More reach and followers on TikTok

The first 5 tips are all about how you can use targeted strategies to increase your reach on TikTok and build a growing community of followers. Here are 5 quick facts about TikTok users!

TikTok facts! Target group and app

1. Age: TikTok has a predominantly young user base, with the largest age group being between 16 and 24 years old.
2. Locations: TikTok is used worldwide and has a large user base in many countries, including Germany.
3. Interests: The interests of TikTok users are diverse and range from dance, music, comedy, fashion and beauty to education and DIY content.
4. Short videos: TikTok is characterized by short videos, usually lasting between 15 and 60 seconds, which allows for quick and entertaining interaction.
5. Creativity: TikTok encourages its users to be creative and create their own content, resulting in an active and engaged community.

1. use trend challenges

Take part in current trend challenges to make your videos visible under the corresponding hashtag and gain new followers.

2. use hashtags in a targeted manner

Use relevant hashtags to make your videos discoverable in related topics and increase your reach.

3. cooperations with TikTok influencers

Work with popular TikTok influencers to reach their followers and grow your community.

4. frequent publications

Publish new videos regularly to strengthen your presence on TikTok and keep your followers interested.

5. encourage interaction

Reply to comments and direct messages to increase the engagement of your followers and strengthen the bond with the community. The alternative to organic reach is always social ads, here you can advertise extremely precisely to target groups, for example by interests, age or even place of residence. Learn more here: Social ads (advertising) tips.

Create creative videos and appealing content

Discover how you can attract the attention of your target group with creative videos and engaging content on TikTok.

1. be short and concise

Concentrate on short and meaningful videos that work well within the maximum TikTok runtime of 60 seconds.

2. show unique perspectives

Present your brand or products from unusual angles to arouse users’ interest and keep their attention.

3. arouse emotions

Use humor, emotion or surprise effects to inspire the audience and create a strong connection.

4. integrate user-generated content

Integrate user-generated content (UGC) by sharing your followers’ best videos or incorporating their posts into your own videos.

5. underlay with music

Choose suitable music or sound effects to emphasize your videos and create a special mood.

TikTok advertising campaigns: TikTok Ads

Learn how to use TikTok advertising campaigns effectively to reach your target audience and achieve your marketing goals.

1. optimize target group targeting

Use TikTok’s precise targeting options to tailor your ads exactly to your target group.

2. creativity in the ads

Create engaging ads with entertaining content that catches users’ attention and drives them to take action.

3. use in-feed ads

Place in-feed ads to display your ads in users’ TikTok feeds and achieve higher visibility.

4. branded hashtag challenges

Run branded hashtag challenges to create a viral campaign and achieve broad user participation.

5. analyze measurable results

Regularly analyze the performance of your TikTok advertising campaigns to gain insights and continuously optimize your strategy.

15 tricks for TikTok from our expert

With the right strategies and creative content, you can realize the full potential of your TikTok marketing and achieve more reach, more followers, engaging videos and successful TikTok advertising campaigns.

Thanks to our social media expert x Social Media One.

The best marketing agencies 2026

Berlin, Hamburg, Munich, Cologne, Düsseldorf, Frankfurt… here you will find the best marketing agency recommendations throughout Germany. Online marketing, social media marketing, social ads, TikTok, Instagram… all you need!

• The best marketing agencies

Target group and network: Which ads to place where?

In the first 5 tips, you will learn how to precisely target your audience and choose the right social media platforms for your ads on TikTok, Instagram, YouTube & Co.

1. detailed target group targeting

Use the extensive targeting options to address your target group precisely according to interests, demographic characteristics and behavior.

2. platform relevant ads

Customize your ads for each platform to make the most of the specific requirements and user habits on Facebook, Instagram, Twitter, LinkedIn or TikTok.

3. carry out test campaigns

Start test campaigns on different platforms to find out on which networks your ads achieve the best results.

4. address local target groups

Use geographic targeting to target ads to local target groups and reach local customers.

5. use lookalike audiences

Create lookalike audiences to reach users who have similar characteristics to your existing customers and are therefore potentially interested in your offer.

Optimize social ads: Favorable CPC prices

Discover effective strategies to reduce the cost per click (CPC) of your social ads.

1. increase the relevance of the ads

Create relevant and engaging ads that are tailored to the needs of your target audience to achieve a higher relevance score and lower CPC prices.

2. improve the quality of landing pages

Optimize the landing pages that your ads link to in order to improve the user experience and increase the conversion rate, which can have a positive impact on CPC prices.

3. carry out A/B tests

Test different ad variants and continuously optimize to increase the performance of your social ads and achieve more efficient CPC prices.

4. bid and adjust budget

Monitor the performance of your ads and adjust your bids and budgets accordingly to get the most out of your social ads.

5. set up remarketing campaigns

Set up remarketing campaigns to retarget users who have already shown interest in your offer and focus on a target group that is already familiar with your brand.

Increase social ads reach: What helps?

Learn how to increase the reach of your social ads and reach more potential customers.

1. visually appealing displays

Use high-quality images or videos to create eye-catching ads that attract users’ attention and increase reach.

2. note the time of publication

Analyze the best times to publish your ads in order to place them when your target group is most active.

3. encourage sharing and interaction

Use call-to-action buttons or offer added value to encourage users to share your ads and increase reach naturally.

4. cooperations with influencers

Work with influencers to present your ads to a broader target group and increase reach through the influencers’ fanbase.

5. duplicate successful ads

Identify your most successful ads and duplicate them to expand reach and improve performance.

15 tricks for social ads from our expert

With the right strategies and targeted targeting, you can exploit the full potential of your social media ads and address your target group in a targeted manner, achieve favorable CPC prices and increase your reach.

Thanks to our social media expert x Social Media One.

The best marketing agencies 2026

Berlin, Hamburg, Munich, Cologne, Düsseldorf, Frankfurt… here you will find the best marketing agency recommendations throughout Germany. Online marketing, social media marketing, social ads, TikTok, Instagram… all you need!

• The best marketing agencies

What is a solid house? Features, durability and construction

A solid house is the construction method of a house, in which a house is built according to the plan of an architect with solid building materials. Each house here becomes unique due to the individual wishes of the respective builder.

The opposite of a solid house is a prefabricated house: In a prefabricated house, the house is built according to the modular principle and consists of a wooden construction. The house is built brick by brick. The building materials are delivered to the construction site, where they are assembled into a finished house by specialist companies. The building materials used for walls and floors are aerated concrete, sand-lime bricks or goat bricks. The staircase and roof construction, on the other hand, is usually made of wood.

On average, a house of this construction type has a lifespan of 100-120 years and is considered the older of the two construction variants. In terms of price, the average price for a square meter of a new building is 1,300 euros. for the pure construction costs without the land. There is no limit here for the upper price limit.

Tip. You want to learn more about risks and factors of building a house? Then take a look at our article on building a property! Here you will find expert videos that give you tips and tricks and information on important topics such as financing, equity & Co.

Are you looking for the right house? Then check out our guide! Here you will find definitions, meanings and lots of information: House types from A-Z

Room layout: room, space & unlimited possibilities

Since you can plan your solid house individually, the room layout of your house is completely up to you. Whether it’s a walk-in wardrobe, music room, open-plan kitchen or a house with a sauna – there are no limits to your wishes.

Advantages and disadvantages: Lifetime, individuality, costs & Co.

Even today, the majority of builders in Germany opt for an architect-designed house in solid construction. In the following two paragraphs you will find out which advantages and disadvantages this entails.

Advantages: high durability, individuality & own contribution

If you choose a solid house for the construction of your house, this will bring some advantages compared to a prefabricated house.

The biggest advantage and the reason why most builders choose a solid house is the great degree of individuality that is given to you. Size, floor plan, materials, shape and equipment of the house can be chosen at will.

The solid construction method influences the indoor climate and the air and moisture circulation inside the room through the material (concrete or stone). Other advantages of the building material are high sound and fire protection.

Up to 100 to 120 years of life – that’s what a solid house promises you. On average, three generations can live in this house. In contrast to a prefabricated house, this one is also more resistant to environmental influences such as flooding or heavy rain.

Solidity pays off not only in a long life span, but also in a possible later sale: Even after a few years or decades, a higher price can be achieved with a solid house than with a prefabricated house.

One way to save costs on a solid house is to do a lot of the work on the house yourself. Craftsmanship can thus reduce the costs of the craftsmen and also costs in the construction financing. The own work can be credited to you up to a certain point as equity.

• High degree of individuality (size, floor plan, material, equipment)
• Better indoor climate & air and moisture circulation
• High fire and sound protection
• Long service life
• Protected against environmental influences (flooding, heavy rain)
• Higher resale value
• Own contribution

Source: Massivhaus (Lukinski.de)

Disadvantages: long construction time, delays & high costs

Despite all the advantages, a solid house also brings negative aspects. The clarification of the financing should take place before the construction. If necessary, a possible subsidy programme can be claimed from credit institutions. Since financing of the new building and the rent of the past dwelling are parallel stemmed, this could be a good financial solution. Long periods of bad weather can cause delays in construction. This not only acts as a longer wait for the home, but also becomes an additional cost. This is where commitment interest can occur over a long period of time.

Many builders shy away from building a solid house because of the long construction time it takes to complete it. This construction time is often extended by long drying times of the components, this leads to the fact that the date of completion is delayed even further. Some stages of construction can only be completed depending on the weather such as work on the roof truss of the house.

For the construction of a solid house several different craftsmen are needed: Bricklayers, roofers, painters and tile layers are just the beginning. The coordination of these different craftsmen can be extremely difficult. Construction errors as well as compliance problems can easily occur.

• High investment
• Long construction time
• Delay of the construction
• Weather dependency
• Longer drying times
• Many different trades

For whom is a solid house suitable? Families, creative people & Co.

For whom is the solid house suitable? This solid house is suitable for large families, individualists and people who would like to use their house as an investment in the future. We show you here which target groups benefit from which aspects of the solid house.

Large families: house for several generations

A large family will find a dream home in a solid house. As the house has a long lifespan, this house can also be wonderfully bequeathed to future generations.

Individualists and creative people: house according to your wishes & needs

Is a solid house the right choice for you? You are the right candidate for a solid house if the individual plays a big role for you when building your house. Instead of a standard house, a house can be created according to your personal wishes and needs.

Developers who want to use a property as an investment

Since a solid house is in a significantly more expensive price segment than a prefabricated house, a solid house is more something for high earners. A solid house is also suitable for people who are looking for an investment and want to use the house later as an investment.

Construction of the solid house: what, when and how

Building a solid home can be done through three different ways: Through a developer, a general contractor, or independently.

The advantage of building through a developer is that you don’t have to worry about coordinating the construction work, as this is completely taken care of by the company. After the completion of the construction, the house will be handed over to you ready to move in.

When building with a general contractor, the coordination of the construction site is taken from you by the company. However, the land is usually not included in the service. As with building with a developer, you also have a contact person. Your contact person coordinates your schedule and ensures that the construction work is carried out correctly. The responsibility for the construction of the house is therefore in the hands of a third party.

The last option is to take the construction into your own hands and coordinate construction work and various necessary tradesmen yourself. Especially inexperienced builders should know that they face a great challenge here, because the construction of a solid house can be extremely complicated and stressful. Therefore, building a house on your own is only advised if you already have experience in the building trade. Wrong decisions can otherwise lead to a huge loss of money.

• Property developer: Coordination is completely taken over by the company, handover when the house is ready to move in, specific contact person
• General contractor: coordination of the construction site, land not included, specific contact person
• Independent construction: complete coordination on own responsibility, stress, experience needed

Duration of the construction of a solid house: from the basement to the roof

Building a solid house takes time, waiting times for drying out and drying through delay the time until the next step takes place. Another decisive factor is the weather. Usually the main construction phase is moved to the summer, so that most of the construction can take place in the warm and preferably without much rain. The first step in the construction of a solid house is the casting of the floor slab and the construction of the basement. The second step is the masonry of the walls and the construction of the intermediate ceilings. The roof and the interior fittings are the last step.

Selecting materials correctly: Concrete, brick, sand-lime brick

With a house built stone on stone, you have to choose between different materials. Brick is considered the classic building material and the oldest building block in the world. The advantage of this building material is the good heat and sound insulation and the short drying time. A low susceptibility to mold and a good fire protection are other positive aspects of the stone. However, it must be noted that certain types of brick are not suitable for load-bearing walls.

Aerated concrete is convincing due to its light weight with a high insulating effect. However, a high sound insulation is not given here. In addition, the bricks easily absorb moisture and require good protection against environmental influences.

You are well protected from noise with the heavy sand-lime brick. In addition, there is the high compressive strength and the insensitivity to the weather. Negative aspects are the poor thermal insulation and the costly processing.

Lightweight blocks are a combination of materials that combine the advantages of different materials. This material is made of cement with added pumice or expanded concrete. Robust and good heat and sound insulation – these are the advantages of lightweight blocks. The lack of frost resistance, however, requires supplementary protection against the weather.

• Brick: good heat and sound insulation, low susceptibility to mould, good fire protection, not suitable for load-bearing walls
• Aerated concrete: light weight, high insulating effect, high sound insulation, requires protection against environmental influences
• Sand-lime brick: high compressive strength, insensitive to weathering, poor thermal insulation, costly processing
• Lightweight brick: robust, good heat and sound insulation, lack of frost resistance

Mixture of prefabricated house and solid house: The prefabricated solid house

An alternative to the solid house is the prefabricated solid house. The prefabricated solid house is an intermediate form between the prefabricated house and the solid house. A prefabricated house with wooden construction can be selected from the catalogue. The house is then rebuilt with solid materials by a builder. However, the costs and construction time are based on the solid house and not on the prefabricated house.

Individual furnishing according to your taste

As individual as you can design your house from the outside, you can also adapt the interior to your individual taste. Different interior styles are waiting to be discovered by you and to fill your house with life. In our interior brand guide you will find numerous luxury brands and their homeware collections such as Dior Maison, Fendi or Armani Casa.

Also exciting: Our articles on the subject of room furnishing, as well as our comprehensive guide with the trendiest interior styles: Furnishing styles XXL.

Career: From creative director at Gucci to fashion designer

Fashion designer Tom Ford is shaping an exciting success story. As a former art student, today’s successful man paved his way to becoming a designer for Gucci and YSL, until he founded his own brand in 2005. We introduce you to Ford’s inspiring career as a famous fashion designer and director.

Youth & Education

Tom Ford was born in Austin, Texas in 1961. In the course of his youth, Ford tried out many courses of study, including art history and art, which, however, did not make him happy. Even at a young age, the 59-year-old was interested in fashion. Thus, in his early 20s, Ford applied for internships with well-known designers, eventually landing a much-coveted internship with fashion label Chloé. During this time, he moved to Los Angeles where, in addition to many internships, he also took on modeling jobs, mostly for television commercials.

However, Tom Ford was determined to have a degree, so after his time in LA he decided to study architecture at Parsons School of Design in New York. He completed a year abroad at the French partner university in 1984 and 1985. Since Fort had discovered his passion for fashion, he took all his electives in fashion design. In 1986, he graduated with a bachelor’s degree in architecture and interior design.

Marc Jacobs, Chloé, Gucci & YSL

For Tom Ford, designer Calvin Klein has always been a great role model. After his internship at Chloé, Fort was sure: he also wanted to enter the fashion industry to become a designer. After graduating from Parsons, he applied to Calvin Klein several times but was not hired. He had luck with the Korean designer Cathy Hardwick, where he worked for her in New York as a design assistant. Ford landed a second success in 1988 with Marc Jacobs, who hired him as a designer for the Perry Ellis jeans line.

But how did Tom Ford get his job as creative director at luxury brand Gucci? Ford was recruited 12 years after working at Marc Jacobs, by former Bergdorf Goodman chief buyer Dawn Mello to work for Gucci as a designer in Milan. The young designer accepted the job offer and moved to Milan.

Since Ford did his job as a designer at fashion label Gucci very well, he was appointed design director in 1992. Two years later, he was appointed creative director. In 2000, Gucci and fashion brand Yves Saint Laurent merged. Ford took on the role of women’s prêt-à-porter designer at YSL in Paris, in addition to his post at Gucci.

Vogue Interview: Tom Ford’s secret to success

In his interview with Vogue, Tom talks about his career, his success and his motivation as a designer and director.

Emergence of the designer brand Tom Ford

In April 2005, Ford announced the creation of the Tom Ford brand. Domenico De Sole, who was former president and CEO of Gucci Group, joined Fort. In the same year, the designer announced that he would collaborate with the Markolin Group to manufacture and sell eyeglass frames and sunglasses. He also formed an alliance with Estée Lauder to co-create the Tom Ford beauty brand. In 2007, his first flagship store opened at 845 Madison Avenue in New York. The opening ceremony coincided with the debut of Tom Ford’s men’s and accessories collection. The long-awaited showcase of the womenswear collection took place in September 2010. Since then, the Tom Fort brand has enjoyed a strong reputation, with quality and elegance combining to create a luxury fashion label. With his previous experience at Gucci, YSL and Marc Jacobs, the designer had the perfect prerequisites to start his own brand.

From fashion designer to film director

In 2009, the designer created the film “A Single Man”. Many then wondered why Ford suddenly became a director instead of just focusing on the fashion business. What many didn’t know, however, was that Tom Ford sees himself as a designer whose true artistic side lives from filmmaking. Doubts about his film career were finally laid to rest when it became known that the designer was making his directorial debut for the famous actors Colin Firth and Julianne Moore. Seven years later, Ford released “Nocturnal Animals,” his long-awaited second film. Starring Jake Gyllenhaal and Amy Adams, the designer once again created a highly acclaimed film, which even earned him a Golden Globe nomination for his direction.

Awards

Tom Ford received many awards in recent years, for his film and design career. We present them to you!

• 2010: Nomination for the Menswear Designer of the Year Award (CFDA)
• 2009: GQ USA Men of the Year and GQ Germany Men of the Year
• 2007: Vito Russo Award (GLAAD)
• 2006: US Accessory Council Award for his sunglasses collection
• 2005: Anrdre Leon Talley Lifetime Achievement Award from the Savannah College of Art and Design
• 2004: Rodeo Drive Walk of Style Award; International Best Dressed List Hall of Fame
• 2003: Fashion Design Achievement Award (National Design Award)
• 2001: US Accessory Council Award for his sunglasses collection; Best Fashion Designer (Time Magazine); GQ Designer of the Year
• 2000: Fashion Editor’s Club of Japan; British GQ International Man of the Year; Superstar Award from Fashion Group International’s Night of Stars USA
• 1999: Style Icon Award of the ELLE UK Style Awards
• 1997: People Magazine’s 50 Most Beautiful People
• 1995, 1996, 1999, 2002: VH-1/Vogue Fashion Award
• 1995, 2001, 2002, 2004, 2008: CFDA Award

Family & Spouse

The now 59-year-old designer, has lived with Richard Buckley since 1987. Buckley, former editor-in-chief of Vogue Hommes International, met Ford at a fashion show in 1986. At the time, Richard Buckley was living in Paris but moved to Italy to join Ford as he was suffering from cancer. The editor-in-chief gave up his job at Vogue as the commute became u exhausting for him with his illness.

Tom and Richard became parents for the first time in 2012. Together they gave birth to their son Alexander John Buckley Ford in Los Angeles. Two years later, the couple decided to get married. Now the fashion designer lives with his family alternately in Los Angeles, London and New York.

Assortment, prices & target groups

Designer Tom Ford covers almost all areas with his fashion brand. From bags, fashion for men and women, eyewear and fragrances to beauty products: At Tom Ford you will find everything! For every season Ford designs a new collection, which includes jackets, pants, tops and many other garments. The brand is one of the high-priced fashion companies next to Gucci & Co. Since many garments are exclusive, they have to be requested. The prices can be compared with other companies like Chanel or Prada. There is no specific target group of the fashion label, the spectrum of buyers ranges from young to old.

Tom Ford fashion show

Have you wondered what a fashion show from the famous designers looks like? How they show you! Model icons like Kendall Jenner, Gigi Hadid and Bella Hadid have walked for the American designer.

Now also in the magazine: Tom Ford

You can also find the fashion brand guide with the luxury brand Tom Ford in the magazine! Now on fivmagazine.com, read the whole magazine online:

• FIV Issue #6