The power of YouTube – video influencers on the advance

YouTube is a global video portal of the US company YouTube LLC and is currently available in 76 different languages. Founded in 2005 by Chad Hurley, Steve Chen and Jawed Karim, YouTube experienced rapid growth and was sold to Google LLC for nearly €1.31 billion just one year after its inception. Since then, the company […]

Autofocus or no autofocus? Prefer manual mode?

The autofocus is a small technique miracle in a camera and most people are grateful for it because it ensures sharp images. And this is a great invention and a great help for beginners as well as advanced hobby photographers. But if you want more than just sharp photos, you should turn off the autofocus […]

Photoshooting – tips for outfits, clothes, accessories for the perfect preparation

For a photo shoot a model has to prepare herself accordingly and follow some tips. The model business is a serious and not at all easy job, even though many critics have no idea of the tension and effort in the business. On top of that, models must be punctual and reliable, flexible and easy […]

CXMXO – Who?! The advertising agency for fashion & digital media

Success Story: Company Portrait – CXMXO – Who?! The advertising agency for fashion & digital media! This agency provides High Fashion & High Quality Look! Cocaine Models (CXMXO Media Group) is not only about models. Branding and awareness are the big issues, especially in times of digital media. What makes them special is that they […]

Advertising agency Berlin, Hamburg, Munich & Cologne – The best agencies in Germany

Advertising agency in Berlin, Hamburg, Munich, Düsseldorf and Cologne – Creativity is at home in Berlin. From the lively start-up culture to the large companies that are also represented internationally. Hamburg is the Mecca of online shops, Munich presents itself as an international city and in Cologne Düsseldorf poses the media world around YouTuber but […]

Camera setting: How does the white balance work on the camera?

The white balance on the camera adjusts the colors of a shot to match the current lighting conditions at the time the shot is taken. This adjustment can be done manually or automatically. The setting of the correct colour temperature is decisive for a good execution. In addition to presettings, the spatial lighting conditions in […]

The Social Book: Social Media Management and Marketing – Book Recommendation

The Social Book (2nd edition) was published last week in bookstores. Stephan M. Czaja writes for the second time about Social Media Management and Marketing. Our book recommendation this week for self-employed, start-ups and those who want to become social media managers through studies or vocational training. The job is becoming more and more important […]

Beauty Retouching: With the golden cut to the perfect photo

Every human being is radiantly beautiful. This is the optical statement of every beauty retouch. This technology is mainly used for advertising purposes. However, the art of retouching is neither new nor perfect. Even digitally, the tools of this technique can make a template “more beautiful”, which in itself is optimal. For the perfect result, […]

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