What is K-Beauty?

K-Beauty stands for Korean Beauty – a collective term for skincare products, routines and beauty philosophies from South Korea. What makes it special: K-Beauty does not focus on quick concealment, but on long-term skin health. The aim is Glass Skin – skin so clear and radiant that it looks like glass. This is achieved through hydration in layers, gentle active ingredients and a disciplined routine. Find out how to achieve Glass Skin step by step in the detailed guide.

The Korean 10-Step Skincare Routine

The famous 10-step routine is not a must, but a maximum. Most people choose 5-7 steps that suit their skin. The complete routine looks like this:

1. Oil Cleanser: Removes oil-based make-up and sunscreen (e.g. Heimish All Clean Balm)
2. Water Cleanser: Cleanses the skin on a water basis, removes sweat and final residues (double cleansing)
3. Exfoliator: 1-2x per week, gentle chemical peelings (AHA/BHA) instead of scrubs
4. Toner: Not an astringent toner, but a hydrating essence toner
5. Essence: The heart of the K-Beauty routine – concentrated active ingredients, ultra-light texture
6. Serum / ampoule: High-dose concentrate for specific concerns (pigment spots, wrinkles, pores) – e.g. hyaluronic serum or retinol
7. Sheet mask: 2-3 times a week for intensive hydration
8. Eye Cream: Especially for the sensitive eye area
9. Moisturizer: Seals all previous care steps
10. SPF: Sun protection – indispensable for K-Beauty, even in winter, even indoors

The most important K-Beauty ingredients

K-Beauty has popularized several ingredients that can now be found in products worldwide:

• Snail Mucin (snail secretion): Regenerates the skin, fills small scars and wrinkles, enormously hydrating. Bestseller: COSRX Advanced Snail 96 Mucin Power Essence
• Centella Asiatica (tiger grass): Soothes irritated skin, anti-inflammatory, ideal for sensitive and acne skin
• Niacinamide: lightens pigmentation spots, refines pores, regulates sebum
• Hyaluronic acid: draws moisture into the deeper layers of the skin – more in the Hyaluron Serum Guide
• Propolis: Antibacterial, soothing, strengthens the skin barrier
• Rice Water: Brightening, smoothing, rich in vitamins
• Mugwort (mugwort): Soothing, detoxifying, popular for problematic skin

K-Beauty brands that are available in Germany

The most important Korean brands are now also available in Germany – all details on stores and prices in the overview of the best K-Beauty products for Germany.

• COSRX: The best-selling K-Beauty brand worldwide. Reliable ingredients, minimalist design
• Some By Mi: Known for the AHA BHA PHA 30 Days Miracle Toner range
• Innisfree: Natural ingredients from Jeju Island
• Laneige: Specialist in hydration – the Lip Sleeping Mask is a worldwide classic
• Dr. Jart+: Dermatologically developed formulas, also in the luxury segment
• Klairs: Sensitive specialist, very popular with rosacea and intolerance skin

K-Beauty vs. Western skincare: what’s the difference?

The biggest difference lies in the philosophy. Western skincare often relies on strong active ingredients that deliver visible results quickly – sometimes at the expense of the skin barrier. K-Beauty thinks more long-term: hydration as a base, layers instead of concentration, prevention instead of reaction. Koreans don’t wear sunscreen because it’s summer, but every day – since they were teenagers.

K-Beauty routine in the video

What does glass skin mean?

The term comes from Korea and describes skin that looks translucent, plump and even – no visible pores, no redness, no dull complexion. Glass skin is not a make-up look, but a skin condition. The opposite of glass skin is dehydrated, dull or uneven skin.

The Glass Skin Routine step by step

The Glass Skin Routine is an adaptation of the classic Korean 10-Step Skincare Routine. You don’t have to do all 10 steps – but the order is important.

In the morning

1. Gentle cleansing: In the morning, a mild water phase cleanser or lukewarm water is sufficient – the skin was not burdened with make-up during the night
2. Toner: Hydrating Essence toner, applied several times (so-called 7-skin method: apply 7 thin layers)
3. Essence: The centerpiece – light, water-based texture with concentrated active ingredients (snail mucin, hyaluronic acid, centella)
4. Moisturizer: Light, non-comedogenic cream for sealing
5. SPF 50+: mandatory step – sun protection is the most important anti-ageing active ingredient of all

Evening

1. Oil Cleanser: Removes SPF, make-up and grease-soluble dirt
2. Water Cleanser: Double Cleansing – the second cleansing step removes water-soluble residues
3. Exfoliation (2-3x/week): Gentle BHA (salicylic acid) for pores, AHA (lactic acid, glycolic acid) for texture
4. Toner + Essence
5. Sheet Mask (2-3x/week): 15-20 minutes, do not wash off Essence afterwards – massage in
6. Serum: Niacinamide for pigmentation spots, vitamin C for radiance, retinol for wrinkles (not at the same time as BHA/AHA)
7. Moisturizer: slightly richer in the evening than in the morning
8. Sleeping Pack (optional): A sleeping mask that moisturizes the skin overnight

The best products for glass skin

These products are particularly suitable for getting started with the Glass Skin routine. All of them are also available in Germany – find out more in the complete overview of K-Beauty products for Germany.

Cleaning

• Heimish All Clean Balm: Best oil cleanser for all skin types, dissolves even waterproof make-up
• COSRX Low pH Good Morning Gel Cleanser: pH-optimized, cleanses without drying out

Essence & Toner

• COSRX Advanced Snail 96 Mucin Power Essence: The best-known K-Beauty product in the world. Snail Mucin deeply regenerates and hydrates
• Klairs Supple Preparation Facial Toner: Soothing, even for very sensitive skin
• Pyunkang Yul Essence Toner: Minimalist, extremely effective, ideal for dry skin

SPF

• Beauty of Joseon Relief Sun: The most recommended Korean sunscreen – no white cast, no sticky feeling, SPF 50+
• ISNTREE Hyaluronic Acid Watery Sun Cream: Ideal for dry skin, absorbs immediately

Which skin type benefits the most?

Glass Skin is theoretically achievable for every skin type – the approach just needs to be adapted:

• Dry skin: More essences and richer creams, multiple layers of hyaluronic acid
• Oily skin: Lighter textures, BHA for pores, niacinamide to regulate sebum
• Sensitive skin: Centella Asiatica, Mugwort, Klairs or Dr. Jart+ Cicapair line
• Combination skin: Zone care – T-zone lighter, cheeks richer

How long does it take to get the first results?

With a consistent routine, most people see the first changes after 4-6 weeks. Significant improvements in pigmentation and texture after 3 months. Glass Skin is not a sprint – it’s an investment in long-term skin health.

Glass Skin Routine in video

Where to buy K-Beauty products in Germany?

Stationary trade

• Douglas: Largest assortment in stationary retail – COSRX, Some By Mi, Dr. Jart+, Laneige in many stores
• Sephora: Premium segment, Dr. Jart+, Laneige, 3CE Make-up
• DM / Rossmann: Growing range, especially Heimish, some COSRX products, sheet masks

Online stores

• YesStyle: Largest K-Beauty online store in Europe, direct import from Asia, regular sales
• StyleKorean: Official partner of many Korean brands, authentic goods, fast shipping
• Jolse: Wide selection of brands, often cheaper than other providers
• Amazon: Often sufficient for popular products such as COSRX or Laneige – pay attention to original goods
• Niche Beauty: German K-Beauty store with a curated range, good for beginners

The best-selling K-Beauty products in Germany

Cleanser

• Heimish All Clean Balm (120ml, ~14 Euro): Best beginner oil cleanser. Removes make-up, SPF and concealer without being greasy
• COSRX Low pH Good Morning Gel Cleanser (150ml, ~12 Euro): The best-selling K-Beauty Cleanser worldwide, pH 5.0
• Beauty of Joseon Green Plum Refreshing Cleanser (~13 euros): Light, refreshing cleanser for oily and combination skin

Toner & Essence

• COSRX Advanced Snail 96 Mucin Power Essence (100ml, ~20 euros): The most iconic K-Beauty product. 96% snail secretion filtrate for regeneration and hydration
• Klairs Supple Preparation Facial Toner (180ml, ~22 euros): Soothing and hydrating, also suitable for rosacea skin
• Some By Mi AHA BHA PHA 30 Days Miracle Toner (150ml, ~18 euros): The insider tip against acne and blemished skin

Serum & Ampoule

• COSRX Niacinamide 15% Face Serum (20ml, ~18 euros): High-dose niacinamide against pigmentation spots and large pores
• Skin1004 Madagascar Centella Ampoule (100ml, ~25 euros): Centella Asiatica pure – soothes irritated, sensitive skin immediately
• Beauty of Joseon Revive Serum: Ginseng + Snail Mucin (~22 euros): Combination for anti-ageing and regeneration

Moisturizing care

• Laneige Water Sleeping Mask (70ml, ~28 Euro): Overnight mask – “Wake up to glass skin”
• COSRX Oil-Free Ultra-Moisturizing Lotion (~18 euros): Lightweight, non-comedogenic, ideal for oily skin
• Etude House SoonJung Hydro Barrier Cream (~18 euros): Strengthens the skin barrier, ideal after chemical peels

Sun protection

• Beauty of Joseon Relief Sun: Rice + Probiotics SPF50+ (50ml, ~17 euros): The most praised Korean sunscreen – no white cast, silky finish
• Round Lab Birch Juice Moisturizing Sun Cream SPF50+ (~20 euros): Ideal for dry skin, absorbs quickly

K-Beauty starter kit: What do I really need?

If you want to start with K-Beauty, you don’t need 10 products at once. A simple starter kit for around 60-80 euros is enough to get you started – more details in the Glass Skin Routine:

1. Oil Cleanser (Heimish All Clean Balm, ~14 Euro)
2. Water Cleanser (COSRX Low pH, ~12 Euro)
3. Essence (COSRX Snail Mucin, ~20 Euro)
4. Moisturizer (depending on skin type, ~15 euros)
5. SPF (Beauty of Joseon, ~17 Euro)

K-Beauty in the video

What does hyaluronic acid do in the skin?

Hyaluronic acid (HA) occurs naturally in the skin – and decreases dramatically with age. At 25, the skin still produces enough, but by 40 the level has fallen by over 50%. When applied as a serum, it penetrates into the upper layers of the skin and provides:

• Intensive hydration: Immediate moisture boost, visible after the first application
• Volume effect: fine lines are plumped up by moisture
• Barrier strengthening: the skin barrier is stabilized, less transepidermal moisture loss
• Soothing: Hyaluronic acid is suitable for all skin types, including rosacea skin

Low molecular weight vs. high molecular weight: Which is better?

This is the most common question when buying hyaluronic serums. In the K-Beauty world, many brands already rely on multi-weight formulas:

• High molecular weight HA (over 1,000 kDa): Stays on the skin surface, acts as a moisture-binding film – quick visible shine effect
• Low molecular weight HA (less than 500 kDa): Penetrates deeper into the skin, more effective in the long term
• Multi-weight HA: combination of both molecule sizes – the smartest option. Most high-quality serums today rely on

The best hyaluronic serums in comparison

Budget (under 20 Euro)

• The Ordinary Hyaluronic Acid 2% + B5 (~8 euros): Reliable, well formulated, ideal for beginners
• Garnier Hyaluron Filler Serum (~15 euros): Widely available, for dry and normal skin
• COSRX Hyaluronic Acid Intensive Cream (~18 euros): More of a cream than a serum, but hugely hydrating

Mid-range (20-60 euros)

• Vichy Liftactiv Supreme H.A. Epidermic Filler (~35 euros): Dermatologically tested, 1.5% HA concentration
• La Roche-Posay Hyalu B5 Serum (~42 euros): Gold standard for sensitive skin – Bakuchiol plus HA
• Paula’s Choice Hyaluronic Acid Booster (~52 euros): Multi-weight formula, excellent tolerance

Premium (over 60 euros)

• SkinCeuticals H.A. Intensifier (~115 euros): Clinically tested, 1.3% HA with Proxylane and Licorice Root
• Drunk Elephant B-Hydra Intensive Hydration Serum (~75 euros): Light, layerable, ideal for combination skin

Application: When and how to apply?

Hyaluronic serum works best on slightly moist skin – this increases penetration. A common mistake is to apply it to completely dry skin – HA then draws moisture from the skin instead of from the outside. Further tips for optimal integration into the Glass Skin morning routine:

1. Cleanse face
2. Apply toner or essence – leave slightly damp
3. Press on hyaluronic serum (do not rub in – gently tap in)
4. Moisturizing cream over it – seals the HA
5. SPF in the morning

Combination with other active ingredients

Hyaluronic acid is compatible with almost everything. Good combinations:

• HA + niacinamide: hydration plus pore refinement – classic K-Beauty combination
• HA + vitamin C: layer serum in the morning, vitamin C underneath or on top
• HA + retinol: apply HA before retinol – buffers irritation and keeps skin moisturized

What is retinol and how does it work?

Retinol is a form of vitamin A – the upper category of retinoids. In the skin, it is converted into retinoic acid, which acts directly on the cell nuclei. The result:

• Cell renewal is accelerated: Old cells are shed faster, new ones form more quickly
• Collagen production increases: The main cause of the anti-aging effect
• Pigment spots fade: Melanin synthesis is inhibited
• Pores refine: less sebum, tighter pore structure

Retinol strengths: What to start with?

This is the most common mistake: too much concentration when getting started. The result: redness, flaking, over-irritation. Combining retinol with a good hyaluronic serum significantly reduces irritation. Start right:

• Beginners: 0.025% – 0.1%: start once a week, then increase slowly
• Advanced: 0.3% – 0.5%: 2-3x per week when the skin is accustomed
• Experienced: 0.5% – 1%: Daily, but always with moisturizer underneath (sandwich method)

The sandwich method: retinol without irritation

The sandwich method is the best beginner’s technique: moisturizer – retinol – moisturizer. The cream “dilutes” the retinol contact with the skin and drastically reduces irritation without completely eliminating the effect. Ideal for the first 4-8 weeks.

Best retinol products

Beginner

• The Ordinary Retinol 0.2% in Squalane (~7 Euro): Inexpensive, effective, well tolerated due to squalane base
• CeraVe Retinol Serum (~18 euros): With niacinamide and ceramides – soothes at the same time
• Eucerin Anti-Pigment Dual Serum (~35 euros): 0.1% retinol, specially formulated for pigmentation spots

Advanced

• RoC Retinol Correxion Line Smoothing Serum (~35 euros): Classic with proven effect
• Paula’s Choice Clinical 1% Retinol (~60 euros): High concentration, well buffered with hyaluronic acid and vitamin C
• Medik8 Crystal Retinal 3 (~57 euros): Retinaldehyde instead of retinol – more effective and better tolerated

Retinol and sun: the most important rule

Retinol belongs exclusively in the evening routine. It makes the skin more sensitive to light. In the morning: always use SPF 50+. This is not an option – it’s mandatory. More on optimal sun protection in the K-Beauty product guide (Korean sunscreens are among the best on the market).

What should retinol not be combined with?

• AHA/BHA: Never use at the same time – too irritating. Alternate: Retinol Mon/Wed/Fri, peeling Tue/Thu
• Vitamin C: Different pH ranges – vitamin C in the morning, retinol in the evening, no problem
• Benzoyl peroxide: Deactivates retinol – never use together

When will we see the first results?

The first improvements can be seen after 4-6 weeks: smoother texture, more even complexion. Significant results for pigmentation spots and fine lines after 3-6 months. Retinol is not a sprint – those who are consistent will be rewarded in the long term.

Anti-aging: What should you look out for?

There is a large selection of anti-ageing products and beginners in particular often wonder which product really delivers what it promises. The ingredients in particular are crucial for quality and effectiveness. If you want effective anti-ageing skincare, a sound understanding of the ingredients is essential. Let’s take a closer look at the most important substances and their effects.

Why do anti-ageing products cost more than conventional creams?

High-quality anti-ageing products come at a price. This is due to the exclusive ingredients such as antioxidants or plant stem cells. For example, Q10 costs up to 800 euros per kilogram, while stem cells can cost up to 1,500 euros. In addition to the ingredients, intensive research and development costs also go into these products.

Why are ingredients so important?

Ingredients are the be-all and end-all of every skincare product. Natural extracts, plant stem cells, retinoids and antioxidants such as vitamin C help to regenerate and protect the skin. Synthetic or aggressive ingredients, on the other hand, can irritate the skin and cause long-term damage.

1. Sun protection – 00:20
2. Hyaluronic acid – 01:20
3. Antioxidants – 02:09
4. Retinoid – 03:04
5. Peptides – 04:11

Beauty Made in Germany

In addition to the well-known brands from the USA, there are also innovative beauty products in Germany that are convincing on the global market. These brands rely on natural ingredients and modern technologies to provide effective anti-ageing skincare.

Beauty Made in Germany: Top 5 anti-ageing brands

In addition to the well-known brands from the USA, there are also innovative beauty products in Germany that are convincing on the global market. These German brands rely on natural ingredients and state-of-the-art technologies to provide effective anti-ageing skincare:

1. Dr. Hauschka
2. Annemarie Börlind
3. Babor
4. Weleda
5. Royal Fern

Dr. Hauschka

Dr. Hauschka has been offering natural cosmetics based on medicinal herbs and high-quality oils since 1967. The products are known worldwide for their skin-healing effects.

Annemarie Börlind

Founded in 1959, Annemarie Börlind stands for high-quality natural cosmetics from the Black Forest that are based on natural ingredients and offer anti-aging effects.

Babor

With over 60 years of expertise, Babor develops medical skin care products in Aachen. The ampoules are particularly known for their intensive effect.

Weleda

Weleda has been producing natural cosmetics since 1921 and attaches great importance to sustainability. The “Skin Food” cream, which is internationally renowned, is particularly well-known.

Royal Fern

Developed by dermatologist Dr. Timm Golueke, Royal Fern combines scientific know-how with natural plant extracts. Particularly popular in the USA and Great Britain.

Anti-aging: Start producing collagen from the age of 25

A decisive factor in skin ageing is the decline in collagen production, which begins as early as the age of 25. Collagen is the structural protein that gives the skin firmness and elasticity. Anti-ageing products support collagen production in order to slow down the ageing process and improve the appearance of the skin.

When should you start anti-ageing?

It pays to start anti-ageing measures early. Sun protection is one of the best preventative measures against premature skin ageing. In addition, high-quality skincare products ensure radiant, youthful skin.

Which areas of the body should be treated?

Often only the face is cared for, but the neck, décolleté and hands also quickly show signs of ageing. Holistic care ensures a harmonious complexion and prevents signs of ageing:

• Face: sun protection, moisturizing and regenerating care products
• Neck and décolleté: care with UV protection and antioxidants
• Hands: Hand creams with anti-ageing ingredients and UV protection

Anti-wrinkle care

In contrast to conventional creams, anti-wrinkle creams contain special active ingredients that penetrate deep into the skin layers and promote cell renewal. This helps to reduce wrinkles and refine the skin’s appearance.

What are plant stem cells and how do they work?

Plant stem cells are extracted from special plants and protect the skin from environmental damage, promote cell production and slow down the ageing process. They are a valuable addition to anti-ageing skincare.

The importance of retinol and niacinamide

Retinol, a form of vitamin A, is considered one of the most effective anti-ageing ingredients. It promotes cell renewal and collagen production, which visibly improves the appearance of the skin. Make sure to use retinol in small amounts at first to avoid skin irritation.

Niacinamide: the versatile helper

Niacinamide, also known as vitamin B3, strengthens the skin barrier, reduces redness and ensures an even complexion. Niacinamide is particularly effective in combination with retinol.

Day & night creams: the difference

Day creams often offer protection against UV radiation and environmental influences, while night creams support the regeneration of the skin. The latter often contain active ingredients such as retinol, peptides and hyaluronic acid, which intensively nourish the skin overnight.

FAQ: Frequently asked questions about anti-aging care

Can you use anti-ageing products during pregnancy?

During pregnancy, ingredients such as retinol should be avoided. Gentle alternatives such as niacinamide and hyaluronic acid are generally safe.

Which products suit which skin type?

Moisturizing ingredients such as hyaluronic acid are suitable for dry skin, while oily skin benefits from lighter products. Sensitive skin should contain soothing ingredients such as aloe vera.

Top 3 anti-ageing hacks for everyday life

Anti-ageing doesn’t have to be complicated! Here are three effective tips that you can easily integrate into your everyday life:

• Regular sun protection – the easiest way to prevent skin ageing.
• Get enough sleep – The night is the most important time for skin regeneration.
• Hydration – Drink enough water to support the skin from the inside.

The hectic everyday life of a model with Serlina Hohmann

Serlina Hohmann successfuly took second place in the 12th season of GNTM in 2017 and has proudly described herself as “busy & booked” in the industry ever since. She takes her followers with her on Instagram and shows them her exciting everyday life as a model, her favorite meals and the best way to stay in shape. In this interview, the successful model tells us about her love for New York and what motivates her to keep stepping in front of the camera.

• Serlina Hohmann Instagram

Time in Tel Aviv and life in New York

FIV: Hello Serlina, you spent a lot of time abroad, including a few years in Tel Aviv – what was your life like there?

Serlina: Tel Aviv won my heart very quickly. I originally come from the beautiful, but also very quiet and sedate city of Koblenz. Life in Tel Aviv couldn’t be more contrasting. The city is loud, colorful, chaotic and hot. And yet, or perhaps precisely because of this, it completely captivated me. This city really is bursting at the seams with vibrancy and warmth. I know it’s often said about New York – but Tel Aviv is REALLY a city that never sleeps. I lived there for most of my 20s and loved it. The beach, the sun, the people, the countless restaurants, bars and cafes – I miss it so much.

FIV: We believe you! In the meantime, you often commute to New York – how would you describe the city in three words and what do you particularly like there?

Serlina: Inspiring, lively and colorful. For me, there’s something totally magical about NYC. I actually went there for the first time last year and was so impressed by the energy of the city. I loved just walking around the streets for hours and taking it all in. There is just so much to see there!

Everyday life of a model and career dreams

FIV: How can someone who wants to become a model imagine a typical day in the life of a model?

Serlina: There is actually no such thing as a typical day. Every day is different. There are months when I travel an incredible amount, fly a lot, live out of a suitcase all the time and am in a different city every week. These are the exciting months, but also the more stressful ones. I’m constantly meeting new people, have long shooting days and often don’t get much sleep. This is followed by quieter months in which I work from home a lot, create my own routine and prepare myself mentally and physically for the next shoot. This time then consists mainly of emails, e-castings and fitness.

Foto: Serlina Hohmann & mf mgmt

FIV: Is there an absolute dream brand that you would absolutely love to work with one day or has this already happened in your career?

Serlina: I don’t have a specific brand in mind. But ever since I started modeling, I’ve always had two dreams in the back of my mind. One is that I would love to be booked for a really cool perfume TV campaign. I don’t know why. But I’ve always been fascinated by those super elaborate and elegant perfume commercials on TV. My second dream would be to make it onto the cover of a big magazine.

FIV: What exactly excites you most about modeling and makes you want to step in front of the camera again and again?

Serlina: I actually enjoy the “everyday life” on set the most. With every job, I meet a new team, get to know new life stories and just see so much creativity and talent. Although you don’t know each other at first, you get to know each other very quickly and somehow bond very quickly. When I sit in the make-up chair in the morning, an hour later the stylists and I have already told each other our entire life stories. I always find it so refreshing to get to know so many new ways of thinking and living and I have the feeling that the people on set in particular have really broadened my horizons in recent years.

Care routine and fitness

FIV: As a model, you are often exposed to a lot of make-up looks and styling – do you have a skincare routine for your skin?

Serlina: My motto is definitely “less is more”. It was a great learning experience for me that expensive doesn’t always mean better and that you don’t have to follow every trend and test new products every month. This usually only stresses and overwhelms the skin. My tip is: find a few products for cleansing, care and sun protection that you tolerate well. And then stick with it!

FIV: Sport is certainly also firmly integrated into your everyday life – what is your go-to routine to stay fit?
Serlina: For me, sport is so much more than fitness. Nowhere else do I relieve stress and switch off as well as when I’m doing sport. I actually exercise every day. My fitness routine is usually a mixture of Pilates, running and yoga. On rest days, I prefer to go for a walk.

FIV: That’s really exciting, with so much variety it rarely gets boring. We wish you continued success with everything!

Now in FIV Issue #32!

You can also discover the whole interview as well as inspiring fitness stories, travel tips and fashion in the complete magazine!

• Read now: FIV Magazine #32

GNTM at a glance

You could also imagine following in the footsteps of past models and competing in a casting show for the cover of a coveted fashion magazine. Take a look at what has happened in 18 seasons:

GNTM 2024: The casting show

Elliuno on looks, trends and nude shades

On TikTok and Instagram, Ellen inspires us daily with valuable tricks and tips, product recommendations and shares these with her curious followers, who often ask her for beauty advice. In an interview, beauty queen Ellen tells us which current trends she is currently celebrating and gives advice on how to keep your make-up looking perfect all day long. Ellen provides daily updates on the latest products on the market and tests them for her almost 160,000 subscribers on TikTok. In this interview, the beauty queen tells us more about her favorite looks and how her make-up stays fresh all day long

Take a look at how Ellen creates the best looks:

• Ellen TikTok
• Ellen Instagram

Doll Cheek Trend and 90s Brows

FIV: Tell me Ellen, is there a product that you have recently come to know and love?

Ellen: I’ve had the popular Rare Beauty Liquid Blush on my wish list for a very long time and now I’ve finally tried it and I’m thrilled. I wish I had bought it sooner!

FIV: Since you’re talking about blush, what do you think of the doll cheek look à la Sabrina Carpenter?

Ellen: I love it! Actually my favorite blush placement as it looks very cute and makes my face look slimmer. Maybe the comeback has something to do with the fact that Asian make-up techniques are becoming more and more popular. But that’s just a guess! I’ve also been getting tired of the “lifted face” look lately.

FIV: As we all know, fashion trends keep repeating themselves over the years. At the moment, 90s skinny brows are back in fashion. The ultra-thin eyebrows form a stark contrast to the“laminated statement brows” that have become increasingly popular in recent years.

Ellen: I actually haven’t dared to try the 90s skinny brows yet, and I probably never will as they wouldn’t suit my face. However, I think they look beautiful on many others and are something different after the laminated brows trend.

The perfect make-up for everyday life: highlighting your own features

FIV: What is your personal favorite way to apply make-up?

Ellen: Glowy skin, a bit of glitter on the eyes and glossy lips are my go-to look! Glitter is also a must for me in everyday life, it gives me self-confidence.

FIV: Are you also a fan of eye-catching statement lips or do you prefer to stick to nude shades?

Ellen: Something in between, but more in the nude direction. My favorite combination is a nude lip liner with a soft pink, mauve shade!

FIV: And how do you feel about the “Bare Beauty: Less is more” philosophy?

Ellen: I personally think it’s beautiful. I like to experiment with lots of make-up from time to time, but mostly I create make-up looks that beautifuly emphasize my own individual features.

Daily makeup and product recommendations

FIV: Do you have a favorite product that you can’t do without in your make-up routine?

Ellen: The Skin Lovin Sensitive Concealer from essence is my absolute favorite product. I really use it every day. It has a medium coverage that you can build up quite well and a texture that doesn’t cakey or dry out on the skin and looks very natural.

FIV: What is your favorite make-up accessory and why?

Ellen: The blending tassels from Korean Cushion Foundations are the best for blending concealer and foundation. Better than any beauty blender. Super thin, soft, easy to clean and they come in many different shapes and colors.

FIV: Which products and techniques do you think are crucial for long-lasting make-up and why?

Ellen: Technique: Don’t apply too much product. A thin layer of foundation or concealer, for example, still looks pretty good at the end of the day and doesn’t get cakey so quickly.

But beware. Blush definitely lasts better if you use a liquid or cream AND powder version. More is more here. Products: Lots of fixing spray and a good primer. Both ensure that the make-up lasts a long time AND looks good.

FIV: Your passion for make-up and your expertise on current trends and long-lasting looks are truly inspiring. We will definitely be trying out the thin layering technique.

• Ellen TikTok
• Ellen Instagram

Now in FIV Issue #32!

You can also discover the whole interview as well as inspiring fitness stories, travel tips and fashion in the complete magazine!

• Read now: FIV Magazine #32

More on the hottest make-up trends:

How to create the perfect summer look

The choice of lighting makes all the difference

Make-up artists prefer to work in daylight or at least with daylight-like lighting. Tips and tricks for at home.

Has this ever happened to you? At home in front of the bathroom mirror, your make-up looks great. Then the scene changes: on the go, you take a look in the mirror and see something completely different. Make-up edges, lipstick color too bright and way too much blush on your cheekbones…sure, we’ve all been there, but what can you do to prevent this from happening again in the future?

Right, as you’ve already guessed, when it comes to make-up, everything stands and falls with the right lighting. Don’t worry, you don’t have to get professional equipment now. All you really need is a new mirror.

Your new bathroom mirror: this is what it should look like

It is particularly difficult to create daylight-like conditions in bathrooms without windows. After all, the light from the midday sun is very bright and the light color is not really suitable for lighting interiors. It quickly appears uncomfortable and cold. It is also not necessary to illuminate the entire bathroom in this way. Only the area in front of the mirror needs to be illuminated if necessary.

A bathroom mirror with an integrated LED light strip is the gold standard for your perfect make-up. Make sure that the lighting is positioned on all four sides of the mirror. This way, your face is optimally illuminated when you apply your make-up – evenly and directly from the front.

No compromises: It all depends on the light color

When buying your new bathroom mirror, it is essential that you ask about the right light color.

Only LEDs with neutral white light can simulate daylight.

Although warm white tones are suitable for indoor lighting and flatter the complexion, they lead to differences in your color perception. And then it is all too easy to choose a make-up shade that is too dark or apply too much blusher.

Compact make-up guide for a beautiful complexion

1. Speaking of complexion
2. Day cream
3. Primer
4. Foundation
5. Make-up routine

Speaking of complexion – beauty step #1

Of course, we also have some professional make-up advice for you when you’re styling yourself in front of your new bathroom mirror for the first time. Always stick to this order and take your time:

Day cream – Beauty step #2

First, apply your day cream as usual to cleansed facial skin, the neck and perhaps also the décolleté. Make sure you use the right sun protection factor, especially in summer. The day cream should be well absorbed before you continue. This may take a few minutes.

Primer – Beauty step #3

Next, use a primer to even out small irregularities and/or enlarged pores. The complexion will appear refined and the foundation will not form unsightly lumps later on.

Foundation – Beauty Step #4

Now you can apply your foundation or make-up. Feel free to use a sponge to ensure an even result. In the right light, you can quickly check whether you have blended all the transitions properly.

Make-up routine – Beauty step #5

Depending on what you want to apply now, you can use fixing powder, eyeliner, eyeshadow, mascara, blusher or lipstick.

Conclusion: Neutral white light for optimum conditions

Neutral white light integrated into a bathroom mirror creates the ideal conditions for professional make-up that doesn’t just look good indoors. Have fun trying it out!

Makeup brands! Store now with FIV

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The most popular makeup brands in the store

11 shopping ideas, our community loves these brands:

• MAC
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Our store offers a wide range of products that can complete your makeup and skincare routine. Whether you’re looking for the perfect foundation or concealer to hide imperfections, or lipsticks and nail polishes to complete your look, we’ve got you covered. Don’t miss our selection of eye products to make your eyes pop. And don’t forget to check out the top brands we stock, including MAC, Maybelline, L’Oréal and many more.

We love makeup!

We’ve been writing about beauty trends for years in our makeup blog, where you’ll find lots of tips for your skincare routine:

• Facial care routine
• Hair care routine
• Hand care routine

Vegan and cruelty-free products

We understand that more and more people are switching to vegan products and value cruelty-free cosmetics. That’s why we have put together a large selection of vegan makeup products to meet your needs. You’ll find a wide range of vegan lipsticks, nail polishes, foundations, powders and eyeshadows. We are committed to sustainability and ethical shopping so you can feel good about using our products.

Discover over a thousand vegan makeups!

Care for skin and hair

In addition to make-up and cosmetic products, we also offer an extensive selection of hair care and skin care products. From shampoos and conditioners to face creams and sunscreens, we have everything you need for a comprehensive skincare routine. Turn your daily skincare routine into a luxurious experience and make sure your skin and hair are always well cared for.

Voucher! Beautiful gift idea

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Our makeup online store – always there for you

Our goal is to offer you an unparalleled shopping experience. Our customer service team is always available to answer questions and provide support. Order from the comfort of your own home and we will deliver your products directly to your doorstep. Your Makeup Online Shop is always here for you to make sure you find the best products for your beauty needs.

Discover our makeup online store today and let us convince you of our wide range of products and our excellent customer service. We look forward to welcoming you to our store and helping you to emphasize and unfold your beauty.

Have fun browsing and shopping!

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Recommendation: Our perfume store

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