History and foundation of the brand Esprit

The couple Susie Russell and Doug Tompkins founded the fashion brand Esprit in 1968, five years after their wedding. The brand was intended to be an authentic, approachable brand, producing wearable clothing for all people, regardless of their background. Through its campaigns featuring real-life people and Esprit salespeople, the brand solidified its image as an approachable, fun-loving brand that sells clothes for people who are in the middle of life.

A brand takes action: Sustainability, LQBTQ & International Women’s Day

As a brand, Esprit has been committed to important causes since its inception. Through advertising campaigns in which Esprit draws attention to social problems and donations to charitable causes, the brand has shown its commitment to important issues for years. Especially in the area of sustainability, however, the brand goes a step further and relies on Concious Fashion, which means for Esprit pays attention to social and ecological aspects in the production of their clothes. But also through limited actions, such as the collection with the designers Craig and Karl, to stand up for the rights of the LGBTQ community, the brand manages to make political statements. In doing so, Esprit focused on the message of love and equality. For International Women’s Day, Esprit is also campaigning for the rights and equality of women worldwide with T-shirts.

Esprit logo: colorful and unique like the brand

Esprit’s logo was designed by John Casado, who is considered one of the most talented art directors of his time. He decided to create a colorful eye-catching logo for the brand and at first he couldn’t convince the boss of Esprit with his design. But when Doug Tompkins asked him to suggest other designs and he still stuck to his first attempt, he finally convinced Doug with his persistence. So that’s how the logo was born, which is now known to the whole world and which, with its colorful bright letters, perfectly fits the Esprit brand.

Esprit fashion

Esprit offers clothing, shoes and accessories for women, men and children. Esprit fashion is characterized by wearable clothes that are perfect for everyday life. At Esprit you can find everything you need from everyday fashion to swimwear and sportswear.

Everyday fashion: dresses, jackets & t-shirt

There is a wide selection of dresses, jackets and T-shirts at Esprit. Especially popular are the casual summer dresses for women, statement T-shirts with the Esprit logo and the functional, yet stylish jackets of the brand.

Swimwear: Bikinis, Tankinis, Swim Shorts & Swimsuits

At Esprit you can find great and unique swimwear for your next beach vacation! If you prefer a classic look, then go for a simple bikini in dark blue with a shell hem. If you prefer something more daring, a model with a beautiful paisley pattern or trendy stripes will fit you perfectly. The tops are each available in different shapes, such as triangle or underwired top. For the bikini bottoms you can choose between lowwaist and highwaist cuts.

Shoes: cozy boots & stylish sandals

At Esprit you’ll find the right shoes for any weather and season. From lined boots that keep you nice and warm in winter to cool sneakers that go with any outfit. Of course, Esprit also has a great selection of sandals and high heels for summer. Esprit’s fluffy booties are especially popular and come in brown, beige, black and gray. There are also Special Editions every year with patterns, in gold with glitter and much more. The boots are perfect for the winter, because they are comfortable to wear and also look great!

About You Fashion Week

Esprit had the great opportunity to present their new fall/winter collection at the About You Fashion Week in Berlin: The collection consists of stylish coats and trench coats in muted tones, fluffy knits for winter and casual blazers and denim jackets for the transition. Of course, the it piece of the season, down jackets, may not be missing. Esprit presents down jackets in different styles from long to short and from classic white to a fancy rust brown. The eye-catcher of many outfits are belts, which are also worn over dresses and coats to set a fashion statement!

More great fashion brands to discover!

Are you excited about luxury brands and designers like Longchamp and want to get to know more brands? Then check out our fashion brand guide here and get to know the top fashion brands in the world.

Fashion brands from A-Z

Which brands are hot right now? What is the most popular fashion brand? Which brands are there for women, which for men? Dior, Gucci, Givenchy, Hermès, Prada, Chanel & Co are brands known to almost everyone. But what is actually behind them? These and many other brands have changed the history of fashion. Here you can find out which brands are among the top fashion brands in the world. Sorted by A to Z, you can pick out exactly your favorite brands or maybe get to know a few new ones.

• Fashion brands from A-Z

Fashion brands with E

Emporio Armani, Ellesse and Ecco are some of the many fashion brands that begin with E. With the mass of fashion brands that exist worldwide, it is easy to lose track of them. To give you a good overview of the brands, we have sorted them into a list according to the alphabet.

• Fashion brands with E

More sustainability in your closet: Winter Edition

So you want to bring more sustainability into your closet? Combine fashion and functionality? It’s much easier than you think! Find out here how it works. Mehr dazu: CM Couture From cleaning out your closet to putting together a Capsule Wardrobe to buying new pieces.

Get an overview: What clothes do you already have?

Before you banish your summer dresses and sandals to the back of your closet for the next few months, you should get an overview of your clothes. What can you wear in winter? Which items of clothing from last season would you like to part with? And what would you like to keep? Can broken clothes still be mended, or should you buy new ones instead? Over the years, you often accumulate an unnecessary amount of pants, T-shirts, sweaters, dresses and skirts. So if you decide to make your closet more sustainable, you need to be aware of what you have in your closet and what you want to keep or get rid of.

Tip: Get an overview and sort it out!

Here are some of the most important questions you should ask yourself:

• What do I still wear?
• Which items can be mended?
• What can go and what do I want to keep?
• What can I still wear in the winter?

Must-haves in winter: comfortable and functional

Winter is the coldest season. It rains or snows, the temperatures drop to record lows and the days are short. Make sure your clothes are not only cozy and comfortable, but also functional. After all, it should not only keep you warm, but also protect you from cold wind and precipitation. So once you’ve cleaned out your closet, the next question is: Which items of clothing are absolute must-haves for winter? Which ones do you already have and which ones are still missing?

Tip: Make sure you have the most important winter clothes in your closet!

The most important winter must-haves at a glance:

• Winter coat / jacket
• Leggings and tights
• Sweater
• Winter boots
• Scarf
• Hat
• Gloves
• Wool dresses and skirts

Capsule Wardrobe: Perfect concept for sustainability

Have you thought about putting together a Capsule Wardrobe? A Capsule Wardrobe is a small collection of different clothes that you can mix and match at any time. The advantages? You spend less money, the different pieces of clothing can still be combined with each other next year and you save yourself a lot of stress and decision fatigue in the morning.

Tip: It’s better to have a small collection of your favorite pieces, which you can combine with each other in different ways, depending on your preferences!

To make sure that the clothes are easy to combine with each other, you should pay attention to the following:

• Buy clothes made of comfortable and breathable fabrics.
• Look for colors & patterns that are easy to mix and match
• Quality over quantity
• Ignore trends!

Avoid impulse buying when shopping

Everyone knows it: You grab your girlfriend or boyfriend, you go for a coffee stroll through the city and suddenly the beautifuly decorated window stores invite you to stroll. Be careful here! If your eyes fall on a piece of clothing that you absolutely want to have, you should ask yourself in advance: Do I already have something similar in my closet? And can it be easily combined with the other pieces you already have? This way you’ll get sustainability in your closet and still be able to get inspired while shopping.

So now to the question: where to buy new clothes?

Never ending discussion: buy second hand or new?

So you know which clothes are already in your closet and which are still missing. Slow fashion doesn’t mean you can’t go shopping anymore. It’s just about knowing how and where you should go shopping. You can buy second hand as well as new clothes.

Second Hand Shopping: Online & Offline

Buying second hand clothes is the most popular sustainable alternative to buying a new skirt, coat, pants & co. The best way to find out about the closest second hand store in your city is to check online. Otherwise, you can also buy second hand online. Whether at home on the couch or via smartphone in the train on the way to work – ordering online is not only convenient, but also time-saving.

Buy new clothes: The most important seals of approval

Of course, you can also buy new clothes in typical fair fashion manner. There are many seals of approval to look out for:

• Fairtrade Cotton
• Natural textile IVN certfied best
• Global Organic Textile Standard (GOTS)
• Fair Wear Foundation
• Better Cotton Initiative (BCI)
• Woolmark

Videos: Warm and fashionable through the cold season

Still looking for inspiration for your winter outfits? Then check it out here:

Tips for winter: Layered look, turtleneck sweaters & Co.

Fun statement socks, warm turtlenecks and sophisticated winter jackets with belts – winter fashion doesn’t have to be boring. Find out here how to stay warm and stylish through the winter.

Fashion tips for men from Doctor Mike

Stylish through the winter! Of course, men also want to look good in winter. Doctor Mike has the best tips for this. From stylish trench coats to matching accessories.

Trends that make you look ten years younger

Dark coats and wide woolen dresses make every woman look older quickly, especially during the dreary season. If you want to cheat yourself a few years younger here, you should go for figure-hugging garments, bright colors and playful boots.

Fair Fashion vs. Fast Fashion – the important difference

The fashion world is subject to constant change. Fashion trends are reborn, revolutionized and forgotten hypes are revived. The fashion designers want to see their clothes quickly on the bar. Collections are produced, presented and made accessible to the masses in the fashion houses in the shortest possible time. Due to the low prices and cheap production, the quality suffers. So after a long day in the office the shirt is quickly disposed of and before the next meeting simply bought a new one. The trend of fast fashion is practical for us consumers, but also has its disadvantages.

Toxic polyster, garbage and child labor as consequences of the shopping madness

The prices of many fashion chains quickly tempt to buy. Nevertheless, caution is always advisable. The use of cheap chemicals and materials can not only irritate the skin, but also cause a lot of garbage. A study showed that Germany produces over 390,000 tons of textile waste annually. Mehr dazu: CM Couture The consequences are devastating: the seas are polluted and animals die. Manufacturers, often based abroad, are also regularly criticized for their poor working conditions and regular child labor.

Fair Fashion: Sustainable textiles revolutionize the fashion world

Companies and designers now focus on sustainability. Fair and Sustainable’ is the motto of Slow Fashion, which is now fighting the throwaway society of today. Instead, the new eco-labels place emphasis on the fact that the material is ecologically degradable and the manufacturing process of the textiles is environmentally friendly:

• The materials come from economical cultivation
• Fair working conditions prevail in the manufactories
• No toxic chemicals are used in production
• As few resources as possible are consumed in both production and transport

Green Shirts, A/C Suits & Vintage Shopping

The fair fashion of today has long since ceased to have anything to do with the cliché of Birkenstock sandals and linen pants. Thus, men can now find comfortable cotton shirts for everyday use as well as elegant suits and shirts. Today’s labels attach great importance to combining contemporary designs with functionality. So for example also the menswear supplier CLUB of GENTS, which makes a clear statement with its climate suit: Next Generation against Climate Change.

Fair Fashion can be found meanwhile however not only in the office and on the road, but also on Events, Galas and even the red carpet.

Berlin Fashion Week: Exclusive insight into the world of sustainable fashion

Together with model and entrepreneur Marie Nasemann, the WDR team will be visiting Berlin Fashion Week and interviewing Germany’s biggest influencers and fashion experts about the new fashion trend. To get to the bottom of the hype of fair fashion, they will also take an exclusive look at the production of sustainable fashion and get all their questions answered.

Fair Fashion in practice: What do I have to pay attention to when buying?

Seals, awards, vintage stores – anyone who has never dealt with the purchase of fair clothing is quickly confused. And it’s not all that complicated. Not only can a lot of information and brands be found on the Internet, but consumers can now also find their way around the stores using seals. Here we have an overview for you.

The most important seals of approval

Although Fair Fashion has become a household name, many people find it difficult to keep track in the jungle of many seals of approval. So that this doesn’t happen to you, we have listed the most famous seals for you here.

Fairtrade Cotton

Highest social standards, sustainable cultivation and a guaranteed minimum price for the cotton farmers – that’s what the Fairtrade Cotton seal stands for. Attention is also paid to the limited use of fertilizers and pesticides and compliance with ILO core labor standards.

Naturtextil IVN certified Best

The seal of IVN (Internationaler Verband der Naturtextilwirtschaft e.V.) is currently considered the most secure seal in the textile industry. Here, particular emphasis is placed on a ban on harmful dyes and transparency in the documentation of the transport of clothing. The natural fibers of the textiles are 100% from controlled organic cultivation. Here, too, great importance is attached to compliance with the core labor standards and minimization of environmental pollution.

Global Organic Textile Standard (GOTS)

To receive the GOTS seal, the textiles must be made of at least 90& natural fibers and the remaining 10% must be synthetic fibers such as viscose. The minimum standards are checked regularly and only a few processing substances and dyes are allowed during production to minimize the pollution and environmental impact.

Fair Wear Foundation

This seal is awarded by the Dutch Fair Wear Foundation (FWF). It is supported by several non-governmental organizations, as well as trade unions and manufacturers’ organizations. The aim of the foundation is to improve working conditions for textile companies worldwide, with particular attention being paid to the companies where the clothes are sewn. The FWF is active in 15 production countries in Asia, Europe and Africa and represents over 120 brands.

Naturland seal

With the Naturland seal, attention is paid to the observance of social guidelines, the preservation of natural soils and a minimization of environmental pollution. This is guaranteed by strict controls. Great importance is also attached to the correct disposal of chemicals.

Second-hand clothing: Online & Offline

Cult jeans from Levis and timelessly elegant autumn coats – second-hand clothing is a good alternative and offers a win-win situation here, both for the buyer and for the environment, as no additional resources are required for remanufacturing. To find the nearest second hand store is not a witchcraft and so you will find it quickly with a short Google search. Nowadays there are also several apps and online stores that now allow you to buy retro looks from the couch.

Fair Fashion for men in test

Where can I find sustainable fashion? How do I dress as a man in a stylish yet environmentally friendly way? These are the questions that reporter Frank Seibert will be addressing in the ‘Sustainable Fashion’ Challenge. How he masters it and what his conclusion is, you can see here.

1. Sustainability in H&M stores protects nature
2. Affordable wedding dresses at H&M

Sustainability in H&M stores protects nature

If you’re not completely clueless about what’s going on in the world these days you surely have come across the term “sustainability”. Almost everything can be sustainable: food, production, energy, and of course fashion! Sustainability means that the method used for whatsit is not as pollutive and poisonous to our environment than many more old-fashioned ways of reaching the same goal. In terms of clothes this involves the harvest or production of all materials and fabrics used for creating a piece of clothes, but further is about production methods and fair treatment and payment of the workers.

Sustainability is of absolute importance to our world and more and more people try to further the awareness of everyone towards the protection of nature. Be one of the people who actually care! Read more about how H&M sets a new and sustainable trend with Marie Claire: Make Room in Your Closet for H&M’s Latest Sustainable Clothing Collection.

https://www.youtube.com/watch?v=s4xnyr2mCuI

Safe choices for every wedding

Have a look outside and see: winter is finally withdrawing and makes space for summer and sun! The nice weather does not only have a positive effect on our nature, the people are happier and joyful as well. What better time can you think of to not only celebrate the beauty of life but the beauty of love as well? Many people find the courage to ask their significant other to spend their lives together from now on or made plans in the cold and dark winter time to exchange rings between blossoming flowers under a beautiful blue and sunny sky.

It’s wedding time! And because weddings are a very special and important thing in the life of the bride and groom, you don’t want to be the one responsible for ruining the wedding. The wrong dress, the wrong shoes, the wrong tie – and the couple to celebrate will have a nervous breakdown in front of the altar instead. To prevent these mistakes and others check out what’s safe to wear and celebrate with your loved ones this very important moment!

Affordable wedding dresses at H&M

Didn’t I just say it’s wedding time? Wedding dresses, expensive jewelery and many lists of dos and don’ts are the hot topic in this week’s fashion news, But even if you know how to avoid trouble and that a hot pink dress rarely goes well with a light blue wedding suit, you still need to find something to wear! For men this is usually a simpler task, for a simple black suit with a white shirt underneath is always a safe choice and most men’s wardrobes include at least on example of suits or tuxedos for all sorts of events. For women it tends to be trickier to find the perfect outfit. There is no safe choice in the female fashion world when it comes to wedding dresses, and there’s lots to think about before you hold the best item in your hands. So check out what beautiful options there are at H&M – fashion doesn’t need to be expensive!

Fashion Week! All fashion news stacked

Check out the most recent news about fashion!

Wonderland presents new Gucci design by Alessandro Michele

The recent headlines of Wonderland are “Take five designers, two photographers, one fashion week…” and “To Harlem for romance designed by Gucci’s Alessandro Michele: a preview.”. Read more about the recent news:

• Brian H Whittaker by Alessio Matricardi.
• To Harlem for romance designed by Gucci’s Alessandro Michele: a preview.
• Take five designers, two photographers, one fashion week…

Elle writes about hiking boots and work-out leggings

This are the most recent headlines of Elle like “The Leggings I Wear to Work Out (or Not)” and “5 Off-Trail Ways Hiking Boots Can Work in Everyday Life”. You like to read more about them? Check the agencies recent blog posts:

• Everlane’s Launched a Denim Jacket You’ll Wear 24/7
• The Leggings I Wear to Work Out (or Not)
• 5 Off-Trail Ways Hiking Boots Can Work in Everyday Life

Cosmopolitan’s focus is on the Met Gala 2018

This week Cosmopolitan shows new “The 22 Best Met Gala Memes of All Time” and “Everything You Possibly Need to Know About This Year’s Met Gala”. The recent headlines:

• Rejoice, Because ASOS Is Having a Huge Effing Sale RN
• Everything You Possibly Need to Know About This Year’s Met Gala
• The 22 Best Met Gala Memes of All Time

Vogue raises its glass to Sofia Carson

This are the most recent headlines of Vogue like ““Heavenly Bodies,” the Met’s Biggest Show Ever, Earns Its Hallelujahs” and “Happy Birthday, Sofia Carson! At 25, The Disney Star Has a Style That’s All Grown Up”. Headlines and news of the week:

• “Heavenly Bodies,” the Met’s Biggest Show Ever, Earns Its Hallelujahs
• “First There Was the Vagina Dress—Now Janelle Monáe Debuts Vagina Pants in Her New Music Video”
• “Happy Birthday, Sofia Carson! At 25, The Disney Star Has a Style That’s All Grown Up”

Harper’s Bazaar explains why polka dots are trendy

The most newest agency Harper’s Bazaar writes about “The Earrings You’ll Never Want to Take Off” also “Polka Dots Are All You’ll Want To Wear This Spring”. More headlines:

• Polka Dots Are All You’ll Want To Wear This Spring
• “Naomi Campbell, Maye Musk & Ashley Graham Storm the D&Gabbana Alta Moda Runway”
• The Earrings You’ll Never Want to Take Off

L’Officiel refers to Marc Jacobs unusal proposal

Here are the most recent news for L’Officiel like “Alain Mikli and Alexandre Vauthier Celebrate New Eyewear Collection” and “Four Trends You Need to Know for Spring 2018”. Read more about the news:

• Four Trends You Need to Know for Spring 2018
• Alain Mikli and Alexandre Vauthier Celebrate New Eyewear Collection
• Marc Jacobs Proposes with Flashmob at Chipotle

StyleCaster shows how to survive in storm and rain

New by StyleCaster, this week “What to Wear to Every Wedding This Season” and “Weather Any Storm in These Wildly Chic Raincoats”. More new topics of the blog:

• What to Wear to Every Wedding This Season
• Why Would Ashley Graham Model for a Brand That Fat-Shames?
• Weather Any Storm in These Wildly Chic Raincoats

Marie Claire relates to new sunglasses by Madelaine Petsch

Headlines and stories of Marie Claire like “Make Room in Your Closet for H&M’s Latest Sustainable Clothing Collection” and “The Best Pieces to Shop from the Hunter for Target Collection”. News of the week:

• Riverdale’ Star Madelaine Petsch Designed Your New Favorite Sunglasses
• The Best Pieces to Shop from the Hunter for Target Collection
• Make Room in Your Closet for H&M’s Latest Sustainable Clothing Collection

Shape lists the best sports bras for all cup sizes

This are the most recent headlines of Shape like “The Best Sports Bras for Big Boobs” and “15 Gym Bags for the Sweaty But Stylish”. More headlines:

• 15 Gym Bags for the Sweaty But Stylish
• The Best Sports Bras for Big Boobs
• The Best Sports Bras for Small-Chested Women

Flare accounts the current fashion diversity issue

News by Flare are “Tessa Virtue Just Taught Us the Perfect Way to Remix Pieces You Already Have in Your Closet” right now and “Hiring More Models of Colour Isn’t Enough to Fix Fashion’s Diversity Problem”. More new topics of the blog:

• “Tessa Virtue Just Taught Us the Perfect Way to Remix Pieces You Already Have in Your Closet”
• H&M Now Carries Wedding Dresses—Starting at Just $70
• Hiring More Models of Colour Isn’t Enough to Fix Fashion’s Diversity Problem

Esquire informs about this week’s sneaker release

Main topics of this week from Esquire was “How a Soggy Pair of Boots Changed My Whole Perspective on Life” and “Mr Porter Just Made Dressing for Spring and Summer So Much Easier”. Discover more headlines of the blog:

• Mr Porter Just Made Dressing for Spring and Summer So Much Easier
• How a Soggy Pair of Boots Changed My Whole Perspective on Life
• This Week’s Biggest Sneaker Releases, and Where to Get Them