History of the Rolex Submariner

Introduced in 1953 at the Basel trade fair – the first real diver’s chronograph for depths of up to 100 meters. James Bond wore it in “Dr. No” (1962), which finally made the Submariner an icon. Today, the current reference is water-resistant to 300 meters – three times the original depth.

Models and references

Submariner without date – Ref. 124060

• 41 mm Oyster case, Oystersteel
• Caliber 3230, power reserve 70 hours
• Black dial, black Cerachrom bezel
• RRP: approx. 9,100 euros | market price: 12,000-15,000 euros

Submariner Date – Ref. 126610LN (Black)

• 41 mm, date display at 3 o’clock, Cyclops magnifying glass
• Caliber 3235, 70-hour power reserve
• RRP: approx. 10,200 euros | market price: 13,000-17,000 euros

Submariner Date – Ref. 126610LV (Green)

• Green Cerachrom bezel, green dial
• Highest surcharge on the used market
• RRP: approx. 10,700 euros | market price: 16,000-22,000 euros

Submariner in gold or two-tone

• Rolesor (steel + yellow gold): Ref. 126613LN / 126613LB
• Full gold (yellow gold): Ref. 126618LN / 126618LB
• Market price: 25,000-50,000 euros depending on material and dial

Why is the Submariner so expensive?

Rolex produces an estimated 1 million watches a year – deliberately less than demand requires. The result: permanent waiting lists at authorized dealers, a robust pre-owned market and prices that generally do not fall.

Buying a Submariner: New or used?

If you want to buy new, you need patience: authorized dealers have waiting times of 2-5 years. Alternatively, it is worth taking a look at the pre-owned market – other high-quality brands are also present there, as the overview of luxury watches for men shows:

• Grey market: Chrono24, WatchBox, Watchfinder – immediate availability, 30-80% surcharge on RRP
• Second-hand: eBay classifieds, auction houses (Christie’s, Phillips) – lower prices, authenticity check necessary
• Certified Pre-Owned (CPO): Rolex CPO program since 2022 – pre-owned watches with a 2-year Rolex warranty

Fake or genuine? How to recognize a fake Submariner

• Bezel: Genuine Cerachrom ceramic bezel – does not scratch and never fades
• Second: The Rolex caliber makes 8 ticks per second – fakes often only make 6 or a continuous run
• Weight: Genuine Submariner weighs 155-160 grams – significantly heavier than fakes
• Crown: Triple index lock system with the characteristic click resistance

Is the Submariner an investment?

Over the last 20 years, the Submariner has increased in value by an average of 8-12% per year. However, the market is cyclical – if you want to diversify, you should also look at other manufacturers that are also stable in value. All the important alternatives can be found in the article Luxury watches for men – an overview of the best brands.

What is a luxury watch?

Luxury watches begin where mass-produced watches end: with handmade movements, precious materials (sapphire crystal, titanium cases, precious metals) and brand names that have stood for precision for generations. The limit is around 3,000 euros – below this, we speak of upmarket watches, not genuine luxury watches.

The most important luxury watch brands for men

Rolex – The classic

The undisputed number 1 in the luxury watch segment. Submariner, Daytona, Datejust and GMT-Master II are the most traded watches in the world. Stable in value, instantly recognizable. Everything about the Rolex in the special Submariner buying guide.

• Entry level: Datejust 41 (approx. 7,500 euros RRP)
• Icon: Submariner (from approx. 9,100 euros RRP)
• Top: Daytona (approx. 14,800 euros RRP)

Patek Philippe – The jewel

“You never actually own a Patek Philippe. You merely look after it for the next generation.” The most expensive watch ever sold at auction was a Patek: the Grandmaster Chime for 31 million dollars. Starting price: approx. 25,000 euros (Calatrava).

Audemars Piguet – The rebel

The Royal Oak (designed by Gerald Genta in 1972) was the first luxury watch made of steel with a luxury price tag. Royal Oak Offshore from approx. 25,000 euros.

IWC Schaffhausen – The Pilot

Known for Pilot’s Watches (Mark XVIII, Big Pilot) and the Portugieser line. Starting at approx. 5,000 euros, very good value stability.

TAG Heuer – The sportsman

Carrera, Monaco and Aquaracer – TAG Heuer is the most affordable entry into the real luxury class: from around 1,500 euros for new models.

Omega – The astronaut

Speedmaster “Moonwatch” (worn on the moon in 1969) and Seamaster are world class. Entry level: Seamaster Aqua Terra (approx. 5,500 euros). Outstanding price-performance ratio.

Luxury watches by budget

• 3,000-6,000 euros: TAG Heuer Carrera, Hamilton Khaki, Longines Conquest, Tissot Le Locle
• 6,000-15,000 euros: Omega Seamaster, IWC Pilot’s Watch, Tudor Black Bay, Zenith El Primero
• 15,000-30,000 euros: Rolex Submariner / GMT, Breitling Navitimer, Panerai Luminor
• 30,000 euros plus: Patek Philippe, Audemars Piguet, A. Lange & Söhne, Richard Mille

Buying second-hand: Is it serious?

Yes – if you know where. Chrono24 is the world’s largest platform for pre-owned luxury watches with buyer protection. Important: Always check the papers and original box – they can account for 20-40% of the resale value.

New trends in the luxury watch segment

• Tudor Black Bay: The watch with Rolex DNA for significantly less money – in high demand, no waiting list stress
• Cartier for men: Santos de Cartier and Tank experience a renaissance among younger buyers
• Vintage revival: everything from the 1970s is booming – cushion cases, textured dials, muted colors
• Sunburst dials: Technically complex, visually strong – currently in particularly high demand

Care and maintenance

Mechanical watches should be serviced every 5-10 years. Costs: 300-1,500 euros depending on brand and caliber. Rolex service at an authorized dealer: approx. 800-1,200 euros.

From workwear to trend piece

The history of the hoodie begins in the 1930s. Back then, Champion developed the hoodie for workers in cold warehouses. In the 70s, it was adopted by hip-hop artists and later by skaters, surfers and streetwear culture. Since then, it has been an integral part of modern fashion – 100 years of fashion go by so quickly and they don’t stop – everyone loves hoodies!

Did you know? How to turn “everyday life” into real “fashion”

It’s not just the hoodie that has come this far. Levi’s jeans also started out as pure workwear during the search for gold in the west of the USA. The robust pants were developed for hard physical work. Today, jeans are one of the most popular items of clothing worldwide – a good example of how simple workwear can become a global fashion standard.

Why did the hoodie become so popular?

Because…

• It is comfortable, warm and practical
• It suits many occasions
• He became part of various youth cultures
• Today, everyone wears it – from streetwear to high fashion

The hoodie combines comfort and style – and that’s exactly what makes it so distinctive.

Why personalized hoodies are all the rage

Many people want to wear clothes that not everyone has. That’s why personalized hoodies are extremely popular. Modern printing techniques can be used to create your own designs, slogans or motifs – durable and colorful.

Today you can have shirts and hoodies printed that look good even after many washes. A great option for small brands, creative projects, teams or simply for your own style.

Advantages of a self-designed hoodie

• Unique instead of mass-produced
• Perfect for social media and creative outfits
• Ideal as a gift or for groups
• Brings more personality to your closet

Materials & sustainability: what you should look out for

A hoodie only feels good if the material is right. Organic cotton, recycled fabrics and fair production are becoming increasingly important. Good materials last longer, feel more comfortable and are more environmentally friendly.

How to recognize good hoodies

• Soft fabric that feels comfortable against the skin
• Clean, reinforced seams
• Robust cords and sturdy workmanship
• Quality that lasts even after many washes

High-quality hoodies are worthwhile because they look good for longer and fit better.

Styling tips for every day

You can combine almost anything with the hoodie. Whether cozy, modern or a little more chic – the right styling makes all the difference.

Which cuts are currently popular

• Oversized: loose and casual
• Regular fit: classic and timeless
• Slim fit: sporty and a little more elegant

Layering gives the hoodie even more style. For example, under a denim or leather jacket – a look that always works.

Colors & Trends

• Warm natural tones such as olive, sand and terracotta
• Eye-catching graphic prints
• Pastel colors for minimalist outfits
• Bright colors for festivals and events

5 outfit ideas for different occasions

1. Business casual: plain-colored hoodie under a blazer, with dark fabric trousers
2. Weekend vibes: print hoodie with jogging bottoms and stylish sneakers
3. Date night: black slim-fit hoodie with leather jacket
4. Festival: neon hoodie, shorts and bucket hat
5. Sporty-chic: performance hoodie with leggings and running shoes

Which hoodie suits you?

The perfect hoodie depends on your build, proportions and personal style. Tall people often go for longer styles, smaller people look taller with shorter cuts – I love oversized!

• Staging the hoodie correctly

Hoodie in pink?

What constitutes quality

• Thick, even fabric
• Reinforced, clean seams
• Sturdy, high-quality cords
• Hood shape that fits well

Many good hoodies offer extras such as reinforced elbows or double hems.

How to care for your hoodie properly!

Wash your hoodie at 30 degrees and inside out so that prints and colors last longer. Don’t use fabric softener and let it air dry. This protects the fabric and prevents shrinkage. You can find more tips here: Proper hoodie care. Our 4 basics for your hoodie care:

Storage

• Store lying down, never hanging.
• Store in a cool and dry place.
• Air out sweaters regularly.

Stains & pilling

• Knock out light dirt.
• Remove pilling with a lint shaver.
• Do not rub, do not scrub.

Washing

• Wool or hand wash program, max. 30 degrees.
• No fabric softener, turn sweater inside out.
• Use laundry bags.

If you don’t want to wash by hand:

Drying & care

• Dry lying down, never hang up.
• No dryer.
• Steam instead of ironing.

$10,000 Balenciaga Hoodies

Especially with $10,000 Balenciaga hoodies! Work wear in the 1930s, high fashion today.

What’s next? Where the hoodie is heading

The hoodie is here to stay. Many brands are testing new functions to make the garment even more suitable for everyday use. These include built-in warmth zones, small pockets for wireless smartphone charging, reflective fabrics for better visibility and materials that neutralize odours. This not only makes the hoodie more comfortable, but also more technical and practical.

It is also exciting that more and more labels are working on smart fabrics: Materials that adapt to temperature, dry faster or absorb less dirt. At the same time, the classic hoodie remains – only with additional options for comfort and function.

• Integrated heating functions
• Wireless smartphone charging
• Reflective fabrics for outdoors
• Odour-neutralizing materials
• Quick-drying & self-cleaning fabrics

Your hoodie, your style!

A hoodie can be anything: comfortable, simple, colorful, creative or a real statement piece. It suits almost every occasion and every season. With good quality, the right care and a cut that suits you, it will quickly become your favorite piece – and a true expression of your personal style.

Let’s end today’s tips with the ultimate hoodie, the Ninja Zipper!

The exhibition: Dior meets Alaïa

The show takes place in the Galerie Dior. The museum is located not far from the Champs-Élysées and takes visitors through various rooms that look like miniature sets. Each area shows a different moment from the history of Dior – complemented by Alaïa’s impressive private collection.

“What I found most interesting? Here you can see Dior pieces that even the Dior archive no longer has! Alaïa’s collection is breathtaking. By the way, it comprises 20,000 pieces in total.” – Stephan

101 looks from 70 years of fashion

The focus is on 101 couture looks created over several decades. Christian Dior himself is represented, as are his successors: Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano and Maria Grazia Chiuri. So you don’t just see fashion, but the development of an entire fashion house.

• Looks from Dior to Chiuri
• Romantic, sculptural and modern silhouettes
• Original couture that is extremely rare today

Archive treasures that you would otherwise never see

Each look is accompanied by small pieces of information from the Dior archive: sketches, fabric details, photos from the atelier and occasional references to which model wore a look first. These insights make the exhibition not only beautiful, but also extremely informative.

• Sketches from different Dior eras
• Fabric samples and materials
• Archive images from the couture production

All details about the exhibition are also available directly from Galerie Dior.

Address & Entrance

• Full price: 16 € (from 27 years)
• Reduced: 12 € (10-26 years)
• Children: free (under 10 years)

La Galerie Dior
11, rue François-Ier, 75008 Paris

Dannasanyla: The largest private couture collection in the world

Most of the outfits come from the “Dannasanyla” collection, which is preserved by the Fondation Azzedine Alaïa. The collection is considered to be the largest private fashion collection ever.

20,000 fashion pieces – and hundreds of Dior originals

The collection comprises more than 20,000 pieces. Many of them are so rare that even Dior no longer owns them. Around 700 Dior looks are archived exclusively here – a treasure that makes the exhibition possible.

• 20,000 pieces from different decades
• Many Dior designs only available here
• Private collection with museum quality

Alaïa’s passion for collecting

Azzedine Alaïa began collecting historical fashion back in the 1960s. He bought at auctions in Paris, London and New York – often faster than museums. Without this passion, many couture pieces would be lost today.

• Actively collected since the 60s
• Many clothes saved from disappearing
• Today the basis of the Fondation Alaïa

Azzedine Alaïa: the designer behind the power silhouettes

Alaïa was one of the designers who redefined silhouettes: tight, form-fitting, strong. Supermodels like Naomi Campbell made his looks famous. Fun fact: Before he created his own fashion world, he worked briefly at Dior – a few days as an intern, which today has almost legendary status.

From studio intern to fashion genius

• Clothing that emphasizes figure and shape
• Influential for runways of the 80s and 90s
• Starting point: an exceptionally short Dior internship

Here you can see how Alaïa has permanently changed fashion:

The collector Alaïa

Parallel to his career, Alaïa was a tireless collector. He rescued entire collections when fashion houses threatened to liquidate them. A large part of today’s fashion archives only exist thanks to his initiative.

• Unique designer pieces secured
• Many collections fully preserved
• Today part of the Fondation Alaïa

Christian Dior: The man behind the New Look

Christian Dior changed the fashion world in 1947 with his New Look: narrow waist, cherry-shaped hips, wide skirts. The exhibition shows several of these iconic silhouettes – and why they are still considered the epitome of elegance today. Here you can find another of Dior’s most powerful interviews.

The New Look silhouette

• Narrow waist
• Round, soft shapes
• Classic and timeless

How Dior has evolved

After Dior, designers such as Yves Saint Laurent, Bohan, Galliano, Ferré and Chiuri took over the fashion house. Each had their own style, but the Dior DNA always remained recognizable.

• YSL: young, fresh and modern
• Galliano: dramatic and narrative
• Chiuri: reduced and feminine

Kilian Kerner Fashion Week 2025

The Uber Arena on the Spree – one of the most iconic locations in Berlin. Right next to the Wall, in the middle of Friedrichshain, where history meets the present. Kilian Kerner staged a Hollywood-style show there: red carpet glamor, big emotions and silhouettes that you won’t forget. If anyone can combine drama and elegance, it’s him.

His theme was profound: the missing children of the GDR – a taboo that he hinted at in a visually impressive way. Too much to tell in full here, so focus on what remains: Fashion with attitude, powerful, brilliant, moving.

 

Check out this post on Instagram

 

A post shared by Kilian Kerner (@kiliankerner_)

 

Check out this post on Instagram

 

A post shared by Kilian Kerner (@kiliankerner_)

Uber Arena Berlin

Kilian Kerner – Emotion & Elegance

Kilian Kerner’s signature style lies somewhere between red carpet and metropolitan poetry. Flowing fabrics, clean lines, unusual material combinations – Kerner knows how to stage fashion without overloading it. His color worlds are often reduced, but with targeted accents that have the effect of an emotional cut. He not only dresses, he touches.

His designs are aimed at self-confident people who want to look stylish without being loud. Kerner achieves the rare feat of combining high fashion with wearability. Whether a dramatic coat or a finely cut dress – every piece has a high-quality and emotional effect at the same time. No wonder his shows at Fashion Week are among the most highly regarded.

Who is Kilian Kerner made for?

For everyone who wants to combine style with depth. Artists, performers, business people with a sense of aesthetics, or simply people who are not satisfied with the ordinary. Those who wear Kerner don’t want to dazzle – they want to make an impact.

Why do so many people love Kilian Kerner?

Because his fashion not only dresses the body, but also the soul. Because it tells stories without imposing itself. And because Kilian Kerner manages to translate emotions into fabric – in a way that touches, moves and inspires.

• Emotion meets clear cuts
• Strong silhouettes with a fine line
• German fashion with an international feel
• Storytelling in fabric
• For people with style and soul

Berlin Fashion Week 2025

My top shows of Berlin Fashion Week? Come along to Heroin Kids, Damur at KitKat Club Berlin, evening gowns by Kilian Kerner, Danny Reinke, at the Bunker with Tell The Truth and my “Chanel from Berlin” Rebekka Ruetz.

• Berlin Fashion Week 2025

Heroin Kids Fashion Week 2025

Right next to the showroom, almost hidden – but that’s exactly what makes it special. Heroin Kids presented one of the rawest, boldest shows of the week. Little seating, but maximum effect. Between latex, chains and edgy sound, the Berlin label showed what “Berlin” really means. Kinky, radical, explicit – and still wearable if you know how.

Kaiser Engel has created something unmistakable with Heroin Kids. We’ve known each other for years and it’s impressive to see how the label has developed. Thank you for the invitation – that was fashion with a message, straight from the underground.

 

Check out this post on Instagram

 

A post shared by HxrøinKxds (@hxroinkxds)

Video is 18+ so have a quick look on YouTube

Heroin Kids – Berlin streetwear without filters

Founded in Berlin, Heroin Kids is deeply rooted in the subculture. Graffiti, techno, rave, club nights, concrete, dirt and revolt – all of this flows into the designs. Oversized hoodies, bold prints, black as the basic tone, combined with statements that oscillate between art and criticism. The collections are limited, often hand-finished, with a clear DIY attitude.

What makes Heroin Kids special? The courage to be non-conformist. No polished branding, no overproduced campaigns. Instead, real Berlin corners, real people, real attitude. The aesthetic is reminiscent of 90s grunge, paired with postmodern club culture – edgy, dirty, real. This is exactly what strikes a chord with a generation that is no longer interested in empty promises.

Who wears heroin kids?

Everyone who doesn’t want to be mainstream. Creatives, musicians, scene kids, photographers, clubbers – people who don’t see themselves in the uniformity of the fashion world. Heroin Kids is rebellion in cotton. And for many, that is precisely why it is so authentic.

Why do so many people celebrate the label?

Because it is honest. Because it doesn’t bend. Because it tells stories that others keep quiet. Heroin Kids is not a label for likes, but for attitude. Whoever wears it shows: I have corners, I am part of this city, I don’t need perfection – I want reality. And that’s exactly what makes the brand one of the most exciting on the Berlin fashion scene.

• Berlin streetwear with substance
• Provocative, raw, authentic
• Limited drops & DIY character
• Club culture meets social criticism
• For people with attitude, not with filters

Rebekka Ruétz – Power meets Color

If anyone brings sustainability to the runway loud and proud, it’s Rebekka Ruétz. Her looks literally scream future – full of colors, cuts, layering and attitude. Location Berlin Mitte, which was impressive – a 30 meter long screen as an intro.

“Stylish, classic, almost Chanel. I’ve loved Rebekka Ruétz for 10 years and what she does is fashion.”

The show was great, the clothes were what you would call stylish.

• Her style: Sustainable, loud, colorful, with attitude
• Rebekka Ruétz Show @ Berlin Fashion Week 2025

My top 6 shows for 2025?

Heroin Kids – Berlin streetwear without filters

Heroin Kids stands for the raw aesthetics of the Berlin street like hardly any other label: dark statements, hard cuts, DIY spirit and anti-aesthetics as a clear stance against slick mainstream fashion. Show right next to the showroom. Small, fine, little seating – but next to DAMUR clearly the show with the most “Berlin”. Explicit, little fabric, lots of wow. Kinky, SM, pure Berlin. I’ve known both designers for years.

“Kaiser Engel has really established itself and created a truly unique product with Heroin Kids.”

Thank you for the invitation.

• Their style: Berlin streetcore, anti-high fashion, radical & raw
• Heroin Kids Show @ Berlin Fashion Week 2025

BUZIGAHILL – Uganda on the Berlin asphalt

BUZIGAHILL brings streetwear from Uganda directly to the Berlin catwalk – rough, political, blatantly authentic. A strong mix of protest, identity and a lot of attitude – exactly what Berlin fashion needs.

• Her style: upcycling, African streetwear, culture meets protest
• BUZIGAHILL Show @ Berlin Fashion Week 2025

#DAMUR – Fashion after midnight

Anyone who knows DAMUR knows: club culture meets cutting edge. Berlin labels like this show that fashion is not quiet. The show took place in the legendary KitKatClub Berlin. Anyone wearing more than a bathing suit was practically overdressed.

“Extremely good audience, great location – and then the show by DAMUR. Between booties and soap bubbles.”

We’ve known each other since the show with Riccardo Simonetti on ZDF. That’s why we were all the more pleased. Neon-green hair, soap bubbles, cool vibes.

• His style: techno vibes, neon, Berlin subculture in fashion form
• DAMUR Show @ Berlin Fashion Week 2025

Kilian Kerner – Emotion & Elegance

Kilian Kerner achieves what many try to do: real emotion on the runway. His looks are never superficial – they tell stories. The show took place in the Uber Arena – one of Berlin’s most famous spots, right on the Spree.

“His fashion was as always: Hollywood, red carpet, big emotions.”

If anyone can do it, he can. His topic: the GDR and tens of thousands of missing children – too much for here, hence the focus on fashion.

• His style: Emotional, elegant, narratively staged
• Kilian Kerner Show @ Berlin Fashion Week 2025

Danny Reinke – Couture from Berlin

For me, Danny Reinke is one of the most important designers of the new generation. His shows are not just fashion – they are political, queer, handmade, pure attitude.

“This time we went on ‘The Hunt’ with him – Uber Arena again.”

The intro was already strong: great videos, sound design, hunting as a theme. Then the fashion: pure renaissance, natural materials, wide cuts, quality you can see.

• His style: Queer couture, handmade, strong & sensitive at the same time
• Danny Reinke Show @ Berlin Fashion Week 2025

Anja Gockel – Empowerment, staged live

With Anja Gockel, it’s never just about fashion – it’s always about a feeling. Strong women, strong words, strong cuts. Her Fashion Week show is a manifesto every time. I film along, interview guests and show you everything you would otherwise only see with an invitation.

• Her style: female power, statement pieces, show with a message
• Anja Gockel Show @ Berlin Fashion Week 2025

Marcel Ostertag – It’s always personal

Marcel Ostertag doesn’t make fashion for likes – but for people. Every outfit reflects personality, experience and attitude. Anyone who knows Ostertag knows that there is always a real signature here. The show was to the point – perfectly choreographed, colorful and very feminine.

• His style: Emotional, authentic, urban glamorous
• Marcel Ostertag Show @ Berlin Fashion Week 2025

Tell the Truth – Highlight in the concrete bunker

This will be the showdown: Tell the Truth presents its new collection – in the bunker, rough, loud, clear. In the middle of a Berlin bunker – stuffy, hot, hundreds of guests, 95 percent with Instagram or TikTok – welcome to Tell the Truth. The looks? Loud, raw, yet wearable. One of the shows with the biggest hype of the week.

• Their style: Political, raw, conceptual in a brutalist setting
• Tell the Truth Show @ Berlin Fashion Week 2025

Want to see something unreal? Subscribe now: FIV Magazine x YouTube.

Tell The Truth Fashion Week 2025

Berlin, concrete, flashing lights: Tell The Truth’s show took place deep under the city – in an old bunker where sweat dripped from the ceiling and the audience stood close together. A hundred influencers, zero air – but that was exactly the vibe. Real, raw, uncompromising. Welcome to Tell The Truth.

The looks? Bold, dystopian, partly like something out of an end-time movie. Dark colors, strong silhouettes, details made of leather, mesh and metal. Between club, street and couture. No glossy staging – but honest energy. A show that doesn’t pander, but shows attitude. And that’s exactly why it sticks.

CULT @ Bunker West Berlin

 

Check out this post on Instagram

 

A post shared by TELL THE TRUTH (@tellthetruth.store)

Backstage @ Tell the Truth

 

Check out this post on Instagram

 

A post shared by BUNKER WEST (@bunkerwestberlin)

Tell the Truth – Highlight in the concrete bunker

The label’s collections appear to be the antithesis of the glittering fashion stage. Imperfect cuts, muted colors, heavy fabrics. It’s not about trends, but about substance. They are not shown on glossy catwalks, but in concrete bunkers, on rooftops or between graffiti walls – where reality pulsates.

Tell the Truth combines fashion with political and social aspirations. Many pieces carry statements, subtle messages or symbols that make you think. The label is aimed at people who don’t want to conform but want to express something – quietly but clearly.

Who is Tell the Truth for?

For all those who don’t want to define themselves by brand logos. For city dwellers with attitude. For creative free spirits who see fashion not as decoration, but as an expression of their opinion. Those who wear Tell the Truth say: I’m here – but I’m not bending.

Why do people buy Tell the Truth?

Because they are looking for the real thing. Because they are tired of fast fashion. And because they want to say something with their clothes – without having to shout. Every piece from Tell the Truth is a conscious decision. Against the mainstream. For character.

• Authentic streetwear style
• Statements instead of logos
• Berlin underground vibes
• Raw, reduced, genuine
• Fashion as an expression of attitude

Berlin Fashion Week 2025

My top shows of Berlin Fashion Week? Come along to Heroin Kids, Damur at KitKat Club Berlin, evening gowns by Kilian Kerner, Danny Reinke, at the Bunker with Tell The Truth and my “Chanel from Berlin” Rebekka Ruetz.

• Berlin Fashion Week 2025

Rebekka Ruétz Fashion Week 2025

Berlin Mitte. The air vibrated as you entered the room – dominated by a 30-meter-wide screen that opened with a powerful video intro. Elegant, almost like Chanel, but with that typical Ruétz signature: powerful, clear, feminine. The designer once again showed what she stands for – and has done for over ten years. “My looks should convey power without shouting loudly,” she said backstage. And that’s exactly what you could feel in every outfit.

The collection was stylish, modern and yet wearable – a tribute to self-confident women. Flowing fabrics, accentuated shoulders, rich colors. This is fashion as it should be: strong and with soul.

 

Check out this post on Instagram

 

A post shared by rebekka ruétz (@rebekkaruetz)

Rebekka Ruétz – Power meets Color

Born in Tyrol, she founded her eponymous label in 2009 and has been a fixture at Berlin Fashion Week ever since. Her shows are energetic, her designs always a little exaggerated – but that’s exactly what makes them so exciting. Rebekka Ruétz plays with contrasts, exaggerates classic silhouettes and brings together unusual color combinations. The result: fashion that pops – but never looks kitschy.

What sets her looks apart is the interplay of bold colors, sporty elements, high-quality materials and socio-political messages. Her collections are often the result of a critical look at consumer behavior, beauty ideals or social power structures. But the message doesn’t come with a sledgehammer – it is packaged in wearable, strong pieces that can do both street style and runway.

Who wears Rebekka Ruétz?

People who are not afraid of color. Who don’t feel like “business as usual” in their closet. And who want to express themselves through fashion – loudly, but with style. Whether fashion week, music video or street style photo: Rebekka Ruétz is there for everyone who wants to be seen without bending over backwards. Her customers appreciate the combination of power, personality and wearability.

Why do so many people love her looks?

Because they liberate. From norms, from boredom, from the question “Does this suit me?” – Yes, it does, if you dare. The designs encourage you to make more out of fashion than just packaging. This is about attitude – and fun at the same time. Because despite the message, a collection by Rebekka Ruétz is always one thing: a visual feast.

• Strong colors and prints
• Bold silhouettes
• Critical statements through fashion
• Made in Europe
• Popular with creative individualists

Berlin Fashion Week 2025

My top shows of Berlin Fashion Week? Come along to Heroin Kids, Damur at KitKat Club Berlin, evening gowns by Kilian Kerner, Danny Reinke, at the Bunker with Tell The Truth and my “Chanel from Berlin” Rebekka Ruetz.

• Berlin Fashion Week 2025

Marcel Ostertag Fashion Week 2025

Anyone who knows Ostertag knows: it gets personal. This time too – in the middle of Berlin, in front of a stylish audience that lives and breathes fashion. The show began quietly, with a voice-over from Marcel himself: “Fashion is my diary.” And that’s exactly how it felt. Personal, emotional, straight from the heart – and translated into fabric.

Flowing fabrics, bold colors, delicate details. Classically cut dresses with surprising elements. Gold, satin, layering – but never overloaded. It was a declaration of love for individuality and style, packaged in strong looks. A moment to take a deep breath – and to be amazed.

Uber Arena Berlin

Marcel Ostertag – It’s always personal

Ostertag’s collections tell stories – mostly his own. Each season reveals a new facet of his personality, processed through fabrics, colors and cuts. He always remains true to his principles: sustainable production in Germany, top quality and designs that are timeless yet bold.

His style? Feminine, but strong. Opulent, but wearable. And always with a certain glamor that is not intrusive, but natural. Silk, chiffon, lace – combined with clear silhouettes and sophisticated details. Marcel Ostertag makes fashion for women who want to be seen without having to explain themselves.

Who is Marcel Ostertag for?

For women with attitude, style and a desire for individuality. For everyone who sees fashion as part of their personality – sensual, self-confident and independent. For people who appreciate German craftsmanship without sacrificing emotion.

Why do people buy Marcel Ostertag?

Because his fashion is not only aesthetically pleasing, but also based on values: produced fairly, with attention to detail and from the deepest conviction. When you wear Ostertag, you wear more than just a piece of clothing – you wear a story, a message, a feeling.

• Elegant looks with a personal touch
• Sustainably manufactured in Germany
• Luxury meets emotion
• Ideal for strong, feminine personalities
• Fashion with character – not off the peg

Berlin Fashion Week 2025

My top shows of Berlin Fashion Week? Come along to Heroin Kids, Damur at KitKat Club Berlin, evening gowns by Kilian Kerner, Danny Reinke, at the Bunker with Tell The Truth and my “Chanel from Berlin” Rebekka Ruetz.

• Berlin Fashion Week 2025