User-generated content (UGC) marketing tips: 15 expert tricks for good videos

User-generated content – In the digital age, user-generated content (UGC) is playing an increasingly important role in marketing. The creation of content by customers and fans offers companies the opportunity to build an engaged community that shares and spreads their brand messages. But how can you use UGC to get more reach, more likes, more leads and ultimately more sales? In this article, we present 15 tried and tested tips to help you realize the full potential of UGC marketing.

Cooperation with Creatorn

The first 5 tips show how you can generate more reach, more likes, qualified leads and ultimately more sales on TikTok, Instagram, YouTube & Co. by working with talented micro-influencers and long-term partnerships.

1. increase reach with micro-influencers

Reach specific niche communities and their engaged followers to make your UGC accessible to a wider audience.

2. more likes through a targeted approach to the target group

Work with creators whose target group perfectly matches your offer to get more likes and an active community. The alternative to organic reach is always social ads, where you can advertise to extremely precise target groups, for example by interests, age or even place of residence. Learn more here: Social ads (advertising) tips.

3. generate leads with long-term partnerships

Build strong partnerships with creators to continuously attract more qualified leads and increase your sales opportunities.

4. increase sales through creative freedom

Give creators creative freedom to create authentic UGC content that engages your target audience and leads to more conversions.

5. call-to-action for more sales

Integrate clear calls to action into UGC posts to encourage followers to buy your products or services directly.

What does a good call-to-action look like?

For example, many people love vitamins, such as B5 vitamin complex:

Image:

Shows a person with radiant skin and healthy hair.

Text:

“I am so excited about this B5 vitamin complex! 💕 Since adding it to my daily routine, my skin is much smoother and my hair feels much healthier. It’s incredible how much difference one product can make. #beautysecret #B5Vitamin #glowingskin”

This UGC post shows the results of one person who used the B5 vitamin complex and shares her experience of improved skin and hair health.

Or a hair removal tool:

Image:

Shows a woman using the hair removal tool and presenting a smooth leg.

Text:

“I am simply in love with this hair removal tool! It makes shaving so easy and quick. No more cuts or irritation and my skin stays silky smooth for days. Why didn’t I discover this sooner? 😍 #hairremoval #smoothlegs #gamechanger”

In this UGC article, the hair removal tool is presented by a woman who is enthusiastic about the benefits of the tool and shows off her smooth legs.

These examples use authentic user experiences to demonstrate the impact and effectiveness of the products and encourage others to try them too. UGC posts are often particularly convincing as they come from real people and convey a sense of trustworthiness to potential customers.

Good social media postings

Find out how you can expand your reach, generate more likes, gain leads and ultimately increase your sales figures through varied content, time-optimized posts and active interactions on social media.

1. more reach through varied content

Share diverse content that appeals to different emotions to reach a wider audience and increase your reach.

2. increase likes with time-optimized postings

Publish your posts at the times when your target group is most active to get more likes and interactions.

3. lead generation through active interaction

Actively engage with your community to gain the trust of your followers and generate high-quality leads.

4. more sales through emotional content

Use emotional stories and content that strengthen the connection to your brand and encourage potential customers to buy.

5. increase likes and sales with visual aesthetics

Make sure your posts are aesthetically pleasing to get more likes and increase the likelihood of sales.

Bonus tip! Even more reach?

Learn more about influencer marketing and working with bigger creators here:

• Influencer marketing tips

User-generated content for advertisements

Discover how you can optimize your ads by cleverly integrating customer reviews, authentic images, emotional stories and a clear call-to-action to achieve more reach, likes, leads and sales.

1. increase reach with customer reviews

Use customer reviews in your ads to gain the trust of potential customers and increase the reach of your ads.

2. more likes through authentic pictures

Use authentic pictures of customers to increase the credibility of your ads and get more likes.

3. lead generation with emotional stories

Tell emotional stories in your ads to create a strong connection with your target group and generate qualified leads.

What does that mean?

Here is a small example of an advertisement for a fitness studio:

Image:

Shows a before and after picture of a person who has undergone a physical transformation.

Text:

“From doubt to strength! Our fitness community has changed the lives of many people. Start your journey to a healthier and fitter you today. Sign up for a free trial and become part of our inspiring success stories!”

This ad tells the emotional story of a physical transformation and encourages potential customers to sign up for a trial period to become part of the gym’s inspiring success stories.

4. increase sales with customer involvement

Offer customers the opportunity to actively participate in the UGC process to increase interest and ultimately drive more sales. When customers see their own contributions being used in ads, they feel valued and are more likely to buy your product.

5. more sales through clear call-to-action

Integrate a clear call to action into your UGC ads to increase the conversion rate and boost sales. A clear call to action such as “Buy now” or “Register now” motivates viewers to respond directly to your ad and take an action.

15 tricks for UGC from our expert

With the right strategies and the effective use of user-generated content, you can significantly increase your brand’s reach, generate more likes and leads and ultimately boost your sales figures. By actively engaging customers and using their content in advertisements, you create a close bond with your community and promote potential customers’ trust in your brand.

Thanks to our social media expert x Social Media One.

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