Commercials: Important themes & emotional images

Adidas convinces again and again with expressive commercials and makes statements on relevant topics such as body positivity or diversity. The brand has recognized that every person is unique and has made it its business to reflect this in its advertising campaigns. From collaborations with celebrities like Beyoncé and Pharrell Williams to their latest campaigns that celebrate the diversity and uniqueness of each person.

Here’s a powerful spot on the theme of “Nothing is impossible.”

https://www.youtube.com/watch?v=fujboh-W7Sk

The Corona pandemic was also taken up by the brand. Powerful dialogs and emotional images are used here to stimulate a sense of community and the anticipation of soon being able to celebrate sport together again:

https://www.youtube.com/watch?v=Rwk5PdpTxSU

DAME TIME: The Damian Lillard Story

Damian Lamonte Ollie Lillard is an American basketball player who plays the position of point guard for the Portland Trail Blazers in the NBA. Adidas has produced a YouTube mini-series about the basketball star, which shows exciting insights from his life. Here you can watch the first two chapters:

Story of Change: The end of plastic pollution

In today’s world, sustainability has become an increasingly important issue, especially in the fashion industry. Adidas recognizes that using polluting materials and manufacturing products at the expense of the environment is no longer acceptable. In this video series, Adidas shows its sustainable side – here, the brand adresses the extent of global plastic pollution and various projects to address it. Watch the first two episodes here: