Summer statement in the middle of Cologne

Hot, bold, unstoppable: Heidi Klum appears on the 84 square meter mural in a light blue “Shiny Satin” bikini – flawless, photorealistic, a real eye-catcher. The work of art was created in just four days directly on the wall of a building in Cologne’s Friesenviertel district. By the way, we were already there for you at the Calzedonia store opening, you can find it here: Calzedonia Store Opening Cologne, with Rebecca Mir and others.

Blue, shiny and larger than life – the new mural shows Heidi Klum in a bikini from the current Calzedonia “Shiny Satin” campaign.

In just four days, artist MaCChine and the creative collective CC Allstars painted the 84 m² work of art on the wall of the building – completely freehand.

Heidi Klum x Calzedonia Mural in Köln (Foto: Calzedonia)

Immediately afterwards, Heidi posted on Instagram:

 

Check out this post on Instagram

 

A post shared by Heidi Klum (@heidiklum)

A performance with star power

On the day of the unveiling, Heidi Klum appeared in person. In a denim-on-denim look with a light blue bikini, she posed radiantly in front of the mural. Relaxed, in a good mood and all Heidi, she took the opportunity to sign her oversized image with a spray can in her hand – to applause, a flurry of flashbulbs and shouts of “Heidi!”, of course.

Heidi Klum Street Art (Foto: Calzedonia)

Calzedonia brings art and fashion together

The campaign is more than just advertising – it is an urban fashion statement. Calzedonia shows how modern brand staging works today: live, tangible, with a strong personality and Instagram-ready images. Instead of a billboard: a real mural. Instead of models from the catalog: Heidi Klum in reality.

• Heidi Klum live in Cologne
• XXL mural: 84 m² street art
• Focus on the “Shiny Satin” collection
• Calzedonia: summer, style & star power

Heidi Klum (Foto: Calzedonia)

Heidi Klum: Model, mom, mega wife

At 52, Heidi Klum still stands for success, self-confidence and a bit of cheekiness – exactly what modern women want to see. Whether it’s Germany’s Next Topmodel or international campaigns – Heidi always delivers. What makes Heidi so special?

She has remained approachable despite her star status – that’s why we love her!

At the event in Cologne, she spoke to fans, waved to the crowd and came across as someone you just have to like – without a show, without a filter.

From model to brand

Heidi has long been more than just a model. She is an entrepreneur, presenter, mother – and now also part of a piece of street art in Cologne. Her energy and presence make her the perfect choice for a brand like Calzedonia.

• Heidi Klum signs her own mural
• 52 years and not a bit quiet
• Style icon with a grip on the ground

Calzedonia: The creative Italian brand

Calzedonia is known for high-quality beachwear, leggings and hosiery – but above all for bold productions. For years, the label has managed to combine classic fashion with emotion and creativity.

Urban storytelling instead of traditional advertising

Whether in Milan, Paris or Cologne: Calzedonia focuses on wow moments. Instead of only being visible online, the brand takes its collections directly to the streets – with real models, real events and a clear message: we are fashion, we are art.

Brand with international charm

Founded in Italy, worn worldwide – Calzedonia has long been a global phenomenon. The combination of Mediterranean flair and urban style is perfect for today. Heidi Klum is now adding the glamor factor to the mix.

• Italian fashion sense meets big city vibes
• From beach to city – collections with style
• Brand experience through events & staging