Puma at the AYFW in Milan

Supported by the new song by Ana Kohler, Puma presents the new collection at AYFW.

Puma’s fall / winter outfits

Puma meets About You: Runway.

After Lascana and Puma came the new fall / winter fashion from Levi’s.

Vlog: Puma

Behind the scenes @ FIV YouTube.

How was it? Wide cuts, sporty line

For Puma it may also be comfortable in autumn and winter! This shows at least the oversize cuts of the new collection with About You. After the brand cooperation with Puma follows directly the next, with Levi’s. If a brand stands for jeans, then Levi’s. Every third, fourth in the audience came in matching jeans styling. At the beginning of the show, you learn more about the Levi’s brand and its history. After all, Levi’s jeans have conquered the whole world and now also Milan Fashion Week.

Puma: Brand and Story

Puma is a German manufacturer of sporting goods and is the fourth largest supplier in the sports segment after Nike and Adidas. Thus, the brand plays in the top league of the sports world and is one of the most popular sports shoe brands in Germany. This can also be seen in the athletes who wear Puma. These include professional footballers such as Marco Reus and Neymar Jr. There is even a 23 million deal with Neymar.

Front row and black carpet

In the middle is Millane Friesen.

photo: ABOUT YOU

Appearing on the Black Carpet together were Julian Braun and Bene Schulz of the Elevator Boys with Emma Brooks and Zack Lugo.

photo: ABOUT YOU

This is Ana Kohler, who got to perform her new song in the fashion show.

photo: ABOUT YOU

Looks from the runway

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

ABOUT YOU Fashion Week Milan

Alongside Paris, London and New York, Fashion Week in Milan is the place to be when it comes to fashion and haute couture. Now there is a new player, About You with a first-class line-up and its own ABOUT YOU Fashion Week. In a few days it starts and we are there for you live, at all the shows. adidas by Stella McCartney, RÆRE by Lorena Rae, LENI KLUM x ABOUT YOU, the Guido Maria Kretschmer Collection and LeGer by Lena Gercke…. Milan, are you ready?

• ABOUT YOU Fashion Week Milan

Adidas by Stella McCartney at AYFW in Milan

Right after the big opening show, Adidas by Stella McCartney was the first to show up on the catwalk in Milan.

How was it? Design inspired by the sunniest continent

The hall goes dark. The music falls silent. The magic moment of every fashion show. Just before that, a voice speaks:

Ladies and gentleman, the show is about to begin. Please take your seats.

The prelude, after the big About You opening in Milan, makes a real great of the fashion world, Miss Stella McCartney and one of the giants when it comes to sports fashion, Adidas. Both together design a rhythmic world of music, dance and colors. Matching the otherwise dreary everyday life in autumn and winter, Stella McCartney and Adidas take us into a world full of rhythm, patterns and colors.

How would Stella Adidas think? Now we know!

The show: sporty autumn / winter looks

Here you can see the fall / winter looks directly on the catwalk.

Right after the show, it was on with Hugo Boss x About You.

Vlog: adidas x Stella McCartney

Behind the scenes @ FIV YouTube.

Adidas: The three stripes

Adidas is an international German sporting goods manufacturer whose fame could not be greater. From clothing to cosmetics, it has it all. As a major supplier of famous athletes, sports teams and international sporting events, the brand became known. The company can be recognized by the three famous stripes or the logo with the three leaves, which is supposed to symbolize the Olympic spirit.

This is Stella McCartney

British designer Stella McCartney founded her eponymous fashion company in 2001, which today represents boutiques worldwide and sells high-priced clothing, shoes, handbags, accessories and perfumes in upscale retail. In the beginning, she specialized mainly in items for women, until a few years later men’s and children’s fashion became part of the company. Year after year Stella McCartney was awarded with awards and rightly so.

Front row and black carpet

Kayla Shyx sat front row at the Adidas by Stella McCartney show.

photo: ABOUT YOU

Xin Wang and Bao Chii Nuyen together on the Black Carpet.

photo: ABOUT YOU

photo: ABOUT YOU

Looks from the runway

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

ABOUT YOU Fashion Week Milan

Alongside Paris, London and New York, Fashion Week in Milan is the place to be when it comes to fashion and haute couture. Now there is a new player, About You with a first-class line-up and its own ABOUT YOU Fashion Week. In a few days it starts and we are there for you live, at all the shows. adidas by Stella McCartney, RÆRE by Lorena Rae, LENI KLUM x ABOUT YOU, the Guido Maria Kretschmer Collection and LeGer by Lena Gercke…. Milan, are you ready?

• ABOUT YOU Fashion Week Milan

The Hugo Boss Empire

Hugo Boss is one of the most successful German fashion companies, which is known and loved all over the world. It sells clothes, shoes and accessories for women, men and children. The brand belongs, among others, to the Italian designer house Valentino.

The company consists of “Boss”, the head of the brand. This sells, Boss typical elegant evening and business wear. Boss sells qualitative and timeless wardrobe for a stylish everyday life. Then there is “Hugo.” With Hugo, the focus of the garments is on current trends and is aimed more at teenagers and young adults. Boss Green” also covers sports fashion.

The perfect fragrance for you

You can find an extensive variety of eau de parfums at Hugo Boss. Whether it’s a women’s hat or a men’s fragrance, the wide selection allows each person to find the right scent for them. The fragrances are available in woody, fruity, fresh, aromatic and oriental. The fragrances are available in different sizes and even as sets, so these are particularly suitable for gifting.

The most popular perfumes are:

• The scent
• Bottled
• Alive
• Energise
• Just different

With Hugo clothing you are boss

The product diversity of the company is evident in the clothes, among other things. Swimming trunks, cap, cap, college jacket, chino pants, shift dress, winter jacket, shirt, sweater, shirt, hoodie, jeans, jogging, leather jacket jogging suit, coat, polo shirt, cardigan, skirt and much more has the fashion house in the offer. Of course, this also includes : suit and shirt with matching bow tie and tie for any occasion you can find at Hugo Boss. Be it for weddings or meetings, with Boss you are particularly well equipped.

Russian model Irina Shayk is wearing a two-piece pink suit in this picture. The pink jacket Irina combines together with the matching pink pants and under the suit she wears a long-sleeved shirt, which is matched to the suit in a Barbie pink color. She also wears a pink handbag, black shoes, black sunglasses and a matching mask.

A lot of style in the locker room

Russell Athletic is an American sportswear brand for men, women and children. The sportswear includes tracksuits as well as sweatshirts, t-shirts, sweatpants, tops and shorts. The clothing of Russell Athletic is designed so that they can be worn not only for sports, but also suitable for everyday life.

Together with Hugo Boss they create in cooperation a unisex collection inspired by baseball. The garments are both sporty and elegant, creating a refreshing mix of these two clothing styles. The collection includes hoodies, blazers, jackets, sweatshirts, sweatpants, sneakers, bucket hats and more. Also, the garments are available in many colors such as gray, navy and pastel pink.

A good example of how such an outfit can look like shows the US model Bella Hadid. She wears a blazer in combination with matching shorts. Under the blazer Bella wears a sports bra and under the pants you can see the waistband of the matching boxer shorts. She wears sneakers and long sports socks with it.

Outfits ideal spice up

With the help of the accessories that Hugo Boss has to offer for men and women, any outfit can be spiced up. With the help of the accessories, the outfits can either be upgraded and make them look more chic. A fashionable belt, bracelet or watch are suitable for this purpose. On the other hand, with accessories like sunglasses and a cap or a fisherman’s hat, outfits can look cooler and more casual.

Find out which of Boss’ many accessories are the most popular here:

• Chronograph men watch
• Sunglasses
• Gellot belt

Bag for any situation

Other accessories sold by the brand are bags. The countless bags include laptop bag, shoulder bag, backpack, shopper, clutch, handbag, fanny pack and shoulder bag. The bags come in countless colors, sizes and designs. Colors include brown, black, green, white, red, purple, beige and khaki. So there is something for every person and every life situation such as work, school, leisure and travel. The hottest bags are:

• Crosstown briefcase
• Reporter bag
• Pouch bag
• Shoulder bag

Hugo Boss – Perfect shoes

Shoes for any weather you get at Hugo Boss. In a variety of materials and colors. In the Hugo Boss range you will find both flat shoes like Chelsea boots, sneakers, sandals and slides as well as heeled shoes like pumps and ankle boots.

Not only on the catwalk model wears Hugo Boss. Also in her spare time Bella Hadid more often the fashion brand. Combined with a pink blazer set consisting of a blazer and skirt. In addition, she wears a white fluffy crop sweater and matching Hugo Boss sneakers and socks. To complete her look the model spices up her outfit with a black handbag and chic Dior sunglasses.

With Boss on the racetrack

One of the world’s most famous German car manufacturers is Porsche. Especially its sports cars are very popular. The fashion house and the car manufacturer created a joint collection. It is, a sporty men’s collection. The casual wear collection includes pants, leather jackets, T-shirts, windbreakers, vests, down jackets and sweatshirts.

Elements of the sports cars were taken. For example, the curved seams reminiscent of the tailoring details of the Taycan Turbo S car have been incorporated into the clothing. This gives the clothing the vibe of an advanced design. In addition, Boss is the official clothing partner of the entire Porsche motorsport team and will equip them worldwide.

Models instead of NBA on the court

In this collection of Hugo Boss, the fashion house cooperates with the American professional basketball league NBA. The campaign presents the new garments in which Grammy-nominated rap artist Aminé, three-time NBA champion Draymond Green, NBA G-League forward Isaiah “Zay” Todd and many more play with a basketball in a basketball hall. While doing so, they wear the clothes from the collection.

Brands like Hugo Boss: Armani & Tommy Hilfiger

What do Hugo Boss, Armani and Tommy Hilfiger have in common? The fashion brands have in common that they all create and sell sporty and at the same time high-quality clothing.

Armani : accessories, watch, beauty, tracksuit

The Italian fashion company Armani is known for its elegant and sporty men’s and women’s clothing. In the assortment of the fashion house you can also find makeup products, perfumes, shoes and accessories such as bags, watches, sunglasses and jewelry. Learn more about Armani by clicking on the linked article.

• Armani

Tommy Hilfiger : shoes, bag, accessories

Tommy Hilfiger is a world-renowned US fashion designer with a brand of the same name. He is known for his casual sportswear. If you want to know more about the designer and his collections, click on the link below!

• Tommy Hilfiger

Even more fashion brands and designers

If you are excited about fashion brands like Hugo Boss and want to learn even more about brands then check out our XXL Guide here and get to know the top fashion brands in the world.

• Luxury brands

Women’s and men’s shoes: “Skechers Women” and “Skechers Mens

Colourful Skechers. Founded in 1992, the brand is known for its unusual models and creations. Cozy yet stylish, Skechers designs shoes that can be worn by both men and women. In the next two videos, you can check out the women’s and men’s shoe collections that feature cozy fur and cool patterns.

Women’s shoe: “Skechers BOBS Skippers”

This cosy and soft model is ideal for the cold season and will certainly keep your feet cosy and warm. The shoe is available in different autumn tones and patterns, for example in a dark blue or light brown. Why this collection is so popular? Skechers donates money for every pair sold to “Petco Love,” an organization that works for the welfare of animals. In this commercial you can admire not only stylish shoes, but also cute four-legged friends!

https://www.youtube.com/watch?v=Ndqy2tty_u0

Men’s shoe: “Beach Casuals”

These lightweight and comfortable slip-ons are quick to put on and take off, so you won’t lose any time when you want to feel the sand under your feet on the beach. This model is not only super stylish, but also practical. Whether you’re relaxing by the pool, walking on the beach or riding your bike, you can always wear them. Therefore, this shoe is the absolute must-have for the summer.

https://www.youtube.com/watch?v=amcj92TiblU

Children’s shoes: “Skechers Kids”

In addition to shoes for women and men, Skechers also has its own line especially for children’s shoes, namely “Skechers Kids”. This line has been making children’s hearts beat faster since 1997. Children are very important to Skechers, so the shoes should not only be practical and look good, but also be fun. They are “toys for the feet” so to speak. Watch the commercial for the “Skechers Ice Lights” model here.

Commercial: “Skechers Ice Lights”

This model, which was designed for both girls and boys, is simply an eye-catcher. The lower part of the shoe lights up in seven different and icy colors, so that every child can shine in his favorite color. It is also very simple and easy to recharge, thanks to LED.

https://www.youtube.com/watch?v=KkyWurSOXPk

Collaborations: “kansaïyamamoto” and “Goodyear”.

Skechers collaborated with Japanese fashion designer Kansai Yamamoto to create this special collection. The recently deceased artist has worked with megastars such as David Bowie, Elton John and Stevie Wonder. For example, he also designed the outfits David Bowie wore when performing as “Ziggy Stardust”. Skechers has also collaborated with tire manufacturer “GoodYear” to produce shoe soles with extra grip and hold. You can watch the commercials for both collaborations here.

Collaboration: “Skechers x kansaïyamamoto”

This collection is inspired by the work of the late fashion designer Kansai Yamamoto, who had a very special take on art that is showcased here. The “Shadow” model is suitable for both men and women. In honor of Kansai Yamamoto, many bright and vibrant colors that are characteristic of the designer were used to design the model.

https://www.youtube.com/watch?v=-Xslv9eOQz0

Collaboration: Goodyear by Skechers

To illustrate that this model is very stable and durable, this commercial shows different models during various sports activities. Whether for hiking, canoeing, jogging or other, this shoe is simply the ideal companion for everything. It is made of the high-quality rubber material of the tire manufacturer Goodyear and allows one to deliver a first-class performance and go beyond its limits.

VIPs: Sugar Ray Leonardo, Camila Cabello & Brooke Burke

Even athletes and celebrities wear Skechers. Former boxer Sugar Ray Leonardo, singer Camila Cabello, and dancer Brooke Burke show in these videos why they wear Skechers and what makes this shoe special. Camila Cabello, in particular, associates the colorful shoe with her native Cuba. Skechers shoes are a real all-round talent – whether dancing or boxing. Convince yourself of the qualities of the shoes in the following videos.

Sugar Ray Leonardo: “Skechers Arch Fit”

US boxing legend Sugar Ray Leonardo shows off his boxing skills in the following commercial. Skechers designed this model together with podiatrists to create a comfortable and practical shoe that supports the arch of the foot. A model that surely not only Sugar Ray Leonard will appreciate.

https://www.youtube.com/watch?v=_gCqVjEvQHU

Camila Cabello: “Skechers Hi-Lites”

Singer Camilia Cabello calls this model her new inspiration. “They are hip, stylish, colorful and inspiring,” the singer enthuses. In this commercial, Camila Cabello shows that she simply loves this shoe, because she wears it everywhere, from dancing to going on dates with her girlfriends.

Brooke Burke, “Skechers Go Walk Pants.”

The former “Dancing with the Stars” contestant has already launched several fitness DVDs and has been the cover girl of magazines like “Women’s Health”. The comfortable “Go Walk Pants” are simply the ideal sports pants because they are comfortable, fit any body figure thanks to the elastic band, and even have handy pockets where you can easily store your cell phone while exercising. Something that many are certainly grateful for.

https://www.youtube.com/watch?v=CGz9Tn0vk4w

Sports fashion brand list

Here you will find the most popular fashion brands for sports fashion:

• Adidas performance
• Adidad Terrex
• Align
• Arena
• Asics
• Asos
• Bergans
• Beyond Limits
• Birkenstock
• Boss
• Buff
• Cep
• Cmp
• Columbia
• Craft
• Crocs
• Derbystar
• Duter
• Eastpak
• Erima
• Hawk
• Fila
• Fjällräven
• Gymshark
• Bumblebee
• Icepeak
• Jako
• Jordan
• K-Way
• Kamik
• Kappa
• Keen
• Kempa
• Khujo
• Killtec
• Kipling
• Leki
• Lowa
• Luhta
• Lululemeon
• Maier Sports
• Maison Scotch
• Mammoth
• Meindl
• New Balance New era
• Nike
• Nike SportswearOdlo
• Nvgtn
• Oceans Apart
• Off-White
• Osprey
• Puma
• Reebok
• Reebok Lifestyle
• Reusch
• Roeckl
• Rukka
• Schöffel
• Scotch&Soda
• Seafolly
• Select
• Skechers
• Smilodox
• Sorel
• Spalding
• Speedo
• Stronger
• Superdry
• Superga
• Teveo
• The North Face
• Timberland
• Tom Tailor
• UGG
• Uhlsport
• Umbro
• Under Amour
• Vaude
• Venice Beach
• Victoria Secret
• WeWo Fashion
• WomensBest

Fashion brands as for sports fashion: beach fashion and underwear

Beach fashion: Asos, Janthee Berlin and Palm Angels

The vacation season is again in the starting blocks, whether on the beach or in hot spring baths, swimwear we usually need for any vacation. But without the right swimwear, neither the day at the seaside nor the day at the spa is fun. Therefore, it’s high time that you get yourself the hottest beach fashion trends.

• Beach fashion

Underwear: Calvin Klein, Victoria Secret and Hugo Boss

The list of underwear brands is long and contains many well-known names. Many well-known labels such as Hunkemöller, Passionata or Triumph can look back on a long company history and stand for the highest quality. But which underwear to wear? For men it’s easy, a pair of shorts and they’re done. For women, it’s a whole different story. Lace, silk, embroidery the choice in women’s underwear is endless, which is exactly why you should choose the best underwear brands.

• Underwear

Fashion brands: list

Are you looking for fashion brands for any category, whether for shoes, bags or jeans? Then you’ve come to the right place. In our fashion brands guide you will find all fashion brands, whether for bags, Spanish fashion or evening wear.

• Fashion brands