ABOUT YOU Show List: Dates

On Instagram, TikTok, in the online magazine and later as a special in our new issue.

Tuesday: ABOUT YOU Fashion Show

Tuesday is the big kick-off for ABOUT YOU Fashion Week, in the evening at 9pm.

We were there an extra hour before to look at the ABOUT YOU Fashion Week Village. A whole 15,000 m² area with various booths, fashion, styling, but also snacks, drinks, all you need, with ABOUT YOU. While you wait patiently at other fashion shows, here everyone was already dancing. Already at 8 pm the Village was one club and really everyone had extremely fun – unusual for the first show of Fashion Week. We are excited to see what is still to come! Stella McCartney, Lena Gercke, Leni Klum, Hugo Boss, are just a few of the dates that are in store for us in the coming days thanks to ABOUT YOU.

Who was there? Celebrities at ABOUT YOU

Real A-list celebrities were already here for the first shows: Heidi Klum, Leni Klum, Skepta, Toni Garrn, Alex Pettyfer, Alessandra Ambrosio, Khaby Lame, Karolína Kurková, Luka Sabbat, Anna Dello Russo, Dennis Schröder, Guido Maria Kretschmer, Marina Hoermanseder, Achraf, Nikeata Thompson, Mariano Di Vaio, Chiara Biasi, Riccardo Simonetti, Caro Daur, the Elevator Boys and many more were carried away by the good mood.

• ABOUT YOU Fashion Show

Wednesday: adidas, Hugo Boss, 6PM & Lorena Rae

Wednesday starts the day with a real icon, Stella McCartney. More precisely, adidas by Stella McCartney. At the end of the day waits Lorena Rae, one of the most successful German models, who even walks for brands like Victoria’s Secret.

• Adidas by Stella McCartney
• Hugo Boss
• 6PM
• RÆRE by Lorena Rae

Adidas by Stella McCartney

Looks from the runway, guests and the full length fashion show:

• Adidas by Stella McCartney

photo: ABOUT YOU

Hugo Boss

The new fall / winter collection of Hugo Boss x About You.

• Hugo Boss

photo: ABOUT YOU

6PM

His first ever fashion show: a complete success.

• 6PM

photo: ABOUT YOU

RÆRE by Lorena Rae

From Victoria Secret angel to designer, this is RÆRE!

• RÆRE by Lorena Rae

photo: ABOUT YOU

Thursday: Lascana, Puma, Levi’s & Leni Klum

Thursday we full, with no less than 4 shows. About Lascana we have just reported from the Berlin Fashion Week. The conclusion of the day makes Leni Klum, with your collection for and with About You.

• LASCANA
• PUMA
• LEVI’S
• LENI KLUM x ABOUT YOU

LASCANA

It’s getting hot in here! Lascana’s fall / winter looks:

• LASCANA

photo: ABOUT YOU

PUMA

It gets sporty right after that, with the Puma x About You collection.

• PUMA

photo: ABOUT YOU

LEVI’S

All looks from the runway, guests and the fashion show in full:

• LEVI’S

photo: ABOUT YOU

LENI KLUM

Leni has opened the #AYFW and also presents her own collection.

• LENI KLUM

photo: ABOUT YOU

Friday: Lena Meyer-Landrut & Guido Maria Kretschmer

Friday comes Lena Meyer-Landrut’s “a lot less” collection, followed by Tom Tailor and the Grand Master and Everybody’s Darling, Guido Maria Kretschmer.

• A lot less by Lena Meyer-Landrut
• DENIM TOM TAILOR
• Guido Maria Kretschmer Collection
• G-Star Raw

A lot less by Lena Meyer-Landrut

“Like a satellite” Lena floats above things and tries to make the fashion world a little more sustainable with her collection.

• A lot less by Lena Meyer-Landrut

photo: ABOUT YOU

DENIM TOM TAILOR

After Levi’s, Tom Tailor also presents outfits for fall / winter.

• DENIM TOM TAILOR

photo: ABOUT YOU

Guido Maria Kretschmer Collection

Germany’s Sweetheart! Guido Maria Kretschmer I do not need to introduce you, he is GMK, a brand in itself. Here is his new collection for About You.

• Guido Maria Kretschmer

photo: ABOUT YOU

G-Star Raw

Denim and jeans play a big role for this fall / winter season, also with G-Star Raw x About You.

• G-Star Raw

photo: ABOUT YOU

Saturday: Perwoll, Hoermanseder & Lena Gercke

Saturday is the grand finale of the ABOUT YOU Fashion Week in Milan. The day opened, that’s really a news, Perwoll. Followed by Hoermanseder, also known from Berlin Fashion Week and LeGer, by Lena Gercke.

• #RethinkFashion by Perwoll
• HOERMANSEDER x ABOUT YOU
• LeGer by Lena Gercke

#RethinkFashion by Perwoll

All parts are second hand! True to the motto #RethinkFashion by Perwoll.

• #RethinkFashion by Perwoll

photo: ABOUT YOU

HOERMANSEDER x ABOUT YOU

Sexy. Party. Extravagant. Berlin! What is the best way to sum up Hoermanseder!

• HOERMANSEDER x ABOUT YOU

photo: ABOUT YOU

LeGer by Lena Gercke

She was the first GNTM winner and she closes the shows of the ABOUT YOU Fashion Week 2022 with her collection: Lena Gercke.

• LeGer by Lena Gercke

photo: ABOUT YOU

Fashion Week Milan

In addition, of course, we are also at the other shows of Fashion Week Milan. Four times a year, models like Bella Hadid and Kaia Gerber walk the runway in Milan. Four times a year, the city attracts the rich and beautiful. One of the biggest fashion fairs in the world is also not to be missed!

• Fashion Week Milan

ABOUT YOU Awards

If any fashion company in Germany has fresh ideas, it’s About You. Since 2017, the online retailer has also been hosting the ABOUT YOU Awards, where the most interesting and polarizing content creators are honored. Since 2018 we were also there for you, here you can find the recaps once again:

• ABOUT YOU Awards 2021
• ABOUT YOU Awards 2019
• ABOUT YOU Awards 2018: Backstage