G-Star Raw at the AYFW in Milan

The brand feature of G-Star jeans can not be missing in any collection, including the new one presented at AYFW in Milan.

The show:

Here is the new collection on the catwalk in Milan.

The last day of AYFW started with #RethinkFashion by Perwoll.

G-Star Raw: Just the product

The Dutch jeans and fashion brand G-Star Raw was founded in Amsterdam in 1989 and is especially known for its jeans. But did you actually know what the “Raw” in the name of the brand stands for?! This is about the fact that the jeans remain as untreated as possible, so raw, as in “raw”. The raw, unwashed materials form the basis of each collection, which is why the correct name of the brand is G-Star Raw, even if it is rather known only as G-Star.

Front row and black carpet

Among others, content creator Millane Friesen and Bene Schulz and Julian Braun from the Elevator Boys attended the show in the front row.

photo: ABOUT YOU

Also on the Black Carpet Kayla Shyx.

photo: ABOUT YOU

Looks from the runway

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

ABOUT YOU Fashion Week Milan

Alongside Paris, London and New York, Fashion Week in Milan is the place to be when it comes to fashion and haute couture. Now there is a new player, About You with a first-class line-up and its own ABOUT YOU Fashion Week. In a few days it starts and we are there for you live, at all the shows. adidas by Stella McCartney, RÆRE by Lorena Rae, LENI KLUM x ABOUT YOU, the Guido Maria Kretschmer Collection and LeGer by Lena Gercke…. Milan, are you ready?

• ABOUT YOU Fashion Week Milan