Small town girl discovers the world

We talked with Millane in this interview about travel, must-haves and fashion. Through her job she travels a lot and has seen a lot of the world. That’s why we asked her what her favorite travel destination has been so far and if she can name any hotspots. She also reveals her must-haves when traveling. Not only does she travel a lot because of her job, she has also traveled alone and shares tips for you who would also like to travel alone but don’t dare. Furthermore, she launched her first collection with About You and gave us an insight into what the process behind creating a collection looks like. In addition to fashion, she tells us where she likes to buy her clothes and where she gets her inspiration for outfits. Find out all that and more here!

• Millanes Instagram
• Millanes TikTok

Favorite Travel Destinations: Los Angeles & Hawaii

FIV: Hello dear Millane, thank you for taking the time for this interview. Let’s start with the first question. Because of your job you are traveling a lot. What has been your favorite travel destination so far?

Millane: My favorite travel destination until now was Los Angeles, simply because I have dreamed of this city since I was a little kid. But on the island of Hawaii I was also allowed to be and that was of course also an absolute dream!

The Walk of Fame: Clearly Overhype

FIV: Can you even tell us hotspots for our readers?

Millane: Well to be completely honest I was the total tourist and checked out the must-sees, but one thing I can give you is that the Walk of Fame was the most overhyped thing I’ve ever seen.

Photo: instagram.com/millanefriesen

Must-haves when traveling: Sleeping pillow & sleeping mask

FIV: Since we’re on the topic of travel, what are your must-haves when traveling?

Millane: My sleeping pillow and my sleeping mask, without them I would probably have already died from lack of sleep.

Traveling alone: Millane’s tips and tricks

FIV: You’ve also been on vacation all by yourself. Could you summarize your experience for our readers who would also like to travel alone but don’t dare?

Millane: Especially when traveling young alone, it is extremely important to first go to a country where you can feel comfortable and safe. On the other hand, it is important that you go in with the expectation to meet people and not to be lonely, even if it can feel lonely! Just do EVERYTHING you feel like doing and everything you couldn’t do with someone else, you are your own team player!

Process behind own collection with About You

FIV: If there’s one thing you can be associated with, it’s fashion. This year you even launched your own collection together with About You. Could you briefly explain the process behind it for our readers?

Millane: In a nutshell: From a lot of communication, creating styles and new ideas, meetings over meetings, fittings and shootings, promotion phase to the launch, everything is involved. Oh and not to forget the long feedback loops.

Photo: instagram.com/majafelina

“Designing your own Pieces the way I like them”.

FIV: Of course, this is also a long process. What inspired your collection and your pieces?

Millane: In fact, my own passion for fashion, since I was a little kid, I dream of creating my own pieces, the way I like them. Today I have the blessing to be able to realize that and I want to awaken this passion in my buyers.

Outfit inspiration: not who, but what!

FIV: With your Outfit Reels and TikToks, you are a great inspiration in terms of style and clothing. Who inspires you with your outfits?

Millane: It’s not really a question of “who” but rather “what”, I often let myself be guided by my own feeling and trust my eye for aesthetics. But I also often scroll through the social media apps to consciously get inspo.

Besides Zara and H&M also Balenciaga and Prada

FIV: What stores are in your top 3 where you buy your clothes?

Millane: I actually can’t answer this question at all, because I just shop EVERYWHERE a little bit. On the one hand at stores like Zara, H&M,…. but also at brands like Balenciaga, Prada…. I find one or the other brilliant piece.

Photo: instagram.com/millanefriesen

Plan next year: Big launches

FIV: Last but not least, since the year is almost over, we would be interested to know if there are any big things coming up that you can already tell our readers about?

Millane: There are aufjedenfall great lunches for next year, but these I can unfortunately not yet express, see u next year i guess!

FIV: Too bad, but then we look forward to next year! Thanks again for the great interview and good luck on your way!

More interviews with content creators

Did you like the interview with Millane? Then read more interviews with content creators here.

Adorable_caro interview: About the everyday life of a content creator & Ninety-9

Caro is a content creator on Instagram and TikTok. On her social media channels she takes you into her everyday life, where it’s all about lifestyle, fashion, sports, travel and especially aesthetic content. Fashion in particular is Caro’s passion. Therefore, she shares fashion inspo and hauls with her community. From this passion she found her vocation, because together with her father she founded the fashion brand “Ninety-9”, where you can buy accessories, swimwear, loungewear and also eveningwear. In this interview Caro talks to us about the foundation of her own brand “Ninety-9” and its background. Among other things, she tells us about her personal favorite piece of her own brand and her personal biggest success in her social media career. Bags are Caro’s hobby, so to speak, so we asked her which bag is still missing in her collection. She also tells us what her everyday life is like in general. Because with social media, Ninety-9, her podcast with Sonny Loops and many other projects, her everyday life is full. How she manages all that and gets it under one hat, she reveals here in this interview.

• Caro in interview

Photo: instagram.com/adorablecaro

Donnaromina in interview: About fashion and her own brand “high by honey

Romina is a content creator on Instagram and shares her passion for fashion with her community. Outfits, inspirations, hauls and a lot of fun can be found on her social media channels. Her passion has become her vocation, so not too long ago she founded her own fashion brand “high by honey”. From sunglasses to jackets and pants you can find everything there. In the interview with Romina she tells us about the background of her brand “high by honey”, what inspired her to start it and how she dealt with fears during the foundation. In doing so, she shows that getting support and help is not a bad thing at all. As fashion takes over her social media channels, she shares where she prefers to buy her clothes and what accessory she can’t live without. She recently moved into a new home with her partner and what can’t be missing? Deco! Accordingly, she tells us about her favorite decoration stores and which room she likes best. It will be romantic!

• Romina in interview

Alisha_krp in interview: Momlife on social media

About a year ago, Alisha gave birth to her daughter Mira. Since then, there has been a lot of mommy content on Instagram and TikTok. She gives her 1.5 million followers an insight into the reality of everyday life as a mom. Because, as many people already know, everything is always portrayed more beautifuly on social media than it presumably is, and that’s exactly where she wants to pick up. She talks openly about problems and difficulties and wants to give pregnant women as well as moms courage and hope, because they are not alone. We talked to Alisha about her life as a mom in this interview. We rewound the time until before the birth and asked for tips for expectant moms. She also talked to us about where she prefers to buy baby clothes and what 1-year-old Mira can already do. And what is part of pregnancy? That’s right! Crazy eating habits! Find out what Alisha has been reaching for in this interview! Also, a move to her dream house is on the agenda. So she gives us a glimpse of what her home will look like.

• Alisha in interview

Photo: instagram.com/alisha_krp

Thisislauramarie in interview: About acting content, fashion and playing the piano

Laura is a content creator and graduated from high school this year. She enchants her 1.5 million followers on Instagram and TikTok with fashion, acting and much more. In terms of acting, Laura has already gained some experience. She plays in Muscials and has participated among others in the Joyn production “The boarding school” season 3. But that is not all. Besides her hobby of acting, she also plays the piano, her favorite being Atlantique Nord by Yann Tiersen. In this interview Laura talks to us about her hobbies acting and piano. She tells us which series she would like to be in, what she loves about playing the piano and which pieces she likes to play on the piano. Fashion is also a big topic for her, so she tells us the stores where she prefers to buy her clothes, but also which products she always has to take with her when visiting the drugstore. Last but not least, she talks to us about her dream of dancing on “Let’s Dance” and what’s behind it.

• Laura in interview

Photo: instagram.com/thisislauramarie

Anna_hafner_ in interview: About social media, festivals and surfing

In the interview with Anna, she talks to us about her passion for festivals, because she also likes to take advantage of the festival season to party or even DJ herself. She lists the festivals she likes to go to. Attention: It’s getting colorful! Besides festivals, sports also have a special meaning for Anna. She took part in the YouTube Battle at “Ninja Warrior” and got her fame through that. For this she tells us about her experiences during her participation. She also likes to go surfing, and she loves to do it in France. Where she prefers to buy her sportswear and what she would take to a desert island, you can find out here!

• Anna in interview

Photo: Ralf Besier

Sophiachiara__ in interview: The dream of surfing and a house with a small ranch

Sophia is a content creator on Instagram and TikTok and shares travel and sports content on these platforms. Currently Sophia is traveling a lot and takes her community to incredible dream beaches. And what’s a must when it comes to dream beaches? That’s right, surfing. Surfing is her current passion right now, so in this interview, among other things, she brought us a little closer to surfing. Sophia travels around the world and tries to catch the best waves. Sri Lanka is at the top of her list, because it has the best waves and lovely and helpful locals. When traveling, apps are especially helpful, so she reveals must-have apps for traveling, as well as her must-have beauty items that should not be missing on any trip. She also shares surfing tips for beginners and where to get the best bikinis. Learn more here!

• Sophia in interview

Photo: instagram.com/sophiachiara__

Nadinezofia in interview: About Nadine’s passion for fashion & making the catwalk unsafe for once

Fashion is Nadine’s great passion. She already discovered it in her childhood, when she saw her mom’s closet and her high heels. She is now a fashion content creator and shares her outfits and inspirations with her community on a daily basis. Her channels feature fashion hauls, travel and comedy. It never gets boring with her! In the interview with Nadine we talk about fashion sins and trends. Due to her enthusiasm for fashion she owns a lot of clothes, so it’s hard for her to sort out her closet. She tells us about her favorite clothes, which parts should not be missing in the closet and where she buys them. She also tells us where she gets her inspiration for her outfits and how she learned not to listen to the opinion of others and to do her own thing.

• Nadinezofia interview

Photo: instagram.de/majafelina

Philippsteuer interview: Vegetables are the new meat

Philipp is a food content creator and Spiegel bestselling author who provides his 220,000+ followers on YouTube and Instagram with vegan recipes and vegan food tests. In addition to social media, he runs a food blog and has written a book, “I Never Wanted to Be Vegan,” in which he shares tips and experiences of giving up meat. In doing so, he has one goal: He wants to inspire people to eat less meat or give up meat altogether in order to avoid animal suffering and protect the environment. In this interview with Philipp, he talks to us about his passion for cooking and everything that goes with it. From a full fridge to an untidy kitchen. In the process, he tells us about his path to becoming a vegan. Through a harmless animal documentary he became aware that animals should not suffer for his food. Accordingly, he changed his way of life and documented this in his own book. If you also want to live vegan and don’t know how, check out his book! Learn more about Philipp here.

• Philipp in interview

Photo: Jenny Stening

Marylu.ly in interview: Turf sports, pressure and dreams

Marie provides her 360,000 followers on TikTok, Instagram and YouTube with workouts, recipes, coaching and motivation every day. On Youtube, she takes you through her everyday life in vlogs, shows you how she prepares for her vacation and much more. She is a real sports fan and loves challenges. In this interview, Marie takes us into her everyday sports life. She talked to us about her big dreams, her sporty life and how she deals with pressure. She also shares with us tips for motivation and lack of drive to give your best in sports with full energy. Marie has been a sporty person since a young age. From sports acrobatics to hip-hop, working out at the gym to lawn sports, she’s played almost every sport. But she also occasionally watches from the sidelines and cheers on her boyfriend at soccer games. How she manages to keep it all under one hat, she reveals to us here in this interview.

• Marie Luise in interview

Photo: Marvin Schönfelder

Denniskoenigg in an interview: His life as a content creator, fascination with horror and his private side

Already active on TikTok and having gained a good reach, Dennis, the content creator in the Corona pandemic, also started his YouTube career with his horror content. Not shy about getting in touch with his community, it also became one of his sources of inspiration. All horror fans, whether in the form of movies or video games, are in great hands with him. In the interview with our magazine, he talks about his childhood “crimes,” how he came to this particular fascination with horror, his inspiration and motivation with the great aspect of community, as well as his interests that extend beyond horror and his social media presence. Behind the creepy lover is a world explorer.

• Dennis Koenig in interview

Photo: instagram.com/denniskoenigg/

Lindermusic in interview: The Voice of Germany, TikTok and own songs

Lukas became famous through the 9th season of “The Voice of Germany” and around 630,000 people also follow him and his music on TikTok. It all began in childhood in a church with small bongos. From that point on, Lukas discovered music for himself and in the course of his life he found his calling in releasing his own songs. In the interview Lukas talked to us about his way into music and the importance of social media as an independent artist. He also gave us a little insight into what his private life is like. You can follow everything on his social media channels. He found his way to music through boredom in the church band. But in fact, that wasn’t always his plan, because he is also a trained insurance salesman. Find out more about Lukas here!

• Lukas Linder in interview

Photo: Christina Pörsch

Pilotpatrick in interview: About travel, dreams and his own book

In the interview with Patrick we talk about his life and his profession, or rather his vocation. Where he is, is also his community. He takes them with him around the world, whenever he works or goes on vacation. But not only on his social media channels or in his blog you can find out everything, on the side he even wrote a book. It shows that you can do anything as long as you believe in yourself and have fun doing what you do. That’s exactly what he wants to give you, among other things, here on the way.

• Pilotpatrick interview

Photo: instagram.com/pilotpatrick

Dielafira interview: About streaming on Twitch, gaming with the community and tips for beginners

Lafi provides her 200,000 followers on TikTok with gaming and streaming content. Reactions, pranks and a lot of fun can also be found on her social media channels. Together with her community, she plays Clash Of Clans, among other games. With her there is always something to laugh about! In the interview with Lafi, she talks to us about her passion for gaming and streaming. She tells us about her first game, her first game console and her favorite games. These include Valorant for the PC and Cash Of Clans. It all started with her brothers, who got her into gaming. So the passion developed and when she started Musical.ly (now TikTok) in 2018, and her community kept growing, she became a streamer on Twitch. To that end, she tells us how she prepares for a stream and shares streaming tips for gals who would like to get started.

• Lafi in interview

Photo: instagram.com/dielafira

Lipsticks by Hermès – The Birkin Bag of Lipsticks?

Everyone knows the Birkin Bag, one of the most expensive handbags in the world, which for a while was a more stable investment than gold. Of course, lipsticks are not suitable as an investment, especially since they are a consumer product and have only a short shelf life. But the demand for quality and individuality should also be met by lipsticks. Does Hermes manage that? We try to find out.

Rouge Hermès: Refillable lipsticks

The standard collection of lipsticks comes in a white, black, gold packaging and includes eleven matte and thirteen silky lipsticks. These are mainly characterized by red and pink colors. The brand’s signature orange has also been immortalized in a lipstick. The special feature of the lipsticks is that the tubes of the lipsticks are refillable and the individual colors are therefore also available as refills. Thus, the label reflects its motto ‘Quality is characterized by repairability’ also in its lipsticks.

Rouge Hermès LE: Seasonal colours

In addition to the standard lipstick range, Hermès has come up with something special. In seasonally coordinated colors and with an equally limited sleeve, new lipsticks are added to the brand’s assortment every fashion season for a limited time. Sometimes darker and more ashy than the regular ones and sometimes more colourful and exciting. It’s an unusual idea to follow the fashion season. Even though you’ve seen the concept of collections before with other brands. Often, however, these are fully represented on the make-up market. A courageous step for a label that dares to make its first attempts in the make-up sector. It remains to be seen whether the limited editions will continue and, above all, whether Hermès will further expand its make-up range in the coming years.

Video Hermés Beauty: Beauty is a gesture

In the staging of the lipsticks, one recognizes the Parisian chic for which the brand stands. Restrained colors and smooth contours characterize the outfits of the models as well as the environment in which the spot was shot. The lipsticks represent the splash of colour. Beauty is a gesture – this is the motto of the new make-up collection.

https://www.youtube.com/watch?v=3LOyfnEPOYU

Hermès perfume: exciting fragrances and exclusive niche perfumes

Like many other labels, Hermès has also divided its perfumes into collections. These include somewhat cheaper fragrances in larger editions and niche perfumes in the high price range, which are produced in lower quantities. Accordingly, these are more difficult to find in a perfumery.

Video Twilly d’Hermès: The most famous women’s fragrance

Twilly is inspired by the joie de vivre of young women. The perfume stands out due to its slight sharpness. It seems a little more distinguished than other mainstream fragrances of large fashion labels. Prominent fragrance notes are especially:

• Ginger (citrus hot)
• Tuberose (floral-sweet)
• Sandalwood (warm-woody)

So Hermès has developed a fragrance here that stands out compared to others. It is exciting, cheeky and almost cute. In addition, the fragrance turns out to be a real all-rounder. Whether in the office or sipping cocktails, Twilly somehow fits in. The bottle is also special. The lid represents a black melon that Twilly has perkily placed on his head. Wrapped around the neck of the bottle is a colorful bow, meant to represent the perfume’s namesakes, Hermès famous Twillies. Twillies are narrow silk scarves that are meant to be versatile accessories that add splashes of color to simple outfits.

Exactly this function also fulfills the Twilly fragrance, so the name is chosen very appropriately and not only resulted in a really cute bottle, but is also very indicative of the perfume. The great bottle makes Twilly an excellent gift.

https://www.youtube.com/watch?v=Tf5twHgFZes

Les Jardins series: sniffing out the gardens of this world

Hermès has bottled the scents of gardens around the globe in the Les Jardins series. A total of five fragrances can be found in this collection:

• Un Jardin sur la lagune
• Un Jardin sur le toit
• Un Jardin sur le Nil
• Un Jardin en Méditeranée
• Un Jardin aprés la mousson

Un Jardin sur la lagune – a flower garden with a sea view. Magnolias, salty sea air and driftwood can be detected in this perfume. Compared to the rest of this fragrance series, Un Jardin sur la lagune stands out because it is synthetic-elegant, but hardly carries green fragrance elements. Only a gentle sea breeze provides freshness here.

Un Jardin sur le toit – A roof garden with fresh fruit, flowers and lots of greenery. An oasis of relaxation, but also a place where you can pursue hobbies undisturbed and have a view over the entire surroundings. Parties are also celebrated here and one enjoys company. Fresh and fruity homeland feelings to spray on the skin

Un Jardin sur le Nil – An exotic garden near the water. With green mango, lotus flower and sycamore wood. Fresh, slightly fruity and gently warm can describe this fragrance. Citrusy, slightly aquatic and a lot of green. Definitely better suited for warm seasons.

Un Jardin en Méditeranée – Who is looking for spicy green will find it here. A little herbaceous and tart smells the garden at the Mediterranean Sea. This is sweetened only by the hint of fig, which accompanies the rest. Another fragrance that provides refreshment in hot weather.

Un Jardin aprés la mousson – A garden after the monsoon rains. That’s what the fragrance promises. A tropical storm that can breathe new life into its environment. A bit of holiday has also been included. A touch of cocktails that is so understated that you hardly notice it. Very much green and aquatic-fresh scents.

Les Colognes: Hermès fragrance library

Hermès’ fragrance library for men and women comprises seven scents. The concept is somewhat reminiscent of the high-priced fragrance collections of other fashion houses such as Tom Ford, Dior, Céline and others. Fragrances are taken from thoughts and scenarios, which are cleverly combined and nobly bottled.

• Eau de néroli doré
• Eau de mandarine ambrée
• Eau de gentiane blanche
• Concentré d’orange verte
• Eau de citron noir
• Eau de pamplemousse rose
• Eau de rhubarbe écalate

These predominantly citrus-fresh fragrances are not only sold as eau de toilette, but also as care cream and shower gel. A combination of all products of a fragrance helps to intensify the durability and of course the smell itself.

Top 5 men’s, women’s and unisex fragrances from Hermès

Especially when it comes to buying fragrances on the Internet, the decision can often be difficult. To make it a little easier for you, we have summarized the best fragrances of the brand as clearly as possible. If you are looking for even more choice, browse through our beauty segment.

The best men’s perfumes from Hermès

The selection of men’s perfumes from Hermès is quite impressive. We present the absolute best sellers to you:

• Terre d’Hermès
• Voyage d’Hermès
• Bel Ami Vétiver
• Equipage Géranium

Terre d’Hermès – with fresh orange peel and a lot of tart vetiver, this fragrance is very unusual and definitely not for everyone. But just fans of vetiver perfumes will love this one

Voyage d’Hermès – The olfactory journey is this time without vetiver. For it it becomes here spicy-woody. Further with a citrusy-tart note. This fragrance is definitely more catchy than what you know from Terre d’Hermès.

Bel Ami Vétiver – another vetiver fragrance that starts citrusy and then gently dives into soft leather. If you like leather scents, like a new car with leather seats and a new pair of shoes, or even the well-groomed leather jacket, you will like Bel Ami Vétiver.

Equipage Géranium – An outdated fragrance classic from Hermes. The fragrance is already a bit dusty. Unfortunately, it can not keep up with party perfumes that fill the clubs fruity-herb. Rather, it is soft. The fragrance, as one imagines him on true gentlemen.

Overall, men’s fragrances from Hermès are not party fragrances. They are not something you would immediately recognize as a fragrance. Rather, they blend with their wearer. But anyone who makes an Hermès fragrance their own can assume that it will bring out their personality in the best possible way

The most popular women’s fragrances

Also for women Hermès offers a large assortment of exceptional perfumes, so that you get an idea, which it is worth to test we have selected the most popular fragrances.

• L’ambre des Merveilles
• Un Jardin sur le Nil
• Amazon
• Caléche

L’ambre des Merveilles – Warm, sensual and seductive. This is how the spicy fragrance comes across. It is not heavy, but pleasantly creamy. This is by no means a gourmand-sweet fragrance. Rather, it acts like a vanilla blossom that gently envelops the wearer. Perfect for cold temperatures and hot dates.

Un Jardin sur le Nil – This fragrance was already described in detail in the previous part. Actually, this is a unisex fragrance, which is worn due to its slightly fruity-sweet note but especially popular with ladies.

Amazone – The name already suggests: This is a fragrance for the strong, independent woman. Floral-green and tart is this little water. The tartness is caused by a small amount of vetiver. In general, this fragrance is better suited for more mature ladies. But also younger women who are looking for a change from the sweet, soft-floral fragrance landscape should take a look at this fragrance.

Caléche – The ladies who first wore such a perfume were probably spotted in a carriage from time to time, because Caléche is indeed a classic. Aldehyde notes are also known from Chanel No.5, among others, and Caléche is also the easiest to compare with this fragrance.

The most exciting unisex fragrances

Unisex fragrances are on the rise, especially in the high-end perfume segment. Tom Ford, for example, offers a wide selection of unisex fragrances, but Gucci has also launched a great unisex perfume on the mainstream market with Memoire d’un Odeur. Hermès’ selection in this area is also impressive.

• Amber Narguilé
• Cuir d’ange
• Vétiver Tonka
• Rose Ikibena

Ambre Nargilé – Finally, a gourmand fragrance from Hermès. Although the label often restricts itself to spicy, fresh fragrances, here the friends of sweet scents that make your mouth water get their money’s worth.

Cuir d’Ange – Not only angels can wrap themselves in this soft powdery leather scent. Hermès has managed to enchant the otherwise harsh leather note so wonderfully that both men and women can wear it.

Vétiver Tonka – This fragrance combines so many scents: rooty-nutty, woody-green, but also sweet. If you can’t imagine nutty fragrances, you should try Olympea by Paco Rabanne or Angel Muse by Tierry Mugler, because they also carry the sweet hazelnut note. In Vétiver Tonka, however, this is packaged quite differently, much more restrained and less gourmand, but sweet enough to not get enough of it.

Rose Ikebana – Floral freshness with tea, rose and rhubarb. Especially rhubarb is very rare in perfume production. One of the most successful fragrances with rhubarb is Mon Guerlain, but where Mon Guerlain becomes sweet, Rose Ikebana finds a floral-spicy curve and blends so much more gently with the skin of the wearer.

Silk scarf or perfume: why not both?

Especially since silk twillys from Hermès are in the same price range as many of the perfumes, the question of which attention would be the better gift naturally arises quickly. However, the two together make the best combination and we’ll tell you why.

Properties of silk accessories

Natural fabrics like silk, which is used in the silk accessories by Hermès, absorb perfumes particularly well. This is because, unlike many plastics, natural fabrics have very absorbent fibres. So if you spray a silk scarf or a Twilly with perfume, the scent will last a long time.

Additionally, silk accessories are cleaned with the utmost care. This gentle approach means that perfume is not simply washed out of these fabrics.

Video: Variety of Twillies Scarves & Shawls

Moreover, silk scarves and twillys are extremely versatile companions. On the one hand they can be worn around the neck, the head or for example as a belt and on the other hand they can be attached to jackets, bags and the like to enhance them optically.

NA-KD Reborn – the rebirth of old raw materials

At first glance it may not look like much work, such a collection with a fashion brand. But Pamela and her team have put a lot of work into every single piece of clothing. From the choice of materials to the final collection, behind every step is a sustainable idea with a lot of impact.

• The whole collection: Pamela x NA-KD

Interview (German) @ live at presentation

NA-KD – since 2016 the company has been working with the most important influencers in Europe. With meanwhile more than 8 million monthly visitors on their website and several million followers on social media, they are conquering the new trends in the fashion industry. NA-KD is truly global, delivering the latest trends to more than 100 countries every month and is represented at over 600 retailers worldwide. One of the most hyped online shops in Europe, a platform that works with brands from A – Z. Starting with Levi’s, Calvin Klein or Mango, the brands and cooperations never end.

Pamela Reif – 4 collections with NA-KD

For all of you who do not know her yet: Pamela Reif is a German business woman, author, model and designer. She comes from Karlsruhe and has been shaping the German fashion scene since 2015. Pamela has over 4 million followers on Instagram and over 1.4 million subscribers on YouTube. She also has a fitness channel that focuses on health and nutrition. Pamela Reif x NA-KD Reborn is her fourth collaboration with NA-KD and her first sustainable collection.

NA-KD: Initiative for sustainability with Pamela Reif

Pamela Reif has already designed 3 collections with the Swedish fashion brand. Now there is a new project – from 10 November NA-KD Reborn x Pamela Reif can be purchased online and in selected stores.

“We are very happy to work with Pamela Reif again – this time on a sustainable collection. NA-KD Reborn is a very important step on our way to becoming truly sustainable. “,says Natasha Billing, Brand Director at NA-KD.

Collection Pamela Rime with NA-KD

Assembled basics with biological and recycled materials, including knitwear, tops and t-shirts with different cuts. Pamela wants to focus on sustainability in her new collection:

“To me, being sustainable means not wasting clothes by wearing them only once and then throwing them away. so i designed a very timeless collection that focuses on the basics. my goal was to create clothes that people like to keep in their closets for a long time. When NA-KD suggested the exact same concept to me, I was very excited about the possibilities of “making a difference.

Timeless clothing = sustainable!

With a wide variety of textiles and fabrics, each piece in the collection is unique and deserves to be of the highest quality. Through the different textures and colours, each piece became a special and unique piece. All pieces are great to mix with each other and create super beautiful, cool or simple looks. The outfits can be worn every day or on special occasions. Sustainability can be promoted in many different ways and that’s why Pamela emphasizes making basics with cute designs. Whether the material is recycled or not makes no difference in the end, if the clothes are thrown away every year because they are no longer in fashion. With this attitude Pamela probably convinces most of her fans and admirers and is a good role model for her viewers.

From dress to jeans – the parts of the collection

Whether trousers, tops or sweaters, the collection does not lack pieces. All pieces are very timeless and rather basic. Beautiful longsleeves in different colours, strapless blouses with sweet details and Pamela’s favourite: a simple black skater skirt. Already in her first collection with NA-KD the black skirt was bought empty by her fans. This time Pam has integrated it into her collection again to meet the demand of her fans. Most of the pieces are long tops or pants that can be worn in winter, perfect for the launch of the collection in November. The prices of the pieces vary between 22,95€ and 55,95€.

100% Eco-Friendly – the value of recycled materials

As the name of the collection suggests, the NA-KD Reborn collection is about rebirth. A rebirth of old raw materials that would otherwise have been stored in the garbage or even in nature. Right down to the smallest detail such as the label, careful attention was paid to sustainability. The items in the collection are made of 100% recycled polyester, recycled cotton, organic cotton and lyocell. The label is made of FSC-certified recycled polyester, recycled paper and care paper.

sustainability in Pamela’s private life

The fitness model does not only attach importance to sustainability in her collection, Pamela also pays attention to her ecological footprint in her private life. Internally in Germany, Pamela does not fly with airplanes. She simply takes the train. There are no plastic bottles in Pamela’s life anymore, she prefers to always have a bottle to refill and she tries to avoid plastic in most other ways.

Collection launch – Meet & Greet & Fans first

On 10.11 at the same time as the launch of her collection online, Pamela raffled off a Meet & Greet with a presentation of the collection and cooking together with 15 of her most loyal fans on Instagram. A penthouse with a beautiful view was rented in Düsseldorf. Pamela wanted to give her longtime fans a chance to try on the new clothes and let them feel them. Afterwards there was a lunch and a course to make Acaibowls from her own cookbook. With a selection of small gadgets like metal bottles to replace plastic bottles. For snacking there was a lot of fruit and smoothies.