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Asics: running shoes, sportswear and popular sneakers for women & men

Asics – The Japanese brand Asics has long made a name for itself, especially among runners, but sneakerheads also find something among the many models of the brand. Besides shoes, Asics offers clothing for women, men and children. Although running shoes are what Asics is known for, the label offers equipment for a wide range […]

Under Armour: Innovation and revolution in the sports market

Under Armour’s mission statement “TO PROMOTE ALL SPORTS BY PASSION, DESIGN AND INDIRECT STRIVING FOR INNOVATION” describes the brand’s innovative zeitgeist and the risk-taking of a young footballer who changed the world of sports. Through temperature regulating clothing, Under Armour made it into various film productions, the Olympic Games and finally into the Super Bowl […]