Luxury brand that redefines ‘Street Chic

In 2013 the brand was originally founded under the name PYREX VISION. Later, CEO and designer Virgil Abohl changed the name to Off-White and launched his first own collection. His innovative and cool designs were quickly carried in the hottest music videos of the hip hop industry and the brand quickly established itself as a luxury brand. The belt became the must-have of the year and the first store was opened in Tokyo. Later, Hong Kong, London and New York joined in.

• Learn more about the cool luxury brand Off White here

Urban clothing and playful cuts for the summer

Off-white is varied. It stands for haute couture and street style. For young and old. Masculine and feminine. This is exactly what is reflected at the brand’s international fashion shows.

Sporty fashion show with luxurious flair

For the 2019 fashion show, the luxury brand Off-White had only the hottest and most exclusive models such as Kendall Jenner and Bella Hadid on the catwalk. Icons of the sports world were also represented here as models. No surprise when you remember that the theme here was “Track and Field”.

Bold and casual streetwear with a touch of grunge

Wide trousers with high waist, printed shirts and holes in the shirts. This is how designer Virgil Abloh imagined the 2017 fashion for the coming summer. At that time, the current brand was still considered a newcomer among luxury brands. Check out one of the first big fashion shows of the brand.

Minimalist Prêt-à-porter in the name of the 90s

Again the outrageously good looking Hadid sisters were to be seen on the catwalk. Georgina Grenville and Audrey Marnay, model sizes of the older generation, were also present. In 2020 Virgil Abloh and his team mainly relied on lots of sheath dresses and slanted cuts.

Feminine menage of noble tulle dresses and royal blouses

The inspiration for the 2018 summer collection was none other than Volks Liebling and fashion icon Princess Diana. For months, the creative minds of off-whites had been scrutinising their former outfits in order to do justice to their legacy with their new collection. How they succeeded, you can see here in the video.

Diverse and rebellious winter collections

The imagination and inspiration of Virgil Abohl and his team is boundless. And even though each collection always sets new trends, the brand’s designs are still typically off-white. They are confident and elegant, yet always a little rebellious and cheeky.

Glamorous chic dresses and confident accessories

Shoulder-emphasized cuts and smooth leather – this could be seen more and more at the Fashion Show 2019. But even those who are looking for rather fashionably wild outfit combinations will not be disappointed. So satin is quickly mixed with fur and small crystals are stuck on gloves as well as on handbags. Watch the complete show here in the video.

Innovative fashion show with Instagram suitable outfits

According to Virgil Abloh, the 2019 fashion show was inspired by the many advertisements and influences on television. The rhymes of rap in the background were intimidating, the chosen accessories made people think. The brand remained true to its typical cuts and outfits with its collection.

Muted colours and wide cuts for the men

“Tornado Warning” was the name of the autumn/winter collection Off-Whites. While the combination of delicate knitwear and baggy denim enjoyed great popularity, the eyes of most viewers remained mainly on the ground. The new Air Jordan 5 sneakers, the latest collaboration between Off-Whites and Nikes, were seen here more often.

Ready-to-Wear collection with heavy skirts and innovative jackets

Opposites attract. That was definitely the case here too. Sometimes Virgil Abohl let his models walk the runway in princess like dresses with lots of tull and lace, sometimes in sexy body gowns and heavy work suits. This time he did not even stop at unusual patterns and rhinestones.

Behind the scenes of the streetwear giant

Who is Virgil Abohl? How did Off-White become Off-White? And what happens behind the scenes during a fashion show? Everything you need to know about the brand, we have summarized here.

Backstage with supermodels Kendall Jenner & Bella Hadid

Virgil Abohl loves his mannequins and so it often happens that you see one or the other famous supermodel on the runway. Also watch the video to get an exclusive look behind the cameras.

Off-White – success story and meteoric rise

How did PYREX VISION become Off-White? What was the brand’s first collection made of? And who is Virgil Abdohl? These questions are answered here in the video.

• A little insider tip: For those of you who are still looking for the perfect shoe, our trend reporters have summarized the sneaker trends of the year here.

Nike Waffle Racing Flat “Moon Shoe” – $437,000

The crown jewel on our list and therefore the most expensive sneaker in the world is the 1972 Nike Waffle Racing Flat “Moon Shoe”, made available by Jordan Michael Geller during a Sotheby’s auction in July 2019 and purchased by Miles Nadal, a well-known shoe collector, for more than $400,000 and exhibited in his private museum in Toronto, Canada shortly thereafter. Nike’s “Moon Shoe” was originally designed for the runners of the Olympic Games. Only 12 pairs were launched in the 1970s, which is why it is still considered one of Nike’s most important masterpieces today. This pair in particular is still known today as the only unworn “Moon Shoe” artifact, which is why it quickly surpassed the estimated price of $160,000 during the auction.

Fun Fact: Another rare pair was sold on eBay in 2016 – but at that time ‘only’ for $11,200.

• Model: Nike Waffle Racing Flat “Moon Shoe
• Sales price in dollars: $437,000
• Retail price in Euro: €401.157
• Sold: July 2019
• Sold via: Private Auction

The Nike story – a small idea on a big scale

Nike, formerly known as Blue Ribbon Sports, was founded in 1964 and opened its first retail store in 1966. It was founded by athletics coach Bill Bowerman and his former student Philip Knight. Their successful sale of Japanese running shoes quickly led to a new idea: Why not produce your own shoes? After the first shoe was publicly available in 1971, the company changed its name to Nike in 1978. The sales figures exploded, the company finally expanded worldwide via the East Coast of America and now made the company what it is today: a dynamic global player that not only revolutionized sneakers but also the world of sports.

• Founded: 1964
• Founders: Bill Bowerman & Philip Knight
• Place of foundation: Eugene, Oregon, USA
• Current headquarters: Baeverton, Oregon, USA
• Turnover: USD 3.4 million
• subsidiaries: Converse, TraceMe Inc., Celect, Inc.

Michael Jordans Converse Fastbreaks – $190,373

The Converse Fastbreaks, worn by sports legend Michael Jordan himself, were auctioned in 2017 for a record price of $190,373 by an unknown buyer and are considered the most expensive sneakers ever worn during a sporting event. At the time of the auction, the sneakers were not in good condition, but they are considered an important asset in the sports scene: Michael Jordan wore them at the beginning of his college career and they were considered his good luck charm when he won the Olympic gold medal in 1994. After the game, he signed it and gave it as a present to the then 11-year-old son of Los Angeles Lakers legend Gil Goodrich, who had kept it for the last twenty years.

• Owner: Michael Jordan
• Model: Converse Fastbreaks
• Sales price in dollars: $190,373
• Retail price in Euro: €174.758
• Sold: 2017
• Sold via: Private Auction

https://www.youtube.com/watch?v=Vl_O_OGwdBU

Who was Michael Jordan?

Known as Michael Jeffrey Jordan by birth, he is now considered one of the most influential professional basketball players ever in the history of the sport. He dominated the sport from the 1980s until the late 1990s and has won several awards from the sports scene.

The most incredible moments of his sporting legacy can be seen here:

“Flu-Game” Jordan 12 – $104,765

These sneakers prove how popular the shoes of Bulls Guard Michael Jordan are. The pair was auctioned off by Preston Truman, a 35-year-old former jazz ball boy via an online auction in 2013. 104,000 dollars was paid for the black and red sneakers, which were also signed. It should be noted here: The starting price was 5,000 dollars at the beginning. The shoes became famous through the “Flu Game” in 1997, in which Jordan won 38 crucial points despite flu-like symptoms and helped the Chicago Bulls win. According to rumors, however, Jordan had spent the night before in a casino, which is why he was only hung over during the game.

• Owner: Michael Jordan
• Model: Jordan 12
• Sales price in dollars: $104,765
• Selling price in Euro: €96.172
• Sold: 2013
• Sold via: Online Auction

Self-Lacing Nike MAG – $104,000

Another gem from the house of Nike is in our list: In December 2016 these Nike Mags were sold by the Hong Kong auction house Dragon 8 for $104,000 to an unknown buyer from Hong Kong. The sneakers achieved cult status through the movie 80s film “Back to the Future” in which Michael J. Fox magically puts on these self lace-up sneakers. Granted: …this pair, while lacking all magical powers… Nevertheless the Self-Lacing Nike Mags still enjoy great popularity today.

• Model: Self-Lacing Nike Mags
• Sales price in dollars: $104,000
• Selling price in Euro: €95.470
• Sold: 2016
• Sold via: Private Auction

Single Nike MAG – $92,100

In contrast to the 2016 Nike Mags, this pair is rather less functional. Nevertheless, it was sold in 2018 via Shoezeum’s eBay shop for a little less than 100.00 dollars. So the unknown buyer could be happy about a real rarity: It is considered to be one of the few original props from the movie “Back to the Future II” that are still available today. A true artifact of the pop culture of the 80s.

Sneakers from the movie “Back to the Future II”

It is rare that true film props are sold. No wonder that this rarity can be found in our list.

• Model: Single Nike Mags
• Sales price in dollars: $92,000
• Retail price in Euro: €84.454
• Sold: 2018
• Sold via: Online Auction

Stephen Currys Under Armour Curry 6 – $58,100

NBA star Stephen Curry auctioned this pair of Under Armour 6, which he wore to a basketball game in early 2019, for nearly $60,000 on eBay. The proceeds went to science education initiatives. The reason was his claim that the moon landing of 1959 had been staged, which had caused heavy criticism in the USA.

• Owner: Stephen Curry
• Model: Under Armour Curry 6 “Moon Landing
• Sales price in dollars: $58,000
• Retail price in Euro: €53.243
• Sold: 2019
• Sold via: Online Auction

Eminem X Carhartt X Nike Air Jordan 4 Retro – $30,100

This pair of sneakers, created in collaboration between hip hop legend Eminem, Slim Shady, Carharrt and Jordan, was sold for a whopping $30,100 to celebrate Shady Records’ 15th anniversary.

• Model: Eminem X Carhartt X Nike Air Jordan 4 Retro
• Sales price in dollars: $30,100
• Retail price in Euro: €27.631
• Sold: 2019
• Sold via: Online Auction

You can see in this video how tough the 30.000 Dollar shoes are. Spoiler: Gasping for every sneaker fan is guaranteed:

DJ Khaled Air Jordan 3 “Grateful” – $20,000

To celebrate his Grateful album, American hip hop mongul DJ Khaled released the Air Jordan 3 Retro “Father of Asahd” in 2017 in a limited edition. These were sold for 20,000 dollars a piece.

• Model: DJ Khaled Air Jordan 3 “Grateful
• Sales price in dollars: $20,000
• Selling price in Euro: €18.360
• Sold: 2017
• Sold via: Stadium Goods

Nike Air Jordan 5 Retro Michigan Fab Five – $20,000

At number 9 on our list of most expensive sneakers is the Nike Air Jordan 5 Retro Michigan Fab Five – a gift given exclusively to friends and family of the Jordan brand. Later, some pairs were resold for a whopping $20,000.

• Model: Nike Air Jordan 5 Retro Michigan Fab Five
• Sales price in dollars: $20,000
• Selling price in Euro: €18.360
• Sold: 2017
• Sold via: Stadium Goods

Granted: Not all of us have the necessary change to spontaneously order any Hollywood artifacts or limited editions. If you want to ride on the wave of the latest sneaker trends, you only need to know the biggest brands. In our list we mainly mentioned ‘Nike’ and their subdivision of the ‘Jordans’. Also classics like the good ‘Converse’ or ‘Vans’ don’t get old and if you like it more sporty, you should have a look at ‘New Balance’ or ‘Reebok’. Luxurious items are more likely to be found in the relative newcomer in the ‘Common Projects’ scene.