Installing WordPress: Step by step guide

In the first part you will see how to download your WordPress, with an FTP program, play on your own web space. In addition, a MySQL database is created, here all information will be stored later. Both steps you have to do only once at the beginning.

Once download, FTP and MySQL are done, you can install WordPress. After that, the system is ready to set up.

Explainer Video: Install WordPress

How to install WordPress:

• Archive Download
• Set up FTP users
• FTP tool and WP transfer
• Create MySQL database
• Installation
• Connect database and WP

• Filezilla Download FTP Program

WordPress setup

After installing WordPress, you need to finish setting up the system. In the video you will learn the first, important 5 steps. This includes the permalinks, for your search engine optimization and beautiful URL, the page title but also your home page and your blogroll. Finally, you create your first, own main menu. Your site is already built from the ground up and you can already start working.

What is a beautiful permalink?

WordPress itself would select the following link for this article:

https://fivmagazine.com/2021/05/sample-post/

This we change, through the settings in the permalinks to:

https://fivmagazine.com/sample-post/

Explainer Video: Set up WordPress

The five basic settings at a glance:

• Set permalinks
• Assign page title
• Home page and blog
• Logo of your site
• Create main menu

Buy and install theme

With a theme you make your WordPress site more “beautiful” and functional. Often it is also called template or design template. With such a theme you can change the design of your site in a few steps. How to install such a theme, you learn in this video. As you can see in video 1, you will need an FTP program. Alternatively, you can upload your ZIP archive in the WordPress back-end.

After the upload follows the activation and your first settings.

Explainer video: Install Theme

That’s what the next video is about:

• Install Theme
• Download (example: Themeforest.net)
• FTP transfer
• Activation in WordPress
• First settings

Expansion to e-commerce & Co.

After learning WordPress installation, setting up WordPress, and already having a little insight into using themes, you’ll get to the possible expansion of WordPress as a system in Part 4.

The content management system is extensible through a variety of plugins. A large part of these extensions is even free of charge. Especially for self-employed and young companies a great benefit. You can e.g. make an e-commerce out of your WordPress in no time. So you have your own online shop, right at the beginning of self-employment. Theoretically, you can learn all the basics in 24 hours!

You can get a small insight into the multitude of variations in this explanatory video.

Explainer video: Expansion to e-commerce & Co.

The contents of the video:

• Blog
• Corporate website
• Online shop
• Landing page
• Multilingual
• …

System: pages, posts, category and URL

Now that you’ve gotten to know WordPress a little better, it’s about the basic functions in the active work. In the search engine optimization, however, it also depends very fundamentally on many, individual aspects. Roughly it is about:

To do content marketing you need good content. When you first take a look at WordPress, many questions naturally arise.

Important to mention are pages, or in the English system “Pages”. Times you must for all static content, eg your home page, contact page, privacy but also your imprint.

Posts are used for your daily content. E.g. news, new products but also typical SEO texts.

You should use categories sparingly and use as few as possible, but as many as necessary. As a rough rule of thumb, five to ten categories are perfectly adequate.

Last but not least, let’s take a look at the URL. It is important for the search engine optimization of your site, so that you can be found. You can find more tips on the URL of your page in the original article WordPress and SEO Tips on Social Media One.

Explainer video: Pages, posts, category and URL

In the video “System: Pages, Posts, Category and URL” you will learn:

• Page
• Mail
• Category
• URL

SEO: Search engine optimization for Google

You want to learn more about search engine optimization? Through SEO you can bring your page on Google far to the front. The higher your page is ranked in the search results, the more people would click on you. Whether you want to become a real estate agent, tax accountant, and open your own online fashion store or even yoga classes in your city. With search engine optimization you can attract new customers! You want to learn how to do it? Read the second part about becoming self-employed on the internet here:

• Part 2: Writing SEO texts

More WordPress and SEO Tips!

These and other great videos about becoming self-employed, making money on the internet, search engine optimization but also digital marketing can be found not only in the original article WordPress and SEO tips but also on the YouTube channel of Lukinski. Don’t miss a new tutorial and follow Lukinski on YouTube!

We also have some other interesting articles for founders here:

• Develop business idea
• Establish a company: Legal Forms
• Tax accountant near you: Tips
• Doing your taxes: Videos

The eight setting sizes in photography and filmography

The eight approximate size designations are the same for both still and moving images:

Panorama (Supertotals)

At this widest setting size, an object is represented in relation to its surroundings, with the optical goal of representing the location of an object or person. Objects can be a person on a sidewalk, an animal on the playground, or a house on the side of the road. The panorama shot is chosen next to the focus on the location in order to create an emotional feeling of vastness, loneliness or infinity in the viewer. In such an environment, the actual subject of the shot looks almost as if it has accidentally entered the picture, in any case very small.

Total

Even with this setting size, the actual subject remains small in relation to the surroundings. The aim of total photography is to make an event appear more vivid. People are bigger than to be seen in the panorama, but also here rather embedded in the much more comprehensive photographed surroundings. In film, the movement of several shots in this setting size helps the viewer to relate to a rather unapproachable object (or person). With photographs, a good shot in the long shot also creates an atmospheric way of looking at things.

half total

The focus of a shot in the so-called semitotals is clearly on the object, but in a clearly recognizable relation to the surroundings of the shot. Persons can be seen here from head to toe, and the facial expression is also given an important importance for the adjustment size of the semitotals. The aim of the semitotals is the depiction of body language and also on photographs a moving feeling of the person depicted.

Semi-near

With this setting size, a person is only recorded up to the hip. In the rest of the picture the environment is emphasized. Since the camera works in the “half-near” from a short distance, the facial expression of a face can be seen very well. The body language can influence the mood of the picture to a certain extent, but is rather secondary.

American Setting

In the film, people are photographed up to their knees. In photography, the American setting is used less frequently because the semi-close is similar and better for still images. But also here the person is embedded in the clearly photographed photo environment.

Italian Setting

No good Italo-Western would be conceivable without the correspondingly long and intensive representation, especially of the eyes. For photography, too, eye expression can be an artistic stylistic device, precisely because eyes can “speak” and thus unconsciously a direct interaction between photography and viewer arises.

Far

This setting size has portrait character. The camera is so close to the person that they are photographed from head to chest with focus on the body language of the face. The environment is often in the bokeh, so blurry and as if by chance to be seen.

large shot

The focus of such portrait photos is on the facial features in such a way that in some cases only the face is photographed and the upper part of the head looks cut. But also complete photos with cap and hairstyle down to under the chin count to the setting size close-up. In film, but also in photography, individual images of feet or hands are assigned to the close-up.

Detail shot

Only one mouth, only one eye, or a piece of an arm are the goal of a detailed photograph. The camera must zoom so close to the person that neither the surroundings nor other parts of the body can be seen in the picture. This visual representation is unnatural, but due to the recognizable details it is emotionally appealing. Because the extra emphasized detail can be extremely expressive.

Result: The setting size affects the mood of each image

With the help of the correct setting size, photographs appear more vivid. The mood to be created by the image is created by choosing the right distance between camera and object. Especially those settings sizes with close-ups of people can be of very intense expressiveness.