Fall campaign: The Language of Calvin Klein

In keeping with the title, “The Language of Calvin Klein,” the fall campaign is all about feelings, language, and poetry. Several famous faces, including model Kaia Gerber and singer Jennie Kim, share poems, daydreams, inner monologues, and more while presenting the latest collection. Learn about reverie and illusion in the videos below.

Commercial: Jennie Kim from Blackpink

Jennie Kim, singer of the Korean girl group “Blackpink”, recites her daily morning routine in the form of a short, simple poem. Her outfit is just as simple, consisting of loose jeans, sneakers, and underwear from Calvin Klein. Thus, the commercial shows that the fashion brand simply stands for comfort and minimalism. You don’t need much to have a great start to the day.

Commercial: Dreaming with Dominic Fike

American musician Dominic Fike takes us on a dreamy bike ride on a sunny day. He is lightly dressed as he wears only Calvin Klein socks and underwear, which is supposed to give us the secure and good feeling when wearing Calvin Klein. Dominic Fike has already collaborated with the brand “Marc Jacobs” and will be seen in the second season of the HBO series “Euphoria”, known among the young.

Perfumes: “Eternity” and “Defy

Calvin Klein’s constantly growing perfume range includes some bestsellers, for example “CK One”. However, it’s not just the fragrances that are inspiring, but also the associated campaigns and commercials. Two well-known examples would be the campaign with Kate Moss for the perfume “Obsession” on the one hand, and Christy Turlington for the perfume “Eternity” on the other. Christy Turlington can also be seen in the latest commercial for the perfume.

Eternity Perfume: Christy Turlington & Edward Burns

Supermodel Christy Turlington was already the face for “Eternity” in 1988. Since 2014, she shares the honor of being in front of the camera for Calvin Klein with her husband Edward Burns. The couple shows its sensual and romantic side on the beach. Turlington proves once again that she simply belongs to Calvin Klein, just like “Eternity”.

Defy perfume: superhero Richard Madden

Actor Richard Madden is the star of the commercial for the new men’s fragrance “Defy”. Madden’s powerful movements in the video are reminiscent of those of a superhero. No wonder, since the former Games of Thrones star will soon be seen in the new Marvel movie “Eternals”.

Behind the scenes: Kendall Jenner & Justin Bieber

Kendall Jenner and Justin Bieber not only give us a behind-the-scenes look at the spring campaign, but also their personal lives. They talk about Calvin Klein, their clothing style, and answer some personal questions about family, sports, fame, and more.

Collaboration: Justin Bieber for Calvin Klein

Justin Bieber shows in this video that not only music, but also sports are among his passions. He lets us know when he started skateboarding, what extreme sports he has already tried, and what it means to be in the spotlight. Of course, he does not leave his wife, Hailey Bieber, unmentioned in this interview. The couple has already been in front of the camera together for a Calvin Klein campaign.

Collaboration: Kendall Jenner for Calvin Klein

The model and member of the famous Kardashian family talks about the benefits of a large family, what she learned from her mother and about relationships in general. Topics such as books, series and movies also come up. Kendall Jenner reveals that she loves the movie “Dirty Dancing” as well as that the book she read last is called “The Four Agreements”.

Fashion shows: Summer & winter for women & men

Kenzo Takada’s joie de vivre and love of the unusual was often reflected in the choice of venues for his fashion shows. For example, Takada once even held a show in the infamous “Studio 54” nightclub. However, the fashion designer stopped designing long before his death. Kenzo Takada died after he was infected with the corona virus.

He told Vogue magazine that his work has always been about freedom and harmony, and that he wants to be remembered as a designer who crossed boundaries. Meanwhile, Felipe Oliveira Baptista is responsible for designing the collections. Check out the different collections of the men’s and women’s line of the house in the videos below.

Summer: fashion show in Paris

Some of the models wear large hats with protective nets that cover their faces, which is strongly reminiscent of the clothing of a beekeeper. No wonder – the collection is based on the film “Contagion than Honeyland”, a documentary about the extinction of bees. Despite all this, the fashion show sparkles with optimism as it takes place in a beautiful garden. The collection is colorful and bright, like flowers pollinated by bees. Nothing else would be expected from Kenzo.

Winter: Collection fashion film

This is not a fashion show in the classical sense, but a small film. The models dance, run and jump around in a round room. The white floor and black walls are in stark contrast to the colorful clothes. This collection is the first collection created after the death of Kenzo Takada.

Dismayed by this terrible event, Felipe Oliveira Baptista looked at garments from past collections and photographed them in motion. The pieces were taken apart and patched back together, worn backwards and more. He wanted to use colors and patterns for the collection that reflected the values that Kenzo Takada held dear: freedom, joy, diversity, love of nature, and harmoniously uniting opposites. The result is definitely something to be proud of.

Sportswear: Kenzo Sport inspires all

The line “Kenzo Sports” was launched only in 2020 and, as the name suggests, specializes in high-quality sportswear. When designing sportswear, Felipe Oliveira Baptista focuses on a combination of elegance and comfort. He also pays attention to functionality and making sure that the pieces have something gender-neutral about them, so that they can be easily worn by either gender. The logo of Kenzo Sports is the brand name in the shape of a big X.

Summer Kenzo Sports: fashion film

The latest Kenzo Sport collection was also presented in the form of a short film. The models demonstrate their acrobatic talent by performing various gymnastic exercises and also show how stylish you can look while doing sports. It makes you feel motivated to start your own workout.

https://www.youtube.com/watch?v=_4P8nwCmD9s

Collaborations: H&M, Vans and WWF

Kenzo has already collaborated with many well-known brands. These include the fashion house “H&M”, the skater brand “Vans”, and the animal welfare organization “WWF”. For the campaign for the collaboration with “H&M” were photographed, among others, the model Iman and the music Chance The Rapper. Less star-studded, but no less vivid, are the following commercials for the collaborations with “Vans” and “WWF”.

Commercial: Kenzo x Vans

In this commercial, the collection is not presented by models, but by real skaters from Los Angeles. See their stunts on the halfpipe, dressed in Kenzo clothing.

https://www.youtube.com/watch?v=SVOGcTG5vwI

Commercial: Kenzo x WWF

This collaboration serves a good cause, which is very important to the House of Kenzo. Tigers are threatened with extinction, which is why the WWF has made it its goal to help double the number of tigers by 2022. With this collection Kenzo wants to support the company in its project, after all, the tiger is also the logo of the brand. For every piece sold, Kenzo will donate US$10.

https://www.youtube.com/watch?v=pVm_V6COJrc

Fragrances: Kenzo perfumes as stars of the brand

In 1988, the first perfume “Kenzo” came on the market and since then over 100 different men’s and women’s fragrances belong to the brand. Kenzo is often inspired by nature in the creation of its fragrances. This is also seen in the fragrances “Flower” and “Kenzo Homme”.

Women’s fragrance: Flower

The star of the commercial for the perfume “Flower” is the South Korean actress Kim TaeRi, who is known from the film “Pickpocket”. You can see not only the pretty face of Kim TaeRi, but also a red poppy whose blossom is about to open. The actress’ lips are made up in a similar red as that of the flower. Just as the poppy opens its blossoms, the actress opens her briefly closed eyes again before casting a slightly sad look at the camera. This is to symbolize both strength and fragility. This is exactly what the perfume should express!

Men: Kenzo Homme

Entrepreneur Orin Hardy, who has lived in Bali since a young age, has launched a very special project: “Bamboo U”. Orin Hardy wants to show designers, architects, and engineers how they can use bamboo to turn their creative ideas into reality. What makes bamboo so special? Bamboo is a very rapidly renewable resource and must be harvested continuously. This makes bamboo a sustainable and environmentally friendly substitute for wood. Since Kenzo supports the project, this commercial shows Orin Hardy at work. “Kenzo for a beautiful world,” it says at the beginning of the video. Bottle is made in the shape of a bamboo style and the fragrance itself is inspired by the scent of the sea and bamboo.

Documentation: Kenzo Takada

For those who want to know more about Kenzo Takada, his philosophy, and his career, here is another documentary. It was created by the “Fashion Industry Broadcast” in honor of the recently deceased designer. The documentary is filled with interesting details from Takada’s personal and professional life. The viewer learns how the Japanese-born designer managed to turn his small Parisian boutique called “Jungle Jap” into the world-renowned multimillion-dollar company “Kenzo”.

The best fragrances for men: With these scents you wrap them around your finger

It has long been proven that the smell of a person strongly determines whether we like him or not. Mehr dazu: FragranceTip According to a study, 92% of women and 93% of men even feel it is a turn on when their partner wears perfume. Of course a good smell is not enough to convince your partner of you. But a well chosen perfume underlines your efforts and can support you on your first date.

Yves Saint Laurent & Hugo Boss: With summery perfumes to success

According to one study, one third of all women prefer a fresh scent in men. When it comes to fresh perfumes, they rely on aromas such as bergamot, apple in combination with Mediterranean-sounding notes such as cedarwood or myrtle. Floral nuances can also enrich this fragrance. Fresh fragrances have a summery, sporty and invigorating effect and offer a high success factor for the first date.

Y by Yves Saint Laurent: fresh & male

Since 2017, Yves Saint Laurant’s Eau de Toilette y has been one of the most popular fragrances for men. The composition opens with a tangy, fresh top note of bergamot and geranium notes, subtly spiced with a hint of grey amber and frankincense. This combination makes Y a fresh and interesting fragrance. The heart note combines the fresh, spicy notes of sage with – actually mainly feminine scent elements – violet and lavender. The lush flair of fir and musk blends with amber, frankincense and cedar wood to create a gentle, deep base note that unfolds harmoniously on the skin. It is precisely this interesting and fresh blend that makes Y by Yves Saint Laurant so attractive and irresistible. Frontman of the band Maroon 5 Adam Levine also stands for success, creativity and masculinity, just like Y.

• Top notes: Bergamot, Ginger
• Heart notes: sage, violet
• Base notes: amber, frankincense, fir, musk, cedar
• Scent: fresh, aromatic

https://youtu.be/Vo3NrrnDSCY

Infinite by Hugo Boss: A harsh classic

Infinite by Hugo Boss is a refreshing and at the same time profound fragrance. In the prelude, tangerine and apple combine with cinnamon and sage to create an exciting mix that glides into the heart notes of patchouli, rosemary and lavender, thus combining warm and aromatic notes. In the base note, olive and sandalwood provide a warm and soft finish.  Classic masculinity and profundity – this is what actor Chris Hemsworth, who is the face of Infinte, also stands for.
Boss Botteld Infinite is also one of the first fragrances to be developed with a technology that extends the shelf life of the top and heart notes, thus preserving the first fresh impression of the fragrance. Hopefully, this first good impression will be retained after the first date, making for a successful evening.

• Top note: apple, cinnamon
• Heart note: Patchouli
• Base note: Sandalwood
• Fragrance: fresh

Versace & Diesel: Woody scents for the modern man

Fragrances with a woody note were the second best received by the women surveyed. 25% found this fragrance most attractive for men. The scents of sandalwood, cedar or fir wood are characterized by dry, warm and pleasantly soft notes and are at the same time surprisingly versatile. While sandalwood or rosewood have more sweet notes, cedarwood is characterized by a rough and spicy aroma.

Eros from Versace: pure seduction

Eros is the Greek god of love, also known as Armor. So what scent could be better for a first date than Eros? The perfume combines classic masculine scents like cedarwood and amber with fresh elements. The top note of mint leaves, green apple and lemon peel initially exudes a fresh scent. After a short gestation period, the warm heart note with vanilla and amber emerges. The woody base note gives the fragrance an intensely masculine character. With Eros nothing can go wrong when dating.

• Top notes: mint leaves, lemon peel, green apple
• Heart notes: tonka bean, amber, vanilla
• Base notes: cedar wood, vetiver, oak moss
• Scent: woody, oriental

https://www.youtube.com/watch?v=gsPsM6YYrfY

Only the brave of Diesel: Dramatic bottle & great effect

The bottle of only the brave by Diesel is a clenched fist. The message behind it is clear: the fist stands for strength and courage. And as the name suggests, only the brave get further in life and love. Because he who does not dare does not win. At the centre of this fragrance is the play with breaks and contrasts. Fresh lemon and tangerine aromas meet in the heart and base notes with animal and classic masculine aromas of cedar wood, amber and leather. The perfume is fresh and dynamic at the same time, as well as warm and powerful.  A daring, but also skilful blend.

Liam Hemsworth tears down walls in the accompanying spot and tames a wolf to impress a woman, after all, only the brave ones finally reach their goal.

• Head note: tangerine, lemon
• heart notes: cedar wood, coriander, violet
• Base note: Amber, Styrax, leather
• Scent: oriental, woody

The best scents for women: Coquette floral fragrances are most popular

Women are best advised to apply a floral perfume on the first date. 33% of men find floral fragrances irresistible. Such aromas are classic, elegant and timeless and belong to one of the most popular fragrance families. They are as versatile as the floral world itself. From delicate scents like rose to tart aromas like orange blossom, there is everything.

Chloé and Dolce & Gabbana: elegant & feminine perfumes

Finding the right perfume can sometimes be a difficult task. Yet feminine and light fragrances still count as the absolute classics in the world of women. Men also agree with this.

Chloé by Chloé: The floral classic

Chloé from the designer house of the same name is a timeless classic and combines pure elegance with French charm. At the centre of this fragrance is the rose, combined with vibrant accents of lychee and freesia. The fragrance is rounded off with amber and cedar wood, giving the creation a warm and elegant note. The coquettish lightness of the floral aromas with the seductive woody notes stand for femininity and elegance.

Actress and model Haley Bennett radiates French lightness and charm in the accompanying commercial. Pure romance!

• Top note: freesia, peony, lychee
• Heart notes: rose, lily of the valley, magnolia
• Base notes: Ambergris, cedar
• Fragrance: floral

https://www.youtube.com/watch?v=RBEpRIR-bx8

The One by Dolce & Gabbana: Typical Italian elegance

As exciting as an Italian feast strolls over the actress Emilia Clarke in the commercial, is also the fragrance creation The One by Dolce & Gabbana. A fresh top note in combination with the floral heart note make up the playful femininity of this fragrance. The warm base note of vanilla, musk and amber embodies luxury with a modern, fresh note. The One is a unique fragrance that skilfully combines floral and oriental scents. Glamorous, opulent and simply unforgettable.

• Top note: Tangerine orange, bergamot
• Heart note: Jasmine
• Base notes: vanilla, vetiver, musk, amber
• Scent: floral, oriental

Calvin Klein & Yves Saint Laurent: spicy and oriental scents

Men like it second best when we smell spicy and mysterious. Sensual compositions with warm notes of exotic spices, flowers and woods are irresistible. Essential aromas like cinnamon, vanilla, almond and patchouli meet contrasts like musk and lily and make spicy perfumes exciting and mysterious.

Obsession by Calvin Klein: Another must have from the world of women

Obsession by Calvin Klein is a fragrance that won’t let you go so quickly. An oriental prelude of bergamot, basil and vanilla combined with the heart note of jasmine and orange blossom creates an exotic and exclusive fragrance. The earthy, warm base is formed by frankincense, vetiver and musk, creating a mystical and feminine impression. For years Obsession has stood for pure sensuality and seduction – just like Kate Moss who embodies the face of the fragrance. But as seductive as Obsession smells, it is also mysterious and enigmatic at the same time.

• Top note: Bergamot, basil, vanilla
• Heart notes: Jasmine, orange blossom
• Base notes: incense, vetiver, musk
• Scent: oriental, spicy

Black Opium by Yves Saint Laurent: a fragrance that is addictive

Black opium is a fragrance of contrasts. It is provocative, rebellious and loud. But it also stands for elegance and depth. In a powerful prelude of orange, pepper and coffee notes, it arouses attention and interest. These strong aromas are replaced by feminine ones with a heart note of jasmine. Together with warm and woody scents of vanilla, patchouli and cedar wood, this fragrance finds a seductive and addictive conclusion. After the first olfactory impression, you only want one thing: More!

• Top note: orange, pepper
• Heart note: Jasmine
• Base notes: vanilla, patchouli, cedar
• Scent: Oriental, Spicy

https://www.youtube.com/watch?v=Bh1sHhXFNzM

Finger away from citrus scents!

Perfumes that smell strongly of citrus fruits are definitely not a success factor. Only 7% of men like this scent, for women it is only 5%. Especially lemon is a popular scent for bathroom cleaners and nobody wants to smell like a toilet bowl on the first date. Light notes are perfectly ok, but as a fresh scent they can even be very seductive for men. But you should make sure that the perfume as a whole fragrance composition does not only smell like lemon.

In the video you will find more scents that you should rather avoid on your first date.

https://www.youtube.com/watch?v=LP4DFFwq6Eg