whom she often saw again at other castings.

At these castings Klara tells that she often had to wait a long time. When it was finally her turn, it always went differently. But every time she had to hand in her model book and her setcard. At some castings she also had to walk, sometimes she was asked a few questions and if it went really well, she was even allowed to try on clothes.

• Long queue
• Many pretty girls
• Hand in model book and setcard
• Run
• Answer questions
• Try on clothes

Everyday life in Milan: Gym, Castings & Model WG

I also asked Klara about her everyday life in Milan. She told me that her days were always different and varied, but usually had the same structure. After getting up, she would first have breakfast and then get ready.

Either in the morning or in the evening she made her way to the gym. Every day she had a list of castings she had to attend and in the evening she spent time with her roommates. Sometimes they cooked together, sometimes they just let the evening end together.

1. Breakfast
2. Get ready
3. Gym
4. Castings
5. Cooking with roommates

Find out how models do their makeup for everyday life in this video. Here you will find many tips for the effortless look.

Fashion shows, castings and requirements

Klara also told me about her first experience at a fashion show. Behind a fashion show is of course a lot of work. Before a fashion show there is a casting, followed by a fitting where the models can try on the clothes. Klara reveals that she herself didn’t realize what was in store for her until she sat in the make-up.

While she was standing in line she was very excited but when she took her first step on the catwalk all the excitement just fell off her. Her mind went blank and she just focused on the show. She compares this excitement with a presentation in school, before it is always worse than once you have started.

Milan requirements: measurements, bust and size

The requirements are not very different from the requirements in Germany. Of course, catwalk models are expected to be different than commercial models. The measurements can vary, but Klara confirms that the ideal measurements for a catwalk model are 90-60-90. The bust size is the least important thing. For commercials, measurements and height are not that important, but as a runway model you should be between 1.75m and 1.80m tall. 1.78m is the ideal height for a model.

• Dimensions: 90-60-90
• Breast is not so important
• Size: 1.75-1.80m
• Dimensions and size are not so important for commercials

In this video you see how to take your measurements correctly. Important is chest, waist, hips and torso.

Plans for the future – London & Paris

Klara hopefully has a great career ahead of her, so I asked her what her next goals are. She told me that her dream is to model in London. Of course Paris would also be a great option, but the charm of London captivated her more.

3 Tips for Model Beginners

I also asked Klara for tips for girls and guys who want to become a model. First of all it is important to find an agency where you feel comfortable. Klara thinks it’s important not to compare myself with others and not to take rejections personally. This job is based on appearance and if you are not booked, it is often because the type is not wanted. If a blonde is wanted, then a brunette is rejected.

1. Find a good agency
2. Do not compare yourself with others
3. Do not take rejections personally

Become a model – model booker explains the basics

FIV: Hi Dilara, today we want to talk to you about what it’s like to make it big as a model and work around the world. What does it take to work in big cities like LA, New York, Milan or Paris?

Dilara: Depending on where the model is from, they are built up there first as well. The big jobs like Dior, Gucci and Prada are of course the goal, but first the portfolio has to be built up and a good experience at shoots and catwalks is the be-all and end-all. Therefore, it is advantageous if the model starts to apply as a model at a young age (15,16). With us, for example, you get editorial jobs for the first time. Young models, also called New Faces, practice posing in front of the camera and feeling comfortable.

FIV: How do you plan the shoots? How do such projects come about?

Dilara: As bookers, we know the photographers of course and check in advance if the shoots are suitable for our models. We are always in contact with the model and the photographer and make sure that the model feels comfortable. These shoots, video shoots, fittings or runway jobs are very well pre-planned by professional people in the fashion industry. This is how we work even if the model goes abroad.

Traveling as a model: Los Angeles, New York & Co.

FIV: At what point is a model ready to take on big jobs and travel?

Dilara: Of course, we pay attention and communicate with the parents, what the future of the model looks like. If the model is interested in going abroad after school, you can link that very well with the model business. We have sent our models to Milan, Paris or America several times. They are managed by us and have a great and exciting time there. There is not always the perfect book to travel. But little by little the first real bookings come up and clients inquire about models. So you realize if the model would have a chance to work in the international market.

FIV: When the model is abroad? How does the whole stay work? What is the model allowed to do?

Dilara: The model makes so to speak: Work & Travel. For example, the model travels to Los Angeles. Of course, everything is clarified in advance around visas, flight and accommodation. The model has a lot of opportunity to explore the city. There are completely new impressions. Restaurants, cafes and different sights are to take the model of course also directly. We send the model dates regarding open castings for customers and contact us if there are jobs locally. The whole thing actually takes its own course relatively quickly.

FIV: How is the model financed on location?

Dilara: Often the model gets steady jobs there, where the fees are very coherent and you even go home with plus on the account. But the model does not have to pay for accommodation and travel etc. himself. Such things are often taken over by the customer or by our partner agencies locally.

FIV: If a model already lives in LA, can she also be photographed by you?

Dilara: Of course! We work internationally and have models all over the world. We are happy to have more models abroad so that we can serve our clients. The bookers can also all speak English, so it shouldn’t be a problem. The applications are also received and evaluated just as digitally.

Modeling in America: Requirements

FIV: On the Internet, you always read different requirements for height and weight. What is important to know here? And what are they like in America?

Dilara: If you want to work internationally as a model in the high fashion world, you can be prepared for the fact that there are certain measurements. It would be an advantage if the model has appropriate height and slim proportions, so that ideally you can always propose the model and represent it worldwide. Of course, there are always exceptions, the spirit of the times changes the fashion world, the media but also advertising. What we as a model agency, also our model scouts pay special attention to are, for example, small, extra highlights, such as freckles or tooth gaps. So there is no perfect model, not even in LA. As a model, however, you come very close to the ideal of beauty. Also curvy models are often booked, that has enabled us models like Sarina Nowak and others and that is wonderful. On our website you can find a lot of info about becoming a model.

FIV: How do you work in Los Angeles, for example? Are the productions similar to those in Germany?

Dilara: Due to the cooperation with other agencies in LA, jobs in Los Angeles are guaranteed, the processes are fast and uncomplicated. So the model and we as a model agency can fully concentrate on the photo or video production. If your shooting project takes place outside, on the beach or in other parts of the city, then we will of course organize the entire travel and return for you.

FIV: This all sounds very promising! What would you recommend models do in their free time when they travel to LA? What beautiful things can you experience there?

Dilara: You have to remember that the models are there to work and the casting dates can line up very quickly, so you really have a lot to do. But if you have free time, there are so many sights in LA. Also culinary you can live out there of course extremely. Mostly, different models get to know each other at the casting and even become long-term friends, because they explore everything together. We have most different tips on our homepage, in order to start in LA correctly.

LA Tips: Models traveling

Here you can find the exclusive tips from the model agency to explore the right hotspots in LA:

• Walking in the green: Parks in LA
• Good food and cozy evenings out:Restaurants in LA

And much more on becoming a model in Los Angeles can be found here.

Since the age of 14 in the model business

Quite banal, the 14-year-old girl from the US state of Illinois was discovered by a model agent on a horse farm and has been living every girl’s dream ever since: model. In Europe, the 17-year-old girl wanted to emulate her idol Gisele Bündchen and work for the famous IMG model agency. Smaller jobs in the early stages turned into big jobs like advertising for well-known brands à la H&M, Lancôme or Intimissmi. This is how she achieved her childhood dream. She is still grateful to her discoverer, the photographer Jim Jordan, to this day.

Little girl from the country becomes Victoria-Secret-Angel

The way to the model of the year 2015 led over many catwalks and photo shootings: The first time on the catwalk you could admire Taylor Hill 2012: At the “Haute Couture – Autumn/Winter Fashion Show 2012” the formerly shy girl from the country walked the catwalk.

This was the beginning of a career as a model for big fashion brands like Chanel, Versace, Elie Saab or Alexander McQueen. Her face became the new motif of fashion magazines.

But the great fame and worldwide recognition in the media was only achieved through her collaboration with Victoria Secret: The underwear company par excellence arranged the Model 2014 to present the current collection. With 18 years the youngest model in the show. For Taylor this was the start of a steep career and millions of followers on Instagram. The signing of the contract in 2015 and many successful years in Victoria Secret Shows followed. Every show brought new followers.

With more and more shows, the angel also gets more and more freedom: Working at Victoria Secret is not really work for her anymore, in the meantime she can choose which shows she is allowed to participate in, she has a say and does not have to follow the strict instructions of the agents anymore.

Taylor Hill: Your Victoria Secret Highlights

Since 2014, the Victoria Secret Angel has now been flying above the catwalk. In these years she might already participate in some shows and present many different looks:

Instagram-Star

Today, 14.4 million people follow the supermodel’s life on Instagram and other social media like Twitter. Posts about the model’s life, family or friends can be found on her profile. Her tweets or posts of the day regularly find attention in the tabloid press. For her, social media is the chance to show her fans closeness and personality and to get away from the image of the unapproachable and aloof supermodels.

Their income is estimated at a remarkable $6 million.

Taylor Hill: fan girl of Selena Gomez!

Who would have thought it: While she herself is an idol for many girls and they follow the latest news every day, she herself is a so-called “Fangirl”. The supermodel has a crush on none other than superstar Selena Gomez. In her childhood Taylor Hill watches the popular Disney movies and series like thousands of girls. Now she had the good fortune to meet Selena in person at a show. Pretty excited the angel met her childhood heroine, Selena was flattered and takes it as a great compliment. For Taylor definitely another plus point of her Victoria Secret career.

More than just Like for Like!

For the supermodel there is more than fashion and instagram. Her secret passion: reading. The Instagram Star is not afraid of thick books and fantasy and …the popular “Game of Thrones – Series”. Apart from the bookworm, she also has a sporting spirit for gymnastics. No wonder the supermodel stays in such good shape. After all, what is learned is learned: She has been taking gymnastics lessons since she was little. Even though the model today no longer has the time to pursue her hobby on a daily basis, she still tries to keep up with the average, with three training sessions a week in the gym or at yoga. No wonder that the supermodel stays in such good shape.

The model showed her athletic abilities and her mobility in the British video calendar of the British Love Magazine 2017.

Who wants to be beautiful, does not have to suffer: Secrets of beauty

The anorexia and the strict beauty ideals of society have never been something for her. Instead of starving herself before the big shows like other models, the 1.78m petite 3,300 calories allows herself to eat before the day of her show. Taylor Hill’s clear statement on this makes her all the more remarkable:

“There’s no way you can just stop eating. You would then die. Victoria’s Secret angels are like athletes. We are like Olympic athletes. We are strong” (Grazia Magazin)

Among the five things that a model could not live without is food, which is quite untypical for a model. If that does not make her sympathetic! She never wants to use the services of plastic surgeons, but always wants to remain as natural as she is.

From Instagram Videos to the Canvas

Besides, the hard-working model is working on an acting career. She had her first significant role in the horror movie “The Neon Demon” (2016). One thing is for sure: Her loyal Instagram fans will know when the young Instagram star is once again in front of the movie camera. Maybe this time as an alien, as she already joked in an interview.

Taylor Hill is what you want in an Instagram Star: down-to-earth with a high value for family, friends and animals. One of the most important things in life she counts exactly these. The most unpleasant thing about her job is therefore the separation from her home and family.

Speaking of family: Like her siblings, she is also active in the modeling scene. While her sister Logan is more interested in the area behind the camera, her two siblings are also models, her brother Chase even works for the same agency: IMG Models.

Taylor and love

For years, the Instagramstar has been happily engaged with model Michael Stephen Shank. After years of happy relationship with model Michael Stephen Frank, the two of them separated after 5 years. The exact date and circumstances are not known, online the two go separate ways, but on Instagram the two do not follow each other anymore. In February the 24-year-old was discovered with a new man at her side: Daniel Fryer. Professionally, her new admirer is committed to the global cannabis industry and its growth. Together they saw the two lovers taking a walk in Los Angeles with their beloved dog.

Model around the clock

Being a model today no longer means just buying on a catwalk and presenting the designer’s pieces. Today it is about presenting your own lifestyle. To show what happens backstage or what happens when the show is over. The life of the beautiful face moves and entertains people. Shows take place only a few times a year, but life and its philosophy take place every day. The tool: Instagram. Follow, watch, like.

The future of the supermodels

But is the time of classic models like Taylor Hill, Cara Delevingne and Co. over now? Digital models like Lil Miqula and Ella Stella are already on the rise.

Kendall’s childhood in the spotlight

Kendall Jenner, together with her younger sister Kylie Jenner, is one of the most famous celebrities in the world. She became famous through the reality tv show “Keeping up with the Kardashians”. But Jenner was just 12 years old. Together with her parents Kris Jenner and Bruce Jenner, today also Caitlyn Jenner, and her half-sisters Kourtney, Khloe, Kim and half-brother Rob Kardashian, they film their crazy and successful lives. At the age of 14, Kendall starts modeling. Even as a small child her bigger half-sisters were a role model for her. She saw that her siblings and parents were workaholics and therefore she was quite grown up already in childhood.
The Tv series was first released in 2007. Meanwhile the show has already 19 seasons. The idea was born when Bruce Jenner filmed his success and the end of his career. He released the show “The Secret of my Life”. Kris had the idea to create her own show.

“The house is flooded with puberty and young adult and two parents with very different styles, it seems to me that it is something for television”

Kim Kardashian was already known to the public before the TV show. She was the personal assistant for Paris Hilton. Through a scandalous video with singer Ray J, the series ” Keeping Up with the Kardashian” went through the roof. Will there be more families like the Kardashians in the future? This is possible with virtual models. Learn more here.

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beginning of a model career

Despite the rising celebrity, Kendall decides to graduate from Sierra Canyon School. She was a cheerleader there until she decided to go to homeschooling and graduated. At the age of 14 and with a height of 1.79 m she was made for the catwalk. She got a contract with Wilhemina Models and got her first job at Forever 21. In 2013 Kendall changed to the agency ” The Society Managment” and got there many numerous assignments. She ran for Sherri Hill and in 2012 for New York Fashion Week. In 2013, she was nominated and won the Teen Choice Awards, in the category Choice TV Realty Star: Female nominated, which she also won.

• 2015 Teen Choice Awards: Choice Model
• 2015 IADAS Lovie Awards: Internet Video- Viral Video
• 2016 Teen Choice Awards: Choice Model und Choice Female Hottie
• 2017 Teen Choice Awards: Choice Model
• 2017 Fashion Icon of the Decade
• 2018 Revolve Awards: Icon of the Year

2014 successful year

2014 was one of the most successful years for the young model. She presented the new collection of Marc Jacobs on the catwalk. Immediately afterwards, it will run for Givenchy and Chanel in Paris. She had the honor of being chosen by Karl Lagerfeld to run for Chanel in Paris. Kendall was mostly seen on two covers of Teen Vogue. By the end of the year she was running at New York Fashion Week for Donna Karan, Diane von Fürstenberg, Tommy Hilfiger and Marc Jacobs. At the Milan Fashion Week she ran for Dolce & Gabbana, among others. In November 2014 Kendall was commissioned to run for the famous Victoria Secret Show. However, she decided against it and cancelled this job. She decided to run together with Cara Delevingne at Chanel Metiers D`Art Fashion Show, in Salzburg. In 2016, however, she ran with Gigi Hadid in the Victoria Secret Show, in which she participated for 3 years in a row. Kendall became the new face of the famous cosmetics brand, Estee Lauder. The brand gained many new followers and increased its fanbase. At the end of the year the model was added to the top 50 list of Models.com. She owes her numerous jobs to her changeability, nothing is too bad for her and she is open for many new things. This year she proved that she is independent from her family and can stand on her own feet. A role model for every young woman!

Other successful years

In summer 2015, the siblings will also design a collection for Topshop. In 2016 she got her own wax figure in Madame Tussauds. Also this year the successful model ran for many different and well-known brands among others: Chanel, Vera Wang, Micheal Kors, Fendi, Versace, and many more. She appeared on the front pages of Vogue Brazil, W Korea, LOVE, and Harper’s Bazaar. She also received many collaborations with Mango, Calvin Klein, and Denimlab. She became brand ambassador for Adidas. In 2018 she was listed by Forbes as one of the top highest-paid models. Kendall Jenner launched a fashion collection called PacSun together with her younger sister, Kylie Jenner. She was crowned by FHM as the second sexiest woman in the world.

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Instagram

Kendall Jenner is under Taylor Swift, with her 134 million followers the second most followed account on Instagram. The self-made millionaire is one of the top earners on Instagram. She gets 547,000 Euros per mail.

Kendall Jenners Charity Actions

Besides “Keeping Up with the Kardashians” and her model career, she supports various charity projects. She sold her own clothes on Ebay and donated the proceeds to the children’s hospital in Los Angeles. She focuses especially on the topics of children’s rights and the fight against Aids. On her 22nd birthday she started a charity for clean water in poor countries. She collected $67,796. Together with her half-sister, Khloe Kardashian, they left their glamorous life to clean the beach with an organization. In the process they also got their hands dirty.

Love life of the Jenner

Although she is always in the public eye, her love life remains mysterious. Much of her love life she does not reveal. However, speculation and rumors have been circulating. Does the supermodel have a thing with Justin Bieber? The current husband of her best friend Hailey Bieber? Or did she have something with Lewis Hamilton? Or were there more sparks between her and rapper ASAP Rocky? We will probably never know. But what we do know is that she was together with singer Harry Styles in 2013 and they are still good friends to this day. Until 2019 she also had an on-off affair with NBA star Ben Simmons. The 23 year old is currently very happy with what she has. However, the second youngest sister is the only one in the family who has no children yet. Kourtney Kardsashian has 3 children together with her ex-boyfriend Scott Disick. Kim Kardashian West has 4 children together with the rapper Kanye West. Khloe Kardashian has her little daughter Dream and Kylie has her little Stormi. Kendall Jenner has 18 nieces and nephews from her half siblings and sister.

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Influencer Marketing

Was Kim’s scandal video the key to success? No, there is another way. Namely through good influencer marketing. well networked influencers can be very valuable for a company. With influencer marketing, companies wanted to achieve the greatest possible reach. They want to increase their awareness and get more likes and comments and sell a product, service or brand as good as possible. Would you like to learn more about it? Then click here: Virtual Influencer/ Models /Avatars: Social Media Marketing Strategy

Will virtual models replace the Kardashians?

Anything is possible in the future The 3D avatars bring a big advantage for companies: They are timeless! They can be changed individually and adapt to the brand image. For a Social Media Agtenur this is of course a catcher. The model can be directly available at a specific location. And doesn’t have to sit in the plane first. The other advantages of a virtual Influencer can be found here: Advantages at a glance