News: Grace Jones for Wolford

Wolford presents a new campaign featuring performance artist Grace Jones, who has been a loyal inspiration for the brand for 30 years.

The looks of the new campaign

More in magazine #29!

Wolford: High quality women’s clothing and accessories

Wolford is an Austrian fashion brand specializing in the manufacture and sale of high-quality women’s clothing and accessories, especially hosiery, underwear and bodywear. The brand was founded in 1949 by Reinhold Wolff and is headquartered in Bregenz, Austria.

Wolford is known for its premium quality and timeless design that combines elegance and comfort. The high-quality tights and leggings, which are made of soft and stretchy materials, offer the perfect fit. In addition, the brand also has a variety of other clothing items: dresses, tops and accessories such as scarves and gloves.

Wolford has already worked with many celebrities and designers:

• Karolina Kurkova
• Vivienne Westwood
• FKA Twigs

Grace Jones in particular has been a style icon for Wolford since the 1990s, known for her uniqueness and bold, distinctive features. But what exactly makes Grace Jones stand out?

Grace Jones: singer and style icon

Grace Jones is a Jamaican-American singer, actress and model who is known for her unique voice, striking looks and provocative stage performances. She was born on May 19, 1948 in Spanish Town, Jamaica.

Jones began her career in the 1970s as a model and soon began performing in nightclubs. In the early 1980s she had a series of successful albums, including “Warm Leatherette”, “Nightclubbing” and “Slave to the Rhythm”. Her music was often described as experimental, combining elements of funk, reggae, dance and new wave. Grace Jones’ talent and beauty have inspired women from generation to generation to be creative, express themselves and have confidence.

One of their most famous hits is “Pull Up to the Bumper” from 1981, which was produced by Sly and Robbie.

Silvia Azzali (CCO) on the collaboration with Grace Jones

Silvia Azzali, Chief Commercial Officer of Wolford:

“This special collaboration between Wolford and Grace Jones represents an affirmation of Wolford’s foundational by paying homage to the brand’s timeless style through a bold visual vocabulary.”

Grace Jones and Wolford already have a long and successful collaboration that has combined fashion, music and culture. The combination of Jones’ style and personality with the quality and design of Wolford products has contributed to a unique and distinctive style. Through the collaboration with the singer, the Wolford brand continues to evolve while reaffirming its values. Grace’s recordings showcase the brand’s timeless image. With Grace Jones as its inspiration, the Wolford brand aims to motivate women to be confident and reach a wider audience.

As part of the collaboration, Grace Jones appeared as an ambassador for Wolford at various fashion shows and events, including the presentation of the joint collection in 2018, not only presenting the garments but also singing well-known songs such as “Slave to the Rhythm” and “La vie en Rose.”

Style icon Grace Jones in Wolford

Grace Jones shines again in a collaboration with fashion brand Wolford. She has been a loyal inspiration for Wolford for 30 years, representing the brand with her unique style. The shots combine the timeless and simple image of the brand with Grace’s strong personality.

Insights from Grace Jones’ life and career

In Portrait of Grace Jones’ Life, you’ll learn about the singer’s most significant achievements and what made her one of the most influential artists of her time. She is known for her strong personality, eccentric looks and artistic versatility. Her striking look made her a popular model on catwalks and in fashion campaigns. An overview shows her biggest milestones that she has achieved in her life. Among other things, she was able to prove herself in the music industry, which she conquered in the 80s.

The most important facts about Grace Jones:

• Music breakthrough with the song “Pull Up to the Bumper”.
• Played a role in the James Bond film “A View to a Kill” 1985
• Worked as a model for designers like Yves Saint Laurent and Jean Paul Gautier

Perfectly set in scene: The new line from Wolford

• Read now: FIV Cover

Wolford brand is known for its high-quality women’s fashion and accessories. The collaboration with Grace Jones’ personality and the quality of the products has contributed to a unique and distinctive style of the brand.

Breakthrough in music

With her unique voice, loaded with confidence, Grace Jones was also able to establish herself as a singer. In 1981, Jones achieved her breakthrough in the music industry with her album “Nightclubbing”. The song “Pull Up to the Bumper” on it became an international hit and was celebrated in every club. It is a mix of reggae, dub, funk and dance, so there is something for every music fan. Listen to Grace Jones’ biggest hit here.

Exciting Influencer Interviews

In addition to the successful life of Grace Jones, we offer interesting interviews with influencers from various niches in this issue. Look forward to content creators from the modeling world, dance, food and much more.

Vanessalealia about life after GNTM

Since her participation in “Germany’s next Topmodel” 2022, Vanessa has been a successful model and content creator. She is known on social media for her content about modeling, beauty and fashion. Her trademark: The turquoise hair. In the interview, Vanessa gives us insights from the GNTM shoot, her life after the show, her hair care routine and her personal style.

Krizzl about her self made wedding dress

Krizzl is a successful content creator who shares dance content on TikTok and Instagram. She creates her own dance choreographies and dance challenges that inspire her community. She has already collaborated with other famous dancers, such as Ivana Santacruz and Avemoves. But not only dancing is her thing, she also shares a lot of content about beauty, hauls and DIY projects. Which DIY project was the biggest? Her own wedding dress! She actually designed and tailored that herself. In this interview, she talks about her wedding and dress, her dance career, and her positive mindset.

Itsonlyme.Julia about life as a food influencer

If you’re looking for delicious, low-calorie recipes, Julia’s channels are the place to go. She inspires her almost 500,000 followers with her diverse food content. She has already published four cookbooks with healthy recipes and created her own weight loss course “Plan B”. In this interview, Julia tells us how she lost 38kg with Weight Watchers, what her favorite recipes are, and how she deals with downturns.

Bodysuits, tights and leggings

The Wolford brand was founded in 1950 in Bregenz, Austria, and has since been headquartered in Vorarlberg, Austria. Wolford is best known for its high-quality hosiery and bodywear, made from the finest materials and appreciated for their minimalist, elegant style.

Celebrities Wolford works with

Wolford has collaborated with many celebrities over the years, designing clothes for stars like Beyoncé, Rihanna, Lady Gaga, Madonna, Kate Middleton and Queen Elizabeth II. The brand is also known for its collaborations with design legends such as Karl Lagerfeld, Emilio Pucci and Vivienne Westwood.

In recent years, Wolford has also focused on sustainability and environmental compatibility and is continuously working to improve its production processes and materials.

Wolford x Grace Jones

Wolford x Grace Jones

Now in our new issue!

• More in magazine #29