Posts

Digital Avatars in Advertising: Virtual Reality in Campaigns – Stephan Czaja (Manager) in Interview

Digital avatars in advertising – Worldwide there are only 3 big creators of digital avatars (or virtual influencers, models). But, who actually makes the first virtual avatars, here in Europe? We met with Stephan Czaja, manager of Zoe and Ella, the first VR avatars and currently seen in the Buffalo London campaign. We talk to […]

Marc Cain “How Wonderful” @ Fashion Week Berlin: Wow! Future fashion show? Virtual Reality

Marc Cain @ Fashion Week Berlin – Spectacular prints and quality of the finest. Marc Cain’s fashion shows are well worth seeing. But this year something new is coming to the screens. Marc Cain’s Fashion Show 2021 with the title “How Wonderful” is completely turned upside down. Fiction and reality meet to create something completely […]

Bermuda / BRUD: Scandal, Success, Instagram Star

Is it real? Many people ask this question, but the blonde model is not real. One of the most famous virtual influencers is Bermuda. Through her scandals and earlier negative nature she became successful. Now she is a singer, model and has built a reach on Instagram. Are the digital influencers the replacement for Naomi […]

Virtual Influencers: Digital Toplist! Lil Miquela, Ella Stoller, Shudu Gram, Noonoouri & Co.

We dive into the world of digital models, Influencer and Instagram starlets. Virtual influencers are take over, they are not a hype anymore. It’s all about fashion and the enthusiasm these virtual personalities create in the fashion world. Who are you? Who created them? What role do you play in today’s fashion and social media […]