ABOUT YOU and Kendall Jenner Cooperation

The online fashion brand ABOUT YOU is known for regularly collaborating with big brands like Nike or Disney, but also with influencers like Elena CarrièreElena Carrière, Nadine Klein, Sarina Nowak or Jennifer Lange. Now they are launching a very special collection. And it features none other than top model and member of the Kardashian clan Kendall Jenner. This “Kendall for ABOUT YOU” summer launch is the first of two planned launches.

Photo: ABOUT YOU

Los Angeles campaign

The shoot for the extraordinary campaign took place in Los Angeles, of course, the model’s hometown. With her familiar and natural surroundings, the concept closes the personal references of the campaign. The result is a collection that shows Kendall Jenner as real and close as never before. The campaign was photographed by internationally renowned Zoey Grossman. Meanwhile, creative direction was handled by Donald Schneider Studio. And a very special guest was also on set: Kendall’s dog Pyro!

Photo: ABOUT YOU

Kendall’s favorite pieces: 11 designs

The ABOUT YOU collection includes a total of 11 designs, all inspired by the model’s everyday look. The personal designs include cool essentials such as soft shirts, tops and basic shorts, as well as cropped sweaters. A touch of elegance is again reflected in tight dresses and bikinis. All pieces are favorites of the model and an essential part of her everyday life. The collection is made even more personal by a special numbering. Each piece is numbered and has a special code that indicates Kendall’s birthday: 11/03.

“I love the basics. You can mix and match all the pieces in the collection by putting them together. And the pieces are numbered according to my birthday,” explains the model herself.

Photo: ABOUT YOU

Photo: ABOUT YOU

Colours: Plain, beige, earth tones

Anyone who knows Kendall Jenner, sister of Kim KardashianKim Kardashian, knows that the beauty goes for simple elegance sporty styles. Beige, taupe, black and white are complemented by trendy camel and red tones, as well as soft greens and ochres. This makes the clothes an eye-catcher in any case.

Photo: ABOUT YOU

Photo: ABOUT YOU

Sporty elegance at a low price

The 11 exclusive pieces are available for everyone from Sunday, July 25, 2021 at ABOUT YOU in Europe. Whether tall, short, slim, curvy or oversized, there is something for everyone. Because all pieces are available in sizes 34 to 44, or XS to XXL and cost between 39.90 euros and 79.90 euros.

Photo: ABOUT YOU

The collection – flowing fabrics, summer & great colors

In an interview Iva tells us that she wanted to create a collection that was perfect for the summer. She implemented this by not only integrating many dresses, but also using flowing and elegant fabrics. Her collection is characterized by a dark green tone and a magenta red. She combined these colours with some parts in white and rose. She designed a total of 25 pieces together with NA-KD, not only giving her followers the opportunity to shop their own style directly after, but also inspiring many to great own combinations with their clothes. The collection is probably just like Iva, distinguished by elegance and lightness.

The Event – Drinks, Talk & Shopping

For the launch of its collection NA-KD organized an event which took place in Breuninger in the city centre of Düsseldorf. There you could not only shop exclusively for the collection, but also meet Iva Nikolina personally. NA-KD organized a great afternoon with DJ, snacks, drinks and of course shopping. There was also a small make-up area where you could get styled. Iva was there and could talk directly to her followers about the collection and these meetings.

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Photo: Linda German

IVA NIKOLINA x NA-KD – how to style the collection

At the event I was allowed to choose some pieces and now show you how you can combine and style the pieces from the collection. Among the styling tips you will find photos from the store opening in Düsseldorf!

Chiffon Short Dress – cute & with cool details

This white summer dress is very cute the outer fabric has small applications and is cut on one side. The cut makes it move very smoothly and the belt for tying is also a nice detail. I combined the very cute dress a little cooler with black boots, a black lace ballet and an elegant black bag. This gives the outfit a cooler overall look and still looks very elegant. The dress is very uncomplicated and fits simply super. The perfect summer dress to not be dressed too warm on hot days and still look great.

Photos: Robin Plate / CM Models

Short Flounce Short elegantly combined as a highlight

These great satin pants from the collection can be combined in many ways. It is perfect both for a walk to the beach and to wear in everyday life. I combine it with a tight black body with a lace adornment, which makes the trousers look even more elegant. Gold jewellery goes perfectly with the dark green of the trousers. I combine two gold chains with coin pendants and a watch with bracelet. The pants are perfect for summer days because they fit perfectly. It does not slip and adapts to all occasions.

Halterneck Off Shoulder Dress – the elegant all arounder

This Bordeaux colored dress is a real all arounder, because you can wear it very elegant for a special occasion with high shoes as well as in everyday life with boots or espadrilles. I combine the airy dress with boots and a belly bag. When worn like this, the dress looks fashionable and modern. This dress is also perfect for the summer and especially for warm summer evenings. Personally, I particularly like the flowing material. This not only feels incredibly good on the skin, but is also very high-quality and elegant.

Store Opening Düsseldorf with Iva Nikolina

Photos: Linda German

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Photos: Linda German