Prada – stunning designs & innovative collections

Initially Prada was just a small family business, popular with the Italian royal family for its handbags and suitcases.  The brand was brought to life by the Italian designer Miuccia Prada. After international expansion in 1990, the brand made its final breakthrough, especially after the creation of its second brand Miu Miu and the opening of the Fondazione Prada. Today, the luxury brand is one of the most exclusive labels in the world and is considered a top luxury brand because Miuccia Prada’s creations are anything but predictable. With her exceptional Italian label, the renowned designer has launched extravagant trends and broken as many rules as possible in terms of style. From tops with funky prints to asymmetrical pleated dresses, classy block sandals and handbags in Barbie pink, nude, fawn and black: whoever wears Prada will master any style dilemma. Because Prada is characterised by innovation, transformation and independence and by stunning and extraordinary designs.

Learn more about the luxury brand Prada and its extraordinary fashion here

Sophisticated winter collections with creative designs

The Prada collections are full of creativity and reinvention. Each collection is developed in accordance with modern trends and includes the individuality and identity of the Prada brand. Through its relentless curiosity about the world, society and culture, the label constantly incorporates new influences into its creations and thus acquires new creative ideas. This is of course reflected in every collection, including the extravagant and unusual winter collection, which is usually a colourful mixture of playful, elegant and classic. Through the combination of different fabrics, high quality materials and the most diverse colour palettes as well as impressive accessories Prada is constantly creating new exclusive and sensational winter and autumn fashion.

Classic, elegant cuts with playful details

With its new autumn and winter collection Prada shows both femininity and strength of all women. That’s why her looks consisted of large earrings, spectacular necklaces and clothes set with diamonds. Silk trousers with a simple cut and sweaters with a classic crew neck were also seen more often. Prada also made a statement this season with her classic yet exciting outfits.

Straight cuts and unusual outfits

The latest autumn and winter collection from Prada for men shows different looks and outfits for everyday life – outfits for leisure time, or for the daily work routine as a young executive. The fashion of the new collection is characterised by oversized corduroy jackets, high-necked coats, lavender and olive colours as well as classic cuts. The looks pick up both technical and casual accents.

Romantic floral patterns combined with elegant haute couture

Prada’s latest women’s collection for autumn and winter is an exploration of romanticism and has a very ideological and emotional impact through its elements, such as crystal embroidery or rose prints. Above all, the collection catches the eye with its elaborate looks, which are particularly characterised by shirt dresses, loose knitwear and sheath dresses. Watch the complete video of the fashion show here.

Noble summer collections with breathtaking fashion shows

Not only the winter and autumn collections of Prada are a real eye-catcher, but also the summer and spring collections surprise with extraordinary outfits. Although the summer collections often use dark and sometimes cloudy colours, Prada always incorporates fabrics with impressive patterns and bright colours, giving the outfits a summery and fresh touch. Especially the dresses and skirts of the collections stand out due to the light and airy fabrics, but not only the women’s collections are convincing. The men’s fashion is also very popular with its unconventional fabrics, combinations and colours. Therefore the summer and spring collections are definitely worth a look and the fashion is convincing in every situation, whether everyday life or leisure.

Innovative designs and contrasting looks

For the Prada Spring/Summer 2021 collection, a statement about the new fashion is expressed through the different perspectives of different picture makers and artists, such as Terence Nance, Joanna Piotrowska or even Martine Syms. The film, which captures the facet of the Prada collection and presents its creative message and ideology clearly and unambiguously in five chapters, thus shows a somewhat new perspective on Prada and the exciting new collection.

Elegant Haute Couture made of fine fabrics & embroideries

In Prada’s last spring and summer collection, the beauty lies in the detail, as the looks were a mixture of elegance, naturalness and elaborate details. The outfits of the models consisted mainly of bright and cheerful colors, floor-length dresses, tailor-made jackets and summery knitwear.

https://www.youtube.com/watch?v=ovkSh5EtuEs

Geometric looks and pastel-coloured outfits for the men

This year’s summer collection of Prada for men consists mainly of intricate geometric shapes, subtle pastel colours and classic straight cuts. The looks are influenced by classic menswear such as tweeds, shirts, sportswear and khaiks, but in this collection the looks that stand out are those that are oversized and have misplaced elements.

Extraordinary looks in bright colours that make statements

The Prada Summer Collection of 2019 explores the overlapping processes of several design practices in an unexpected dialogue between materials. This collection is therefore characterised by satin tunics, black knee-high stockings and ladylike jersey coats. The complete video of the show can be found here.

Innovative fashion with extravagant patterns & accessories

Prada’s men’s summer collection features an innovative, essential and excessive design that reflects Prada’s core values. The outfits in the collection are characterized by powerful floral patterns, short shorts, collage looks, turtlenecks, sweaters and clean-cut blazers. This makes the collection look elusive yet wearable.

Exclusive insights behind the scenes of the fashion shows

Each Prada brand fashion show offers not only extraordinary fashion and beautiful models who present the special fashion of the luxury brand, but also extravagant fashion shows, which take place in unusual, impressive and creative showrooms. The shows consist of elaborate preparations – from setting up the scenery, styling the models and the first fittings to the finished fashion show. Therefore Prada attaches great importance to quality, attention to detail and individuality, so that each show is as innovative and unique as Prada itself.

Backstage with supermodel Gigi Hadid

In this exclusive backstage video the elaborate preparations for a Prada fashion show are presented. The fashion of this collection reflects the pluralism and complexity of female identities and shows how well sport and glamour can be combined to define new forms. Always in the middle of it all: our darling Gigi Hadid.

Busy stylists and relaxed models

Discover the secrets behind the current Looks Pradas and get exclusive insights into the creation process of a collection. You can see what happens backstage in the video here.

Personal information: interests, photography & her first picture

FIV: You live in Melbourne on the beautiful Gold Coast. How long have you lived there and what means Melbourne to you?

Career: Professional photography, inspiration & shootings

Luise Reichert: Instagram
Luise Reichert: Website

Personal information: childhood, Vienna & interests

FIV: When I think of Vienna, the three words Amadeus, Falco and Sacher Torte immediately occur to me and a picture of magnificent buildings emerges in my head. How do you see Vienna? What 3 things come to mind when you think of Vienna?

Luise: I was born and raised in Vienna so the city is my home base. My safe place. All of my family and friends are here. Sure, it’s nice to leave the city for a few weeks or months, but it’s always a pleasure to come back home. I really admire how clean, safe, and beautiful my hometown is. Three things that Vienna brings to mind is “Warmth”, “Safety”, and “Spritzer”.

FIV: When you see your work today, the thought suggests itself that your creativity and perhaps even your affinity for photography could be noticed in your childhood. Is that so or how do you remember your childhood?

Luise: I grew up in a really creative family. My father runs a small art school, so I was surrounded by art almost every day of my childhood. When I was 14 I held a presentation at school about photography. To be honest, I copied the presentation from my older brother. But thanks to him I began being highly interested in the art. Within the next few years, I had cut out hundreds of photos from VOGUE, ELLE, etc., and placed them in a folder. At this age, I hadn’t yet imagined myself as a fashion photographer but when I turned 18 I received my first camera as a birthday gift. Since that day, I loved seeing the world through its lens. I began shooting portraits of my closest friends and quickly became fascinated with fashion. As a result, I decided to follow my passions and become a professional fashion photographer.

© styling @silatsaeva | make-up & hair  @chloe_tllx

Way to professional photography: shootings & team

FIV: Which way did you go to work as a professional photographer today? Have you completed an education or a study? Or did you train yourself and learn through experience?

Luise: I studied Photography and Audiovisual Media at Grapische Vienna. But I also gained a lot of experience from completing different tutorials and assisting other photographers. I feel as though photography is a constant learning process, and I definitely learn something new at every shoot.

FIV: Meanwhile you mostly photograph with a team of make-up artists, lighting technicians and of course models. Do you organize the shootings completely on your own and how does such a classic shooting day work for you?

Luise: It honestly depends on the client I’m working with. Some clients organize literally everything. Other times, it’s part of my job to book the studio or location, cast the models, find the right makeup artist and the correct stylist, etc. The day before the shoot, I prepare all of my technical equipment and pack all of the materials I need. A typical shooting day starts with me and my assistant transporting everything to the shooting location and meeting everyone else involved in the production. While the makeup artist and stylist are doing their job, I’m analyzing positions, setting up the equipment, and creating appropriate lighting to prepare for the job. During shooting, there are occasional makeup, styling, and background changes which gives me time to have a peek at the photos, see what is working, and select my favorites. After all the styles are shot, the team packs up their equipment with a hopefully successful shooting day completed.

FIV: Behind really good pictures there are often many more people than you might guess at the end. Do you have a team that supports you regularly? Your own retoucher? Or on what basis do the teams meet for your shootings?

Luise: I do all retouching myself but I do have a shooting assistant who is always supporting me and a few makeup artists and stylists that I work on a regular basis. But I am quite openminded when it comes to working with someone new. I usually find artists to collaborate with via social media or through personal referrals and create a team for specific shoots.

© make-up & hair  @jody_cuberli

Photography: commercial & editorial shootings – the most impressive shoot

FIV: What is the difference between a commercial shooting and an editorial shooting? You have already done both on a very professional basis and are now an expert in both areas.

Luise: The specifications are usually much more detailed when commercial shooting. Some clients have strict colors and themes, some always want the same model, and some need to work with special props. I can express my creativity much more when shooting a fashion or beauty editorial. Of course, there are also special requirements for those shoots but all in all they provide more freedom.

FIV: Which areas of photography have you tried so far? Have you ever been a wedding photographer or taken classic studio pictures? How did you finally come to specialize in editorials?

Luise: I’ve previously done interior design shoots and occasionally took photos of employees, but my real passion for photography burns brightest when shooting editorial or commercials. I shot a wedding once, but to be honest I didn’t really like it. Fashion is my passion!

FIV: As a fashion magazine, we know that there are sometimes disagreements at work in the creative industry. What type of people do you prefer to work with and what are NO-Goes when it comes to working with you?

Luise: I myself am a shy, calm, and cautious person. I don’t really like to work with loud or bossy people or someone who has affectations. Luckily, I don’t have any problems making arrangements with a wide variety of different characters.

FIV: You have shooted in many places in the world that are worth seeing. What was the most extreme or impressing shoot of your career so far?

Luise: In Autumn of 2016 I did a shoot with a parachute on the beaches of Normandy. We drove a car from Paris and arrived on a cold and very windy day. It was truly a struggle to take control of the parachute while trying to get the right shot. I think it was the most exhausting shoot I’ve ever done, but the outcome was definitely worth it.

FIV: You have already achieved a lot at your young age. What is your plans for the future? Do you as a photographer want to keep up the pace or would you rather start a family soon? Maybe you will do something completely different and become a ski instructor.

Luise: I’m just at the beginning of my career as a photographer. So I definitely want to keep taking pictures, improve my skills, and connecting with new clients. A family is also definitely an option for me as well, but I’ll never stop shooting. If I weren’t to be a photographer, I might be something like an undertaker, crime scene cleaner, or a greif/death counselor. It sounds really weird but I’ve always been intrigued by the end of life.

© styling @kikstastic | make-up & hair  @juliamarinics

Luise Reichert: Instagram
Luise Reichert: Website

Carmen Rose: Instagram
Carmen Rose: Website

Being a professional photographer – Inspiration, journey and private life

FIV: Tell us something about you. Being a photographer was it your biggest dream? If yes why?

Carmen: Yes I have always wanted to work in creating images I only dreamed about, I can’t even tell why that was, it was just something that made my heart sing.

FIV: What do you love about being a professional photographer?

Carmen: I love how much my job changes from day to day and I love working with such talented creatives.

FIV: When did you start working as a professional photographer?

Carmen: I started when I was studying Fine Art but it’s been a long journey from then.

FIV: And how did you discover your passion for photography?

Carmen: As soon as I picked up a camera when I was a young child.

FIV: Who inspired you and in which way?

Carmen: I have always been a fan of Tim Walker’s what a true artist he is and I have always loved Nicole Bentley’s work & Bill Henson. Totally different work but all have such amazing skills.

FIV: How would you describe yourself in 3 words, What would your friends say about you if they were asked?

Carmen: Hhhhmmmm that’s so hard! Lol. Ok I would say: driven, sensitive, connected. So I asked a friend to answer this for me and they said: funny, strong, caring.

FIV: In which way do you influence your private life? Do you still thinking about fashion, lifestyle and beauty when you’re at home?

Carmen: Yes I do, it influences every part of my life. I love living in a home that feels like me and my style.

Carmen Rose: Everyday life of a photographer – Career & goals

FIV: Carmen thank you for the sneak peek. What I really wanna know is, what you exactly do at work?

Carmen: Well I work for different fashion labels working on their campaigns, lookbooks, ecomm shoots for the coming seasons.

FIV: What is it really like to be a photographer?

Carmen: Its very busy, I work 7 days at the moment so you have to love your job because it becomes your whole life.

FIV: As we all know there is not only you in this photography business. There are a lot of competitor around the world. What do you think makes you special?

Carmen: I don’t know if there is anything that makes me so special but I really do care about my clients and doing the best job possible so I would say I work very hard for them maybe that’s it.

FIV: Is there something you want to show the world with your photography?

Carmen: I wouldn’t say it’s about showing the world for me it was always about creating images I am in love with my-self. Photography is such a great form of art there is so many ways you can take it.

FIV: Berlin becomes on of the fashion metropoles of the world. How important becomes Berlin compared to the other fashion metropoles like New York, London and Paris? And what do you think about the still of the german woman?

Carmen: Berlin is always known for great fashion, German woman are some of the most up and coming fashionable women in the world with a great point of different.

FIV: What is important for you to your work? What makes a good model or designer in your eyes?

Carmen: To always keep an open mind, it means you can always learn from your mistakes and keep getting better at your job. I love a model that can try new poses and really get into their job, willing to try anything to make the images work. Designers – I would say to think outside the box to push their ideas to create something unique to the market.

FIV: Did you study photography or how did you came to be in this business? What kind of characteristics would I need to be a good photographer?

Carmen: Yes I did study, but it was a long journey to where I am now, fashion is not easy to work in and has changed so much with technology over the years from the days when I studied it. I would say assisting a great photographer is the best way to learning.

FIV: When did you realize that you have made it and what is your greatest goal due your career untill now? Looking back on your career, is there something you’re very proud about? If yes what was it?

Carmen: Hhhhmmm my biggest goal was just to have the opportunity work only in fashion and not to have to do other types of photography. Which along the way people always told me it was too hard to do. I think I am proud of my journey as a whole because it’s on going…..always onto the next creative project.

Carmen Rose: Instagram
Carmen Rose: Website