Chanel – Timelessly elegant fashion in the name of female emancipation

Today’s fashion giant was brought to life in 1913 by Gabrielle ‘Coco’ Chanel. At the age of 30, the Frenchwoman, who was born from a poor background, opened her first Chanel boutique in Deauville, France. Her wide dresses and rather comfortable cuts met with both rejection and applause at first. Her simple yet elegant designs were untypical of the 1910s fashion. The famous ‘Little Black’ later helped the style icon to international success. Since its breakthrough, the brand has also been celebrated for its quilted leather handbags with quilted seams and metal link chains. The Chanel No. 5 perfume is also one of the absolute must-haves for every Chanel fan.

• Learn more about the luxury label Chanel

Glamorous and bold fashion for winter

The winter outfits always have leather boots with high heels despite wind and weather. Likewise, the elaborate hairstyles are dispensed with in winter. In contrast to the hairstyles in summer, here the hair is tied together only to a simple braid or simply combed open back.

Elegant dresses and classic accessories

For Virginie Viard, the mirror staircase is the starting point for every collection. Over the past 30 years, explains Chanel, it has always been Virginie Viard who has worked closely with the Métiers d’Art Ateliers, researching and experimenting with them. She opens her first Métiers d’Art collection as successor to Karl Lagerfeld with black coats made of soft cashmere bouclé, decorated with chiffon ribbons embroidered with gold-coloured pearls and sequins.

Autumnal collection with cool tones and casual cuts

In the style of the 1968 film “The Does” by French director Claude Chabrol, female models walked together across the catwalk and chatted like confidants at first glance. The models wore stylish black leather boots in a retro look, with a bell-shaped brandy collar in the middle of the calf, which became the leitmotif of the collection.

Exciting and innovative outfits in a quiet environment

For her haute couture debut, Virginie Viard chose the backdrop of a library. The library was inspired by the library in Gabrielle Chanel’s daytime apartment on Rue Cambon (the legendary designer slept in the Ritz next door) with its chic bindings in gorgeous chestnut colours and by Galignani, the legendary bookshop on Rue de Rivoli, which counted bibliophile Karl Lagerfeld among its most important customers.

Emotional show in memory of Karl Lagerfeld

In a gloomy yet cheerful show, in which airiness and substance, shrugging elegance and unbridled joy were captured, the farewell to the tremendous talent of Karl Lagerfeld was framed just as he had imagined. He led us on a beautiful day to a place high in the mountains. It was a snow-covered refuge – a piece of the Chanel sky, seen from a distance that was touchingly difficult to bear.

Delicate dresses and stylish hairstyles for the summer

One thing is particularly striking in the summer collections. The collections for the warmer seasons usually include dresses rather than trousers or skirts. As described above, the models’ hair is often more elaborately draped, gelled or sprayed in summer.

Unique prêt-à-porter on the roofs of Paris

Up on the roof chez Chanel, a procession of long-legged girls on flat heels, appearing in tweed playsuits, tiny silk trousers, garçonne dresses and small bell-shaped skirts. Where Lagerfeld may have worn funny pun accessories, it was Richard’s instinct to undress and emphasize the essence of the silhouette and tweed Chanel textures in a related context – who could dare to imitate his wit, after all?

Haute couture collection of contrasts: Moral & Sensual at the same time

Virginie Viard’s haute couture presentation Chanel saw us in the romantic garden of a monastery, miraculously located in the cold immensity of the Paris Grand Palais. In imaginative retellings of her autobiography, Chanel described the strict and unforgiving nuns of the convent as “aunts”. Nevertheless, these teachers taught the young Chanel how to sew and thus gave her the tools to build a life as an independent woman in later years.

Exclusive fashion show with breathtaking scenery

The collection was presented downstairs in the large, up-and-coming room of the Grand Palais. Although there were train tracks here, there was no train, because who could outshine the steaming trains of John Galliano’s sensational haute couture show for Christian Dior in autumn 1998. Instead, Viard transformed the vast space of the Grand Palais into a train platform, the audience sits expectantly on old-fashioned benches, and the building’s existing Art Nouveau architecture is successfuly reminiscent of a station for giants from the turn of the century.

Chanel’s first swimsuit makes its debut in a royal garden

Outside the Grand Palais at sub-zero temperatures in Paris it may have snowed, but inside Karl Lagerfeld took us to a sunburned Italian villa where terracotta oleander urns flanked an inviting pool and cypress and palm trees shaded sandy paths, stone balustrades and a curved staircase.

The ‘Making of’ Chanel – From studio to catwalk

Especially Chanel is known to take his audience behind the scenes on YouTube. No matter if it’s preparations for the Fashion Week, the hectic rush in the backstage area just before the show starts or the making of the latest collections. There are also image films created by Karl Lagerfeld or films that tell the story of Coco or Chanel. With elaborate and emotional stylistic devices, short videos in blockbuster quality are created here.

Creative design process with finest handcraft

Virginie Viard’s Autumn-Winter 2019/20 collection shows the ever renewed creativity and unique savoir-faire of Chanel’s haute couture studios and métiers d’art. See how the house of Chanel and its seamstresses make the handmade garments.

Hectic in the last minutes before the show

From backstage to show, a closer look at the ready-to-wear looks and accessories for spring and summer 2020.

Hubert de Givenchy and his grandiose fashion empire

Hubert de Givenchy founded his still successful fashion company in Paris in 1952. After a short time, the fashion designer conquered the Parisian fashion sky with his inspiring flair for fashion. In addition to luxurious haute couture fashion for women, high-priced prêt-à-porter, accessories, perfume and cosmetics – Givenchy is one of the most sought-after and gifted fashion designers of our time.

• Here you can learn more about the unique history of the luxury brand Givenchy

Between exquisite Haute Couture & exciting Prêt-à-porter

The fashion empire of Hubert de Givenchy leaves nothing to be desired. Fantastic evening gowns. Comfortable Ready to Wear collections. Heavy coats for the winter and airy light dresses for the summer. On Givenchys catwalk there is something for every fashionista.

Formal clothing with a touch of modern lightness

An epic backdrop in a completely dark room, with a catwalk that is only lit by spotlights. Creative Director Clara Waight Keller shows her new Autumn Winter collection at ‘L’ Hippodrome de Longchamp’ in Paris. Check out the complete show here.

https://www.youtube.com/watch?v=jrbMu2BY8H4

Extravagant fashion like from a fairy tale

Clare Waight Keller’s haute couture for Givenchy has so far been characterized by a certain rigor. This is undoubtedly due to her deep respect for the house and possibly also because haute couture is a new world for her. However, as always, we find her collection absolutely successful. See for yourself in the video.

https://www.youtube.com/watch?v=U2dcQ0qYr4w

Summer dresses, feminine silhouettes and romantic pantsuits

Clare Waight Keller’s haute couture collection for spring was rooted in her memories of a visit to the gardens Vita Sackville-West had planted at Sissinghurst Castle, “It’s one of the most romantic places in England,” she said, “I’m obsessed with this place.

https://www.youtube.com/watch?v=FlQg2jcpKCQ&t=58s

Fancy leather pants and pompous fur coats for winter

In 2018 Givenchy presented its second ready-to-wear range at the Palace of Justice in Paris. Earlier in the day, creative director Claire Keller spoke with the assurance that her groundbreaking couture collection would be well represented at the Academy Awards ceremony in Los Angeles, the world’s largest global fashion stage, in the evening. Check out the full fashion show here.

https://www.youtube.com/watch?v=3QU9_0erK8o&feature=emb_logo

Top class fashion shows: Givenchy’s best backdrops

The creative minds at Givenchys are always coming up with something new. After all, a normal catwalk gets boring at some point. That’s why the best locations are always sought for the fashion empire’s latest shows – with great success, we think.

Male prints and emancipated cuts in the midst of Italian romanticism

In 2020, the label left the familiar Paris to show its collection in the gardens of the Villa Palmieri in Florence – a place where history and romance mix. The exhibition starts on the terrace of the house surrounded by cast-iron tables and ends in the extensive green spaces of the property.

https://www.youtube.com/watch?v=YAteLKv6Wws

Melancholic Haute Couture in a royal garden

Waight Keller, creative director of the brand, paid tribute to the founder of the Hubert de Givenchy brand, who died shortly before, with the autumn haute couture collection. The silhouettes of the mannequins were increasingly in the foreground here and richly decorated dresses twisted the heads of the ladies in the Front Row in particular.

Diverse collection for men with lots of latex, embroidery and metal lace

For Autumn / Winter 2020 Claire Waight Keller dressed the young models in mainly figure-hugging coats and latex bodysuits. Inspired by the fashion of the young prince Yeshwant Rao Holkar II, who left India half a century ago to explore the world. So you can find here mainly royal embroideries and sparkling rhinestones, as you can see in the video.

https://www.youtube.com/watch?v=Rm46xwEHRvM

The unique fashion empire and its mannequins

Who is behind the Givenchys brand? What inspired him and what plans does he have for the future? We also have an exclusive look behind the scenes of a Givenchy fashion show for you. You can find out which international supermodels had the honour of walking the catwalk for the exclusive brand here.

Interview with fashion designer Hubert de Givenchy

Hubert de Givenchy was a French fashion designer, couturier and designer. Who founded the fashion and cosmetics company Givenchy, which is now celebrating international success, in Paris in 1952. This interview shows his interesting and moving story and how it all began with the Givenchy fashion label.

Backstage with the supermodels Naomi Campbell, Irina Shayk and Kendall Jenner

Casual with a water bottle in your hand, wonderfully unvarnished and still with dishevelled hair – that’s how a rehearsal really takes place a few hours before the big fashion show.

Vera Wang: Ageless fashion icon of the modern age

Youngest fashion journalist ever hired by the popular Vogue magazine. Former figure skater. Hardworking businesswoman. Innovative designer. The list of Vera Wang’s titles is endless. Originally known for her original bridal wear, she later designed evening wear, sunglasses, jewelry and even bathroom rugs. Her road to success was long and rocky, and her breakthrough was long in coming.

• Read more about Vera Wang here

Ready to Wear: Extravagant and innovative fashion for everyday life

The everyday clothes from the house of Wangs are always characterized by dark nobility. The main characteristics here: Sparkling sequins, sheer lace and voluminous tull. Lingerie and boudoir pieces are also often used. The models are mostly not excitingly made up. Their faces are expressionless. Their hair is casual, almost effortlessly styled. Wang wants to let their fashion speak for itself.

An autumn collection characterized by androgynous elegance

For her autumn collection 2014, Vera Wang took inspiration from male sportswear and refined it with bold lace, sparkling rhinestones and metallic sequins.

Casual everyday wear with a touch of coquetry

For spring 2017, Vera Wang relied on corsetry and peplum shorts that exposed the models’ off-the-shoulder silhouettes. Check out the complete fashion show here.

Dreamy lingerie and sheer dresses for spring

After taking a break for two years, Wang finally came back with her spring collection 2020 with transparent bra tops, loose chain mail and dizzying platform heels.

Ready to wear in Wang’s style: Romantic tull and egdy make up looks

For her ready to wear collection in autumn 2020, Wang did not shy away from wicked boudoir pieces, asymmetrical frill shirts and pleated tulle. Here is the complete runway show:

Innovative wedding dresses: romance meets rebellion

If you think wedding dresses always have to be white, you are wrong here. On the contrary: Vera Wang loves to challenge the status quo and redefine the standards of bridal fashion for herself. So she always uses the entire colour palette for her collections. From pink to red and even black, all colours are represented here. Eye-catching accessories such as opera gloves and pathetic overskirts are also often seen.

White wedding dresses with innocent sophistication

With the title ‘All about Lace’ Vera Wang presented her new bridal fashion collection in autumn 2013. Striking here: Romantic embroidery, voluminous skirts and elaborate neckpieces.

A wedding in bold red

In the style of Wang, she broke all bridal fashion taboos in spring 2013. The result? Strapless dresses, floral motifs and draped tull in shades of red. Convince yourself of Wang’s innovative bridal fashion in the clip.

Avant-garde bridal fashion and a lot of style break

After the red tones of before, Vera Wang ventured into another colour palette a year later. So here she skilfully mixed the two opposites black and white with predominantly white dresses with black accents.

Who is Vera Wang?

Although much is known about the ageless designer, very few people are familiar with her life and career. What is the creative innovator up to apart from the fashion shows? Who inspired her in her profession? How did she find her first job at Vogue? Find all answers to your questions here.

A merciful fashion legend away from the glitz and glamour

For her 30th anniversary Vera Wang surprised members of the American military with wedding dresses, tuxedos and wedding rings from her latest collections. Tears are guaranteed here.

The designer about the beginning of her career and the women in her life

During a conversation with CCTV Americas presenter Shraysi Tandon, Wang answers all questions about women and business.

Fifteen things you did not know about Vera Wang

Every Friday Alux.com presents fashion icons of the modern era. This video summarizes 15 facts about Vera Wang – from her most expensive dress to her Hollywood customers.

Tip! Here you can find all GNTM 2020 candidates

follow-up 3: Bare skin, horses and tears

For some candidates the shooting in on the beach will be a special challenge. The star photographer Vicky Lawton is visiting. It is getting hot, not only because it is over 30 degrees in Costa Rica, but also because the models are having themselves photographed by Vicky Lawton. As an award-winning photographer and creative director, she has gained international experience in fashion and beauty. The star photographer has already photographed for campaigns for Rolls Royce, Coco de Mer or French Connection. She also worked with de star photographer Rankin, who shot the candidates in the previous episode. For the photo shoot the models go to the beach. The big challenge is, you don’t wear clothes. “I’ve done exactly this photo shoot before myself,” says Heidi Klum. “I want the girls to feel comfortable, and I want them to radiate that.” As shooting partners, the contestants get majestic horses at their side. For candidate Nadine, the shoot is a real challenge. “I just don’t like horses. I can’t stand them and I’m just scared of them too.” Tears come straight to the model. Candidate Maribel, on the other hand, could wait for the shoot with the horses, because she has her own horse at home. See how the contestants are doing in this challenge in the following video.

Also in the third episode of the current season of Germany’s next Topmodel a world-famous guest judge will be at Heidi’s side. Now it is the turn of supermodel Joan Smalls. The Puerto Rican is one of the most successful models in the world. She ran over 40 fashion shows and became the campaign face of Gucci, Stella McCartney and Roberto Cavalli. In 2007 Joan moved to New York to start a career as a professional model. But the road to becoming a supermodel was rocky. Nothing was served to her on a silver platter, she knocked from door to door and asked if anyone would vet her, without the help of an agent. In a competition she met a model booker who got her a contract with the well-known agency “Elite”. Arriving in the USA, the Puerto Rican model quickly gets her first jobs. She becomes the face for Ports 1961, runs for Diane von Furstenberg, James Coviello, Sass & Bide and appears in editorials in “Cosmopolitan” and “V”. In 2009 she leaves the agency “Elite” and joins the world’s leading agency “IMG”.

These models are out! Candidates after episode 3

For the candidate Malin, the journey is over at Germany’s next Topmodel. Despite her androgynous look, she doesn’t show Heidi, and went down among the other models.  Already at the shoot with the star photographer Vicky Lawton, she could not convince Heidi and the photographer. Despite the catwalk coaching, Malins Walk was still weak and almost fell down twice. Even though Heidi Klum is very convinced of Malin’s look, she realizes that the model is not passionate about Malin. Her performance is not quite enough to win Germany’s next Topmodel 2020 award.

Also for the candidate Saskia the dream to become Germany’s next Topmodel is shattered. “She is not a model I would normally work with. There is something unnatural about her,” said photographer Vicky Lawton during the shoot. Heidi already found during the catwalk exercises that Saskia walks too shyly. Even guest judge Joan Small is not really enthusiastic about her walk. “It was okay, but not outstanding.” …the supermodel judged. It wasn’t very career-boosting feedback.

These models are in the next round!

• Julia P.
• Jacky
• Mareike
• Lijana
• Maribel
• Johanna
• Maribel
• Sarah P.
• …

These candidates are out:

• Lily
• Saskia

Following 2: SHOCK ! That’s never happened before

In the second episode the candidates will go to Costa Rica. Star photographer Rankin and a Tarzan await the girls in the jungle. But there a bad surprise is waiting for the girls. Drama among the candidates, the NRM candidates had not reckoned with. The mood among the 25 girls is tense. After Heide found only 25 instead of 30 girls in Munich, Heidi Klum decided to invite three more candidates to Costa Rica. This has never happened before in the history of Gernmany’s next Topmodel. Jacky, Maribel and Valeria are also in the race for the Gernmany’s next Topmodel title.  The 19 year old Maribel is passionate about photography and describes herself as a lone fighter.  Candidate Jacky is 21 years old, her great passion is sport and also modeling. The 19-year-old Valeria comes from Freiburg, her big dream was always to become a model. The reason why she takes part in the casting is that she wants to see the world and experience new things. The three newcomers have to prove what they can do at the shooting with ranking. The additional challenge for Heidi’s candidates is that they have to design their own outfits in advance. The shooting with the star photographer ranking will be a real challenge for the candidates. In long green scarves the girls have to pose in the air with a male model.

Candidate Lucy provides a flash of laughter. The 21-year-old calls herself a transgender, and the outfits at the GNTM shoot are a challenge for her. Lucy hasn’t had her sex reassignment surgery yet and is worried that “something might slip out” of her. At the shoot, the candidate is super relaxed about the situation. When a pink, elongated flower comes loose and dangles between Lucy’s legs, there is a real flash of laughter between the contestants and Heidi Klum. “That was the most beautiful moment of my life,” Lucy said afterwards.

Runway coach Stella Maxwell and star photographer Rankin
On the next day of arrival, the set for the candidates is set up in the middle of the jungle. In the last episode, the girls should walk for star designer Julien Macdonald and meet Hollywood star Milla Jovovich. This time Victoria’s Secret Angel Stella Maxwell is the guest judge and runway coach of today’s episode.

Model Stella gives the girls tips for the perfect WALK on the runway, because most of the girls urgently need tutoring on the catwalk. The difficult thing is that the catwalk is only 80 centimetres wide above a river. Supermodel Stella Maxwell, was born in Belgium, and at the age of 14 she travelled to New Zealand with her parents. There the British girl is discovered and she got her first jobs for well-known companies like Asos, H&M, Urban Outfitters or Alexander McQueen. In 2014 the dream of every model will come true. She becomes the official Victoria’s Secret Angel, where supermodels like Naomi Campbell, Adriana Lima and of course Heidi Klum are already enthroned. At the shooting with the star photographer Rankin, the models reach their limits. Everyone who follows the GNTM knows that the photographer has very high standards and that Heidi is very much in Rankin’s opinion. Because Heidi only takes the best of the candidates to the next round. Only those who stand out from the other girls and impress with their performance have a chance to win the title of Germany’s next Topmodel 2020.

These models are out! Candidates after episode 2

Shock for candidate Daria, Charlotte and Nina Sue. One of the three girls’ dreams has shattered. In the shoot, the girls brought little power. The star photographer was not really convinced by the talent of the three girls. Victoria’s secret angel Stella Maxwell nevertheless saw a clear potential for improvement in the models. The contrast to the other competitors was just too big for the girls. Also at the walk the girls were not very convincing. Candidate Daria feels unfairly treated and thinks that she deserves a second chance to prove her talent.

These models are in the next round!

• Maribel
• Jacky Julia P.
• Mareike
• Sarah P.
• Lijana
• Lily
• Maureen
• Johanna
• Nadine
• Cassandra
• … here you will find all GNTM candidates

These candidates are out:

• Nina Sue
• Daria
• Charlotte

Following 1: The casting and the first candidates

The 15th season of Germany’s next Topmodel takes place this year with an open casting in the famous Olympic Park in Munich. 1972 was the venue of the XX Olympic Games. In the first series, the jury consists of Heidi Klum and two alternating jurors, also from the fashion industry, the designer Julien Macdonald and model Milla Jovovich, who only sat next to Heidi Klum as a juror for the fashion show. The British fashion designer is known for his own label “Julien Macdonald” and as a former Givenchy chief designer. The designer is still represented at London Fashion Week today. The designer is not only a guest on the jury, he is also looking for models for his fashion show. 5 girls run on the catwalk to convince Heidi and her guest juror Julien Macdonald. 5 girls have already had the privilege to wear one of the dresses by British designer Julian Macdonald and walk on the catwalk.

For Heidi Klum, diversity is at the top of the list, “I’m not looking for a certain guy. Everything is open and all girls have the same chance,” the jury member said at the big casting in Munich. The casting took place in the open, thousands of girls queued for hours in the rain to make their dream come true. Which of the girls will stand out from the crowd this year and convince Heidi Klum and Julien Macdonald can be seen in the following video.

Highlights of the first episode- stumbling blocks at the fashion show

Already in the first episode the girls run a fashion show. Glitter and transparent tulle is the motto in the first show. This show decides who will go on the big journey, it is an important opportunity to show the potential of the contestants. During the walk across the catwalk everything is at stake for Heidi, because those who cannot convince her miss the chance to get ahead. Not only Heidi decides who gets further, but also guest judge Milla Jovovich. The multi-talent is a US-American model, musician, actress and designer. She is known for her role in “The Fifth Element”, her leading role in the film series “Resident Evil”.

Milla Jovovich founded the fashion label “Jovovich-Hawk” with her model colleague Carmen Hawk in 2004. She has already booked designers such as Christian Dior, Versace, Calvin Klein or Giorgio Armani for her campaigns. Today Milla sits next to Heidi Klum and helps her choose the best models. A new guest juror sits next to Heidi Klum in each episode. With the self-confident and beautiful Anastasija, things are anything but good in the first fashion show, she falls down on the catwalk, which was a momentous mistake for her. Also for the candidate Laura her walk was not flawless. For some models the fashion show is a rather shaky affair. But was it really the shoes? Already during the preparation for the fashion show it came in it in the first episode it came to a big sensation. The contestant Julia P. was without outfit until a few minutes before the start of the show. “Everyone got a dress except me. All the time I was either with the hair or the make-up and it was always later, later,” said the 17-year-old from Dortmund. Afterwards, fashion designer Julien Macdonald said “I’m sorry, sometimes I think models are not the most intelligent beings.  But on the catwalk things went better than expected for the 17 year old. Not only Heidi, but also Milla Jovovich were enthusiastic about Julia P. Only the best models get ahead.

Which candidates are further and fight for the title “Germany’s next Topmodel” ? Heidi Klum has a little surprise for the Top 25. Three up-and-coming models are moving into the show and trying to outdo each other on the catwalk and in the fight for their first modeling jobs. One of them is Jacky, Valeria and Maribel who will only be seen in the second episode.

Here you can find all new GNTM candidates 2020>>/blockquote>

Slava Zaïtsev – Russia

Vyacheslav Mikhailovich Zaitsev is a Russian fashion stylist of multiple talents. Before being a designer, he is an artist, author, graphic designer, theatre costume designer… Slava Zaïtsev is also laureate of the State Prize of the Russian Federation. He founded his own Couture house in 1982 and for 40 years, this complete artist who is inspire by art, history and by the nature around him, promotes in his work Russian fashion on the international scene and the importance of Russian artists inside national boundaries. Known today as the “Red Dior”, he became the leader of the Russian fashion and takes part of many fashion events in the whole world.

Zardozi by Constella – Kazakhstan

Zadorzi by Constella is a young brand (created in 2017) which has for purpose to disclose and modernize an ancestral embroidery from Central Asia and Persian. This brand combinates these two temporalities through pieces that can be worn in a stylish way and a more casual way. Each of these pieces is handmade craftsmanship and therefore unique. This brand of Kazakhstan already participated at many fashion shows all around Europe (France, Italy) but also in Moscow and Dubai.

Fouad Guerfi – Algeria

Native from the east of Algeria, Fouad Guerfi, since his youngest age is passionate about the world of fashion. After a first learning in his city of birth, Batna, heiress of handmade expertise, the designer studied in Paris at the ESMODE school. Finally, he decided in 1990 to create his own Fashion House. Only three years after, his first runaway was a great success. This success will take him to Paris, Washington… Today Fouad Guerfi carry on creating new projects and to enthrall us from Batna and Alger.

Arnunaz by Nazym Karpykova – Kazakhstan

This brand, that was born in Kazakhstan, is based in Almanty, known today beyond its boundaries, represents the work of Nazym Karpykova. This designer has a unique style which tie elegance and sensuality together and re-etablish techniques, pattern related to her own story. Nazym Karpykova wishes through fashion and through her pioneering creations, which mixed different materials, colors and styles, introduce her vision of Women. Today, apart from the fact that the brand attracts multiple creators from the international scene, its also participates to many fashion events in the whole world and knows increasingly success.

Yasmina – Algeria

This Algerian designer began her fashion’s career inside the French Couture House Jascques Esterel, where she will be promoted as a star as a stylist and a model. By developing the world of the Parisian fashion, she also contributes to enrich the one from Algerian fashion. Thus, she is the first women who had internationalize the authentic Algerian fashion. Through her innovate creations, which parade each year in Europe, Maghreb and in the rest of the world, Yasmina Chellali wants to express women’s freedom. Today she has become an uncontested reference into the Arabic world’s fashion.

Maleone – Azerbaijan

This brand created a year ago (January 2018) represents the work of two young and talented stylists Khadija Jamal et Nuray Jamal who come from Azerbaijan. Maleone, which mean in English Magnolia is the brand image. This flower also known as “the legend flower”, which inspired and inspire several artists and poets, symbolizes the unusual beauty and queerness. This symbol is in keeping with the creativity of these two designers who want through their creations combine the elegance, refinement with nature’s beauty.

Amina Lahbabi Trad Art Tailor – Morocco

This Moroccan family is the work of a mother and her daughter. Amina Lahbabi grew up in Fes and then in Casablanca where she became doctor and mother of three children. Since her earliest age, under the influence of her own mother who was a seamstress, she customized her clothes with embroidery or pearls which add a traditional dimension to them. She still today creates for her family and friends traditional outfits. It’s her husband and daughter, Soukaïna Bouanani, Community manager, who encourage her to create her own brand of Couture of traditional Moroccan clothes modernize and revisited.

Sustainable Fashion Lo Neel Paris – France

Inspired by the famous female adventurer Alexandra David-Néel, the two founders of Lo Neel, Frédérique Muller and Loane Cognard have embarked on the adventure of creating in 2018 a fashion house ecologically responsible and vegan which correspond to their values. This ethical brand is inspired by the ancestral Indian craft while innovating by using recycled and vegetable materials and sometimes unusual such as pineapple leather or eucalyptus or banana fiber. This brand who is in the spirit of the times surprises us through the cut and materials of their pieces and through colored and Indian details.

Kengora – France, Mongolia

This contemporary french ethical brand of luxury is the product of a friendship between two talented designers who complete themselves and look alike each other at once. The two women, who come from Morocco and Mongolia, both studied the world of fashion in France and developed a devotion for French culture. Thus, Kengora is the result of a great cultural melting pot that can be seen through the style and cut of their clothing. The two women want to tie together modernity and minimalism with techniques and noble materials of their respective heritage. Finally, these two artists, who both grew up in patriarchal societies, are engaged to defend the place of women in society. Thereby, their collections are exclusively feminine and the two designers wants to enhance women through strong pieces.

Hany El Behairy – Egypt

The one that we called the Pharaoh of the Egyptian’s fashion, Hany el Behairy needs no introduction. For more than twenty years, he knew how to conquer the international fashion world with his creations of refined dresses of high couture which conserve an oriental inspiration. Following its phenomenal success, he shares today his podium during fashion events side by side with the most luxurious and famous Couture houses such as Valentino, Chanel or Escada. He became a Couture Icon of the Arabian world, comparable to Zuhair Murad or Elie Saab, who dressed well-known Egyptian personalities.