LeGer at the AYFW in Milan

No matter how many collections Lena Gercke launches, she never misses the perfect style.

The show: casual fashion for everyday life

The new LeGer collection is now on the catwalk.

Vlog: LeGer by Lena Gercke

Behind the scenes @ FIV YouTube.

Lena Gercke: television and modeling

German model and television presenter Lena Gercke is successful on many levels. Her career probably had its breakthrough with the victory in the first of GNTM. As a result, she won a contract with the prestigious modeling agency IMG Models and appeared on the cover of Cosmopolitan. After that you could see her on various covers of German and international magazines.

In addition to her modeling career, she was also successful in the television industry. She was part of well-known shows like the Supertalent, Austrias Next Topmodel, the Voice of Germany or Schlag den Star. She also landed a job as a voice actress in the movie the Smurfs.

Before founding her own brand with About You in 2019, she received the About You Award in Fashion.

Black Carpet Looks

Lena Gercke.

photo: ABOUT YOU

The Elevator Boys: Bene Schulz, Jacob Rott, Julian Braun, Tim Schäcker and Luis Freitag.

photo: ABOUT YOU

Aleandra and Angelina Frerk.

photo: ABOUT YOU

Bonnie Strange.

photo: ABOUT YOU

Looks from the runway

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

ABOUT YOU Fashion Week Milan

Alongside Paris, London and New York, Fashion Week in Milan is the place to be when it comes to fashion and haute couture. Now there is a new player, About You with a first-class line-up and its own ABOUT YOU Fashion Week. In a few days it starts and we are there for you live, at all the shows. adidas by Stella McCartney, RÆRE by Lorena Rae, LENI KLUM x ABOUT YOU, the Guido Maria Kretschmer Collection and LeGer by Lena Gercke…. Milan, are you ready?

• ABOUT YOU Fashion Week Milan

G-Star Raw at the AYFW in Milan

The brand feature of G-Star jeans can not be missing in any collection, including the new one presented at AYFW in Milan.

The show:

Here is the new collection on the catwalk in Milan.

The last day of AYFW started with #RethinkFashion by Perwoll.

G-Star Raw: Just the product

The Dutch jeans and fashion brand G-Star Raw was founded in Amsterdam in 1989 and is especially known for its jeans. But did you actually know what the “Raw” in the name of the brand stands for?! This is about the fact that the jeans remain as untreated as possible, so raw, as in “raw”. The raw, unwashed materials form the basis of each collection, which is why the correct name of the brand is G-Star Raw, even if it is rather known only as G-Star.

Front row and black carpet

Among others, content creator Millane Friesen and Bene Schulz and Julian Braun from the Elevator Boys attended the show in the front row.

photo: ABOUT YOU

Also on the Black Carpet Kayla Shyx.

photo: ABOUT YOU

Looks from the runway

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

ABOUT YOU Fashion Week Milan

Alongside Paris, London and New York, Fashion Week in Milan is the place to be when it comes to fashion and haute couture. Now there is a new player, About You with a first-class line-up and its own ABOUT YOU Fashion Week. In a few days it starts and we are there for you live, at all the shows. adidas by Stella McCartney, RÆRE by Lorena Rae, LENI KLUM x ABOUT YOU, the Guido Maria Kretschmer Collection and LeGer by Lena Gercke…. Milan, are you ready?

• ABOUT YOU Fashion Week Milan

Puma at the AYFW in Milan

Supported by the new song by Ana Kohler, Puma presents the new collection at AYFW.

Puma’s fall / winter outfits

Puma meets About You: Runway.

After Lascana and Puma came the new fall / winter fashion from Levi’s.

Vlog: Puma

Behind the scenes @ FIV YouTube.

How was it? Wide cuts, sporty line

For Puma it may also be comfortable in autumn and winter! This shows at least the oversize cuts of the new collection with About You. After the brand cooperation with Puma follows directly the next, with Levi’s. If a brand stands for jeans, then Levi’s. Every third, fourth in the audience came in matching jeans styling. At the beginning of the show, you learn more about the Levi’s brand and its history. After all, Levi’s jeans have conquered the whole world and now also Milan Fashion Week.

Puma: Brand and Story

Puma is a German manufacturer of sporting goods and is the fourth largest supplier in the sports segment after Nike and Adidas. Thus, the brand plays in the top league of the sports world and is one of the most popular sports shoe brands in Germany. This can also be seen in the athletes who wear Puma. These include professional footballers such as Marco Reus and Neymar Jr. There is even a 23 million deal with Neymar.

Front row and black carpet

In the middle is Millane Friesen.

photo: ABOUT YOU

Appearing on the Black Carpet together were Julian Braun and Bene Schulz of the Elevator Boys with Emma Brooks and Zack Lugo.

photo: ABOUT YOU

This is Ana Kohler, who got to perform her new song in the fashion show.

photo: ABOUT YOU

Looks from the runway

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

ABOUT YOU Fashion Week Milan

Alongside Paris, London and New York, Fashion Week in Milan is the place to be when it comes to fashion and haute couture. Now there is a new player, About You with a first-class line-up and its own ABOUT YOU Fashion Week. In a few days it starts and we are there for you live, at all the shows. adidas by Stella McCartney, RÆRE by Lorena Rae, LENI KLUM x ABOUT YOU, the Guido Maria Kretschmer Collection and LeGer by Lena Gercke…. Milan, are you ready?

• ABOUT YOU Fashion Week Milan

6PM at the AYFW in Milan

Right after Stella McCartney x Adidas and Hugo Boss came 6PM.

6PM Fashion Show: All autumn / winter looks

You can now see the street style look here in the official video of the 6PM Fashion Show.

After 6PM came the big highlight of the day: Lorena Rae x About You.

Vlog: 6PM

Behind the scenes @ FIV YouTube.

How was it? All about Casual Street Wear

The first fashion show and then directly Milan. You could see the joy in designer Achraf Ait Bouzalim’s face when he jumped through the front row with high fives shortly after the show. 6PM comes from the Frankfurt district and produces urban fashion for everyday life.

Celebrities like Nils Kuesel, Nic Kaufmann, Jacob Rott and Toni Dreher sat in the front row.

6PM: An emerging brand

6PM is an up-and-coming young brand from Frankfurt from the rap and fashion scene. Impressing it does besides very good, ordinary cuts with high quality, which are usually characteristics of designer brands. With the community that founder Achraf Ait Bouzalim has built up on Instagram and supported by rappers, such as Bausa, who can be seen in the stuff, the collections sell in minutes without even having to do much marketing. In a short time, Achraf achieved great success with 6PM and has already been awarded the About You Award in the Business category. Now the vision is to become a global brand.

Front row and red carpet

At the fashion show of 6PM met especially many influencers. Among other things, they were here.

In the front row Nils Kuesel, Nic Kaufmann and Jacob Rott.

photo: ABOUT YOU

The founder and designer himself, Achraf.

photo: ABOUT YOU

The Elevator Boys together with Nikeata Thompson.

photo: ABOUT YOU

Millane.

photo: ABOUT YOU

And Toni Dreher.

photo: ABOUT YOU

Looks from the runway

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

ABOUT YOU Fashion Week Milan

Alongside Paris, London and New York, Fashion Week in Milan is the place to be when it comes to fashion and haute couture. Now there is a new player, About You with a first-class line-up and its own ABOUT YOU Fashion Week. In a few days it starts and we are there for you live, at all the shows. adidas by Stella McCartney, RÆRE by Lorena Rae, LENI KLUM x ABOUT YOU, the Guido Maria Kretschmer Collection and LeGer by Lena Gercke…. Milan, are you ready?

• ABOUT YOU Fashion Week Milan