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Under Armour: Innovation and revolution in the sports market

Under Armour’s mission statement “TO PROMOTE ALL SPORTS BY PASSION, DESIGN AND INDIRECT STRIVING FOR INNOVATION” describes the brand’s innovative zeitgeist and the risk-taking of a young footballer who changed the world of sports. Through temperature regulating clothing, Under Armour made it into various film productions, the Olympic Games and finally into the Super Bowl […]

Louboutin: The shoe with the red sole

At that time it was the glittering shoe of Cinderella, today it is the shoe with the red sole. Louboutins! “Shoes with a red sole” is according to statistics one of the most searched terms on Google. But why are the black patent high heels with the red sole so popular? What’s behind the hype […]