Fashion brand | FIV | Magazine

Spanish brands: Women x Men – Fashion by Balenciaga, Zara & Manolo Blahnik

Lisa-Marie — Thu, 06 Jun 2024 10:39:08 +0000

Spanish fashion – Spanish fashion is characterized by summer, sun and casual joie de vivre. Bold and cheerful colors like red and yellow as well as flounces and floral prints make the clothes lively and expressive. We show you the hottest brands in Spain for an expressive outfit. From Zara to Balenciaga, the fashion brands in Spain have a lot to offer.

Fashion brands from Spain: List

Here you can find a list of fashion brands from Spain:

Ailanto
Adolfo Dominguez
Bershka
Balenciaga
Bimba y Lola
Castañer
Colmillo de Morsa
Custo Barcelona
Cortefiel
Camper
Desigual
DelPozo
El Corte Inglés
Farrutx
George’s
Hoss Intropia
Intropia
Koetánia
Lottusse
Loewe
Luanvi
Mango
Massimo Dutti
Manolo Blahnik
Martinelli
Oysho
Patricia Nicolás
Pull & Bear
Pedro del Hierro
Pikolinos
Pinza’t
Rebel Root
Springfield
Stradivarius
Uterqüe
Women’secret
Zara
Zazo&Brull

Fashion brands from other countries: France & America

Check out the hottest fashion brands from France and America here!

Fashion brands from France: French fashion

Beret, striped shirt and red lipstick: the stereotypical symbol of French style is as characteristic as it is one-dimensional, because French style is much more. Above all, it is elegant, casual and uncomplicatedly individual. When it comes to fashion, our neighboring country France is ahead of the rest of Europe, and indeed the world. In the Grande Nation – especially in its beautiful and elegant capital – clothing is of great cultural and economic importance.

French fashion

Fashion brands from America: American fashion

When it comes to fashion, America loves casual and uncomplicated. Whether it’s sports, work or leisure: everyday suitability takes precedence over extravagance. American fashion is characterized by a combination of timelessness, high identification value and relaxed casualness. The typical look is uncomplicated, unpretentious and therefore works well in everyday life. In the USA, fixed dress codes exist only in the business sector. Nevertheless, the typical U.S. look relies more on a certain conservatism and conformity than on experimentation and unconventionality, which characterize fashion in Scandinavia, for example.

American fashion

Fashion brands: list

If you are excited about Spanish brands and want to learn even more about brands then check out our great guide here and get to know the top fashion brands in the world.

Fashion brands

New Balance is back on top: an overview of the latest models of the cult sneaker brand

Laura — Tue, 06 Jun 2023 08:48:04 +0000

New Balance is synonymous with the best of streetwear – comfort, style, uncompromising. The sneakers with the cult “NB” logo combine tradition and modernity in an ideal way. New Balance has a range of models in its assortment, and the sneakers remain popular. No wonder – after all, they have been distinguished by their high-quality workmanship and unique design for more than a century. The combination of retro inspiration and modern technology means you’ll rediscover the concept of comfort and create plenty of sensational looks. Are you planning to reach for NB’s signature shoes? Discover the cult brand’s latest styles, history, and more!

New models: Classic design combined with modern spirit

Designs inspired by the style of the 80s and 90s have been popular for several seasons. That’s why New Balance shoes in the style of models from the past are a sensational choice. If you prefer classic models with a retro basketball shoe look, the New Balance CT302 sneakers are a great choice. The model combines the best traditions of the brand, retro inspirations and modern spirit. The simple design, which combines a low-cut leather upper with a flat platform sole, is perfectly reminiscent of classic sports models from the 80s.

It’s the perfect mix of what we love most about streetwear – it emphasizes individuality and freedom of expression, and no matter what you pair them with, they will be a strong point of your look and give it a unique character.

The new sneakers as an expression of individuality and freedom of expression

Pure 90s nostalgia: retro design and ultimate comfort

Or do you prefer retro inspiration in the style of the 90s? Then go for the New Balance 530 sneakers, whose design is inspired by the running shoes from decades ago. This is one of the top models of the brand, which has enjoyed a great popularity in recent seasons and perfectly fits the trend of “ugly shoes”. They are great for everyday outfits and combine a unique look with comfort – the textile upper provides breathability, while the Abzorb sole cushions every step.

Traditional design reinterpreted

New Balance sneakers have several distinctive features: a suede upper, classic lacing, layered sole and distinctive logos in the form of the letter N. The brand boldly experiments with this style and offers models that are a refreshed version of the classic design. An example of this is the New Balance 5740 collection – the traditional look has been given a dynamic character thanks to numerous stitches on the upper.

Also noteworthy is the sole, where the individual layers are arranged in waves. A timeless design with a modern twist will look great with many outfits. If you wear them with sweatpants or leggings, they will emphasize the brand’s roots in running, but they can also be paired with dressier outfits, like chinos and a shirt.

Weiße Sneaker im Retro-Look. © Sizeer

The classic “N Ìs” in a refreshed version

Or are you looking for one of New Balance’s new releases to stand out in the city? The XC72 sneakers are the perfect choice! These New Balance shoes are definitely different from the brand’s previous offerings. They feature a streamlined shape and interesting elements that instantly stand out. The classic silhouette has been given a modern update with a reinforced heel strap and a profile on the front of the upper.

From orthopedic shoe insoles to renowned lifestyle brand

New Balance is a renowned sports and lifestyle brand known for its high-quality athletic footwear and apparel. The history of New Balance began in 1906 in Boston, Massachusetts, when Arch Support Company was founded. Originally, the company specialized in manufacturing orthopedic shoe insoles and specially fitted shoes to alleviate foot problems.

1960s: Running shoes with corrugated sole revolutionize the market

In the 1960s, New Balance began producing running shoes and quickly gained recognition in the running community. With the introduction of the “Trackster” model in 1961, the first running shoe with a corrugated sole, New Balance revolutionized the market.

The beginning of New Balance summarized:

Founded in 1906 as Arch Support Company in Boston, Massachusetts
Specializes in orthopedic shoe insoles and custom shoes
Launch of the first running shoe “Trackster” in 1961

Expansion of the product range & sports sponsoring

Over the years, the product range has expanded and is now known for its technologically advanced and comfortable sneakers. The brand places great emphasis on quality, fit and functionality. Many New Balance models feature the signature “N” logo embellishment that has become a symbol for the brand. New Balance has also made a name for itself in sports sponsorship. The brand has numerous partnerships with professional athletes and teams in various sports, including running, baseball, soccer and tennis.

Today: focus on technological innovation and modern style

Today, New Balance is a globally recognized brand appreciated by athletes, sneaker enthusiasts and fashionistas alike. It stays true to its heritage by producing high-quality products that embody both athletic performance and modern style.

No wonder Kawhi Leonard, IU and Jack Harlow are among the most famous fans of the fashion brand:

A look behind the scenes: How New Balance shoes are made

Because of the comfort and technological innovation, today more and more athletes, such as Coco Gauff, Kawhi Leonard and Sadio Mané rely on the brand and wear their sneakers both on the field and on the court. Insider reporter Fabiana Buontempo visited the New Balance factory in Lawrence, Massachusetts, to learn what goes behind the making of these sneakers.

Adidas, Nike, Puma and Co.: More from the fashion world

Now you know everything about New Balance, the history of the sports brand and its latest models? Perfect! Then check out our other fashion brands and discover who and what is behind the designs of Adidas, Nike, Puma & Co.

HOERMANSEDER x ABOUT YOU: Berlin Fashion in Milan – AYFW

Lisa-Marie — Thu, 29 Sep 2022 13:26:40 +0000

HOERMANSEDER x ABOUT YOU / AYFW Milan – Sexy. Party. Extravagant. Berlin! What is the best way to sum up Hoermanseder! Designer Marina Hoermanseder is also part of About You and then, of course, can not be missing at the AYFW in Milan. Among the guests were some models who gained fame through GNTM, including for example Celine Bethmann or Soulin Omar. All looks, outfits and videos from Milan can be found here: ABOUT YOU Fashion Week.

HOERMANSEDER at the AYFW in Milan

Marina Hoermanseder always amazes you with her collections and thus makes her fashion shows a great experience.

The Show: It’s A Girls Thing!

The Hoermanseder collection can now be seen on the catwalk.

The final event of the AYFW will be the LeGer by Lena Gercke Show.

Vlog: HOERMANSEDER x ABOUT YOU

Behind the scenes @ FIV YouTube.

Marina Hoermanseder

Marina Hoermanseder is Austrian fashion designer who founded her own fashion label in 2013. Already one year after the foundation she presented her collection at the Berlin Fashion Week. Along the way, she created new uniforms for Austrian Airlines. She was also inspired by uniforms and traditional costumes of the Austro-Hungarian monarchy for her collection, which she showed at Vienna Fashion Week. In keeping with the culture, she also cooperated with a traditional costume company. The result is a dirndl collection.

But Marina can of course also do things differently. Her sometimes unusual creations do not necessarily have anything to do with her culture, rather the opposite. These designs then also wear stars like Lady Gaga and Rihanna in public.

Black Carpet Looks

Marina Hoermanseder.

photo: ABOUT YOU

Celine Bethmann.

photo: ABOUT YOU

Soulin Omar.

photo: ABOUT YOU

Tamara.

photo: ABOUT YOU

Vanessa.

photo: ABOUT YOU

Looks from the runway

photo: ABOUT YOU

ABOUT YOU Fashion Week Milan

Alongside Paris, London and New York, Fashion Week in Milan is the place to be when it comes to fashion and haute couture. Now there is a new player, About You with a first-class line-up and its own ABOUT YOU Fashion Week. In a few days it starts and we are there for you live, at all the shows. adidas by Stella McCartney, RÆRE by Lorena Rae, LENI KLUM x ABOUT YOU, the Guido Maria Kretschmer Collection and LeGer by Lena Gercke…. Milan, are you ready?

ABOUT YOU Fashion Week Milan

G-Star Raw: Elevator Boys, Denim & Jeans – AYFW

Lisa-Marie — Thu, 29 Sep 2022 13:14:44 +0000

G-Star Raw / AYFW Milan 2022 – Denim and jeans play a big role for this fall / winter season, also with G-Star Raw x About You. For the first time, About You Fashion Week takes place in Milan and G-Star Raw is also there. As in some other shows you could meet the Elevator Boys, Millane Friesen or Kayla Shyx. All looks, outfits and videos from Milan can be found here: ABOUT YOU Fashion Week.

G-Star Raw at the AYFW in Milan

The brand feature of G-Star jeans can not be missing in any collection, including the new one presented at AYFW in Milan.

The show:

Here is the new collection on the catwalk in Milan.

The last day of AYFW started with #RethinkFashion by Perwoll.

G-Star Raw: Just the product

The Dutch jeans and fashion brand G-Star Raw was founded in Amsterdam in 1989 and is especially known for its jeans. But did you actually know what the “Raw” in the name of the brand stands for?! This is about the fact that the jeans remain as untreated as possible, so raw, as in “raw”. The raw, unwashed materials form the basis of each collection, which is why the correct name of the brand is G-Star Raw, even if it is rather known only as G-Star.

Front row and black carpet

Among others, content creator Millane Friesen and Bene Schulz and Julian Braun from the Elevator Boys attended the show in the front row.

photo: ABOUT YOU

Also on the Black Carpet Kayla Shyx.

photo: ABOUT YOU

Looks from the runway

photo: ABOUT YOU

ABOUT YOU Fashion Week Milan

ABOUT YOU Fashion Week Milan

Guido Maria Kretschmer Collection: The king is here! Fall / Winter Outfits – AYFW

Lisa-Marie — Thu, 29 Sep 2022 13:10:59 +0000

Guido Maria Kretschmer Collection / AYFW Milan 2022 – Germany’s Sweetheart! Guido Maria Kretschmer I don’t have to introduce you, he is GMK, a brand in itself. Here is his new collection for About You. You can find Guido Maria Kretschmer not only on the About You website, but also in Milan at AYFW. The whole time with him was Michelle Hunziker in a glitter look. All looks, outfits and videos from Milan can be found here: ABOUT YOU Fashion Week.

Guido Maria Kretschmer at the AYFW in Milan

With his collections Guido Maria Kretschmer convinces every time, so also with the new one, which could be admired at the AYFW.

The show:

To crown day 3, the G-Star Raw show followed.

Vlog: Guido Maria Kretschmer Collection

Behind the scenes @ FIV YouTube.

Designer Guido Maria Kretschmer

Guido Maria Kretschmer is not only a German fashion designer, but also a TV presenter and juror, for example in the show Shopping Queen.

His design career began with a small stand with self-sewn clothes at the famous hippie market in Ibiza, where he was discovered by Udo Lindenberg. His first orders were thus followed by the creation of his own brand and company. Initially, he worked mainly on behalf of large companies and created primarily uniforms for airlines and hotel chains.

With the creation of a new label, he set his focus on evening wear for women. This was also followed by the first fashion shows in Tokyo and Shanghai, and later in Berlin. He also started to develop costumes for various theater and film productions.

Front row and black carpet

Michelle Hunziker and Guido Maria Kretschmer.

photo: ABOUT YOU

Looks from the runway

photo: ABOUT YOU

ABOUT YOU Fashion Week Milan

ABOUT YOU Fashion Week Milan

Denim Tom Tailor: Denim Looks in Milan – AYFW

Lisa-Marie — Thu, 29 Sep 2022 12:56:44 +0000

Denim Tom Tailor / AYFW 2022 Milan – One of the many brands you can find at About You is Tom Tailor. They also get to showcase at AYFW in Milan. Maybe you already know Millane Friesen or Celine Bethmann, who got to sit in the front row. After Levi’s also Tom Tailor presents outfits for fall / winter. All looks, outfits and videos from Milan can be found here: ABOUT YOU Fashion Week.

Denim Tom Tailor at the AYFW in Milan

At Tom Tailor, not only already mature models are allowed to run, but also very fresh new faces, who can already be confident.

The show:

Here you can see the collection on the catwalk.

The program continued on day 3 with Guido Maria Kretschmer’s show.

Vlog: Denim Tom Tailor

Behind the scenes @ FIV YouTube.

Tom Tailor

Tom Tailor is a German casual lifestyle brand. In addition to clothing for every gender and age, they also sell home items. For the younger generation they even developed their own denim collection. Nowadays, the brand is present in over 30 countries and 11,000 points of sale and can’t complain about their income.

Front row and black carpet

Also at tom Tailor, Millane Friesen was both front row and on the black carpet.

photo: ABOUT YOU

In addition, Celine Bethmann was on site.

photo: ABOUT YOU

Looks from the runway

photo: ABOUT YOU

ABOUT YOU Fashion Week Milan

ABOUT YOU Fashion Week Milan

A lot less by Lena Meyer-Landrut: Fashion and new look for Lena – AYFW

Lisa-Marie — Thu, 29 Sep 2022 12:52:51 +0000

A lot less by Lena Meyer-Landrut / AYFW Milan 2022 – “Like a satellite” Lena floats above things and tries to make the fashion world a little more sustainable with her collection. Together with musician Lena, About You created its own label called “a lot less”. With the outfits About You now also comes to Milan to the AYFW. Besides Lena herself, celebrities like Dascha from GNTM or model Elena Carriere were also visiting the show. All looks, outfits and videos from Milan can be found here: ABOUT YOU Fashion Week.

A lot less at the AYFW in Milan

Supported by the singing of Lena herself, the fashion show of her own collection became unique.

The show: changing and decelerating fashion

Here you can see the looks directly on the catwalk.

After the show, it went straight on with Denim Tom Tailor.

Vlog: A lot less

Behind the scenes @ FIV YouTube.

Lena Meyer-Landrut: singer

Lena Meyer-Landrut is a German singer and songwriter who has performed only as Lena since her first album. She became known with her song Satellite, with which she won the Eurovision Song Contest 2010, conceding the second victory for Germany. Occasionally she also works as a model or even voice actress. She has modeled, for example, for L’Oreal or her own label a lot less at About You. Her voice could have been heard not only in her music, but also in the animated film “Trolls”, where she took a singing and speaking role.

Black Carpet Looks

Lena Meyer-Landrut.

photo: ABOUT YOU

Dascha Carriero.

photo: ABOUT YOU

Elena Carriere.

photo: ABOUT YOU

Looks from the runway

photo: ABOUT YOU

ABOUT YOU Fashion Week Milan

ABOUT YOU Fashion Week Milan

Levi’s: The Jeans Company now with About You in Milan – AYFW

Lisa-Marie — Wed, 28 Sep 2022 14:55:55 +0000

Levi’s / AYFW Milan 2022 – Levi’s, one of the most famous brands in the world may not be missing at the AYFW. The company is mainly about jeans, but they can do much more than that. At the Milan 2022 fashion show, they show what they can do. With in the audience VIPs like Millane Friesen, Jannik Stutzenberger or also dance pros Renata and Valentin Lusin. Discover more looks, outfits and videos from Milan here: ABOUT YOU Fashion Week.

Levi’s at the AYFW in Milan

In the Levi’s Fashion Show you could see jeans looks in all variations and combinations.

Levi’s Fall / Winter Looks + Story

The Levi’s story and all the new looks for fall & winter at About You Fashion Week.

After Lascana, Puma and Levi’s still follows the highlight of the evening, the fall / winter collection of Leni Klum x About You.

Vlog: Levi’s

Behind the scenes @ FIV YouTube.

How was it? Jeans, jeans, jeans!

After the brand cooperation with Puma follows directly the next, with Levi’s. If any brand stands for jeans, it’s Levi’s. Every third, fourth person in the audience came in matching jeans styling. At the beginning of the show, you learn more about the Levi’s brand and its history. After all, Levi’s jeans have conquered the whole world and now also Milan Fashion Week.

Levi’s: A Jeans Company

Since 1853, the brand Levi’s exists and is still owned by the descendants and relatives of the nephews of the founder Levi Strauss. The company is the global leader in the sale of jeans, known mainly for its denim jeans. To date, it is one of the largest manufacturers of jeans in the world and one of the most famous brands.

Front row and black carpet

Millane Friesen and Jannik Stutzenberger sit in the front row of the Levi’s show.

photo: ABOUT YOU

Former GNTM contestant Lou Anne on the Black Carpet.

photo: ABOUT YOU

Let’s Dance professionals Renata and Valentin Lusin are also at the Fashion Show.

photo: ABOUT YOU

Looks from the runway

photo: ABOUT YOU

ABOUT YOU Fashion Week Milan

ABOUT YOU Fashion Week Milan

Puma x About You: Live in Milan @ Fashion Week – AYFW

Lisa-Marie — Wed, 28 Sep 2022 14:54:29 +0000

Puma / AYFW Milan 2022 – At the Fashion Week of About You, sporting goods may not be missing, of course. Watching for this is one of the most successful brands in the sports world: Puma. On the Black Carpet appeared among others Julian Braun and Bene Schulz from the Elevator Boys, with Emma Brooks and Zack Lugo. Discover even more looks, outfits and videos from Milan here: ABOUT YOU Fashion Week.

Puma at the AYFW in Milan

Supported by the new song by Ana Kohler, Puma presents the new collection at AYFW.

Puma’s fall / winter outfits

Puma meets About You: Runway.

After Lascana and Puma came the new fall / winter fashion from Levi’s.

Vlog: Puma

Behind the scenes @ FIV YouTube.

How was it? Wide cuts, sporty line

For Puma it may also be comfortable in autumn and winter! This shows at least the oversize cuts of the new collection with About You. After the brand cooperation with Puma follows directly the next, with Levi’s. If a brand stands for jeans, then Levi’s. Every third, fourth in the audience came in matching jeans styling. At the beginning of the show, you learn more about the Levi’s brand and its history. After all, Levi’s jeans have conquered the whole world and now also Milan Fashion Week.

Puma: Brand and Story

Puma is a German manufacturer of sporting goods and is the fourth largest supplier in the sports segment after Nike and Adidas. Thus, the brand plays in the top league of the sports world and is one of the most popular sports shoe brands in Germany. This can also be seen in the athletes who wear Puma. These include professional footballers such as Marco Reus and Neymar Jr. There is even a 23 million deal with Neymar.

Front row and black carpet

In the middle is Millane Friesen.

photo: ABOUT YOU

Appearing on the Black Carpet together were Julian Braun and Bene Schulz of the Elevator Boys with Emma Brooks and Zack Lugo.

photo: ABOUT YOU

This is Ana Kohler, who got to perform her new song in the fashion show.

photo: ABOUT YOU

Looks from the runway

photo: ABOUT YOU

ABOUT YOU Fashion Week Milan

ABOUT YOU Fashion Week Milan

Lascana: Hot looks for your fall & winter – AYFW

Lisa-Marie — Wed, 28 Sep 2022 14:52:25 +0000

Lascana / AYFW Milan 2022 – Whether nightwear, swimwear or shoes, at the fashion show of Lascana the ladies are just right. With great looks, the brand shows itself as part of the AYFW, which takes place for the first time in Milan. In the front row sat Victoria Swarovski and also former GNTM contestants, for example Dascha Carriero. Discover more looks, outfits and videos from Milan here: ABOUT YOU Fashion Week.

Lascana at the AYFW in Milan

Lascana is one of the most versatile, colorful and beautiful fashion shows you could probably see at AYFW.

Fashion show: Lascana Fall / Winter Looks

Here you can see the show of Lascana at About You Fashion Week.

https://www.youtube.com/watch?v=pObMuQWzEXs

Just a few hours after Lascana, the Puma x About You show starts.

Vlog: Lascana

Behind the scenes @ FIV YouTube.

How was it? It’s getting hot in here

After the highlights of the first, big day with various fashion shows, this day starts sexy with fall and winter looks from Lascana. From Lascana we had already reported a few weeks earlier, still from the Berlin Fashion Week. About You has chosen this label for its brand selection not for nothing.

Lascana: A world for ladies

Lascana is the German higher quality private label for lingerie from Otto. The international manufacturer and retailer offers everything from lingerie to shoes and accessories. The company is characterized by high quality and a first-class fit. Most recently, the latest collection could also be seen at the Berlin Fashion Week 2022.

Front row and black carpet

Victoria Swarovski sat in the front row.

photo: ABOUT YOU

On the Black Carpet one saw some former GNTM candidates, for example Dascha Carriero.

photo: ABOUT YOU

As well as Trixi Giese.

photo: ABOUT YOU

Looks from the runway

photo: ABOUT YOU

ABOUT YOU Fashion Week Milan

ABOUT YOU Fashion Week Milan