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Combin for your Start Up: Software instead of Social Media Manager

In our XXL interview on Instagram Tips, we’ve talked a lot about community management and maintenance so far. Interaction is an extremely big buzzword for social media managers and, of course, social media agencies. You yourself probably won’t have much time (just as a founder) each day to go on other Instagram Channels, look at new photos, liken them or comment on them. Combin provides the alternative, automatically or semi-automatically, the tool actively posts likes and comments to previously selected accounts and postings. It can even follow other people if you wish. Everything almost 100% automatic. Anyone who saves three or four hours a day as a result will quickly have a few working days a month that can be used for something else – an unbeatable advantage.

That’s why today we take a close look at what Combin 2.0 can do, in the big test report.

Test report: Combin 2.0 – New functions and updates

Basic technical features:

• Advanced Instagram Search
• User search analysis
• Follower Management
• Simple communication
• Sort + Preview
• Activity Statistics

Free account

• 1 Instagram Account is 100% free
• Daily limits ofikes: 250
• Daily limit of comments: 150
• Daily maximum Follows: 150

Why is the Pro Version worth it?

The upgrade at a glance:

• Manage up to 15 Instagram accounts (5 inclusive, 10 extensible)
• No in-app action limits
• 1,000 search results per page
• Update search results

Installation and setup of the App

If you are new, you have to download the Combin App once and log in with your own Instagram account.

Download the app

That’s how it works:

1. Download Combin App; currently available for Windows, Mac OS and Linux
2. E-mail address must be entered; then the download starts
3. Installation after downloading the file (.msi); the installation takes about 15 seconds (4 steps)
4. Login to one or more instagram accounts

Combin (Windows, Mac OS, Linux): Download

start the app – test it for free

1. 1. After login all photos and videos of the Instagram channel

will be displayed.

Here you will first find an overview of the most important information and can also compare many postings with each other, which is difficult on the instagram.

• Number of contributions and possibility to compare
• number of subscribers / subscribed and the ratio (the smaller the value, the better)
• Single postings can be opened in Pop Up to take a closer look at comments

Analyze Postings

Which of the current photos and videos on your Instagram channel work well and which don’t? Just find out by sorting the likes and comments by number. This gives you a quick overview of your most successful postings. With the new data you can draw conclusions for your social media strategy and optimize your new postings. The filter function can be found on the start page (top right).

Search function at a glance: Find successful postings

After the analysis of the own channel, it goes now to the competition analysis.

Finding successful postings to optimize your strategy

What the social media concept costs a lot of time for Instagram is the conception of the content. What do you see in photos? What’s in the description? Do we use galeries? Use the knowledge of many: Crowd sourcing. What do people like on Instagram? Find out by using Combin’s search function.

The search feature allows you to search content on Instagram, using hashtags, locations, and subscribers of your competitors. In this way, popular postings can be found on competitors’ channels. Especially for social media managers a strong tool to find successful content to optimize their own strategy. Summarized allows the search function:

• Get range through Likes / Comments from smaller Instagram Accounts (Pay attention)
• Combined search with hashtags, locations and subscribers of competitors possible
• Selective search for content from competitors / other channels
• Help for inspiration and optimization of your own strategy

Start search: Set filter and go

Let’s start by entering our desired parameters in the search mask. In principle, two functions are available. Filtering by posts, which means which posts are popular for a particular topic? More precisely, which contributions are popular in a particular place? More precisely you can also say, which contributions have managed to get more than 10,000 Likes or comments in the XY section? This is a quick and easy way to find the strongest postings on Instagram.

Search filter for posts

Search filter for posts includes various parameters. The Hashtags are particularly important of course.

• hashtags
• location
• period
• Number of Likes (from / to)
• Number of comments (from / to)

In addition, there are now even more advanced analysis functions such as:

• Gender
• language
• User must have been active last week
• Number of subscribers (from / to)
• number of subscriptions (from / to)

Search filter by user

The search filter for users is very interesting, because here you can search the user accounts directly! This includes the following parameters:

• Search for: subscribers, subscriptions, commentators (!), likes, bio, user list

In addition there are extended analysis functions like in the article Search filter:

• Gender
• language
• User must have been active last week
• Number of subscribers (from / to)
• number of subscriptions (from / to)

Fun Fact! For every VIP and Boulevard magazine a dream (by commentators), because now you can for example easily and quickly see where certain people have left comments, even for a long time. Who’s talking about who? Quickly solved thanks to Combin.

Infographics: Instagram Bot vs. Combin – Quality Interaction

Search filter for posts:

Search filter by user:

evaluation, analysis and results

As a fashion magazine we naturally take a look at the topic: Beauty. Let’s take a closer look at what’s currently in vogue in the eyeliner segment.

Option 1: Trend analysis – filter by hashtag #Eyeliner and setting of 1.000 – maximum Likes

There is also the possibility for start ups and self-employed to get more reach by commenting on smaller accounts or postings of the accounts or by giving a like.

Option 2: Get attention / range – filter according to Hashtag #Eyeliner as well as setting from 10 – 50 Likes

Which Hashtag is really interesting for you and your Start Up? You can find out how to do it here: Instagram Tips.

After Analysis: Likes, Comments and Follow (Interaction)

After the analysis of the contributions, the interaction can begin! Combin operates fully automatically or semi-automatically as required. Automatic means that you interact with each posting step by step. Here comes another advantage of Combin, which many other social media tools do not offer in comparison, the selection can also be made manually, Combin then only goes through the selected images. After this decision we can start

Tip to get more range: If you go specifically to postings, with few likes, smaller users will be quicker to notice you and your company. If postings get a lot of likes, your like on the photo or video won’t stand out that much.

Now all you have to do is decide whether Combin should work automatically or semi-automatically. If you prefer to make a manual preselection now, just mark your favorite photos and videos. Then you can start with a click on the icons (below)!

Finding influencers with Combin

Lifehack! Combin already used as Influencer search engine? In the search for the right influencer, many people always have the problem of finding the right people. The search is demanding and is usually done manually by hand. Profile by profile is viewed and the results are also transferred manually into an Excel table. Combine as an influencer search engine, how ingenious is that?

If you are looking for a specific type of influencer, you can easily find different (similar) user profiles through Combin. By simply using a certain hash tag in your search function and setting the number of subscribers parameter. Through Hashtag + number of subscribers Combin limits the results exactly. Tip: Use hashtags in the local languages to find bloggers from a specific country. Of course, you can also do this with the location, but then the people must also have marked themselves on the spot. Since influencers are on the road a lot, I find the search with hashtags in a certain language, e.g. French, Italian or German much more practical.

Tasks Assistant and Monitoring

Of course, you can not only perform analyses and actions, Combin also allows classic monitoring (performance measurement). You can find the monitoring of your own instagram channel in the menu under “Statistics”. Under “Tasks” you will find all jobs you created before, e.g. Likes on Hashtag #XY, comments on Hashtag #ABC and Follows on Hashtag #DEF, but only if your account has a maximum of 500 followers. Smart!

Combin saves a lot of time before monitoring. The advantage: No well paid social media manager has to waste his or her time with elaborate likening and commenting of content, instead you rely on Combin for automatic commenting, likening and following – with quality.

advantages: Analysis and interaction through Combin

• Extreme time savings, thus also cost savings
• Automatic interaction instead of manual mail for mail
• Social Media Manager works much more effectively
• More time for more important things than Likes and comments
• Instagram Marketing also in Start Up / self-employed possible

Price

If you want to upgrade your package, you can do so in the app (top left) by clicking on your user account. After that you will be forwarded directly to the subscription page with a choice between monthly and annual billing.

Free account

• 1 Instagram Account is 100% free
• Daily limits ofikes: 250
• Daily limit of comments: 150
• Daily maximum Follows: 150

Why is the Pro Version worth it?

The upgrade at a glance:

• Manage up to 15 Instagram accounts
• No in-app action limits
• 1,000 search results per page
• Update search results
• direct to Combin

Information about the price per month / per year (04/2019):

• Private: 11.90 Euro / month includes 1 channel
• Business: 35.70 Euro / month includes 5 channels, option on 15

Questions and Answers: Instagram Marketing DIY

Here we have all the important questions and answers about Instagram Marketing for you:

How to write on instagram?

Instagram has a very young target group, so in 98% of cases the address is “you”.

When is the best time to post to Instagram?

The best time is before and after the regular working hours (companies but also pupils, students). That’s usually 7:00 in the morning and 5:00 in the evening.

How can I connect two Instagram accounts?

You can’t connect two accounts to one.

Can I add a second account?

Yes, it is possible to manage up to 5 accounts simultaneously on the smartphone. Adding an Instagram account goes like this:

1. Open the app
2. Change to your profile (bottom right)
3. Tap on the gear symbol (iOS) or the Menu Button (Android); (top right)
4. Scroll to the bottom, to “Add account”
5. Enter name and password for second account
6. Done – To change your account, open your profile and tap your username, a tag will open to change

What is the feed for Instagram?

The feed consists of postings, individual photos and videos, which are compiled in the feed. Each row in the feed consists of 3 media, sorted chronologically, from new to old.

How would it be to have a tool that will manage all of the Influencer Management (search, find, analyze, categorize, etc.), bid management (Predicted Impressions, Unique Impressions, Likes, Comments, etc.) but also Campaign Management Analyzing groups, monitoring, etc.). Especially when different bloggers are involved, social media managers spend days with campaign preparation, execution and evaluation. Since we have many readers who work in advertising agencies, creative forge, or the colorful media world, we wanted to introduce you to Social Analytics for Instagram. The new and super exciting Top Social Media Software Tools for Influencer Management and Campaigns.

You will find the full article below the Youtube video tutorial!

Online tool for Influencer: Test and evaluation

We have looked at the practical online tool and once photographed and described everything important for you. Have fun while reading!

Video Tutorial: Social Analytics Influencer Marketing Tool

1. Influencer search

The search is for many agencies and social media managers the first step to find their own influencer. Influencer Agencies, which already have bloggers under contract, can read directly on “Influencer profile details”.

The search in the database goes by country, city, category, follower number (minimum, maximum) and price (minimum, maximum). So the tool helps smaller startups, for example for fashion, accessories, shoes and much more, the bloggers in Berlin but also big companies like international brands, the world’s influencer book. Depending on customer requirements the follower can be adjusted but also the prices.

Influencer search results with key facts

The search results are clearly arranged and show the most important data on the influencers (followers, media data and follows [persons followed by the influencer]). The selection always shows the milled influencers in the selected area.

Add Influencer as favorite

By clicking on the star you can add individual influencers to your network. In the Influencer Manager, they are then collected in a list. From here you can add Influencer to different groups, for example: “Fashion, Berlin, Women 50-500k”, “Fashion, Düsseldorf, Women 50-500k”, etc.

2. Influencer profile details with statistics

The Influencer Profile shows you all important and relevant data for each Influencer. In addition to the link to the Instagram profile, it contains the origin, the number of followers, media data and the following interest info at the beginning:

• Rate estimation per posting
• Commitment rate
  the number of followers is simplified by the number of interactions (Likes, Comments)
• Average Likes per posting
• Average comments per posting
  they help in assessing how many likes/comments will reach a posting

Pricing: Calculate campaign costs

In addition to the extremely important commitment rate factor, you can also directly get a price estimate for the influencer. Currently, the price calculator still refers to a posting, but in the future it should also be possible to calculate individual stories. More about the price-calculation is still in the Campaign Planner.

Statistics on recent postings

The statistics help with the provision of services for customers as well as the analysis of the influencer.

• Likes/comments by post
• Here you can see very beautiful, which photo/video contents are successful. When you move the mouse over the points, you can see the individual media.
  Follower Analysis
• This diagram gives insights about the growth of the followers. Unusual activities, for example by buying fans, can be seen here simply by unusual excursions.
• Media Analysis
• In this graphic, you can see whether photos or videos, deleted or whether postings remain for a long time.

New photos and videos for visual assessment

In the visual assessment of the influencer, the latest photos and videos help.

Hashtags, location scout and marked Instagram channels

In this section, you will find all important information about the last hashtags, in order to be able to assess the direction in which the favored Instagrammer goes. The database provides a detailed view of the last sites of the blogger. Especially for travel and tourism companies, an important information regarding the target group or the fans.

Youtube Crossmedia Search

The integrated Social Media Wall shows finally all relevant Youtube videos of the blogger.

3. Campaign planners and groups

Agencies spend a lot of time managing and managing their influencers. So far, most agency processes are done in Excel tables. Individual employees spend an hour every day exploring all the channels to discover new photos and markers. Social Analytics brings together all tasks in the clear “Inlfuencer Manager”. This is where you can manage not only influencers, but you can also create campaigns. They give predictions to the impressions (total range), unique impressions but also predicted likes, comments and the total range, for campaigns with more than one influencer.

Groups analysis and statistics

In group analysis, all influencers are compared. The data is being traced backward, so new influencers in the network can be directly compared with the old ones. In this way, social media managers can make recommendations for customers, even for long-term projects. On the basis of the curves in the statistics, the reasons for the customer are also quickly traceable. Thus, offers are created in minutes.

Campaign report with prediction

The campaign report clearly shows all the relevant data of a campaign. If you create 3, 4 lists or campaigns, you can send the customer directly a selection of 3, 4 different scenarios. How do 3 Top Influencers behave in relation to 10 micro influencers? The report calculates all data independently. This saves you a lot of time not only in the search but also in the evaluation and presentation of influencers.

4. Hashtag Analyzer: Know everything

Do you want to know what happened to a particular hashtag? Whether (as in this example) fashion, food or even jewelry and cars. With the hashtag analyzer, you can quickly and easily find influencers that have already interacted with your own brand. Another big advantage is the analysis of hashtags of the competition. How often will it be how many people talk about it? The same function can of course also be used perfectly for own hashtags. In the analyzer, even entire campaigns can be monitored.

Top 100 Influencer on Instagram

Here you have the chance to discover Influencer! Brands that have already worked with influencers before, can see, whether other bloggers of the brand were convinced. If you do not have your own influencer marketing yet, you can see here for the first time all important people who have interacted with their own brand or hashtag. Where is the advantage? Bloggers who already like their own brand are easier to activate for the brand and they will bring the brand or the product much more authentic and comprehensive.

Top 100 photos, videos and media

The top 100 shows the most successful postings of bloggers. This tool allows you to find successful media on the one hand, but it can also be used just as well to make successful campaigns. Which influencer has got the most likes with which photo? How many comments have individual influencers achieved? All these questions are answered in a clear manner.

Hashtag campaign data and charts

If you are already planning more extensive social media campaigns, the statistic analysis will love. Depending on the package, the tool crawls the entire database to find any ever-posted postings. This allows the entire chronicle to be recorded, not just for days, but for weeks, months and years. This allows entire companies to be analyzed and their successes of postings. This data is also valuable to customers because they contain valuable information on campaign flow and progress.

Conclusion: Social Analytics Influencer + Campaign Manager

As the world’s first tool, Social Analytics provides deep insights and enables the comparison of influencers for targeted and fast supply creation. The subsequent campaigning tools for evaluating and evaluating social media actions allow agencies to collect and collect relevant data for campaigns as quickly as possible. The report is quickly created and can be sent to the customer via PDF. The tool is currently running in the beta phase until the end of 2017.

Find out more about Social Analytics here Influencer + Campaign Manager.

Influencer Price Calculator: Instagram Posting Calculate Prices

Today we discovered a new free online tool that allows everyone to calculate the value of their Instagram channel! Free and within seconds. The Influencer price calculator looks no longer at the fans, but also at the Likes, the comments under the individual postings as well as the entire commitment rate. Especially the engagement rate is very important for many of your customers, it shows how active the interactions of your fans are.

Why is the engagement rate important?

In its simplest form, the engagement rate is calculated as follows (for a posting): followers / (likes + comments).

• If an Instagramer with 100,000 fans has an engagement rate of 5%, then 5,000 people will actively give a like or a comment.
• If an Instagramer with 10,000 fans has an engagement rate of 12%, that reaches 1,200 people.

Although the first influencer has a lot more fans in total, the smaller influencer sees relatively, more people to deal with the picture (and the fire). In the end, it can be said that she or she is “more enthusiastically”. If a company is an influencer for an upcoming advertising campaign, the portfolio will build up effectively as many people as possible. Thus ranges are scattered on “smaller” Influencer. Rather than on a large distributor, one will then put on many small ones for more interaction of the fans and followers. As a result, companies have gained effectiveness for their brand or product.

Advertising has long since discovered Influencer Marketing

Many large and international companies have discovered Influencer Marketing for themselves. Influencer Marketing is not only on Instagram, but also on YouTube and on Facebook many influencers are on the road. Youtubers take the biggest prices or earn the most. For a single Youtube video the prices are quickly five to ten times as high as why is it so?

Influencer Marketing on YouTube

With Influencer Marketing on YouTube, companies not only have the advantage that they reach many people, who in turn interact with the video and thus also deal with the product. YouTube “holds” much longer than Instagram Postings or Insta Stories. That’s why Youtuber are worth a lot of money and many book a single YouTube video on Instagram instead, because it is available for a very long time. If it’s the blogger itself does not delete even forever. Many people know when they are looking for a video on YouTube. Here in the search results still videos are spent, which are five or six years on YouTube. Even before the new videos. Becauseuse, it’s like clicked videos and people like their content, so they still consider Youtube relevant. If a brand has skillful placements in such a video, it gets an extremely high long-term effect. Also from SEO view (search engine optimization). This is exactly where Youtuber scores in negotiation talks with customers. In Instagram the hold time is just 48 hours and the stories just 24 hours. This is exactly the case with Snapchat, information is only available for a short time and makes these social media channels for potential customers relatively less interesting for long-term campaigns. For Campaigns with Impact or other concepts, the criteria of Instagram and Snapchat are more appropriate.

Book packages: win-win for customers and influencers

For customers but also for the bloggers themselves it is worth to agree on packages. In packages one has an absolute win-win situation, the influencer gets more money for a job and the customer has more of its placement because the attribution or the placement of the product is more frequent. As in classic advertising, on TV at the time, or even on YouTube today, it’s just a matter of mentioning or hearing the name as often as possible. You all know a very classic example! What do you ask if the nose is running when it’s autumn again? The answer is most likely a “tempo”. The more frequently a name is called, the more anchored in the minds. That is why you are valuable as an influencer for companies. Therefore you also have to calculate your prices for Instagram.

Instagram has a lot to offer!

Also on Instagram you can earn good money as an influencer and blogger with his channel, if one is sent and also proves a negotiation skill. On the one hand, if you want to become a blogger, you should of course have fun on the subject and post for yourself first – not umbedingt “for the others”. If you want to become an influencer, just to be an influencer, it will be very difficult and perhaps you will not manage it at all. Bloggers have fun with what they do, they like to share, produce videos and are most active in the media world. Perhaps they would have become filmmakers, writers, editors, or an advertising agency. Today, they are bloggers and with sufficient reach they rise to the influencer.

Influencer classification and categorization: PAM factor

The classification of influencers  can be classified, for example, using the PAM factor. He classifies Influencer by their total range and also gives students and universities the possibility to carry out an exact categorization, for example, for bachelor’s studies. In this infographics you see the division of the influencers into groups:

Infographic by socialmediaagency.one

The Influencer market is hotly contested!

The older a social network, the more difficult is the rise. Social networks are always “fuller” with the weeks, months and years. More and more people are joining. Friends follow friends and turn friend friends and their friends. At some point, a social network of people is overrun and, of course, by bloggers. Increasingly, it is becoming more difficult to build up a long range. While you still have a lot of chances at the beginning, it becomes more and more difficult. If you look at one of the oldest networks like Facebook, then not only ordinary people, but also hundreds of thousands of companies, as well as different groups, project pages, fan pages and much more.

On younger networks such as Snapchat, on the other hand, people are still more private, while on Instagram, many companies are already running around. These create new pages and bloggers also create more pages for their dogs, as pairs, for their brands and so on. There are constantly more pages and each one becomes less relevant.

If you look at new projects to the musical.ly, you can still get an absolute million number here, even if you are a new blogger and maybe just 13 or 14 years old. This makes musical.ly z.b. also for the coming years and for the trends and social media marketing very interesting. Not only in the case of influenza, but also in advertising agencies. New markets always promise risk but also good profits.

Negotiation will give you higher prices for your postings

The better you can assess your own market value, the better you can sell yourself. That’s why the Influencer Calculator helps you because it summarizes the different statistics and gives a realistic price estimate for your Instagram Channel – free of charge. Of course you can also print the different statistics and evaluations, eg. directly into a PDF. So you have a basis for an offer with your customer and your suggested prices do not look so out of the “open sky”. Customers always want to see why they need to pay something, so you can go directly and say a single of my postings just gets on average x Likes! My engagement rate is 10%, so I get all the anticipation X Likes and X comments on the package. So you can convince a customer and also raise your own prices a bit. So you can always live better from your own Instagram Channel!

With these tips and the practical price calculator you have everything at hand to work even more professionally!

A guest article by Stephan M. Czaja, Social Media Agency.