Sneakers, pumps, high heels – Balenciaga’s variety

Shoes are a woman’s best friend. Balenciaga shoes are already in the wardrobes of many women. At Balenciaga you can find shoes from simple to flashy, are you more into the classic black or do you want to be daring and try the bright neon pink? From flat, sporty sneakers to sexy, high heels – the right look depends on the right shoe.

You can also find trends, styles and must-haves on our Pinterest page! On Pinterest we provide you with moods of the coolest trends in the fashion and beauty world. Take a look at our pinboard for Balenciaga shoes!

New collection at the Fashion Show: shoe highlights on the catwalk

Everyone admires the dresses and jackets at the fashion shows, but it’s also worth taking a look at the models’ feet! Watch this video and see what the trends are on the feet of the coming season:

Sneaker: sporty look with high comfort

Sports enthusiasts and sneaker fans will find what they are looking for at Balenciaga! A perfect example is the Triple S Clear Sole Sneaker made of double foam and mesh. With the unique washed out effect, it creates a cool worn-in look. Based on the design of hiking boots, the laces are two-tone, the certain sporty touch brings here the lacing system with 12 fabric eyelets.

The sole of the foot is relieved by a complex 3-layer outsole with Clear-Sole technology. The thermoplastic polyurethane, TPU for short, injected into the sole ensures that an air bubble is created in the sole. This ensures that the shoe is lighter and for a shock-absorbing effect.

Alongside the Triple S Clear Sole Sneaker, the Zen Sneaker is a popular sneaker model. Available in a white and black or grey look, this shoe is made from matte technical polyurethane and features a foam insole and elasticated tongue for a comfortable fit. Completing the design of the shoe is black round laces

Balenciaga Zen: stylish sneakers in black/white or grey

In this video you can see an advertising campaign by Balenciaga for the Zen sneakers. A shoe for sports and for comfortable hours in everyday life:

Pumps: Your sexy appearance on heels – red, black, green

Shoes for a classy appearance? The pumps from Balenciaga convince with a sexy, elegant design. The Scrunch Knife with 8cm tone-on-tone ice pick heel made of smooth nappa lamb leather convinces through a design with a laced opening with a pointed toe area. This design is available in green, pink or black and also as a mule with 4cm heel.

Another model is the 8cm heel Drapy mule: 100% lambskin meets a trumpet heel with an open, round toe. This sexy look is available in red, beige and black.

Shoes for the winter: Warm Overknees, Boots & Ankle Boots

Pink overknees? These sexy, bright extra high boots with 10cm heel will make you an eye-catcher in the dreary winter! The zipper on the side makes it easy to put them on, while the smooth calfskin nestles perfectly against your skin. Fresh from Italy!

Those who are not enthusiastic about overknees can fall back on one of the great ankle boot variants. The eye-catcher here is the ankle boot with square toe and rectangular heel.

Asics: running shoes for men and women with gel sole

When Kihachiru Onitsuka began producing shoes in 1947, his goal was to inspire young people to take up the sport and thereby increase their self-esteem. He probably never dreamed that his label would grow into an international, listed company in the future. Nevertheless, this is the reality of Asics today.

And things look good for the Group in the future as well. Statista, for example, forecasts a market volume of 93.19 billion US dollars for the sports shoe market in 2025. That would be an increase of 6.26 billion US dollars in value compared to 2019 – that is over 1 billion US dollars per year. With average annual sales of 3167.56 million euros until 2019, Asics ranks among the leading sporting goods manufacturers.

So it is fair to say that the sports and fitness market is booming and Asics is at the forefront. What began with a basketball shoe in a suburb of Kobe, a Japanese city with 1.5 million inhabitants, is now represented worldwide. Nevertheless, the company’s headquarters in Kobe will remain.

Asics Logo: Running Track & Innovation

The name Asics stands for the Latin phrase ‘anima sana in corpore sano’, which means ‘a healthy soul in a healthy body’ or ‘a healthy life in a healthy body’. The sentence is a variation of the sentence ‘mens sana in corpore sano’ which goes back to the ancient Roman poet Juvenal. He used the phrase in a list of aspirations in life. The symbol in the logo, next to the word ‘Asics’, is a stylized ‘a’, which is dynamic and reminiscent of a running track in a stadium.

Tiger Onitsuka: Phil Knight for Nike vs. Asics

The Nike brand is an absolute sports and streetwear giant. But did you know that co-founder of the brand Phil Knight travelled to Japan after his studies at Stanford University to make a deal with Asics, then known as Onitsuka Tiger. The quality of the shoes had convinced him. Knight was allowed to import Onitsuka Tiger products into the USA from 1964 and sell them there. He invested 1000 US dollars in the shoes at the beginning and sold them at a profit.

The break came in 1973 when Knight and Onitsuka Tiger sued each other. Knight was able to negotiate a settlement payment of $400,000 and the rights to the name of several shoes during this trial. With this, Nike got wind in its sails and developed independently from Asics or Onitsuka Tiger into the billion dollar company it is today. But what became of Onitsuka Tiger? The brand’s main line was given the name Asics and continued to produce high-quality sports shoes. Today you can buy Onitsuka Tiger shoes again, but they are distributed by Asics.

Gel technology: world famous running shoe innovation

Many athletes know that good running shoes not only protect the foot from wind and weather, but that they are a sophisticated orthopedic construction with the purpose of optimally supporting ligaments, tendons and muscles to prevent injuries. A comfortable shoe can also be crucial for success, because being uncomfortable limits your performance.

The wearing comfort of Asics shoes is achieved through the gel technology that has made the brand famous worldwide. Two gels are used in the shoes, which are supposed to have a springy effect. This is done in combination with several layers of foam in the footbed and in parts around the foot. The optimal combination stabilizes the foot and allows wearers to cover longer distances without problems.

Video Asics Gel Technology

Asics running shoes are known for their enormous comfort. This is mainly due to the design and development of Asics’ famous gel technologists. This video will show you exactly how this works and what makes Asics shoes so interesting for athletes.

Durability of Asics running shoes: How many kilometers before a new pair?

First of all, the durability of sports shoes always depends on the frequency and length of use. If you are preparing for a marathon, your shoes will run out faster than if you wear them moderately. In addition, it is especially important, especially with intensive use, that the foot is optimally supported and sprung to prevent injuries.

Although the load on the running shoes depends on the individual wearer, one of the safest indications for the durability of running shoes is how many kilometers you can run in them. Generally, the following is assumed for running shoes:

Minimum value: 500 km
Average value: 750 km
Maximum value 1000 km
absolute maximum 1200 km
Special case: competition shoes

More precisely, this means that a running shoe should accompany you for at least 500 km. Normally, however, you would expect to run 700-1000 km. Depending on your running style and shoe model, 1200 km are also possible in some cases. The best guideline in running shoes is always your own feeling during and after the sport. If you experience increased pain after a while or if running in shoes becomes more uncomfortable, it may be time for a new pair of running shoes. Especially since Asics is one of the leading manufacturers in the field of running, a higher running performance can be expected. An orientation to the value of 800-1000 km is appropriate here. The selected model also plays a role.

Asics collections for everyday life and sports

Without diversity, Asics would probably not have been able to develop into the company it is today. The brand offers different collections for every day situation and a variety of sports.

Sport Style: Sneakers from the running shoe label

Asics stands for comfortable, well designed shoes. Exactly what you need in everyday life. In its Sportstyle collection, the brand offers shoes that remind us of those Asics grew up with. Designs from the eighties and nineties, paired with the latest Asics gel technology.

The Sport Style collection includes a variety of models. These are the most popular ones:

Gel-Lyte III OG: 90s inspired design with suede applications
Gel-Kyrios: A classic design from the 2000s brought to new life
Novablast SPS: Reinterpretation of the shoe from the Performance Line in terms of street style aesthetics

Most popular running shoes from Asics: run longer thanks to gel sole

The Länger Laufen collection includes the most popular models of the Asics brand. These are the shoes that hobby and competitive runners alike trust. The collection is divided into supported and neutral shoes. The best way to find out which ones are suitable for you personally is to do a treadmill analysis at your trusted running shoe store.

Supported shoes are divided into models for overpronation or supination. The type of running that applies to individual runners can be determined by whether you bend inwards or outwards when running. The tendency to run inwards is called overpronation and the tendency to run outwards is called supination. Experienced salespeople and runners can sometimes see the running style with the naked eye, but the determination is often supported by video analysis.

Neutral shoes are for runners who have normal pronation, i.e. no tendency to over-pronate either inwards or outwards.

The 5 best sports shoes from Asics?

Which pair is the most popular of the brand? Of course, many people ask themselves this question, after all you want to get the best out of your purchase. Unfortunately, there is no universal answer to this question because, as we have already seen, preferences for running shoes are something very individual. Nevertheless, we have summarized below the most popular shoes of the brand with which runners all over the world have had good experiences.

Gel-Cumulus 22 (neutral):
Gel Nimbus 22 (neutral):
GT 1000 9 G-TX (medium stability): For overpronators with Gore-Tex
Gel-Kayano 27 (medium stability): support and suspension for overpronators
GT 800 (medium stability): minimalist model with support for overpronator

For more detailed advice, Asics also offer a shoe finder on their website.

Asics Collaborations: designers & stars like Vivienne Westwood and Co.

As seen again and again in the fashion world, Asics collaborates with designers and personalities to offer fans very special shoe models. Even if Asics is not necessarily associated with the sneaker market, these models also have a large following.

Asics x Sean Wotherspoon x Atmos: Video

One of the most popular collab models from Asics among sneakerheads is the collaboration with Atmos and Sean Wotherspoon. Designer, businessman and internet personality Sean Wotherspoon has teamed up with Asics and Atmos to create a shoe that combines soft floral colors with the urban feel of Tokyo to capture the essence of the collaborators.

The special feature of the shoe is the interchangeable appliqués with which the shoe is delivered. The shoe is available with Asics stripes in five different colors. Other components of the shoe can also be removed and reattached depending on your mood.

Asics Tiger x Vivienne Westwood: Video

This is the second time Vivienne Westwood has teamed up with Asics. First, the British designer, known for her punk couture, reinterpreted the brand’s hyper-gel LYTE model and then she turned her attention to the popular Kayano 26 model. The latter not only received a new coat of paint under her, but also individual components were modified and added. For example, the model has no laces, but is adapted to the foot by an elastic band.

Asics x Kiko Kostadinov: Video

Kiko Kostadinov is a Bulgarian-born designer who produces mainly menswear. He is alumno of the renowned Central St Martins College of the University of the Arts London. Kostadinov has already met twice with Asics to breathe new life into the brand’s models. Rita Ora, for example, was seen with one of Kostadov’s creations for Asics on her feet.

Sportswear from Asics for Men and Women

Even if the shoes are what the brand is known for, there is no shortage of those who are looking for sportswear. Asics produces running and sports shoes as well as high-quality and efficient sportswear. You can find out here what this is and what makes it so special.

Ladies running wear: These are the most popular pieces from Asics

This search for the right running clothing can sometimes be exhausting. Leggings are too transparent, jackets not warm enough. Asics stands for quality and these are the most popular clothes you can buy at Asics.

The Icon Tight: opaque leggings with high waistband and reflectors
Race Seamless Shirt: fast drying shirt without rubbing seams
Road 3.5in Shorts: running shorts with high waistband and cell phone pocket
New Strong Bra: Bra with extra secure support for longer workouts
Accelerate Jacket: Provides warmth and visibility

With these five favorites, the running outfit is perfect. The only thing missing is the matching one for which this article has hopefully already provided some useful hints.

Men’s outfit: The marathon outfit from Asics

Finding suitable clothing for a marathon is not so easy, but there are a few things to look out for when buying. For example, friction points should be reduced to avoid chafing. You should also wear clothes and shoes in advance to detect possible problems early on. Clothing from Asics that is also suitable for longer distances is the following:

Race Seamless SS: seamless, quick-drying running shirt
Winter Vest: for long distances, a long-sleeved vest combination is suitable for good acclimatization
Race Seamless LS: Seamless Long-Sleeve for under the vest or jacket in cold weather
Silver Tight: seamless running pants made of quick-drying material
Katakana 5In Shorts: optimal for warmer days

Asics with the stars: Emily Ratajkowski, J-Lo and Emma Watson

We’ve already mentioned that Asics is a favorite runner, but did you know that the stars also like to use the brand? We’ll show you who wore which model and, most importantly, on which occasion. It’s great that stars also rely on affordable sports shoes.

Onitsuka Tiger Mexico 66: Stars like Uma Thurman & Bruce Lee wear it

The label’s vintage model is still sold today under the old brand name Onitsuka Tiger. The Mexico 66 model of the brand was already worn by Bruce Lee. However, the shoe achieved final cult status as part of Uma Thurman’s costume in Kill Bill. As the vengeful Assasine ‘The Bride’, after an attempted murder in which she lost her unborn child, Uma Thurman slaughters in stylish Mexico 66’s in gold-black.

Asics Gel-Kayano

With different versions of the model some stars and starlets have already been sighted. Who exactly was that? Here we reveal it:

Reese Witherspoon: Gel Kayano 26
Nina Dobrev: Gel Kayano 26
Emily Ratajkowski: Asics x Naked Gel Kayano
Katie Holmes: Gel Kayano 20

Asics gel cumulus

If you are looking for a combination of casual street style and comfortable everyday cushioning, this Asics model is the perfect choice. The following stars probably thought so, too:

Lady Gaga: Gel-Cumulus 19
Emma Watson: Gel-Cumulus 12
Britney Spears: Gel-Cumulus 15
Reese Witherspoon: Gel-Cumulus 17

Asics Gel Nimbus

Especially Reese Witherspoon seems to be convinced of Asics. She is always seen in public with different models and designs of shoes. But other stars also own shoes of the label:

Eva Longoria: Gel Nimbus in black
Gwyneth Paltrow: Gel Nimbus 16 & 17
Jennifer Lopez: Gel Nimbus 14 & 16
Meghan Fox: Gel Nimbus 12

The Making of the Air Max 1987 by Nike

Nike: Air Max series reinvents itself again and again

The Air Max series consists of more than ten different types and is complemented by four new releases later in the year. The following is a selection of variants:

• Air Max 1
• Air Max 90
• Air Max 93
• Air Max 95
• Air Max 180
• Air Vapormax
• Air Vapormax Plus
• Air Max Thea
• Air Max Jewell
• Air Max Sequent

Coming soon, the new Air Max: 6 designs, 6 cities

The latest Air Max will be announced shortly. For the perfect design, Nike organized sneaker design workshops in the six world cities Paris, London, New York, Seoul, Shanghai and Tokyo. From April 22 to May 15, creative minds from all over the world had the opportunity to create the design for the next generation of Air Max shoes – with a focus on representing the respective world metropolis. Nike made a selection of the top three designs in each city and put them up for a vote by the world. For each city, the designs with the most votes will then go into production and be released at a later date, so six new Air Max shoe designs will soon be launched.

Nike On Air Trailer – Shanghai, Paris, London

https://www.youtube.com/watch?time_continue=1&v=g_lnOL8DSSM

Final Decision: The 6 winners of the On Air Workshop

The winners for this year’s Nike Design Workshop have finally been announced! The winning designs were chosen based on an online vote, all people worldwide could vote for their favorite design. The following designs will be included in the new 2018 Air Max collection – learn more about their designers and the creative process behind the design:

1st London Summer Of Love (Air Max 97) by Jasmine Lasode

The design, which was chosen to be representative of England’s capital city, was penned by Jasmine Lasode. The artist found inspiration in memories of her first date in Primrose Hill and is an ode to love and summertime. Jasmine’s design features bright yellow and orange components with a little green and blue on a white background, overall a really positive design.

https://youtu.be/_p73948qG0c

2. Paris Works In Progress (Air Vapormax Plus) by Lou Matheron

Lou Matheron created this design in reference to an unfinished courthouse she discovered while photographing France’s most beloved city, Paris. In fact, the grey that takes up large areas of the sports shoe is reminiscent of asphalt or construction concrete, light accents in shades of grey and white complete the picture and only the golden Nike symbol stands out from the rest of the design.

https://youtu.be/iooNt6M4ufU

3. neon Seoul (Air Max 97) by Gwang Shin – colourful and shrill like the nightlife

South Korea’s giant metropolis and capital Seoul is reflected in the expressive design by graphic designer Gwang Shin. The flashy neon colours on a black background represent his hometown, which is brightly lit day and night with its billboards and LED logos. The sweeping lines that support the basic shape of the sports shoe are also borrowed from the South Korean national flag.

https://youtu.be/H25DDmioNG8

4. SH Kaleidoscope (Air Max 97) by Cash Ru – convinces with wavy structures

Jewellery designer Cash Ru interprets the appearance of the Chinese industrial city of Shanghai in bright blue tones and wavy line structures. In fact, his design represents the cloudy sky over Shanghai, always in motion and subject to constant change. For Cash Ru, this principle is emblematic of Nike athletes – his design for Shanghai reflects all these thoughts.

https://youtu.be/w6aqFEJ0U58

5. Tokyo Maze (Air Max 1) by Yuta Takuman – inspired by the Tokyo Metro

Japanese Yuta Takuman lives in Tokyo and therefore knows only too well how confusing his hometown can be and how quickly you can get lost in it. For this reason, he has chosen labyrinth-like structures for his shoe design, which cover the entire sports shoe like small spider webs. A fitting representation of Tokyo’s subway network, with colorful laces reminiscent of each train line. The famous Tokyo Tower could also inspire Yuta’s design – it stands out clearly from the rest of the design as a red and white bubble.

https://youtu.be/lhGZWFnWd_Y

6. la mezcla (Air Max 98) by Gabrielle Serrano – her personal story

Gabrielle Serrano has drawn entirely from herself for her version of New York City. Known as Queen Leo in her hometown, she packed her own personal story into the design of the Air Max 98. To this day, the occasional photographer especially appreciates New York City’s inexhaustible diversity of cultures and ethnicities. Elements of this “melting pot” can be found in the streaky darker shades of yellow and brown, a symbol of the different skin tones of New York’s inhabitants.

https://youtu.be/jbXCZFLafrI