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Kevin Wolter is back on YouTube: “We need to talk” – The whole story of the fitness star

Stephan — Fri, 01 May 2026 13:00:00 +0000

Kevin Wolter is back on YouTube – and he’s not coming with a workout video. The new video is entitled “We need to talk” and that’s exactly what he does: he talks. About debt, about homelessness, about the downfall of a man who was worth over a million euros in his prime and slept on a friend’s sofa in 2025. Anyone who knows Kevin knows that when he talks, it’s honest. That has always been his trademark – and obviously also the reason why he still has a platform at all.

Who is Kevin Wolter? Origin, childhood and the path to sport

Kevin Wolter was born in Berlin in 1987. His father was a bodybuilder and ran his own gym – the foundation stone for Kevin. Overweight at the age of ten, he took up martial arts after his parents separated. Three years later he is slim. Then comes strength training. He spends afternoons at his father’s gym, learning technique, nutrition and progression.

This is the origin of a man who will later earn millions on YouTube with precisely this knowledge: What he initially learns from family circumstances becomes his brand. IFBB amateur bodybuilder, competitive sport, and then – at some point – a microphone and a camera.

The rise: Hardgainer Crew, his own channel and the fitness millionaire

In 2016, Kevin joined the “Hardgainer Crew” – a YouTube collective that was relevant in German fitness YouTube at the time. He left the project in 2017. Not in a dispute, but with a vision: he wanted to go his own way. The “Kevin Wolter” channel was relaunched in 2018.

What follows is one of the more remarkable rises in German fitness content:

500,000 YouTube subscribers in just a few years
Over 210,000 Instagram followers at the peak
Individual videos with 3 to 5 million views
Sponsorship deals with NeoSupps and Smilodox – six-figure annual revenues
Own fitness programs, boot camps, consulting
Foundation of “Kevin Wolter Film und Medien GmbH”

What set Kevin apart from others was that he spoke openly about performance-enhancing drugs in the sport of bodybuilding. At a time when this was still taboo in the scene. That made him polarizing – and therefore interesting. His honesty was not a concept that he had developed. It was just the way he was.

In 2020, Kevin Wolter is wealthy on paper. Several million in his bank account, his own company, deals, reach. Then the descent begins.

The crash: insolvency, 500,000 euros in crypto losses and homelessness

The crash has several causes – none is decisive on its own, but together they are devastating.

Firstly: Views are collapsing. In 2021, clicks are falling noticeably, sponsorship deals are getting worse, new platforms (TikTok, Instagram Reels) are changing consumer behavior. Kevin is not adapting fast enough.

Secondly, the investments. He loses around 500,000 euros in cryptocurrencies – timing in the bear market, risky positions. In addition, he invests several hundred thousand euros in a failed large-scale real estate project. He lends money to acquaintances who then break off contact.

Thirdly, the expenses continue. A lifestyle that was based on a six-figure income is met with declining income.

In 2022, Kevin Wolter Film und Medien GmbH files for insolvency. The mountain of debt: around 250,000 euros. Everything sold – house, cars, watches. At the end of 2024, beginning of 2025, Kevin sleeps on a friend’s sofa.

In February 2025, he makes it public: “I am homeless.”

Celebrities under palm trees, marketing jobs and the empty job afterwards

What happens after the public confession? A surprising amount. Kevin receives job offers. He works at a social media marketing agency for about six months. Not a dream job, but stability. The job is terminated at the end of 2025.

At the same time, he takes part in the fourth season of “Promis unter Palmen – Für Geld mache ich alles!” on Sat.1. Prize money: 50,000 euros. It’s a striking contrast for a man who was a millionaire in 2020 – but Kevin makes no secret of it. He needs the money. He says so.

That’s the Kevin Wolter way.

The video “We need to talk” – What Kevin is up to now

The new Kevin Wolter interview video is not a hype piece. No “I’m back and everything will be better” content. It’s an update. Kevin talks about his current status – athletically, financially, mentally. He shows where he is right now without exaggerating or minimizing the situation.

For people who have followed Kevin for years – and there are quite a few – this is a return to what originally made his channel great: Authenticity without posturing.

What he plans to do: Post regularly again. Document his training. Maybe the business side too – his life as an ongoing experiment in ups and downs. That’s not nothing. It’s actually the most interesting thing someone of his age and background can do.

What Kevin Wolter’s story about YouTube success really says

There are many stories of YouTubers who climb to the million mark and then fall. Most of them simply disappear. Kevin reappears – not because he has a PR strategy, but because he always avoids the same mistake: silence.

At his best, he talked openly about doping. At his worst, he talked openly about homelessness. That is a consistency that is rare. And probably the reason why his community hasn’t gone away.

Bodybuilding, sport and personal development – that’s nothing new at FIV. Celebrities with exciting CVs and little whitewashing regularly end up here. Kevin Wolter fits into this category not despite his story, but because of it.

What comes next remains to be seen. But the fact that he is back on YouTube is the first honest sign in a long time that Kevin Wolter has not yet given up on his own path.

The world Kevin Wolter never arrived in – but has always seen: the lifestyle of the biggest stars. FIV documents the private jets of Kim Kardashian, Taylor Swift and Kylie Jenner with all the facts. And for those who want to understand how quickly a fortune disappears, even at the highest level: Celebrity investments in luxury watches – Musk, Bezos and Buffett shows how the most successful billionaires really invest their money.

Jacky Wruck on the modeling world and making dreams come true

Trainee — Fri, 07 Jun 2024 02:00:48 +0000

Walking the catwalk for the hottest designers such as Louis Vuitton, Dior or Chanel in Paris, Milan and New York and making it big is the dream of many young girls. The viewing figures for GNTM alone show how much interest there is in taking a look behind the scenes of the industry. Heidi always demands top performance from her girls, because she knows that not everyone has what it takes to prove themselves in the real world of haute couture.

In an interview with model and actress Jacky Wruck, we find out more about her breakthrough from veterinary assistant in the family business to the catwalk. (Photo: guido_raschke + mf mgmt)

From the practice to the catwalk

Jacky Wruck took the plunge in her career by winning the 15th season of GNTM, and with great success, as she was able to turn this dream into a sustainable career. As a content creator on Instagram, she shares her beautiful snapshots as well as insights into her everyday life, including her sports and skiing routine, but also how she is passionate about animal welfare and spends time with her own horses. In the interview, Jacky tells us more about her life in the public eye, tips for anyone dreaming of becoming a model and her TV appearance in high diving.

GNTM, acting and the modeling world

FIV: Tell me Jacky, when did you actually realize that you wanted to become a model, or was it always your dream? Was it a moment or a development over the years?

Jacky: It’s been a dream of mine to be in front of the camera professionally for as long as I can remember.

I always loved fashion as a child, getting changed four times a day, standing in front of every camera or experimenting with nail polish. In fact, being in front of the camera was always a bit more my thing than the catwalk, which I nevertheless learned to love.

And then it was up to me: at the end of my youth, would I dare to pursue the courageous dream or go down the path of working with animals, which also had its great appeal. But for now, I wanted and still want to be brave and try something that some people advise against.

FIV: GNTM was a decisive stage in your life – tell me, what’s Heidi like behind the scenes, did you have much contact with her?

Jacky: We had regular contact with Heidi, but not all the time or “a lot”. Nevertheless, I had the opportunity to get to know Heidi. As a person and not just as a model and entertainer.

It’s nice to realize every time that we are all cut from a similar cloth. We all have this place that shapes our private lives. Heidi placed a lot of emphasis on this. She had often mentioned that it was important to protect your private life and spend as much time as possible with your loved ones. To be there. To exist as a person and not just as a public figure.

FIV: Is there anything that surprised you in the real fashion world or that you didn’t expect during your time on GNTM?

Jacky: Nothing really surprised me. I was mentally prepared for a few things, but it’s still something completely different when you experience everything live. This statement refers to both the good and the bad sides of the industry.

FIV: You have also ventured into the world of acting – how is that similar to modeling, if you can compare it at all?

Jacky: There are parallels, but the differences definitely outweigh the differences. Acting is a completely different craft and explores different artistic themes. A very exciting topic, if you ask me.

Foto: jannis_mattar. + mf mgmt

High diving experiences & veterinary practice memories

FIV: You were also recently seen on the RTL high diving competition – how did you like that?

Jacky: I love challenges, learning new skills and meeting new people whose stories inspire me. The high dive was one of those extreme experiences. I would have liked to have presented other jumps, but life is only sometimes a concert of wishes. I really surpassed myself during this time and am already looking forward to the next challenges.

FIV: Do you miss the time when you worked at your parents’ veterinary practice and if so, what?

Jacky: No, I don’t miss that time. Sometimes I look back melancholically on the time when I wasn’t in the public eye, because the pressure – which I naturally put on myself – didn’t exist in that way. I am grateful for the experiences I had in this important profession as a veterinary assistant, but I am currently experiencing a different phase of my life – for which I am just as grateful in a different way.

FIV: Thank you for taking the time to share your experiences and insights with us. We wish you continued success on your exciting journey!

Now in FIV Issue #32!

You can also discover the whole interview as well as inspiring fitness stories, travel tips and fashion in the complete magazine!

Read now: FIV Magazine #32

Want to become a model? What you need to know

Have you always seen yourself on the catwalk in Paris, Milan and New York and want to be booked for cool shoots, but have no idea how the modeling business actually works? Here are a few tips from the pros:

Tips from the model manager

Bag paradise: Louis Vuitton, Channel and co.

Trainee — Wed, 05 Jun 2024 16:00:32 +0000

Having the right handbag for every occasion is what every woman dreams of, isn’t it? The Hermes Birkin bag is one of the most coveted luxury bags and a Longchamp is also a staple that you see hanging over the shoulders of It girls every day. Off-White is also busy in the bag game, the luxury brand actually used to make pipes, did you know that? Today we’re interviewing Tara, who, like us, shares a passion for handbags and can’t get enough of this chic accessory.

Love for designer bags with tam-tam

Tara likes to share her life as Tamtam on her socials, especially her fashion preferences and purchases in her luxury hauls. Tara also likes to dig deeper into her wallet for a good handbag. In this interview, she reveals what really matters when buying a bag and why the plain black one is always a good idea, taking us into the dreamlike world of many women’s favorite accessory.

Tamtam YouTube
Tamtam Instagram

Guess, Chanel and Hermés as investments

FIV: Hello Tara, you have often presented your beautiful bag collection on YouTube, if your handbag had a soundtrack, what music would best represent it?

Tara: Uh, I listen to a lot of different genres, but my handbag would definitely be accompanied by a gentle yet powerful piano piece that exudes elegance and sophistication. Maybe something by Ludovico Einaudi.

FIV: Whether it’s Liebeskind, Guess or Chanel makes a difference in terms of price – do you prefer to go for the most expensive brand or does it matter if it’s a designer piece?

Tara: Neither and for me the story behind each piece is the focus. Although I take the price into account, the quality and design is more important to me than the price. I like to invest in timeless designer pieces like Chanel and Hermés, which are not only a fashion accessory but also an investment.

Staples & order in the bag household

FIV: You’ve probably noticed that handbag organizers are becoming more and more popular – are they helpful or rather useless knick-knacks?

Tara: I find handbag organizers practical, especially for larger bags or tote bags. They help keep my bag organized and make it easier to find items. They also protect the lining of my expensive designer bags from scratches or stains, which could be important for the future of the bag!

FIV: Do you prefer plain black or do you sometimes go for eye-catching designs?

Tara: My taste varies depending on the occasion and mood. While I often go for a plain black handbag in everyday life, I love to impress with an eye-catching designer piece at special events or evening occasions. A touch of color or an unusual pattern can give an outfit a very special touch.

FIV: And if you had to choose between chic and practical – which would you choose?

Tara: Both aspects are equally important to me. A handbag not only has to look good and complement my outfit, it also has to be functional. There has to be room for my essentials and if it has practical details such as inside pockets or an adjustable shoulder strap, then I like to carry my bags crossbody. But it also depends on whether I’m traveling with my little son or on my own.

Find the perfect handbag

FIV: Finally, do you have any tips for readers on how to find the perfect handbag?

Tara: Be clear about what you will mainly use the handbag for, whether for everyday wear, special occasions or both. Invest in timeless designer pieces that represent you and your style and don’t chase trends. Think about classic shapes and colors that can be combined in many ways, such as the Chanel 2.55 Flap Bag.

A handbag should not only look beautiful, but also be comfortable and practical, so try out different models and pay attention to details such as material and workmanship. Stay true to yourself and you’ll be happy to carry your bag every time!

FIV: A bag shouldn’t just look good, it should also be useful … we’ll remember that before we let ourselves be blinded by aesthetics again next time. Thanks for your great insights, dear Tara, and see you soon!

More from Tara on YouTube and Instagram:

More about bags

Bag brands for men and women

Influencer marketing tips: 15 expert tips for successful campaigns

F_kinski — Tue, 19 Dec 2023 11:33:31 +0000

Influencer marketing has become one of the most effective tools in digital marketing. Working with influencers allows brands to reach their target audience in an authentic way and build an engaged community. But how can you use the full potential of influencer marketing to achieve more reach, more likes, more leads and ultimately more sales? In this article, we present 15 tried-and-tested tips to help you optimize your influencer marketing strategy and achieve these goals.

Collaboration with influencers

The first five tips show how you can work with the right influencers to increase your reach, generate more likes, gain qualified leads and ultimately maximize your sales figures on TikTok, Instagram, YouTube & Co.

1. increase reach with relevant influencers

Choose influencers whose target group is ideally suited to your product or service in order to spread your message in a targeted manner and achieve a greater reach. The alternative to organic reach is always social ads, where you can advertise to extremely precise target groups, for example by interests, age or even place of residence. Learn more here: Social ads (advertising) tips.

2. more likes through authentic recommendations

Rely on the authenticity of influencers to inspire their followers with your brand and thus generate more likes and interactions.

3. generate leads through targeted cooperations

Choose influencers who have an engaged community and actively interact with their followers to generate high-quality leads.

4. increase sales with effective recommendations

Use the persuasive power of influencers to recommend your products or services and thereby generate more sales.

5. call-to-action for a clear invitation to buy

Include clear calls to action in influencer campaigns to increase conversion rates and turn more followers into customers.

PS: Tip! User-generated content

Less production costs with Content Creator. Read more here:

UGC: User Generated Content

Creative influencer campaigns

Find out how you can use creative influencer campaigns to attract the attention of your target group, generate more likes, gain leads and significantly increase sales figures.

1. more reach through exceptional content

Develop creative and unique influencer campaigns that attract the attention of your target group and increase your reach.

2. increase likes through emotional storytelling

Use the storytelling potential of influencers to tell emotional stories and thus achieve more likes and interactions.

3. lead generation with competitions and promotions

Organize competitions or promotions in collaboration with influencers to generate leads and arouse the interest of followers.

4. increase sales through exclusive offers

Offer influencers’ followers exclusive offers or discounts to boost sales and increase the conversion rate.

5. measurable success through influencer tracking

Use influencer tracking tools to measure the success of campaigns and continuously improve your influencer marketing strategy.

Long-term influencer relationships

Learn how to build long-term relationships with influencers to sustainably increase your reach, generate more likes, gain leads and increase your sales figures in the long term.

1. maximize reach with long-term cooperations

Invest in long-term partnerships with influencers to continuously maximize your reach.

2. increase likes through regular interaction

Build an active relationship with influencers and encourage regular interaction with their community to generate more likes and loyalty.

3. lead generation with influencer events

Organize events or virtual meet-ups with influencers to generate high-quality leads and raise awareness of your brand.

4. increase sales through influencer marketing strategy

Develop a comprehensive influencer marketing strategy that generates long-term sales and sustainably increases your turnover.

5. ensure authenticity over time

Ensure that long-term influencer relationships are based on authenticity. If influencers are associated with your brand over a longer period of time, it is crucial that they continue to speak authentically and credibly about your products or services. Help them maintain their own voice and personality to build a long-term bond with their community. Authentic recommendations from influencers have a greater impact and lead to long-term trust and ultimately more sales.**

15 tricks for influencers from our expert

By strategically building long-term influencer relationships and cleverly integrating user-generated content, you can sustainably increase your reach, generate more likes, qualified leads and ultimately more sales. Long-term partnerships with influencers allow you to build an engaged community and gain a loyal following. If you need help implementing these tips, our experienced marketing experts are ready to guide you on your path to UGC success. Contact our agency and start your journey to sustainable UGC marketing success today!

Thanks to our social media expert x Social Media One.

The best marketing agencies 2026

Berlin, Hamburg, Munich, Cologne, Düsseldorf, Frankfurt… here you will find the best marketing agency recommendations throughout Germany. Online marketing, social media marketing, social ads, TikTok, Instagram… all you need!

The best marketing agencies

User-generated content (UGC) marketing tips: 15 expert tricks for good videos

F_kinski — Tue, 19 Dec 2023 11:33:31 +0000

User-generated content – In the digital age, user-generated content (UGC) is playing an increasingly important role in marketing. The creation of content by customers and fans offers companies the opportunity to build an engaged community that shares and spreads their brand messages. But how can you use UGC to get more reach, more likes, more leads and ultimately more sales? In this article, we present 15 tried and tested tips to help you realize the full potential of UGC marketing.

Cooperation with Creatorn

The first 5 tips show how you can generate more reach, more likes, qualified leads and ultimately more sales on TikTok, Instagram, YouTube & Co. by working with talented micro-influencers and long-term partnerships.

1. increase reach with micro-influencers

Reach specific niche communities and their engaged followers to make your UGC accessible to a wider audience.

2. more likes through a targeted approach to the target group

Work with creators whose target group perfectly matches your offer to get more likes and an active community. The alternative to organic reach is always social ads, where you can advertise to extremely precise target groups, for example by interests, age or even place of residence. Learn more here: Social ads (advertising) tips.

3. generate leads with long-term partnerships

Build strong partnerships with creators to continuously attract more qualified leads and increase your sales opportunities.

4. increase sales through creative freedom

Give creators creative freedom to create authentic UGC content that engages your target audience and leads to more conversions.

5. call-to-action for more sales

Integrate clear calls to action into UGC posts to encourage followers to buy your products or services directly.

What does a good call-to-action look like?

For example, many people love vitamins, such as B5 vitamin complex:

Image:

Shows a person with radiant skin and healthy hair.

Text:

“I am so excited about this B5 vitamin complex! Since adding it to my daily routine, my skin is much smoother and my hair feels much healthier. It’s incredible how much difference one product can make. #beautysecret #B5Vitamin #glowingskin”

This UGC post shows the results of one person who used the B5 vitamin complex and shares her experience of improved skin and hair health.

Or a hair removal tool:

Image:

Shows a woman using the hair removal tool and presenting a smooth leg.

Text:

“I am simply in love with this hair removal tool! It makes shaving so easy and quick. No more cuts or irritation and my skin stays silky smooth for days. Why didn’t I discover this sooner? #hairremoval #smoothlegs #gamechanger”

In this UGC article, the hair removal tool is presented by a woman who is enthusiastic about the benefits of the tool and shows off her smooth legs.

These examples use authentic user experiences to demonstrate the impact and effectiveness of the products and encourage others to try them too. UGC posts are often particularly convincing as they come from real people and convey a sense of trustworthiness to potential customers.

Good social media postings

Find out how you can expand your reach, generate more likes, gain leads and ultimately increase your sales figures through varied content, time-optimized posts and active interactions on social media.

1. more reach through varied content

Share diverse content that appeals to different emotions to reach a wider audience and increase your reach.

2. increase likes with time-optimized postings

Publish your posts at the times when your target group is most active to get more likes and interactions.

3. lead generation through active interaction

Actively engage with your community to gain the trust of your followers and generate high-quality leads.

4. more sales through emotional content

Use emotional stories and content that strengthen the connection to your brand and encourage potential customers to buy.

5. increase likes and sales with visual aesthetics

Make sure your posts are aesthetically pleasing to get more likes and increase the likelihood of sales.

Bonus tip! Even more reach?

Learn more about influencer marketing and working with bigger creators here:

Influencer marketing tips

User-generated content for advertisements

Discover how you can optimize your ads by cleverly integrating customer reviews, authentic images, emotional stories and a clear call-to-action to achieve more reach, likes, leads and sales.

1. increase reach with customer reviews

Use customer reviews in your ads to gain the trust of potential customers and increase the reach of your ads.

2. more likes through authentic pictures

Use authentic pictures of customers to increase the credibility of your ads and get more likes.

3. lead generation with emotional stories

Tell emotional stories in your ads to create a strong connection with your target group and generate qualified leads.

What does that mean?

Here is a small example of an advertisement for a fitness studio:

Image:

Shows a before and after picture of a person who has undergone a physical transformation.

Text:

“From doubt to strength! Our fitness community has changed the lives of many people. Start your journey to a healthier and fitter you today. Sign up for a free trial and become part of our inspiring success stories!”

This ad tells the emotional story of a physical transformation and encourages potential customers to sign up for a trial period to become part of the gym’s inspiring success stories.

4. increase sales with customer involvement

Offer customers the opportunity to actively participate in the UGC process to increase interest and ultimately drive more sales. When customers see their own contributions being used in ads, they feel valued and are more likely to buy your product.

5. more sales through clear call-to-action

Integrate a clear call to action into your UGC ads to increase the conversion rate and boost sales. A clear call to action such as “Buy now” or “Register now” motivates viewers to respond directly to your ad and take an action.

15 tricks for UGC from our expert

With the right strategies and the effective use of user-generated content, you can significantly increase your brand’s reach, generate more likes and leads and ultimately boost your sales figures. By actively engaging customers and using their content in advertisements, you create a close bond with your community and promote potential customers’ trust in your brand.

Thanks to our social media expert x Social Media One.

The best marketing agencies 2026

The best marketing agencies

Influencer Marketing Agency Hamburg: 10 Recommendations ️ Reach, Campaign, Leads

Svenja — Sat, 08 Jul 2023 11:00:11 +0000

Optimize your influencer marketing performance with a renowned agency in Hamburg. Discover carefully selected agencies that use their experience with well-known clients and successful projects to achieve impressive results. Through their expertise and up-to-date know-how, they unleash the full potential of your campaigns and effectively increase your leads and sales. Don’t miss the opportunity to find the ideal agency in Hamburg to exceed your marketing goals. Back to Marketing Agencies in Hamburg.

Influencer Marketing Agency: Tasks

Before we get to the influencer marketing agency recommendations for you, one more important question:

What can an influencer marketing agency do for you?

Strategy, content, reach Leads

There are many advantages to hiring an influencer marketing agency. These agencies use big data analytics to precisely define target audiences and create tailored ads. They experiment with different ad formats such as carousel, video or collection ads to maximize effectiveness. They use clever retargeting to reach potential customers again and increase conversion rates. Agencies are always looking to optimize ad copy, images, and call-to-actions to increase engagement. With the help of A/B tests, they continuously improve performance. They measure success using KPIs such as CTR, CPM, and ROAS to ensure that their customers are getting optimal results.

Tip! Here you can find the best marketing agencies in Germany.

Henry Ford already said:

“For every dollar you invest, you have to have another one ready to spread the word!”

Let’s go! The best influencer marketing agencies in Hamburg.

Influencer Marketing Agencies: List

Recommendations for influencer marketing agencies in Hamburg.

Social Media One

About Social Media One (website): ” 1,000+ customers, 1 million + adspend per month, the numbers speak for themselves! Social Media One combines performance marketing and social media marketing through … ”

Category: YouTube Marketing Agency X

Social Media One

CM Creator | Marketing

About CM Creator (website): “The social performance unit for more power on TikTok, Instagram and YouTube. Emerged from one of the most successful model agencies in Germany, with clients like … ”

Category: YouTube Marketing Agency X

CM Creator | Marketing

Bangs & Blonde

About Pony & Blond (website): ” We combine PR, influencer marketing and social media to create … Cases. Work Work Work … Hamburg Tourism // Go where the Heart is … ”