New issue: ISSUE 6 with Louisa Mazzurana

Here you can find a short overview of the topics that are printed in the new issue:

• Exclusive interview with Louisa Mazzurana about fashion, modeling & her dog
• Sarina Nowak about her life as a Curvy Model in Hollywood
• Kasia Lenhardt in private: Her life as a mother and her secret to staying fit
• Anna Christina Schwartz reveals her beauty & fashion tips
• Virtual models: the future of the fashion world
• Luxury Watches Special: Rolex & Co
• Fashion brands – Guide: Exclusive luxury brands and their history

Read online! Now on fivmagazine.com

Read the whole magazine online too:

• FIV Issue #6

Interview with Louisa Mazzurana: Fashion & Model Tips

Louisa was a contestant on Germany’s Next Topmodel a few years ago. She even made it to the Top 5! Thus, she has been in the modeling business for several years and was able to gain some experience in the modeling world. Today she is active on Instagram and shows her followers insights from her life. Whether at dinner, at her home or in Hamburg at the Jungfernstieg: Louisa shares her super chic outfits with her followers. But who also can’t be missing: her dog Cassie. In our interview with Louisa she tells us a lot about modeling, fashion and of course her little dog.

• Interview with Louisa Mazzurana

Credit: mf mgmt/Shino Photography

Interviews! Sarina Nowak & Kasia Lenhardt

Here you can expect exciting interviews with the models and influencers Kasia Lenhardt and Anna Christina Schwartz. They give exclusive insights into their lives and provide helpful beauty and fashion tips.

Sarina Nowak: Curvy Model in the USA

Curvy model, influencer and actress. The blonde beauty has made a name for herself as a model in the USA and is really taking off. On her Instagram account she stands up for body positivity and encourages many young girls and models. Her inspiring and exciting personality is also reflected in our interview with the likeable model and future actress. In the interview she talks about the message she wants to convey, her life in Los Angeles and her job.

• Interview with Sarina Nowak

Kasia Lenhardt (†25): Life as a mom

Kasia Lenhardt started modeling at the age of seven and became a young mother at around 20. However, she never neglected her job as a model. She built her own community on Instagram and has now become a role model for many young people. Besides the modeling business, sports and stressful university life, she also manages the household, cooks and lovingly takes care of her son Noan. We interviewed Kasia for you and asked her questions about her well-planned life.

• Interview with Kasia Lenhardt

Aleksander Ziarnecki

Anna Christina Schwartz: Life as a successful model

Anna Christina Schwartz is one of Germany’s most likeable models on social media. With her open nature, she takes her followers with her on every journey and shows insights into her private world. We were allowed to interview her and asked her questions about the modeling world, traveling and her year 2020.

• Interview with Anna Christina Schwartz

Special: Fashion brands – Guide

In our brand guide we introduce you to selected luxury brands, their history, their fashion and most famous products. Let us take you into the world of fashion.

Tom Ford: Brand & private life of the designer

Luxury, elegance and quality: this is what designer brand Tom Ford embodies. Through his determination he managed to make a name for himself worldwide. Today the designer lives married with his spouse Richard Buckley and son Alexander John Buckley Ford in New York. How did the fashion label Tom Fort come into being, how does the designer live now and which products are in the range of the luxury brand? All this and much more you can find out here!

• Luxury brand Tom Ford

Now on fivmagazine.com

Read the whole magazine online too:

• FIV Issue #6

Marc Cain: Fashion Show “How Wonderful”

The Fashion Show Berlin – high fashion, haute couture and lots of familiar faces, that’s how you imagine the fashion show in Berlin! But this year something completely new will be presented, something that has never been seen before! A meeting between two worlds. Fiction and reality. At Marc Cain’s Fashion Show 2021, this year there will be no real models as we know them, but virtual models. How should one imagine such a thing? You can see all this live on 19 January. At 18:00 you can watch the fashion show live on YouTube, mbfw.berlin or Vogue. Be sure to tune in and don’t miss this unprecedented fashion show with virtual models (Agency and production CM Models / Zoe 101). Read more about: Virtual influencer.

Show by Marc Cain

Virtuelle Models (Screenshots): Fashion Movie

Marc Cain: From Italy to Germany

The company was founded in 1973 by Helmut Schlotterer in Carpi, Italy. A few years later, the headquarters were moved to Bodelshausen in Baden-Württemberg, where the company is still based today. To this day, Marc Cain produces a large part of its collection there and is one of the most important employers in the region. The focus is always on the high-quality product that arouses emotions in the consumer. Like his father’s company, Marc Cain also specialises in knitwear, which is still one of the core competences.

3D printers and radiant colours

Marc Cain attaches great importance to its knitwear, which is why it owns one of the most modern knitting machine parks in Europe. He already invested in electronically controlled knitting machines in the 1970s. In 2013, 3D Knit & Wear was introduced. Here, the garments are purely programmed in a 3D printer and a finished product comes out of the knitting machine. With digital printing, different materials such as cotton, leather or wool can be printed. Marc Cain uses its own reactive dye for this, with which particularly radiant, brilliant prints can be created. The dye does not just lie on the surface of the fibre, but forms a permanent bond with the fibre. This makes Marc Cain particularly unique.

Marc Cain Fashion Shows 2020

To give you an insight into how Marc Cain’s fashion shows are run, here are the fashion shows from 2020. Rich fabrics, deep colours and elegant cuts.

A spectacular light show and colourful looks with striking Marc Cain prints, dynamic florals and exciting colour mixes. The collection for spring/summer 2020.

Marc Cain featuring fashion artists

Marc Cain cooperates with bloggers, painters, photographers and illustrators. The artists create exclusive designs for a product, which is then incorporated into the collection as a limited edition. The collaborations started when the project with a fashion blogger with the theme “From Paris to Tokyo” was totally successful.

Virtual Influncer: Digital Top List! Lil Miquela, Ella Stoller, Shudu Gram, Noonoouri & Co.

Here you will find an overview of the virtual influencers you may have already met. What role digital influencers play and what you need to know about them. Whether these virtual influencers are on the live show?

• Virtual Influencers: Digital Top List!

Supermodel Helena Christensen – from the past until 2020

Helena Christensen is a child of the 60s. She was born in December 1968 and comes from Copenhagen. She has roots in Peru and Denmark.

Career “only” as a supermodel?

She took her first step into the world of a model in her childhood. But after that there was a long break. It was not until 1968 that she really immersed herself in the world of modeling. At that time she no longer had to worry about anything, because her school days were over. In this year a dream that many girls have came true. She was crowned Miss Denmark.

Now Helena Christensen decided to build a life on the pulse of fashion, namely in Paris. That was now clear: she wants to start out as a model. No sooner said than done and Christensen stood in front of the camera for Vogue or even Elle. A wish of many (prospective) models: to be discovered by someone in the industry. That’s when Friedemann Hauss, a photographer, appears in Helen Christensen’s story.

In 1990 she was allowed to pose as a model for the Victoria’s Secret catalog. And not just once. Christensen was allowed to play in a music video, where she showed herself very open-minded. As if these milestones in life weren’t enough. It didn’t take long before Karl Lagerfeld knocked and wanted to hire her for a job. Jackpot!

For the Pirelli calendar, she was already modeling in 1994. Covers, international runways and advertising face – all chopped off on the list. Fendi, Chanel or Versace: The model has already worked with many labels. Plus: The model founded her own label called “Butik Christensen & Sigersen” together with Leif Sigersen based in beautiful New York.

Why model for magazines, if you can’t start one? In 1999, she and others launched the magazine “Nylon” into the world.

But even in her early 50s, Helena Christensen still proves that she still has a talent for modeling. You could see her on the catwalk of Balmain the other day. That was the autumn/winter show for 2020/21 in Paris.

• Helena Christensen was once crowned Miss Denmark
• She worked for labels like Victoria´s Secret, Fendi or Chanel
• Helena Christensen calls together with others the magazine “Nylon” into the world

Christensen x Versace Fashion Show Spring/Summer 2018

Helena Christensen walks the runway together with the supermodels of the 90s and Donatella Versace. Anyone who now thinks that this is nothing special anymore, after all the huge successes Christensen has already had in her career, is mistaken. In 2017 Donatella Versace did not let Cindy Crawford, Carla Bruni, Naomi Campbell, Claudia Schiffer and Helena Christensen walk down her runway for no reason at all. This was because Donatella’s brother Gianni, who was no longer alive. The show was a surprise, the audience didn’t suspect anything. So Donatella managed to create a show with an important meaning.

Christensen & Family

Together with Norman Reedus, the actor, the model has a son. He was born in 1999. Just like her mother: Her son Mingus Lucien also immerses himself in the model business and has already been running at Fashion Week in New York. Norman Reedus, however, is no longer at the side of the 90s supermodel.

Helena Christensen in her free time

Christensen is probably into rock music. Models like Claudia Schiffer or Eva Herzigova are among her friends. Many would like to have a jet set life. She has properties in cities like Monaco, Copenhagen and New York.

That Helena Christensen can pose on photos not only in the 90s, she also proves on Instagram. With over 700,000 followers on Instagram, she is always there to entertain her fans with pictures or stories she uploads. Here you can see the model in nature, with stars like The Weeknd or in the water.

How to become a supermodel

Times are changing, especially due to digitality. In the past, models like Claudia Schiffer were discovered. Or Heidi Klum, who became famous by winning a competition. Today, there are other ways to become known in the industry besides these things. Like through social media like Instagram. Brands like to cooperate with influencers and shoot videos or photoshoots with them.

There is certainly a lot of potential behind this, because with discount codes for products, for example, companies hope that the followers of influencers will become customers.

Influencer Marketing

In order that such cooperations between a label and an influencer can come about, there are extra agencies that specialize in this. One of them is for example SocialMedia One. The agencies then look at which match makes the most sense. Who can advertise for which product. Again, not everyone is suitable for every company.

New digital models

Even the world of models can change. Not too long ago, digital models or digital influencers were available. They also have their own background story and can advertise for brands. They are not real people, but they still go to fashion shows, post pictures on their own Instagram account or even release their own songs. Well-known virtual influencers are among others:

• Lil Miquela
• Zoe
• Bella
• Linda
• Daisy Paige

Of course, these virtual models still bring some benefits. If a shoot were to take place abroad, the digital models would not need to book accommodation or even a flight. Even during the Corona time they could be anywhere in the world. Whether these models grow older every year, just like us humans, is not absolutely necessary. Will these models soon conquer the fashion world or is it just a short hype? In any case it remains exciting. One can remain curious and ask oneself if, in a few years, looking back, these were the supermodels of the 20s.