Heidi & Leni Klum x Intimissimi: The campaign

The new Intimissimi campaign was produced with power woman Heidi Klum and daughter Leni Klum, under the direction of ex-GNTM presenter Thomas Hayo, in Los Angeles. The campaign stands for self-confidence, joy and love. Love and support between women!

Lingerie for every woman: Intimissimi

The Italian underwear brand is one of the most successful lingerie brands in the world. This was founded in 1996 in Verona, Italy. A brand that accompanies women in every phase of life. The Italian lingerie is represented in 49 countries with 1,586 stores. In 2017, some changes were made, because now the brand wants to appeal and inspire through narratives with famous women. This included unforgettable faces like Sarah Jessica Parker, Gisele Bundchen and Irina Shayk. And now follow Heidi and Leni Klum.

Fall / Winter 2022 Looks with Leni & Heidi

Two years ago, the mother-daughter team was together for the first time on the German “Vogue” cover with mother & daughter interview. Now the two are the new brand faces of the brand and are again together in front of the camera. Only this time in lingerie. Check it out here!

• Intimissimi Instagram
• Intimissimi

Confident & Strong: Photos

Here you can find all photos of the campaign!

Leni Klum x Intimissimi

Photo: INTIMISSIMI

Heidi Klum x Intimissimi

Photo: INTIMISSIMI

Heide & Leni Klum x Intimissimi

Photo: INTIMISSIMI

Photo: INTIMISSIMI

Power women: Quite the Mom!

Almost 2 years ago model mom Heidi Klum and daughter Leni Klum celebrated together Leni’s model debut on the “Vogue” cover. Now they are doing things together again. We have for you a brief overview of Heidi and Leni’s model careers.

Model mom Heidi Klum & her career

Heidi Klum is one of the most successful international top models in the world, has produced one of the most successful German television shows“Germany’s next Topmodel” since 2006 and is the mother of four children. Her career started at the age of 19 when she won a casting show hosted by Thomas Gottschalk. Heidi’s breakthrough came in 1998 when she appeared on the cover of the swimwear issue of the US magazine Sports Illustrated. Since then, Heidi Klum is considered one of the supermodels of all time.

Daughter Leni Klum & her model debut

Leni Klum is the eldest daughter of Heidi Klum. When Seal, Heidi’s then husband, adopted Leni she was given the civil name Leni Olumi Samual, but she appears in public under Klum. At the age of 16, Leni made her modeling debut together with Mama Klum on the “Vogue” cover. From then on she became unstoppable. Several cover shoots for the magazines “Glamour”, “Rollercoaster”, “Harper’s BAZAAR” and the Russian “Elle” followed. Not to forget the catwalk job for Dolce & Gabbana and her own fashion line with “About You”. For Leni’s model debut, there was an interview with mom Heidi and Leni for the German “Vogue”. Find out more here!

• Mother daughter interview @ Vogue

Throwback! Ann-Kathrin-Götze, Pamela Reif & Farian Opoku x Intimissimi

Almost a year ago, model Ann-Kathrin Götze, fitness model Pamela Reif and Farina from Novalanalove had the honor to present the fall collection. To the collection from last fall:

• Ann-Kathrin Götze, Pamela Reif & Novalanalove

Photo: INTIMISSIMI

This is what has happened with Lena since GNTM!

FIV: Hello Lena, how nice that it worked out with the interview today. You took part in GNTM this year and have been very successful as a model and on social media ever since. What has happened to you since GNTM, what exciting projects are you currently pursuing?

Lena: Hello dear ones and thank you so much for having me here. I am very happy to meet you all. Currently I’m working a lot as a model, I’m super thankful for the opportunities I’ve had and still have especially right after participating. I see myself as my own project, I always want to optimize and especially work on myself for more jobs in the new year and especially for added value I can offer people on my profiles. I also recently started my own business as a coach, I advise young people on the topics: Fitness, health and nutrition. I particularly enjoy doing that. In December I also released my very first e-book, which I’m very proud of.

Photo: Emanuel Aurel Klempa

Lena’s dream job has always been something creative

FIV: Has modeling always been your dream job and what inspired you to become a model?

Lena: Not when I was really little. But I always knew that I wanted to do something artistic. Music, art, photography – these are all subjects that interest and fascinate me insanely. I started painting, singing and eventually creating my own projects like videos, e-books or presentations at an early age. I’m just a total perfectionist and I’m also happy that I can devote myself to all areas of my projects from A to Z with complete enthusiasm. After my high school graduation, when I was 18 years old, I started to arrange photo shoots, for the first ones I paid normally, evolved and then did TFP shoots, more and more, now I worked as a model. With each shoot I became more and more aware of how much I love this job. I was inspired by the work, each project in itself, finished photos that I saw, but also ideas that I really wanted to implement.

This is how she is supported by her environment in her modeling career

FIV: Support is always important, especially in a job as mentally demanding as the modeling business. Does your family/friends support you in your modeling career?

Lena: Definitely! I’ve always had the fullest support of my family. My parents were very strict about my school days. But so I also learned that there are things that just have to be done. But at the same time, I was allowed to do all the things I enjoyed. My parents drove me to shoots, bought clothes with me for them, made polas of me and so on. When I’m on the road I’m always on the phone with my mom, because in the beginning it was super hard for me to be alone and that’s when I was glad I could Face-Timen with my family anytime. I really rarely complain, because I am very grateful for the positive stress, but when I’m feeling bad, I have very close friends around me, with whom I can then go for a walk and get rid of my worries.

Photo: Guido Raschke

Lena’s inspirations: Pamela Reif and Stefanie Giesinger

FIV: Do you have a role model? Also specifically in the model business/ in the fashion world? Why ?

Lena: No direct role model, but there are some people who motivate and inspire me insanely. In the fitness field that is definitely Pamela Reif, I even met her recently. I find her way, her discipline and also what she has already achieved at her age now, just insanely motivating. You can take a leaf out of her book, even if you’re not a fitness enthusiast. In the fashion world, I’ve been taking Stefanie Giesinger as inspiration for 7 years and not because we both belong to the GNTM family, I find her of course super beautiful, but also authentic, down-to-earth and likeable. At the same time, she is always professional and works for really great brands, in addition, the thought of sustainability comes with both. I think it’s important, no matter in which industry, to make a contribution to this topic and especially to give attention to exactly such topics, whether through stories, posts, collaborations or projects.

Photo: Emanuel Aurel Klempa

This is how the model manages to stay in shape!

FIV: On Instagram you deal a lot with the topics of healthy eating and sports, and the topic is also important in your job as a model. Do you have any fitness tips and advice on how to eat healthier in everyday life?

Lena: I think it’s important that you know where you are and especially where you want to go. You also don’t know which train to get on if you have no idea what your destination is. So you get motivated and you have the will to eat healthy and to optimize yourself. Because I think many make the mistake of rushing it, trying to push themselves into something and often because of societal ideals that don’t actually exist. You have to want it yourself and accept yourself, that’s how you stay on the ball. Sport is extremely important, especially but not only as a model. Because you keep yourself young and fit, that alone should be reason enough to engage in sports.

5 tips from Lena for a healthy lifestyle

My tips are:
1. replace all unhealthy snacks with healthy alternatives and especially do not have unhealthy snacks at home or have them hidden – what you do not know does not make you hot.
2. never lose the fun of sports and nutrition and always know that you are doing it for YOU.
3. to keep a healthy balance, after all we all live only once & who likes to forbid himself something?
4. discipline is greater than motivation, so it is important to find routines and set priorities. We all have 24 hours in a day, how we use them is up to us. There are no excuses.

Photo: Silke an Mey

These are Lena’s plans for the year 2022!

FIV: Finally, a short look into the future, we are curious what you have planned in the near future: Do you have big plans like a move or something similar or is there something special coming up?

Lena: I can already reveal one thing: There will be more. Whether on social media or for me as a model. I am always optimistic and know that I can work for the things I want and will achieve. Especially the beginning of the new year will be super exciting for me, I’m currently working on 2 big projects or “Secret Projects” as I christened them on Instagram that I’ve been sitting on for months. But I do not want to reveal quite so much yet. In addition, my trip in January will go to Berlin, I have now lived 22 years in a small village with 90 inhabitants and want to be able to expand and use my opportunities, so I dare the step into a new city.

More about Germany’s Next Topmodel

Did you like the interview with Luca? Then read more interviews with former GNTM contestants here.

Interview with Luca Angelina Vanak: GNTM & Modeling

Many know Luca from GNTM. She participated in the 16th season of Germany’s Next Topmodel and reached the 8th place. In this interview Luca tells us a lot about her exciting time at the casting show and gives some tips for future GNTM participants. Luca reveals how she got into modeling, whether modeling is her dream job and how she manages to successfuly study journalism alongside her modeling career. In addition, you will learn in this interview what Luca has planned for the near future.

• Luca Angelina Vanak Interview

Interview with Natascha Jasmin Beil: GNTM & Beauty Tips

We met ex-GNTM participant Natascha Jasmin Beil for an exclusive interview. She became known through her participation in the 6th season and is still active today as a model, influencer and TV personality. Recently, the beauty has also returned to work as a hairdresser on the side. She talked to us about her life, GNTM, her dog Tyson and her most beautiful trips. In addition, she has given us as a beauty expert hair care and make-up tips!

• Natascha Jasmin Beil Interview

Interview with Jana Heinisch: Radio show & model career

Jana Heinisch Interview – Jana Heinisch is a true multi-talent: Since her participation in the 9th season of GNTM, the red-haired beauty is not only a model, but also works as a radio host and is a pilot. In the interview with us, Jana talks about her career as a stewardess and pilot, reveals her dream travel destination and talks about her radio show and her own podcast. Jana also talks exclusively to us about her participation in GNTM, her modeling career and her plans for the future.

• Jana Heinisch in interview

Photo: Nikk Martin

Calzedonia: The brand for fashionable tights!

Calzedonia brand is known for its high quality, fashionable and elegant tights and leggings. The assortment is extended by jeans with high stretch content, socks and socks and swimwear. The brand belongs to the Calzedonia Group, which includes the brands Calzedonia, Intimissimi, Tezenis and Falconeri.

The new Calzedonia collection: Stylish and cuddly warm

You don’t want to give up wearing your dresses and skirts in winter? With the new “Cashmere Tights” collection of the Italian label Calzedonia you can combine your favorite pieces stylishly even in winter. The tights are cuddly soft thanks to cashmere content and keep you nice and warm even in cold temperatures. You can choose from a wide range of different styles from classic models in black, gray, brown and natural to elegant tights with unique designs and three-dimensional patterns. Find your new favorite tights and make your outfit an eye-catcher!

Trendy tights with cashmere and cable knit pattern

The tights of Calzedonia with cashmere and cable knit pattern fit perfectly with any outfit, whether combined with a classic knit dress for everyday wear or for special occasions with a small black. The tights are super soft and comfortable to wear due to their cashmere content.

Photo: Calzedonia

Elegant tights with braid motif

Perfect for a chic evening: the stylish tights from the Cashmere Tights with cable motif fit perfectly with elegant dresses and skirts. Best combined with chic blazer dresses or trendy skirts made of satin and high heels, you are perfectly styled for any party!

Photo: Calzedonia

Fashion blogger Novalanalove shows her elegant side

The influencer Novalanalove inspires her followers on Instagram with videos and photos on the topics of beauty, fashion and lifestyle. Farina is also super private on Instagram and gives her fans insights into her life with her husband DJ Pouya Yari and dog Oreo. In the new campaign of Calzedonia, the beauty inspires, with her dream measurements and her expressive look. Farina is very successful as an influencer and has already launched collections with many successful brands such as Intimissimi.

Photo: Calzedonia

Beauty Pamela Reif inspires with her dream body

Pamela Reif is one of the most successful fitness influencers in the world: with work-out videos, her own brand and many collaborations with well-known brands like NA-KD or lingerie label Intimissimi. We think the blonde beauty is a perfect fit for Calzedonia and the campaign photos are simply gorgeous.

Photo: Calzedonia

Even more collections with Pamela Reif and Novalanalove

The Italian lingerie label Intimissimi is known for its high-quality and elegant lingerie sets. In this article we give you an overview of the new fall/winter collection of the brand and the three wonderful influencers who are featured in the campaign of the collection: Model Ann-Kathrin Götze, fitness model Pamela Reif and Farina from Novalanalove have the honor to present the lingerie of the new collection.

• New Intimissimi Collection

Photo: Intimissimi

The new Intimissimi autumn collection: From romantic to sexy

The new autumn/winter collection from Intimissimi is a beautiful, high-quality and feminine collection, with the right lingerie for every woman. It consists of romantic pieces in delicate tones, to sensual pieces in black lace with garters.

Romantic and playful: Pretty Flower Line

The Pretty Flower Line is kept in delicate beige tones and gets a romantic touch through fine lace details. Like the entire collection, the Pretty Flower Line is also available in different model variations: The bras are available as underwired triangle bra, balconette bra and push-up and for the bottom you can choose between seamless panties or thongs.

Photo: Intimissimi

Sexy and seductive: Sensual Feminity Line

The Sensual Femininity line is perfect for women who like it more sensual and sexy: each of the sets made of black lace is an absolute eye-catcher. For the Germany campaign, the collections are presented by the influencers Ann-Kathrin Götze, Pamela Reif and Farina from Novalanalove: The perfect mix, because all women are completely different types and show that lingerie can look great on every body type. Here the theme of the collections versatility and femininity is taken up again, because every woman no matter what size should feel comfortable and sexy in her underwear.

Photo: Intimissimi

Model & Mom Ann-Kathrin Götze presents her great body

Ann-Kathrin Götze, here in a lingerie set from the Pretty Flower line, has been successful in the media world for a long time: Since her participation in GNTM 2012, she has managed to make a name for herself as a model and influencer. She has been featured in GQ and has also managed to establish herself as a lingerie model for various brands. She has been married to professional footballer Mario Götze since 2018 and became mum to a young son in 2020. For the Intimissimi campaign she shows her feminine and sensual side and sets the lingerie perfectly in scene.

Photo: Intimissimi

Fitness Influencer Pamela Reif Shows Off Her Defined Body

Fitness queen Pamela Reif is probably a household name: everyone has probably watched her popular work-out videos on YouTube to get their body in shape. Meanwhile, the beauty also has her own brand Naturally Pam, where she sells fitness bars and snacks. With her perfectly defined body, Pamela also fits perfectly into the campaign, because she shows that athletic women also cut a great figure in lingerie.

Photo: Intimissimi

Influencer Novalanalove puts her feminine curves in the limelight

Influencer Farina from Novalanalove shows her seductive side in the new campaign and presents her curves in an elegant set from the Flower Line. The set flatters her curves perfectly and shows that even women without size 36 look super sexy and beautiful in lingerie. Farina is known to her 1.5 million Instagram followers for her make-up videos and fashion content.

Photo: Intimissimi

Fashion worldwide: Here you can find everything important about Milan Fashion Week

Even before the Paris Fashion Week, the fashion week for women took place in Milan at the end of September this year. After the two suspended seasons due to the pandemic, the presentation of the spring/summer collection finally took place in front of a live audience again. The invited guests and also we couldn’t wait to follow the event live. So that you are also up to date and know what will be trendy next year, we have summarized the highlights and shows of Milan Fashion Week for the summer collection 2022 in this article.

• Milan Fashion Week Dates
• Milan Fashion Week

NA-KD Reborn – the rebirth of old raw materials

At first glance it may not look like much work, such a collection with a fashion brand. But Pamela and her team have put a lot of work into every single piece of clothing. From the choice of materials to the final collection, behind every step is a sustainable idea with a lot of impact.

• The whole collection: Pamela x NA-KD

Interview (German) @ live at presentation

NA-KD – since 2016 the company has been working with the most important influencers in Europe. With meanwhile more than 8 million monthly visitors on their website and several million followers on social media, they are conquering the new trends in the fashion industry. NA-KD is truly global, delivering the latest trends to more than 100 countries every month and is represented at over 600 retailers worldwide. One of the most hyped online shops in Europe, a platform that works with brands from A – Z. Starting with Levi’s, Calvin Klein or Mango, the brands and cooperations never end.

Pamela Reif – 4 collections with NA-KD

For all of you who do not know her yet: Pamela Reif is a German business woman, author, model and designer. She comes from Karlsruhe and has been shaping the German fashion scene since 2015. Pamela has over 4 million followers on Instagram and over 1.4 million subscribers on YouTube. She also has a fitness channel that focuses on health and nutrition. Pamela Reif x NA-KD Reborn is her fourth collaboration with NA-KD and her first sustainable collection.

NA-KD: Initiative for sustainability with Pamela Reif

Pamela Reif has already designed 3 collections with the Swedish fashion brand. Now there is a new project – from 10 November NA-KD Reborn x Pamela Reif can be purchased online and in selected stores.

“We are very happy to work with Pamela Reif again – this time on a sustainable collection. NA-KD Reborn is a very important step on our way to becoming truly sustainable. “,says Natasha Billing, Brand Director at NA-KD.

Collection Pamela Rime with NA-KD

Assembled basics with biological and recycled materials, including knitwear, tops and t-shirts with different cuts. Pamela wants to focus on sustainability in her new collection:

“To me, being sustainable means not wasting clothes by wearing them only once and then throwing them away. so i designed a very timeless collection that focuses on the basics. my goal was to create clothes that people like to keep in their closets for a long time. When NA-KD suggested the exact same concept to me, I was very excited about the possibilities of “making a difference.

Timeless clothing = sustainable!

With a wide variety of textiles and fabrics, each piece in the collection is unique and deserves to be of the highest quality. Through the different textures and colours, each piece became a special and unique piece. All pieces are great to mix with each other and create super beautiful, cool or simple looks. The outfits can be worn every day or on special occasions. Sustainability can be promoted in many different ways and that’s why Pamela emphasizes making basics with cute designs. Whether the material is recycled or not makes no difference in the end, if the clothes are thrown away every year because they are no longer in fashion. With this attitude Pamela probably convinces most of her fans and admirers and is a good role model for her viewers.

From dress to jeans – the parts of the collection

Whether trousers, tops or sweaters, the collection does not lack pieces. All pieces are very timeless and rather basic. Beautiful longsleeves in different colours, strapless blouses with sweet details and Pamela’s favourite: a simple black skater skirt. Already in her first collection with NA-KD the black skirt was bought empty by her fans. This time Pam has integrated it into her collection again to meet the demand of her fans. Most of the pieces are long tops or pants that can be worn in winter, perfect for the launch of the collection in November. The prices of the pieces vary between 22,95€ and 55,95€.

100% Eco-Friendly – the value of recycled materials

As the name of the collection suggests, the NA-KD Reborn collection is about rebirth. A rebirth of old raw materials that would otherwise have been stored in the garbage or even in nature. Right down to the smallest detail such as the label, careful attention was paid to sustainability. The items in the collection are made of 100% recycled polyester, recycled cotton, organic cotton and lyocell. The label is made of FSC-certified recycled polyester, recycled paper and care paper.

sustainability in Pamela’s private life

The fitness model does not only attach importance to sustainability in her collection, Pamela also pays attention to her ecological footprint in her private life. Internally in Germany, Pamela does not fly with airplanes. She simply takes the train. There are no plastic bottles in Pamela’s life anymore, she prefers to always have a bottle to refill and she tries to avoid plastic in most other ways.

Collection launch – Meet & Greet & Fans first

On 10.11 at the same time as the launch of her collection online, Pamela raffled off a Meet & Greet with a presentation of the collection and cooking together with 15 of her most loyal fans on Instagram. A penthouse with a beautiful view was rented in Düsseldorf. Pamela wanted to give her longtime fans a chance to try on the new clothes and let them feel them. Afterwards there was a lunch and a course to make Acaibowls from her own cookbook. With a selection of small gadgets like metal bottles to replace plastic bottles. For snacking there was a lot of fruit and smoothies.

Fitness model, author and social media star

• Pamela’s Instagram
• Pamela’s Youtube
• Pamela’s Food Inspo

Pamela probably has a look that many young girls dream of. With her Rapunzel long hair and her perfect body, she is truly a pleasure to look at. That would be enough for her in any case. But there’s also more to her looks than meets the eye. A smart young entrepreneur, who has laid a perfect foundation for her entire life with her high school graduation average of 1.0 and not least her own projects. This is by no means the end of it because this year you get your own advent calendar. An end is still far not in sight with the 23 year old success woman. Whether it’s what goes into the body, like fresh and healthy food or products with which she cares for her hair, Pamela is happy to share this on her platforms with her fans.

Six pack in 10 minutes? Pamela Reif Workout Video

A role model for many young girls and with good reason, Pamela promotes a happy and healthy lifestyle. The special thing is her motivating way, with which she wants to give her fans the feeling to be able to create everything, whether in the area of fitness or completely different dreams and goals. All in all, Pamela is a person loaded with positive energy, which is not hard to see from her ever-growing followers. She goes to the gym a full 4-5 times a week and completely forgoes cardio exercises. Her focus is much more on strength training. Her favorite workouts are with free weights or barbells. However, the most important thing for her is the fun of the sport, so she recommends, for example, to start as a beginner with a friend together, or to look for a sports course that motivates you throughout, because only in the long run you see the desired results.

Pamela as a writer – “You Deserve This”

For all those who like to be inspired by Pamela, there are already 2 books. In them she shows her beauty hacks, how to get the best out of yourself, more workouts and above all: recipes! For a healthy and fitness emphasized nutrition without dieting. Her goal is always: to feel great in the long run and to be full of energy. Her books help to get a continuous, healthy nutrition in everyday life. With her 2nd book, which focuses exclusively on bowl recipes, she landed within a short time in the top charts of Amazon and Thalia sales lists.

Health through nutrition – The inner values count

As already as a child the young authoress is enthusiastic about fresh and healthy nutrition, this does not only bring the perfect body, also the immune system is strengthened substantially and on health she attaches very much importance. Intermittent fasting is also a popular method, not only for losing weight. It is also smart for the immune system to give your digestive tract a break. Pamela eats only from 12:00 to 20:00, it is important to keep to the time frame of 8 hours. No-go’s are sugar and alcohol, which Pamela completely avoids. Personally, the fitness model is against the demonization of certain food categories, but food made from cow’s milk is not on her shopping list, because she is a fan of plant-based food anyway.

Calzedonia: Underwear & Lingerie for Women

Pamela is not only successful on her own platforms, collaborations with major brands have long been on her agenda. With the lingerie company Calzedonia, the model developed her own collection of tights. This was followed by another collaboration in the form of a party collection, which set the mood for the new year with glitter and bows.

A healthy glow – Pamela’s beauty tips

Apart from her well-toned body and her ambitious charisma, her long, blonde curls are probably her most striking feature. Here, the influencer attaches importance to naturalness and not to involve too many products in her care.

Healthy, strong hair / Hair care and beauty secrets

Long, healthy strong hair, that’s what Pamela values. On her social platforms, she explains her beauty secrets to her beautiful mane with tips and tricks. Pamela has been using only natural cosmetics since 2016. In her opinion, nature provides us with everything we need. She is no longer a fan of silicones and parabens in conventional shampoos and therefore pays attention to whether the ingredients have been produced in an environmentally friendly and resource-friendly way. She also tries to reduce the number of hair washes to a minimum. Her natural glow reveals that sustainable behaviour is not a bad thing.

Pamela’s Fitness & Beauty Rules

Never put your hands on your face!

What does it actually look like when the sweat runs during training and the make-up should still fit? Pamela has no problem with such issues, because she prefers it as natural as possible. But when it comes to her tips and tricks for the gym, a firm hold is essential. Concealer is set with powder and eyebrows are styled with a translucent gel. Either way, it maintains my motto: “Don’t touch your face!”. In case of sweating or hair on the face, just quickly take a paper towel and dab the face with it.

Her Biggest Fans: Pamela’s Family

When Pamela finds time between events, photo shoots & interviews, she loves to spend it with her family. For some time the 23 year old had her own apartment in Hamburg, but she gave it up to spend the little time she is not on the road with her family. Especially her mom Manuela is very close to her heart, so she attaches great importance to regular communication between herself and her family.

Mom, the best support (Manuela Reif)

Since the beginning Pamela’s mum Manuela accompanies her daughter on her way. No wonder that despite her great career, Pamela checks in with her every day. She is proud of her daughter at all times. Manuela has also worked in the public eye as a model. Today she runs a fashion store in Karlsruhe with her husband.

Click here for Manuela’s Boutique

Dennis Reif, the big brother

Her brother, Dennis Reif, who is six years older, is also an active part of her life. She often includes him in her Instagram stories. Just like her mom, her brother is often behind the camera to take pictures of Pamela, which later end up directly on her Instagram. She doesn’t need a photographer for this. Her relationship with her brother, as well as the rest of her family is very strong. Pamela is clearly a family person, which is easy to understand with such a loving family.

Pamela’s Socials

• Pamela’s Instagram
• Pamela’s Youtube
• Pamela’s Food Inspo

Celebrity Collabs & Make-Up Looks – More from Pamela

https://www.youtube.com/watch?v=G55fDZLDthE

Beginners – No Equipment Workout

Fitness Challenge against US superstar Austin Mahone

Warning Association laments and loses

https://twitter.com/tazgezwitscher/status/1122879462503329792

The case of Cathy Hummel is so interesting because for the first time a new definition has been approved by the court.

What’s it about? Everyone knows what influencers do

Anyone who has many followers on Instagram is nowadays “nothing special” anymore, but is considered by the law, as well as celebrities in other media: topic surreptitious advertising. This includes small influencers with 10,000 fans as well as Cathy Hummels with almost 500,000 fans. This is exactly where the difference lies in the judge’s reasoning.

https://www.instagram.com/p/BwcM9ZrARIm/

People with a smaller number of fans are not automatically assumed to be paid for something. It is quite different with prominent person, that is, persons on Instagram with a very high range. The term “influencer” has become a job description today. So if you assume that there is a general consensus that people with a high reach on Instagram earn their money with it, then everyone also knows that product placements can be paid advertising.

Short: Everyone knows what an influencer does!

The threshold has to be drawn between the definition if an account is still “private” or if it is perceived as private by the followers or if an account is clearly “prominent”. Prominent here has nothing to do with placement in other media (e.g. TV, magazines, etc.) but with the mere number of fans, i.e. people who know them.

Ergo, before there was Instagram and YouTube, the term influencer was hardly known (about before 2012). Today everyone knows that people on YouTube and Instagram earn their money. So it’s clear and obvious that Cathy Hummels is also one of those “influencers”. The followers and fans are therefore aware in advance that they will also place paid partnerships.

Everyone knows what an influencer does

The remarkable thing about this judgment is that it takes Instagram and the persons here, for the first time, seriously and does not regard as any quick idea of younger society.

The court trusts in the personal responsibility of the people, that is, the fans and followers. Previously, judgments were always interpreted in such a way that the fans and followers would not be mature, i.e. would not understand when it was advertising and when it was not. With this ruling, the court admits for the first time that the person on Instagram has a keen sense of who they are following, what that person is doing, what their job is, and of course that they occasionally advertise.

Influencer is a job like any other.

All previous judgments were clearly against the influencer. This resulted in punishments, for example in the verdict against Pamela Reif. Then Cathy Hummels and her sovereign appearance before the court has changed something for all influencers in Germany.

Well done, Mrs. Hummels!

Questions and Answers about: Advertising and labelling

Today our Social Media Expert Stephan M. Czaja from Social Media One, known from event to 250 guests and TV interviews with formats such as RTL Explosiv and Sat1 Frühstücksfernsehn, answers the most important questions and answers about advertising and labelling. Our first question:

Why does advertising have to be labelled?

The basic rule is that every posting on Instagram, including on other social networks such as Facebook, Youtube and Tik Tok, whether photo or video, must be clearly and unambiguously labelled “advertising” or “ad” in the description. The user must therefore immediately recognise that this is advertising. The labelling should always be at the beginning of the description, so that you can see immediately that the product shown here has been placed through paid advertising.

• Placement for paid content
• At the beginning of the description by clear labelling “Advertising”

What is the difference between paid posting and sponsored posting?

Sponsored and paid postings are now standard in Instagram Marketing. If you ask me now, when do you start making money on Instagram? Anyone on Instagram with a reach of over 50,000 people will sooner or later come into contact with queries about paid advertising. People on Instagram among 50,000 fans usually get sample products sent, which means they can keep the products afterwards. Whoever collects more and more fans will sooner or later also receive offers in which not only products are possible, but also money flows, i.e. payment for the posting. These are the two fundamental differences between paid posting and sponsored posting.

In both cases it is advertising.

After the judgement, one should mark the postings further with advertisement?

Caution is better than indulgence, therefore paid postings, especially from younger influencers without agency, management or legal advice, should always mark postings with the abbreviation “advertising” or “ad” right at the beginning, as described. Until there is a clear legal regulation on this subject, there is always a residual risk of receiving a complaint.

As a rule, however, such cases focus on prominent influencers. As a rule, it is the plaintiff’s concern to ensure that the cases are as spectacular as possible, i.e. receive as much media attention as possible through print magazines, TV but also online portals – Fame! This is shown by the legal hearing with Pamela Reif but also by the current case with Cathy Hummels.

• Pamela Reif on Instagram
• Article: Sports Influencer Award 2017

Pamela Reif interview for FIV Magazine

Shortly after the presentation of the Influencer Award to Pamela Reif by tennis world champion Angelique Kerber, our host did this interview with the blogger star!