The inspiration: A life for shoes

Christian Louboutin was fascinated by shoes and their effect from the very beginning. In his younger years, he dreamed of designing shoes for dancers, inspired by showgirls and their elegant gait. He realized early on that shoes should not only be functional, but above all trigger emotions – they should tell a story.

“I prefer to focus my energy on my imagination rather than on technology.” – Christian Louboutin

His philosophy was clear: shoes should stand out, fascinate and give women a feeling of elegance and power. But the real breakthrough came with a simple but ingenious idea: the red sole.

Louboutin? Glamorous!

Louboutin can be compared to Manolo Blahnik (classic-elegant), Jimmy Choo (glamorous-feminine), Giuseppe Zanotti (extravagant), Saint Laurent (rock-edgy) and Valentino Rockstud (elegant with rebellion). While all offer luxury, Louboutin remains unique thanks to the red sole.

Nail polish, coincidence or teamwork? The true story of the red sole

According to the official version, Louboutin came up with the idea of coloring the sole of his high heels red in 1992 when he looked at one of his designs and thought it lacked that certain something. The decisive moment came when an employee painted her nails with red nail polish. Louboutin spontaneously grabbed the bottle and painted the sole of a shoe with it.

The result was breathtaking – the shoe immediately looked more luxurious, more sensual, more eye-catching. The red color gave the high heels a new dimension. However, there are indications that it was not Louboutin himself who came up with the idea, but his employee, who applied the lacquer to the sole on a spontaneous impulse.

Whether by chance or ingenious teamwork – the red sole was born and was to change the world of shoes forever.

Guido Maria Kretschmer: “This idea makes all women go wild!”

Star designer Guido Maria Kretschmer revealed an exciting background story about the red sole in an episode of “Shopping Queen”. For Christian Louboutin, the color red stands for love, blood and passion – emotions that every woman associates with his shoes. The red sole is more than just a design element – it is a statement.

Louboutin himself oncesaid:

“High heels are pleasure with pain.”

This philosophy is reflected in his designs. The red sole stands out from any catwalk or parquet floor, giving its wearers a feeling of luxury and sensuality. No wonder celebrities, models and fashionistas all over the world rave about Louboutin’s high heels.

A trademark with a history

Louboutin registered his red sole as a trademark back in 1993 and has since defended it in numerous court cases. In many countries, including the USA and the EU, he was awarded the exclusive right to red soles – but only if they are combined with a shoe of a different color.

But that doesn’t stop imitators from being inspired by Louboutin’s iconic design. The red sole remains a symbol of luxury and exclusivity – and a clever marketing tool that makes the brand unforgettable.

Why are Louboutins so popular?

Louboutin’s high heels are far more than just shoes – they are a symbol of style, elegance and self-confidence. They visually lengthen the leg, change posture and convey a feeling of strength and glamor. Psychologically, the color red is associated with passion, power and desire – qualities that women in Louboutins automatically radiate.

Guido Maria Kretschmer got to the heart of the matter:

“This idea makes all women go wild!”

And that is precisely the magic of the red sole: it gives its wearers the feeling of being special.

7 fun facts about Louboutin

Louboutins are expensive, iconic shoes with red soles that wear out quickly and are often preserved by protective measures. Despite their status symbol, they are considered uncomfortable, and worn soles serve as proof of authenticity when resold.

1. Red sole: status symbol with strong recognition value
2. Price: 700 to 2,000 dollars per pair
3. High maintenance requirements: Immediate protection recommended
4. Rapid wear and tear: red sole wears out
5. Repairs: 400-10,000 pairs soled per month
6. Comfort: Shoes are often very uncomfortable – as you know, “High heels are pleasure with pain.”
7. For sale? Second-hand market: Worn soles as proof of authenticity

Who really had the idea?

Whether Christian Louboutin himself or an unknown employee had the idea for the red sole remains controversial. The fact is, however, that Louboutin recognized the potential and made the red sole his trademark.

His story shows that fashion often arises from spontaneous moments – and that a small bottle of nail polish can be enough to revolutionize an entire industry.

“Be bold, be bright, be beautiful” – Gucci Beauty

This is the slogan with which the brand advertises its own beauty range. Gucci focuses primarily on products that underline the natural appearance and the individual character.

Video #GucciBeautyNetwork: Perfect Imperfections

Time and again Gucci stands out from the crowd. So also with the commercial for Gucci Beauty. As usual, the unique models present themselves in front of the camera with a vintage touch, quirky and colorful. What others call a beauty flaw, Gucci celebrates quite shamelessly.

Make Up by Gucci: Powder, Lipsticks, Gloss and more

You have to hand it to Gucci: They don’t skimp on packaging design when it comes to make-up either. The products are packed in tubes and pans in retro style and make visually really what! But also the content is right, so we present you here the best products of Gucci Beauty.

Under the direction of Alessandro Michele, the beauty department was also overhauled, with the aim of adapting the make-up products to the retro-inspired style of the brand. Social media appearances also follow this pattern.

Éclat De Beauté Effet Lumière Face Gloss: The all-round talent

Matte make-up finishes are increasingly taking a back seat to the dewy editorial look. Gucci also wants to see natural reflections and healthy skin. Minor blemishes are not a big deal. After all, it’s all about being yourself. This is also the aim of the Face Gloss.

A transparent gel, which can be used for lips, cheeks and eyes alike to bring these quite simply to the radiance. The texture is oil-free and suitable for all skin types.

Gucci Poudré de Beauté

Gucci offers both gentle mattifying powders in 6 shades, as well as a variety of bronzers that are similar in light texture. The powders and bronzers come in a golden pot with pink or blue lid. The packaging looks extremely noble and ensures that the little eye-catchers are particularly suitable as a gift.

The powder has a smoothing effect and leaves a silky finish, but should not dry out the skin too much. Good news for all with rather dry skin. Nevertheless, the powder is suitable for all skin types.

The powder is particularly well suited for touch-ups in between. However, whether you want to wear a powder of this price range in your handbag and risk breaking, you better think twice. The high-quality packaging offers protection, but it is still a powder.

Video Gucci Mascara and Eyebrow Pencil: Eyeshadow and Eyeliner Missing

Minimalism seems to be the tone of the make-up range, because for the perfect eye make-up you can only buy two products from Gucci. These put the focus above all on the basics. In delicate pink with gold accents present themselves:

• L’obscur Mascara
• Crayon Définicon Sourcils Eyebrow Pencil

Furthermore, Gucci convinces with the appealing packaging and focuses on the essentials. The message is clear: It does not take much to underline your natural beauty. Small flaws are what makes us unique.

Of course, the older range can be found occasionally in perfumeries, but these products no longer belong to the current range of the brand.

Video Lipsticks and Balms by Gucci: Color Finally Comes Into Play

After the assortment was reduced by colors in the area of blusher, eye shadow and Co., you will find a large selection of lipsticks. The brand offers a total of 6 finishes, from subtle lip balms to festively glittering lipsticks. Here, special attention was paid to diversity.

This is especially evident in the nude lipsticks, which are offered in colors for deep to very light skin tones. Cool and warm tones in red, pink and nude. A few purple and orange lipsticks are also included. There is clearly a focus on variety here. Age doesn’t matter at Gucci either, as you can see in the commercial for the matte lipstick range.

Gucci Vernis à Ongles: Vintage inspired nail polishes

Gucci’s nail polishes come in 5 colors. Schwaz, nude, green, red and a light blue. Again you find the general vintage theme. So Gucci stays true to its style. The colors are reminiscent of the interior design of the 70s.

With flowered Foutons and colorful painted phones, toasters, refrigerators and whatever else found itself in the apartments. Unfortunately, they do not have the variety of colors that can be found in lipsticks, for example, but Gucci offers unusual colors in this small selection.

Gucci perfume: floral fragrances for women & men

Gucci has been playing in the perfume market for a long time. However, they understand it in their assortment rather to put on quality and less on quantity. In the following we have collected the most popular Gucci fragrances for men and women to make your choice a little easier.

Gucci Guilty: Popular men’s and women’s perfume

Actually, the perfumes come quite innocently in simple black and gold bottles. But the fragrances have it in themselves. Not for nothing they are one of the best sellers. Especially the women’s fragrance in golden packaging is highly sought after.

The men’s fragrance would 2020 generalüberholt and Punktet with new fragrance notes:

• Hot chili (spicy)
• Orange blossom (soft citrus)
• Cedar wood (resinous-woody)

This makes the character of the fragrance and combines in the nose to an outstanding, spicy-fresh perfume which, in the style of Gucci, lets the thoughts wander to the rock stars of the 70s. Jeans, T-shirt and guitar, that’s all it takes to accompany this scent. Flannel and leather also go well with the scent. The spicy chili gives it a sharpness that would also suit a suit, but definitely allows an association with something rougher, untamed men.

Quite differently it is there with the women’s fragrance counterpart. (we are not talking about the new Gucci Guilty pour femme, but the classic Gucci Guilty in the gold bottle) This is much more floral:

• Lilac (flowery)
• Pink pepper (spicy)
• Amber (warm-woody)

Give the fragrance its character. Especially lilac is unmistakably present from start to finish. A bit of spice is lent by pink pepper and a bit of warmth brings the amber into play. All in all, however, Gucci Guilty is a fairly restrained floral fragrance that fits into many everyday situations, making it a great companion for everyday life, whether in the office or out for coffee with girlfriends: Gucci Guilty fits.

The top 3 women’s fragrances from Gucci

To simplify the selection of a new fragrance, we would like to introduce you to the 3 most popular perfumes from Gucci. Especially when it comes to choosing a fragrance to give away, it is sometimes difficult to make the right choice. That’s why we have compiled a list for you that gives an overview of the most popular fragrances of the label and break down the main features of the fragrances for you:

• Gucci Bloom
• Gucci Flora
• Gucci Bamboo

Of course, Gucci Guilty is also at the forefront. But these women’s fragrances are particularly popular.

Gucci Bloom – Jasmine, tuberose and iris adorn this floral bouquet. This perfume smells powdery and playful. If you had to compare it to a piece of clothing, it would probably be a short, pink tulle dress. With puffed sleeves, but without bows, because Bloom is not too sweet. Just soft, feminine and flowery.

Gucci Flora or Flora by Gucci – Roses and sandalwood are at the heart of this sweet floral perfume. The fragrance is a walk on the beach during the sunset. Warm, golden and a hint of freshness characterize Flora.

Gucci Bamboo – The fresh floral fragrance is created by bergamot, lilies and a touch of sandalwood and vanilla. The scent is pleasantly fresh and not intrusive. An everyday fragrance that is also suitable for the office.

Gucci by Gucci Pour Homme: modern men’s fragrance

In classic Gucci fashion, this pleasantly woody fragrance is distinguished by floral notes that are cleverly intensified at one end and warmed up at the other. The core is formed here:

• Violet (floral-soapy)
• Bergamot (tart citrus)
• Tobacco (warm-woody)
• Black pepper (spicy)

The result is a perfume that is particularly suitable for everyday life and the office, because it gives restrained freshness and spiciness.

Video Memoire d’un Odeur: Unisex fragrance with Harry Styles

That Harry Styles is no friend of gender norms he shows again and again in his music, his red carpet appearances and photo shoots like the one with US Vogue as the first male cover model of the magazine.

This, of course, makes him the perfect promotional face for Gucci’s first unisex fragrance. Harry Styles and Gucci have had a close relationship for some time now, with Styles dressing Gucci for the MET Gala in 2019. The label’s rock-legend aesthetic is a great fit for the British musician’s image.

So it just makes sense that he also graces the advertising campaign of the mineral fragrance. The universal fragrance formula is characterized by:

• Camomile (clean-floral)
• Musk (mineral-tart)
• Woods (warm)

Chamomile, chamomile and again chamomile is the first thing you smell, then this is slowly warmed up by woods. Since the fragrance is neither particularly sweet, nor particularly tart, but fresh-mineral and clean comes along women as well as men can wear it. A special highlight is also the bottle, which was modeled on the bottle of the 1993 Gucci Eau de Gucci and with a few changes today again with new content on the shelf.

Throwback: Gucci in the wild 70s and 80s

Gucci strives for the 80s vibe. And rightly so, because the brand celebrates one success after another. So what could be more fitting than to take a little look into the past to get to know Gucci as a brand as well as make-up looks and beauty routines of the eighties a little better.

Video Fashion Show: Gucci Prêt-à-Porter SS 1986

Long, layered necklaces, structured blazers with dropped edges, checks, and the incredibly popular fitted silhouette created by the then uber-modern blouse-skirt combo. This was Gucci in the eighties. Back then, the label was an essential part of the Italian dolce vita. Gucci stood for the exclusive lifestyle that was established in the sixties and seventies.

It wasn’t until the early nineties with Tom Ford and Dawn Mello that Gucci established what is now generally referred to as porn chic. At that time more scandalous than one might think today, they started to design short dresses, which could be found for example at designers like Calvin Klein and reminded of those dresses, which one wore only under his clothes until then. Scandalous but also successful.

Today, Gucci tailors clothes that are dubbed post-gender chic and are reminiscent of the rock stars of the 70s and 80s. However, as you can see, this style is not necessarily based on the Gucci collections of the past, but rather represents its own era of the house of Gucci.

Video: Authentic 1970s Make Up Tutorial

After we have taken a look at the brand in the seventies and eighties, we will now talk about make-up at that time, so that you can get an idea of what Gucci beauty products and their marketing are inspired by. Maybe the products will fascinate you even more afterwards, because you can definitely find the spirit of the seventies in them.

https://www.youtube.com/watch?v=WjHM6DWOkas

Nail polish! The most beautiful trends & newest colours

Beautiful, fresh nails are a must for many. What are the most beautiful trends this year? Which colours can’t go wrong and how to apply them? Questions to which we have answers. Sometimes little tips and tricks help to make things like applying nail polish easier. Often you don’t need much at all, just the right products and the correct procedure and zack you have the most beautiful nails!

Billie Eilish, Selena Gomez, Kylie Jenner & Co: What do the stars wear? ?

We are often inspired by our stars, role models or fashion icons. Let’s take a closer look at the nail designs of the stars. What do people wear now and what do you not find on the nails of any star?

https://www.youtube.com/watch?v=T-nriG_mAsc

Tips and tricks for application, removal and care

Who doesn’t know it? One has just painted the nails freshly, but already after two hours they do not look freshly painted, but crumbled off, with cracks or simply uneven. Nothing more annoying than that! Here we have some tips and tricks how you can easily and quickly apply your nail polish and make it look like you had it done by a professional. With these tips you will quickly become a professional!

Apply without overpainting, bubbles or cracks!

How does the perfect application of a nail polish succeed? You want to go out and your nails are not yet finished? Take it easy. Take a look at the video that shows you the Do’s & Don’ts This way you too can achieve a perfect nail design.

Nail care at home: How you can easily conjure up beautiful nails yourself!

One wonders how important the care of the nails is. There are many steps to follow to get strong and healthy nails. This Nail Care Hack video shows you how to get silky soft hands and strong and firm nails with the help of the right products!

Development & history of nail polish: short nails, neon colors, press on mails & More!

Isn’t it interesting to see how the colours and trends of nail polishes have changed over time? If you are curious and would like to learn more about the development of nail polish, then you are in the right place.

Comparison of past and present trends!

100 years is a long time span and a lot can happen in that time. Maybe you get inspired by the nail polish trends of earlier years and try them again today?

Chanel – Timelessly elegant fashion in the name of female emancipation

The fashion giant was founded in 1913 by Gabrielle ‘Coco’ Chanel. The French woman, who came from a poor background at the time, opened her first Chanel boutique in Deauville, France, at the age of 30. Her loose dresses and rather comfortable cuts were initially met with disapproval rather than acclaim. Her simple yet elegant designs were atypical of 1910s fashion. The famous ‘Little Black Dress’ later helped the style icon finally achieve international success. Since its breakthrough, the brand has also been celebrated for its padded leather handbags with topstitching and metal link chains. The perfume Chanel No. 5 is also one of the absolute must-haves of every Chanel fan.

Moonlike and bold fashion for the winter

The winter outfits always have leather boots with high heels despite wind and weather. Likewise, the elaborate hairstyles are dispensed with in winter. In contrast to the hairstyles in the summer, the hair is only tied together in a simple braid or simply combed open to the back.

Elegant dresses and classic accessories

For Virginie Viard, the mirrored staircase is the starting point of every collection. Over the past 30 years, the house of Chanel explains, it has always been Virginie Viard who has worked closely with the Métiers d’Art ateliers, researching and experimenting with them. She opens her first Métiers d’Art collection as successor to Karl Lagerfeld with black coats in soft cashmere bouclé, adorned with chiffon ribbons embroidered with gold-colored beads and sequins.

Autumn collection with cool tones and casual cuts

In the style of the 1968 film “The Does” by French director Claude Chabrol, female models walked the runway together and chatted like confidantes at first glance. The models wore stylish retro black leather boots with a bell-shaped brandy collar in the middle of the calf, which became the leitmotif of the collection.

Exciting and innovative outfits in a quiet environment

For her haute couture debut, Virginie Viard chose the backdrop of a library. This was inspired by the library in Gabrielle Chanel’s day apartment on Rue Cambon (the legendary designer slept at the Ritz next door) with its chic bindings in splendour and chestnut colours, and by Galignani, the legendary bookshop on Rue de Rivoli that counted bibliophile Karl Lagerfeld among its most important customers.

Emotional show in memory of Karl Lagerfeld

In a somber yet serene show that captured airiness and substance, shrugging elegance and unbridled joy, the farewell was framed by Karl Lagerfeld’s prodigious talent as he envisioned it. He took us on a beautiful day to a place high in the mountains. It was a snow-covered retreat – a slice of Chanel heaven, viewed from a distance that was hauntingly hard to bear.

Delicate dresses and stylish hairstyles for summer

One thing is particularly striking about the summer collections. The collections for the warmer seasons usually include dresses rather than trousers or skirts. As described above, the hair of the models in the summer is often more elaborately draped, gelled or sprayed.

Unique prêt-à-porter on the rooftops of Paris

Up on the roof chez Chanel, a procession of leggy girls on flat heels, wearing tweed playsuits, tiny silk trousers, garçonne dresses and little bell-shaped skirts. Where Lagerfeld might have donned funny pun accessories, Viard’s instinct was to strip down and emphasize the essence of silhouette and tweed chanel textures in a relatable context – after all, who could dare mimic his wit?

Haute Couture collection of contrasts: Moral & Sensual at the same time

Virginie Viard’s haute couture presentation Chanel saw us in the romantically overgrown garden of a convent miraculously located in the cold immensity of Paris’s Grand Palais. In fanciful retellings of her autobiography, Chanel referred to the convent’s strict and unforgiving nuns as “aunts.” Nevertheless, these mistresses taught the young Chanel to sew, giving her the tools to build a life for herself as an independent woman in later years.

Exclusive fashion show with breathtaking scenery

The collection was presented downstairs in the Grand Palais’s big, soaring room. Although there were train tracks here, there was no train, because who could eclipse the steaming trains of John Galliano’s sensational fall 1998 haute couture show for Christian Dior. Viard instead transformed the vast space of the Grand Palais into a train platform, the audience seated expectantly on old-fashioned benches, and the building’s existing Art Nouveau architecture successfuly evoking a turn-of-the-century train station for giants.

Chanel’s first swimsuit debuts in royal garden

Outside the Grand Palais in sub-zero Paris, it may have been snowing, but inside Karl Lagerfeld took us to a sun-baked Italian villa where terracotta oleander urns flanked an inviting pool and cypress and palm trees shaded sandy pathways, stone balustrades and a sweeping staircase.

The ‘Making of’ Chanels – From the studio to the catwalk

Chanel in particular is known for taking its viewers behind the scenes on YouTube. No matter if it’s the preparations for the Fashion Week, the hustle and bustle in the backstage area shortly before the show starts or the making of the latest collections. Likewise there are, by Karl Lagerfeld brought to life, image films or films the history of Coco or Chanel. With elaborate and emotional stylistic means, short videos are created in blockbuster quality.

Creative design process with fine craftsmanship

Virginie Viard’s Autumn-Winter 2019/20 collection showcases the ever-renewed creativity and unique savoir-faire of Chanel’s haute couture ateliers and métiers d’art. See how the House of Chanel and its seamstresses and sewers create the handmade garments.

Hectic in the last minutes before the show

From backstage to the show, a closer look at the ready-to-wear looks and accessories for spring and summer 2020.

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