The Content Book: Writing Good SEO Texts – Book Recommendation

Search engine optimization, so-called SEOs, are very important nowadays. While in the past, marketing still learned the classic advertising methods around direct sales or the distribution of flyers, today search engine optimization is one of the central tools. Especially when it comes to marketing products. For all self-employed people who own a small company, but […]

The Business Book: Start Up Found, Business Plan & Pitch – Book Recommendation

To be independent, to start your own existence, to start up your own business, for many an absolute dream! That’s why we met with an absolute expert today to answer the question, what actually belongs to being an entrepreneur? Stephan M. Czaja has already published his third book this year. His latest book deals with […]

The power of YouTube – video influencers on the advance

YouTube is a global video portal of the US company YouTube LLC and is currently available in 76 different languages. Founded in 2005 by Chad Hurley, Steve Chen and Jawed Karim, YouTube experienced rapid growth and was sold to Google LLC for nearly €1.31 billion just one year after its inception. Since then, the company […]

Autofocus or no autofocus? Prefer manual mode?

The autofocus is a small technique miracle in a camera and most people are grateful for it because it ensures sharp images. And this is a great invention and a great help for beginners as well as advanced hobby photographers. But if you want more than just sharp photos, you should turn off the autofocus […]

Photoshooting – tips for outfits, clothes, accessories for the perfect preparation

For a photo shoot a model has to prepare herself accordingly and follow some tips. The model business is a serious and not at all easy job, even though many critics have no idea of the tension and effort in the business. On top of that, models must be punctual and reliable, flexible and easy […]

CXMXO – Who?! The advertising agency for fashion & digital media

Success Story: Company Portrait – CXMXO – Who?! The advertising agency for fashion & digital media! This agency provides High Fashion & High Quality Look! Cocaine Models (CXMXO Media Group) is not only about models. Branding and awareness are the big issues, especially in times of digital media. What makes them special is that they […]

Advertising agency Berlin, Hamburg, Munich & Cologne – The best agencies in Germany

Advertising agency in Berlin, Hamburg, Munich, Düsseldorf and Cologne – Creativity is at home in Berlin. From the lively start-up culture to the large companies that are also represented internationally. Hamburg is the Mecca of online shops, Munich presents itself as an international city and in Cologne Düsseldorf poses the media world around YouTuber but […]

Camera setting: How does the white balance work on the camera?

The white balance on the camera adjusts the colors of a shot to match the current lighting conditions at the time the shot is taken. This adjustment can be done manually or automatically. The setting of the correct colour temperature is decisive for a good execution. In addition to presettings, the spatial lighting conditions in […]

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