Fragranze: 24 hours in Florence – Vlog

You can find more vlogs and interviews here: FIV Magazine YouTube.

24 hours Fragranze Florence: Now on YouTube!

Thanks for the great song x Duce Williams – La La La (Love You Like) / Artlist.io

Featured perfumes: 5 ideas for you

These 5 niche perfumes I introduce you with small creator interviews in the vlog!

1. MAISON TAHITÉ
2. DANHERA
3. MAYJOY
4. MUGHAM
5. PARFUME.SUCKS

2 insider tips: Aqua Flor Showroom + Rose Garden

Florence can be reached quickly from many countries and cities. Paris, Milan, but also Cologne, from where I started today. Only 1.5 hours flight and you are already in the middle of Italy. Here are the most important insider tips for your vacation in Florence:

1. Aqua Flor Showroom: Create Perfume
2. Giardino delle Rose: Rose Garden

Aqua Flor Showroom: Create Perfume

The most important essence: roses. That’s why after the showroom you should definitely stop by the “Giardino delle Rose”, with a unique view over Florence and few visitors.

Here you will find the Aqua Flor showroom:

Giardino delle Rose: Rose Garden

A dreamlike view over Florence and few visitors compared to the rest of the city, the “Giardino delle Rose”.

Here you will find Giardino delle Rose:

360° all-round view:

Niche perfume: what is it?

You probably know perfumes, but very few have heard of “niche perfumes”. They fill gaps (or niches) in the perfume market, so to speak.

Term: niche perfume (France)

The term originally comes from France “Niche”, which translates as “niche” or also “extraordinary” or “unique”. The niche perfumes appeal to discerning and courageous perfume wearers who also want to stand a little apart from the mainstream with the creations.

Ingredients: Pure oils and essences

Niche perfumes in most cases contain pure fragrance oils, sometimes extracts with up to 30-40%, such as Nasomatto and Profumu Roma. Thus, these fragrances have a completely different effect on the skin than normal perfumes. Normal perfumes sometimes contain more synthetic ingredients or a lower concentration of oils.

Flacons: Minimalist design

Another feature, niche fragrances are often bottled in simpler flacons. Since they are produced in smaller quantities, an elaborate design does not pay off. The persuasive power is not in the big appearance, but in the great individuality and the quality of the fragrance and its ingredients.

Niche perfume quickly explained:

• Niche perfumes fill gaps in the perfume market
• Word comes from France for something “special”, “exceptional” or even “unique”
• Buyers are rather demanding
• Pure oils instead of synthetics
• Plain Falcons through small editions

What is Florence known for?

Florence is a fascinating city, even for me as a European, everything here looks a bit more European. The history of the city makes it so special.

Art, architecture and fashion

Why was Florence so rich? Especially the Medici family, who were one of the most powerful Italian families between the 15th and 18th centuries. They provided popes and queens. The Medici made their fortune in textiles. So at some point they hired Michelangelo for their house. This is how great masterpieces were created in Florence that you can still see today, like the statue of “David”, which was created between 1501 and 1504.

In Italian, Florence is called “Firenze”. The city has 370,000 inhabitants and 60,000 of them are students. This makes this historic city special, where old culture meets the new world.

6 short facts Florence:

• In Italy the city is called: Firenze
• It is the capital of the region of Tuscany
• Florence has 380,000 inhabitants
• Of which a whole 60,000 students
• Strong influences from Medici family
• Famous artists like Michelangelo

Photos: City and Cathedral

After the trade fair & fashion show: Fashion Net & Friends Come Together Düsseldorf 2016

A wholesale flower shop? Why not? When you arrive, you feel a little disoriented. Walls fence off the wholesale business to the left and right. At the truck gate sits a lone doorman. In front of him are a couple of floating, colorful aerial baloons. After a minute or two, we get the gist – follow the balloons! In the courtyard, lots of trucks, lots of concrete and lots of factory buildings. One by one, fancy cars pull into the courtyard, behind one of the factory buildings. Voila, we are in there. After a long CPD weekend in Düsseldorf we have reached the last destination. The Fashion Net & Friends Come Together Düsseldorf 2016 in the Düsseldorf flower wholesale.

Tada! Lounge, music, drinks, fashion and lots of flowers

Already at the last event in February, the organizers impressed with this extraordinary choice of location. “Our last Fashion Net & Friends Come Together was a huge success, so the choice of location this time was very easy. We are already looking forward to an intensive exchange in a relaxed atmosphere with the movers and shakers of the fashion industry. Above all, we would like to thank our sponsors, without whom this great event would not be possible. The CPD Sunday is set!”, says Angelika Firnrohr, Director of Fashion Net e.V. and initiator of the event. In addition to Fashion Net, other top-class hosts make the exclusive event possible: Brax, Digel, Eterna, Fuchs Schmitt, Seidensticker, Olymp, The Supreme Group, Rabe, Bugatti, Gerry Weber, Lillet, Mavis, Kö-Bogen, Textilwirtschaft and Zerres.

Everything was really taken care of. At several small bars, bartenders were ready for all visitors: From water, to fine wines to summery cocktail creations. Very special were the drinks from Lillet. In different food trucks there were small and big delicacies, like Sophie’s Burger ‘Miss Sophie & Friends’. With DJane, house music, singer and an electric violin everyone danced until late in the evening. The regulatory office was also there briefly, the music was too loud, everything a good party needs.

That was a nice evening.

We had a lot of fun and met interesting people from all over the world. From a good conversation with an Indian fashion editor to the Supertalent 2015, a very likeable singer and person. Out of discretion we have held back with photos. But at the party were mainly the hardworking people behind CPD: brand managers, models, sales director and selected press representatives. We thank you very much for the invitation and look forward to the coming season … in the wholesale flower trade.