Star-worthy looks with Ivana Santacruz

Make it LOUD! Create star-worthy looks with a luxurious makeup collection created by @ivana.santacruz.

Colors: Eye Shadow Palette in 12 colors

Shades at a glance:

Here are the colors again, without distraction:

Brush set in 12 sizes

The set in detail:

By Ivi Cruz:

Ivana Santacruz? Who is Ivi?

You don’t know Ivana yet? Then it’s time!

Your path: series, influencer and brand ambassador

Ivi is a singer and dancer, born in Germany and known since 2016, also through her TV and series appearances, including “Berlyn”, a spin-off of the format “Berlin Tag & Nacht”, in which well-known people play. After that, Ivi’s career went from strength to strength.

No matter what it is about, her boyfriend, her age, her origin or even her star sign, fans want to know everything about Ivi. Also because she is a strong role model for many after 4 miscarriages. Who has experienced so much and has managed so much, has earned our respect!

Songs by Ivi Cruz

You can find more songs on Youtube.

https://www.youtube.com/watch?v=1_5WposB_nQ

Armani Beauty for women: Perfume, foundation, care and more

If you are looking for classy cosmetics, Armani is the right address. The range of the label offers fragrances, make-up and skin care for elegant, modern women. Cate Blanchett, Barbara Palvin and many more present and use the high-quality products.

Video Sì and My Way: products and comparison

Sì was launched in 2013 as a sweet and fruity fragrance. The success of the water was so great that in the following years the collection was expanded further and further, so that today Sì comprises 5 long-lasting products:

• Sì EdP
• Sì Edp intense
• Sì Passione EdP
• Sì Passione EdP intense
• Sì Fiori EdP

The fragrance notes of the original Sì EdP are characterized by flowers and fruits. The fragrance pyramid is quite complex, but the protruding scents include:

• Black currant liqueur (sweet-fruity)
• May Rose (creamy-floral)
• Jasmine (oriental-floral)
• Vanilla Absolue (sweet-warm)

The EdP is very sweet, some warscheinlich too sweet. Mixed with fruit and vanilla, the fragrance is extremely feminine. Especially you should pay attention to the fact that it is vanilla absolute, highly concentrated vanilla. Sì does not seem like an everyday fragrance unless it is very cold. Also, the perfume tends to fill the room with its fruity sweetness. So for going out and on dates, it is quite suitable. In the office, on the other hand, you should think twice before putting on the scent. The Intense version of the fragrance is a bit more tart. Floral notes come more to the fore and the sweetness was taken back a bit.

It becomes spicier and more oriental with Sì Passione. This relies on fruity pear, woods and jasmine absolute. This creates a fruity-floral, slightly oriental and spicy combination. This impression is reinforced in the Intense version. The Sì Fiori EdP is less fruity, but further appropriates the familiar sweetness. Much more floral nuances are sniffed out here. More powdery than its predecessors, it is also very suitable especially in summer. Vanilla also accompanies this perfume. But instead of thinking of candy apples, the thoughts wander here more in the direction of fluffy marshmallows.

Fragrance notes My Way: Orange, Cedar & Co.

My Way is a women’s fragrance from the house of Armani released in 2020. The fragrance is also floral-sweet and is composed of the following olfactory notes. Thus, My Way has much less fruit than the perfumes of the Sì series and is more synthetic, as well as slightly more floral. Cedar brings a pleasant woody note. Especially beautiful is the bottle, which is based on the Armani Priveé series. The woman who wears My Way should strive for new encounters and exciting journeys. A fragrance that takes on a lot.

• Orange Blossom
• Tuberose
• Cedar
• White musk

https://www.youtube.com/watch?v=htdULupJkSM

When choosing between My Way and Sì, it is advantageous to be aware of the occasions on which you would like to wear the fragrance. My Way is a little more suitable for everyday use than Sì fragrances and is therefore a little more versatile. But if you want to really get going in the evening, Sì is a good choice.

Video Armani Foundation: Louminous Silk, Maestro and Designer Lift

Armani has a rich selection of foundations for different needs, from light coverage to full coverage. Also in terms of function and effect, not all are the same. That’s why we present the range to you and take a closer look at a few selected products.

• Louminous Silk Foundation
• Designer Lift Foundation
• Face Fabric Foundation
• Power Fabric Full Coverage Foundation
• Lasting Silk UV Foundation
• Maestro Fusion Make Up
• Neo Nude True-To-Skin Natural Glow Foundation

The Armani Louminous Silk Foundation is a real favorite and probably the best known and most popular foundation from the house of Armani. The name already reveals that this is not a matte, but silky foundation with medium coverage. The product has an oil-free formulation that moisturizes the skin and makes it look radiantly fresh. In the Designer Lift Foundation, the properties of the Louminous Silk Foundation are additionally combined with skin-firming ingredients and a sun protection factor of 20. This additionally slows down the aging of the skin.

People looking for a matte, powdery finish have come to the right place with Maestro Fusion Make Up. Non-greasy oils and powerful pigments provide a refined complexion that glows with a soft matte finish.

https://www.youtube.com/watch?v=COUfkwfYrBA&list=PLV0Bwi8E4Gb-8VvjyiGX0leEWPReQo0sg

Perfect Foundation Match?: Swatches and Techniques

Finding the perfect foundation match is not that easy, especially here, as Armani tries to cover all complexions and all undertones from light to dark, cool to warm. Finding the right skin tone is not the biggest task, as you can see swatches on real skin on the website. Finding the undertone of your own skin, on the other hand, becomes all the more difficult. However, this is especially important in order to actually buy the optimal match. There are several tricks to achieve this goal. But first it is advantageous to learn which undertones the skin can have at all:

• Warm (yellowish-golden, greenish veins)
• Neutral (balanced proportions of red, yellow and blue)
• Cool (pink, bluish, violet-bluish veins).

Of course, even without knowing your skin undertone, you can find suitable foundation by trial and error, but the knowledge helps. To determine the own undertone there are different possibilities. On the one hand, you can use gold and silver jewelry and try to identify which one flatters your skin better. If gold jewelry is more beautiful, then you have a warm undertone. If, on the other hand, silver fits better, the skin undertone will be rather cool. If you can’t tell the difference, the skin tone is neutral.

Skin Tone Video: Warm or Cold, Finding Perfect Make Up

One should be aware that the skin pigments absorb and reflect the three primary colors, of which light ‘consists’ differently and thus is perceived differently by the eye. Of course, there is much more science behind it and also melanin, the skin pigment plays a role. The basic concept behind how skin color is created is that it is a mixed color of the 3 primary colors. And which light is reflected the most determines how the skin looks. A more detailed guide on how to determine skin undertone can be found here:

Lipsticks: With Lip Maestro, Lip Magnet and Co. to the perfect kissing mouth

Not only a large color variation but also the most diverse textures offer the lipsticks of Armani. The variants come both in stick form, as well as in liquid form with applicator.

• Armani Lip Maestro
• Rouge d’Armani (satin/matte)
• Lip Magnet (matt)
• Ecstasy Shine Lip Cream
• Ecstasy Mirror Lip Lacquer

A true classic are of course the Rouge d’Armani lipsticks in rich colours such as the universally flattering red 400 ‘four hundred’. Much more exciting, however, are Armani’s matte and high-shine lipsticks. Why? Because Armani claims to always incorporate the latest technologies and textures into its lipsticks. So the label offers lipsticks that have a matte finish but a much more comfortable feel. Matte Rouge d’Armani reminds in the application rather of a moisturizing gel and thus guarantee optimal comfort.

Powerful color with a creamy matte finish is what Lip Maestros promise. With their ultra light feel, they are a real favorite. The only drawback of the texture: The lipsticks have to be reapplied after eating and drinking, as the creamy consistency does not dry and is thus worn off more quickly. If you are looking for a liquid, matte lipstick that promises long hold and easy wear, the Armani Lip Magnets are the right choice. These play into a similar category as the Kylie Lip Kits and Fenty Beauty Lip Paints. Fans of the products should take another look at the Lip Magnets. Precise contours of the Armani kissing mouth guarantee the Smooth Silk Lip Pencil in 11 colors.

Breathtaking eye look: Mascara, Eye Tint and Palettes by Armani

Around the eye Armani offers a less large selection of products, which are still not lacking in quality:

• Eye Tint
• Eyes to Kill Stellar
• Eyes to Kill Solo
• Eye Quattro Palette

The star of the range is the Armani Eye Tint. This liquid eye shadow combines extra long durability with a particularly light feel. However, it is not a highly opaque product, because the Eye Tints should lie like a shimmering, translucent veil on the eyelid and provide special glamour. For a more elaborate eye make-up the Eye Quattros are suitable. These combine four colors ranging from light to dark, allowing plenty of creative scope. The buttery texture guarantees an even, smooth application. To complete the eye look, the Eyes to Kill Mascara is perfect. This ensures thick, voluminous lashes and extra expressive eyes. The wax base of the mascara guarantees no settling under the also and hold, all day.

Armani Beauty for men: perfume and skin care

Menswear made Armani great. So today the label is also trying to give back. In the form of perfumes and high-quality skin care products Armani ensures that every man can get the best out of himself. Because a well-groomed appearance has many advantages.

Video Armani Acqua di Giò pour Homme

A party holiday in a bottle. Good styling simply requires the right fragrance. With aquatic notes, Acqua di Giò throws you onto the beach. Naked, tanned skin, relaxed people, sand and sizzling sun. In this weather, you need a little refreshment in between. Acqua di Giò offers just that. But not like a cool, tart beer or a fruity Aperol Spritz. The perfume is more like a cool gin and tonic. Clear, gently spicy and citrusy. You won’t find much sweetness here. The core components are:

• Lime (citrus)
• Salt water (aquatic)
• Patchouli (green-tart)
• Musk (tart-leathery)

Especially in summer, the fragrance is an all-rounder for everyday and party. In winter it can be a little too fresh, but fans of lighter perfumes can wear it in winter without worry.

https://www.youtube.com/watch?v=-EELyExSRvE

Video Scent You: Couple Scents by Armani

Stronger with You and Because its You – these are the mottos of the You series by Armani. The perfumes are both a women’s and a men’s fragrance. Don’t get confused here: they are separate perfumes and not a unisex fragrance. Perfect for any power couple. Giorgio Armani drew inspiration from his own relationship to create these fragrances. The men’s fragrance Stronger with You comes with the scent notes:

• Cardamom
• Sage
• Vanilla

These provide a spicy-sweet fragrance experience. This makes the fragrance a little heavier and less tart than Acqua di Giò, for example. The female perfume counterpart relies on fruity sweetness with the fragrance notes:

• Raspberry
• Rose
• Vanilla

The scent reminds a bit of red fruit jelly with vanilla sauce, which is elegantly broken up by a creamy floral note and thus prevents the smell from slipping too much into the gourmand. An irresistible, fruity-sweet and floral blend. Why not use the fragrance couple as a gift. Not only do you give your girlfriend a treat, you also benefit from it yourself.

https://www.youtube.com/watch?v=-idQxvaO2Lc

Forever Young with skin care from Armani Men

We already mentioned at the beginning that a well-groomed appearance can have its benefits, but what exactly can regular skin care do for you? We’ll tell you.

1. Skin care can have a rejuvenating effect
2. Skin care can refine the appearance of the skin
3. Skin care can fight and prevent redness and itching
4. Skin care can fight and prevent blemishes
5. Beard hair and shave damaged skin benefit from skin care

The right care products are therefore a miracle weapon for many problems that are caused in connection with shaving, but also by everyday life. During shaving, microcracks appear in the skin, which heal faster with the right care. Ingredients such as vitamin E also help to strengthen and soften beard hair.

Regular care makes the skin more supple and can have a firming effect. This makes the skin appear younger and helps to reduce fine lines.

Moisturiser, cleansing cream and toner for the daily routine

Armani Men keeps it simple with the routine for men:

• Cleansing lotion
• Toner
• Day cream

That’s all it takes for optimally cared for skin. The cleansing lotion is gentle and already replenishes the skin’s moisture stores in the first step, while cleansing it at the same time.

Toner has an invigorating effect and is often an extra cleansing step that ensures the face pore-deep to free from dirt. In addition, the toner also has moisturizing and especially skin-soothing properties.

Optimal care for the sensitive skin around the eyes promises the day cream by Armani. As the last step of the routine, the care cream is applied to the face from the center outwards. It provides protection and moisture throughout the day and prevents signs of fatigue.

Video: Barbara Palvin’s Favorite Products and Make Up Tips

For some time now Barbara Palvin is the advertising face of Armani Make Up. The Hungarian beauty is of course also a looker without make up, but she herself seems to have fun with it and after years as a model she has one or the other tip for the perfect make up. Here she shows what she would buy with 150€ at Armani Beauty:

James Charles – From sandbox to dressing table

Let’s first rewind a few years. To be more precise, let’s go back to the year 1999 – on May 23rd, James Charles Dickinson, born in Bethlehem, New York, saw the light of day.

At the tender age of twelve he came out as gay. To support his love for make-up, his father built him a glam room in the basement of the house. 2015 saw the official launch of his YouTube channel.

He gained worldwide attention a short time later when he spread the word on Twitter that he had a ring light with him during his prom so that the highlight on his face would come out well in the photos. This was followed by a collaboration with Covergirl and his famous appearance on the US Ellen Show.

Since graduating high school in 2017, the King of Make Up has focused full time on his work as a YouTuber, makeup artist, and influencer. As a result, in 2019, a net worth was estimated at $12 million. Charles also won several awards for his channel, opened several stores in collaboration with Morphe, and made up Australian rapper Iggy Azaela for her music video for “Sally Walker.” Just as long as the list of his successes is the list of his scandals.

• 1999: James Charles is born in New York City
• 2011: Public outing
• 2015: Launch of his YouTube channel
• 2017: High School graduation and start of his professional YouTube career

We’ve rounded up the three most glaring controversies about James Charles for you. But for now, here’s one of the beauty icon’s most popular videos:

Quick Facts: This is how many subscribers he has

• Name: James Charles
• Born: 23 May 1999
• Active since: 02.12.2015
• Subscribers: 18.8 million
• Total views: 2.16 billion
• Net worth: $12 million dollars

The biggest controversies: Ebola jokes and friendship betrayal

The Ebola tweet

On February 16, 2017, James Charles pulled out his phone on his way to South Africa to share the following joke on Twitter:

“‘I can’t believe we’re going to Africa today omg what if we get Ebola.’ ‘James we’re fine we could’ve gotten it at chipotle last year'”

In German: ‘I can’t believe we’re going to Africa today omg what if we get Ebola!’ – ‘James all good. We could have got Ebola at Chipotle last year!’ Criticism quickly came from Twitter users. The then 17-year-old YouTuber swiftly apologised and deleted the tweet.

Discrediting transsexual men

On April 12, 2019, Charles also opened up about his sexuality during a collab with vlogger Jeff Witteck. For example, they discussed the Kinsey Scale, a measurement tool used in sex research to determine an individual’s sexual orientation. Charles said he considered himself to be on a 5.5 – that is, middle. He justified this as follows: “I mean (…) there have been girls in the past that I thought were very, very beautiful. There have also been transsexuals in the past that I was really, really into for a moment” This also caused an uproar. His fans found his statement offensive as it discredited transsexual men as “real men”. Again, an apology from James Charles followed swiftly.

The loss of 1 million subscribers

How did James Charles lose a million subscriptions on his channel?

Long Story Short: On April 22, 2019, Charles posted a recommendation for Sugar Bear Hair’s product on Instagram. The background: the company had helped him with safety issues during California’s Coachella Festival. As a direct corporate competitor to Sugar Bear Hair, beauty guru Tati Westbrook made her displeasure heard on YouTube, accusing Charles of a betrayal of their friendship: instead of promoting Sugar Bear Hair’s products, as a good friend of hers, he should have been promoting her company. She also accused him of repulsive sexual comments at private events. The situation quickly escalated and YouTube greats like Nikkita Dragun and Jeffree Star got involved.

This led to another (probably rather unwanted) record for James Charles: After the publication of the first accusation video of Westbrook, he lost more than one million subscribers. And that was only within one hour! This has never happened before in YouTube’s history. When the feud finally ended in Charles’ favor, his subscriber count recovered and made him the most famous Beauty YouTuber of all time.

Check out the latest video he posted regarding the scandal here. Random fact: It’s also the video with the most clicks on his channel:

Jeffree Star: A story of glitter, drugs and rock’n’roll

The icon of the beauty community saw the light of day in 1985 in Los Angeles as Jeffree Lynn Steininger Jr. After the suicide of his father, it was mainly his mother Marra Shubyann Lindstrom Steininger who raised him. Already in his school days Jeffree Star had a lot of fun with make-up and earned his money as a musician, model and also if necessary as an unknown make-up artist for the greats of Hollywood. He met them on weekends in the hippest clubs of the city, which he visited regularly despite his young age and thanks to a fake ID.

When you take a closer look at his career, you wouldn’t expect the flashy Jeffree Star to be a make-up mogul one day. In the beginning, working with brushes and powder was simply a sideline. His real dream? To become a musician. So in 2009, Star released his first and, to date, only studio album. Although he was signed to the Konvict Muzik label shortly after, he left a few years later.

In November 2014, the former musician and now famous YouTuber officially became a businessman: The company Jeffree Star Cosmetics was born. He is currently one of the highest paid YouTubers of all time and recently earned a whopping 18 million dollars, according to Forbes – and that’s just through YouTube.

• 1985: Jeffree Star is born in Los Angeles
• 2006: Launch of the YouTube Channel
• 2009: Release of his first album
• 2010: Contract with Konvtict Muzik
• 2014: Launch of Jeffree Star Cosmetics

How the beauty icon lives today, you can see here in the video:

Quick Facts: Crass net worth

• Name: Jeffree Star
• Born: 15 November 1985
• Active since: 15.02.2006
• Subscribers: 18.1 million
• Total views: 2.16 billion
• Net worth: $75 million dollars

Biggest controversies: jealousy and online bullying

Jeffree Star has been involved in the YouTube world’s most blatant scandals from the very beginning. From racism to drug use to online bullying, he has left nothing out.

Kat von D: Two giants of American pop culture clash

For years, tattoo goddess Kat Von D and Jeffree Star made the Hollywood Hills unsafe together. But suddenly they had a ruthless split: in 2016, Von D unexpectedly posted a photo of Star with a big ‘no’ on his face and declared on Instagram that she no longer wanted any contact with him due to his drug use, racism and bullying. Of course, Star didn’t let this stand and accused Von D of envying the success on his successful make up collection. After a long back and forth, the feud remains unsettled to this day, and both Star and Von D have not commented on it since.

Nikkita Dragun, Laura Lee And Manny MUA: An Old Feud Escalates

Much like his friendship with Kat Von D, other relationships crumbled over the course of his career. For example, early in his career, Jeffree was part of a group of up-and-coming newcomers to the YouTube sphere: Laura Lee, Manny MUA, Nikkita Dragon, and Gabriel Zamora. In 2017, Star posted a series of tweets about an ex-boyfriend/girlfriend, describing Beauty YouTuber Laura Lee’s personality as ‘vicious’. The friendship went on the rocks and the entire clique distanced themselves from Star.

Rumors of failed investments and business friendships began to swirl. Although Jeffree Star was always portrayed as the culprit by the YouTube community, there were never any official statements. The feud was almost forgotten when YouTube legend Shane Dawson released a documentary series about Jeffree Star’s life.

A few days later, Star’s former friend Zamora posted a photo with Laura Lee, Manny MUA and Nikkita Dragun with the caption:

“Bitch is bitter because without him we’re doing better”

But the many new fans that Jeffree Star had gained thanks to the sympathetic documentary series quickly came to his support: In order to take revenge, they published old, racist tweets from the past of Dragons, Lees, Mannys and Zamoras. The latter publicly apologized for their racist statements at the time and are still dealing with some of the fallout from the scandal today.

Star has also been criticized in the past for racist statements, for which he apologizes in the following video from 2018:

Our favourites from the beauty giant Too Faced: Mascara & Lipglosses

An alert, seductive look and sensual lips – that’s what every woman wants. The products of the Too Faced brand have now found their way into the cosmetics bags of modern fashionistas, make-up lovers and city girls. Always on hand: the ever-popular Better Than Sex Mascara. While this provides dramatic lash fullness and a fantastic swing, the lip glosses have a moisturizing and stimulating effect – a perfect combination of care and drama.

Better Than Sex Mascara: For a breathtaking lash look

Better Than Sex Mascara is the name that made everyone blush – but today everyone knows the iconic jet-black mascara with its hourglass-shaped brush inspired by Marylin Monroe’s curves. The Better Than Sex Mascara gives a stunning false lashes effect for a sweeping look that gets more seductive with each layer. The holy grail of lashes and the best-selling mascara in its category in America for a long time.

Momentum-fixing mascara with strong coverage

The Better Than Sex Mascara provides a portion of extra fullness and a lot of volume in no time. This allows you to create perfect lash looks – both for everyday and for the evening. While the rich color perfectly highlights your lashes, the unique combination of collagen and Senegal acacia nourishes even the finest hairs and prevents unwanted breakage and unsightly sticking.

• Color: Black
• Effect: Volume enhancing, lengthening and momentum fixing
• Finish: Silk
• Consistency: Thick

Apply mascara correctly: Tips & tricks for the application

Even though mascara is used almost daily by many women, proper and clean application needs to be properly learned. With the following tips and tricks you can avoid clumped lashes and smudged mascara:

1. Apply the first layer of mascara from the roots to the tips.
2. For the second layer, you apply from the top down…
3. For the third layer, roll the brush from the roots to the tips.
4. For a dramatic curl: Push lashes back at the tips

Too Faced Co-Founder Jerrod Blandino shows you how it’s done in this video:

Perfect kissing mouth: lip glosses for fuller lips

The perfect pout has always been considered a sign of seductive femininity and sensuality. As always, the focus here is on care and aesthetics, and so the brand’s unique lip plumpers and lip glosses are ideal for everyday wear in the office as well as for dramatic make-up at the next party.

Timeless Must Have: Lip Plumper Lip Injection Extreme

THE LIP PLUMER Lip Injection Extreme also became a cult and belongs in every beauty bag. Painful injections and unnatural results adé! Thanks to its Volulip technology, this lip gloss provides instant fuller lips and long-lasting effects with results so convincing that it is now the best-selling luxury lip gloss in America.

• Finish: glossy
• Effect: stimulating, moisturizing, nourishing
• Consistency: Serum

The special thing about Lip Injection Extreme: Unlike other lip plumpers, you can apply it over lipliner, lipstick & co. as well as on your natural lips.

Lip Injection Lip Glosse & Lip Injection Maximum Pump

For all plump addicts, here are two more versions for the perfect kissing mouth: The Lip Injection Lip Glosses add additional color accents and give a gentle volumization with a hint of color and a pleasant cooling effect. Maximum effect desired? Then Lip Injection Maximum Plump is the right choice! Even more volume and results – not for plumping beginners! The advanced volumizing formula instantly gives visibly plumper lips, so inappropriately intense that only true fans can handle it.

Tip for ultimate results: Apply the Lip Injection Maximum Plup to the center of your upper and lower lip, then spread it with an applicator to the corners of your lips