Burberry: Exciting fashion shows

Burberry hosts exciting fashion shows every year, showcasing the latest trends and collections. The shows are not only a platform for Burberry’s latest designs, but also a reflection of the fashion industry and its evolution. The change of chief designer at Burberry in 2018 was a milestone for the brand and triggered many expectations and speculations. You can see how the brand has evolved under the new head designer Riccardo Tisci in the videos of the latest fashion shows.

Spring/Summer Show: Dark Elements & Summer Vibes

Burberry’s Spring Summer Show 2023 was a tribute to the typical British summer, which consists of rain, big cities and occasional rays of sunshine. The brand presented its collection under the theme “Goths on the beach”, a unique combination of gritty elements and summer vibes. The show was a reflection of British culture and its influences on the fashion industry. It means that people also dress on the beaches because you never know when it will rain or when the sun will shine.” – says the chief designer about the collection.

Fall/Winter Show: Dark and extravagant styles

Burberry’s Fall Winter Show 2023 was a journey into the world of dark elegance and extravagant color combinations. The brand managed to create a somber atmosphere accompanied by a touch of mysticism and sophistication. The show was a tribute to Burberry’s ability to integrate traditional British elements into a contemporary design. The color combinations were as striking as they were interesting, demonstrating the creativity of the brand.

The brand: exciting facts!

Since its founding in 1856, the brand has had a long and fascinating history marked by groundbreaking innovations, iconic designs and famous collaborations. Burberry is also known for its signature check patterns, which have become a symbol of British fashion. Check out interesting facts about the popular brand here:

New construction housing: Green building for new ideas

The self-proclaimed garden city is innovative, modern and ahead of classical urban planning, because it incorporates the environment and local conditions and integrates them into the cityscape. You can find out here how the north of Cologne is to be strengthened by Kreuzfeld and what special features the district brings with it.

The new district is to be built in the Chorweiler borough, adjacent to the Blumenberg borough to the north:

Cross field at a glance + location

First the key figures:

• Location: Cologne
• District: Chorweiler
• Size: 80 ha (Comp. soccer field approx. 0.7 ha)
• Population: 8,000

Project and planning time:

• Planning: 2021-2022
• Plan / Landscape: ADEPT + Karres en Brands
• Consulting: Metabolic, Argus

Urban development project of the city of Cologne

Kreuzfeld, or WoodHood is the result of a new urban development project of the city of Cologne. The ambitious 80-hectare project was penned by the planning team led by ADEPT and Karres en Brands (Plan and Landscape) in collaboration with Argus (Mobility) and Metabolic (Energy).

Mayor Henriette Reker convinced

Their project design for a green city convinced the committees as well as Mayor Henriette Reker and is now to be implemented. Wood Hood is more than a classic garden city. According to the developers, the new district requires a new approach to planning, rethinking the connection between city and nature, landscape.

Green urban development: “Back to nature”.

Instead of defining the new urban structure through buildings, streets and technology, WoodHood’s urban layout builds on the landscape, surrounding forests, use of water, play with the sun, planting and local conditions. True to the motto: Back to Nature! For many who want to live close to nature while enjoying the benefits of the city, perhaps a reason to move to Cologne.

Martin Laursen (partner of ADEPT): “The whole process of developing the new district in Cologne-Kreuzfeld, WoodHood, was carried out with a view to the future and in dialogue with numerous local stakeholders (…).”

She goes on to say:

“WoodHood is a new kind of city that focuses on collective communities in close relationship with nature.”

Goal: Jobs, open spaces

The goals of the new district are clear: Strengthen the north of Cologne! Numerous new residential units for up to 8,000 residents are to be created on a total of 80 hectares. In addition to new jobs, the focus will be on multiple-use open spaces, social, cultural and educational facilities.

Structure, hoods, use of space

WoodHood is not intended to be just an extension of the existing city, but a neighborhood in its own right that is adjacent to the others through innovation, sustainability, and village-like community. The district consists of 5 individual hoods, each with its own character and individual function. The main focus is to promote community and collective and shared functions, with the goal of minimizing private space and strengthening the quality and use of public spaces. WoodHood will provide versatile opportunities for activities and recreation.

Climate protection & infrastructure with water storage

In addition to social coexistence, Cologne Kreuzfeld promotes climate protection, ecology and water storage through open green spaces and a complex ecosystem. The infrastructure and mobility network is also more differentiated and makes the use of bicycles and walking more attractive.

Henriette Reker (Mayor of Cologne): “The selected design is in line with our great ambitions and high standards, because we want to launch a particularly innovative, sustainable and multi-layered urban development and open space concept.”

Further, she said stressed:

“(…) We also place high demands on the topics of environmental compatibility, energy efficiency and sustainability.”

Tip. How to create a neighborhood in Berlin Schöneberg

The Bricks in Berlin Schöneberg is one of the flagships of the renowned Berlin architectural firm Graft, as you can also read in our interview with the architects: Residential Real Estate Graft. What was and is particularly exciting about this project is the aspect of historic preservation and revitalization. The aim here was not a pure new building, but the upgrading and preservation of a former post office site.

• Quartier Berlin Schöneberg

First makeup collection by Ivana Santacruz

With her collection Ivana Santacruz wants to express her unique and bold style and has therefore chosen an eyeshadow palette in soft nude shades, different fake lashes for the eye-catching effect, liquid lipsticks and glosses in exciting colors and a brush set with bags. The make-up collection is perfect to create any make-up look from everyday look to party look. It was especially important to Ivana that the products last a long time on the skin, so that the make-up can withstand even intense dance choreos.

Who is Ivana Santacruz?: 5 facts

Ivana Santacruz is a German-Mexican multi-talent. She is known as a singer, dancer and influencer and entertains her 2 million followers on Instagram with creative dance videos. Here you get a small overview of the beauty:

• She is the daughter of an Italian and a Mexican
• Your star sign is Aquarius
• Before her career as a dancer, Ivana was mainly a fitness model
• She participated in the reality show Berlyn on RTL2
• Ivana Santacruz was already allowed to model together with Sarina Nowak for the fashion label of Khloe Kardashian

Collaboration with world-renowned choreographer

As a dancer, Santacruz has been known since the beginning of her career, but in 2019 she had the opportunity to dance with star choreographer Matt Stefanie, who has worked with absolute world stars such as Taylor Swift, Jason Derulo and Chris Brown, to the mega hit “Que Calor” by Major Lazer ft. J Balvin to dance. To this day, she regularly delights her followers on YouTube and Instagram with successful dance videos.

Successful music debut with “Bum Bum

Ivana Santacruz is not only successful as a dancer, but also as a singer: With her hit “Bum Bum” she celebrated her official music debut and until today this song is her most successful song. The song of the Mexican-born singer is in Spanish and a relaxed pop number that makes you want to dance along. In the video Ivana shows her seductive side and of course also brings her incredible dancing talent through a sexy choreography.

https://www.youtube.com/watch?v=1_5WposB_nQ

You love beauty? Here you will find helpful tips on the subject of hair care

Hair Care Routine – Is your hair brittle, lackluster and breaking quickly? Then you’re probably not using the right products for your individual hair type. Curly and wavy hair has very different needs than straight hair, so it’s super important to use the right products. In this article you will get important tips on how to choose the right care for your hair type and what an ideal hair routine for your hair type should look like.

• Hair care routine

You dream of beautiful, long and healthy hair? You already use the right care in your hair care routine and are looking for more tips to care for your hair? In this article you will find valuable tips on how to avoid hair damage and what else you can do for healthy hair.

• Hair care tips

Sanny Kaur: Facts, facts, facts

Sanny Kaur was born on 21.11.1995 in Germany to Indian parents. Her star sign is Scorpio. She started shooting videos while travelling with her family and quickly took a liking to it. At home, she would always secretly grab her parents’ camera and shoot videos. She then uploaded them to Youtube and quickly found approval and her follower numbers increased.

She founded her Youtube channel xSannyKaur on April 23, 2012. Despite, or perhaps because of, her success, she was often ridiculed by classmates and had a difficult time because of it. Her videos were hit on in class to ridicule her. Despite this, she never gave up and continued to passionately produce and release her videos.

Fashion Blog & Instagram

Sanny also has a blog and an Instagram account on which she publishes content on the topics of beauty, lifestyle and now also cooking in addition to her Youtube channel. Her Indian roots mean a lot to her and Bollywood Make Up tutorials and Indian cooking tutorials give you the chance to dive into the Indian culture and learn a lot of new things.

Sanny is a practicing Sikhist, which can be recognized by her name, among other things, because Sikh women bear the surname Kaur (princess). Also, Sikhs believe in karma and parents of Sikhs propose a man to their daughter, if she loves him they get married.

• Date of birth: 21.11.1995
• Birthday: November 21
• Star sign: Scorpio
• Size: approx.
• Study:
• Sanny Kaur Instagram
• Sanny Kaur Youtube

Sanny gets married: bollywood dream wedding with elephants!

In May, Sanny Kaur and I am Love, whose real name is not publicly known, got married in a civil ceremony. Though they celebrated their wedding in October of the same year in India, the civil wedding of the two was grand in scale even before that. A painstakingly decorated wedding table, along with an ostentatious wedding cake were complemented by a huge wall of flowers in the background. Sanny also published a few videos and posts for you on her blog and social media channels during this time to bring you up close and personal.

On October 20, 2017, the grandly staged wedding of Sanny Kaur and Iam Love took place in the Indian city of Delhi. The backdrop of the wedding celebrations was picturesque and dreamlike like a real Bollywood movie. The entire family of the two was dressed in Indian costumes, complete with swords, turbans and long veils. After a long and elaborate planning, the two seemed to enjoy their big day very much and we wish them good luck for their future together.

https://www.instagram.com/p/BavjZ1vlHg1/

Friends & Family

From Sanny’s family only her brother is known to the public. Her family and also Sanny are This was already in various videos of her to see and is just like his sister Sanny very humorous and always has a good saying in store. Although both provoke themselves in the videos again and again fun, the two have argued as children probably often. In addition, the dog Hira belongs to the family since August 2017. She is a Samoyed and her breed is also known as Samoiedskaia Sabaka. They belong to the most popular sled dogs.

We can only speculate about the baby planning of the young married couple till now. But you can surely expect an offspring of your favorite Indian couple in the next few years. When the time comes, you will surely hear it from Sanny.

Make up like the stars

Sanny has long been a lot about the topic of beauty and makeup. With her first videos were make up tutorials and until today she has kept her passion for this topic. Especially Bollywood styles Sanny tries out with pleasure and shares them with you. But she also shows her everyday make up and star inspired looks on her Youtube channel and motivates you to try it out.

Special Q & A

What’s Sanny’s favorite show?

Sanny is a total fan of the doctor series Greys Anatomy. In a Q&A with her brother and fiancé, in which they both guess the influencer’s favorite show wrong, she raves about Greys Anatomy. The emotional and engaging series, which is set in a clinic, revolves around a young team of doctors and their day-to-day lives.

What is Sanny most afraid of ?

Sanny is very afraid of clowns. At least since the horror clown hype and the Es movies before, each of you should be able to understand it. Even if you are not afraid of clowns when you see them at a children’s birthday party or at events, the idea of meeting them again in the dark is quite uncomfortable.

What is Sanny’s favorite drink ?

Sanny answers in a question challenge video between her brother and her fiancé to this question quite clearly with Sprite. Most of you should know the drink and usually have tried it at least once. In the summer on the couch with ice cubes you enjoy the refreshing drink best in our opinion.

Where does Sanny prefer to go shopping?

Sanny prefers to shop at the Barcelona-based company Mango. In many hauls she regularly shows her newly acquired clothes among which there is always one or the other piece from Mango. Although Sanny also regularly buys tops, pants and co. from other brands and presents them to you in her videos, Mango is her clear favorite.

Does Sanny Kaur have her own blog?

However, Sanny runs her blog since 2014 on which she regularly keeps you up to date about her situation and her new ideas. Especially around the topics of make up and fahsion she keeps you always up to date. From time to time she also shares with you new recipes that she tries out and gives you detailed instructions for cooking. Whenever she takes an exciting trip around the world, you’ll also find out where she’s been and what she likes best about her journey. Whether you’re looking for an exclusive make-up tutorial, the latest fashion trends to buy, or just inspiration for your next trip, you’ll find it on Sanny Kaur’s blog.

• Sanny Kaur Instagram
• Sanny Kaur Youtube

Influencers like…

• Small Town Coco Instagram
• Hatice Schmidt Instagram
• Jodie Calussi Instagram
• Funnypilgrim Instagram

“Made for the world of exploration and discovery” (Source: Rolex)

Explorer I and II: design, features, prices

Since the 1930s, Rolex has supplied Oyster wristwatches to many expeditions. The feedback of the expedition participants is evaluated after a trip. The Oyster Perpetual models Explorer and Explorer II are included and improved under the category “Professional”. The knowledge gained from the Everest expedition and other experience reports finally led Rolex to launch the watches in 1953. Some time later, the model was further enhanced by an extremely durable case and a dial that is easy to read even in adverse environmental conditions. Over the years, many researchers, mountaineers and scientists have become Rolex brand ambassadors. They broke records with the Explorer or Explorer II, tested their endurance and put their courage to the test.

Design: Dial, Chromalight, Oystersteel

The Rolex Explorer range of watches are function watches, designed to display the time in all situations. Despite the simple design, the watches have a very legible black dial with large indices and the typical numbers 3, 6 and 9. Even at night or in lightless places, the Explorer can be relied upon. Its Chromalight hands and indices are coated with a blue, long afterglow luminous material and ensure optimum readability even in the dark. With the introduction of the Explorer II in 1971, the successor model continues the privileged relationship that links Rolex and the world of exploration and discovery. The Explorer II has a date display, an additional orange 24-hour hand and a 24-hour graduated bezel that allows day and night to be clearly distinguished.

Features: Durable, waterproof, multifunctional

The Explorer series is known to withstand extreme conditions. In addition there are some helpful features like: An additional arrow-shaped 24-hour hand on the Explorer II takes one day to circle around the dial and marks the time on the engraved fixed bezel. It can show a second time zone or indicate the time in 24-hour intervals.

The Explorer and Explorer II models are made of Oystersteel stainless steel. The stainless steel specially developed by Rolex belongs to the “904L stainless steel” grade – an alloy that is mostly used in high technology applications such as the chemical industry. Stainless steel Oystersteel is extremely durable, has an exceptional shine after polishing and retains this even under extreme conditions.

The Explorer models are waterproof: the Twinlock winding crownI is equipped with a double sealing system consisting of two seals, one inside the tube and the other in the winding crown. This system is used in most of the watches in the Oyster Perpetual collection, which are guaranteed to be water-resistant to a depth of 100 meters.

Models: Explorer & Explorer II

The two successful models Explorer and its successor Explorer II differ in a few essential features. First of all: the price. While the Explorer starts at 5900 Euro, its successor model is already at 7600 Euro.

Explorer, Oyster. 39 mm, stainless steel Oystersteel

• list price: 5950 Euro
• Case: Oyster case, monoblock middle section, screwed case back and screwed twinlock winding crown with double sealing system
• diameter: 39 mm
• Lunette: Polished
• Watch crystal: scratch-resistant sapphire crystal
• Clockwork: Mechanical perpetual movement, self-winding mechanism
• Bracelet: Oyster, three rows, flat elements, Oysterlock safety folding clasp with comfortable 5 mm-Easylink extension
• Accuracy: -2/+2 seconds per day, measured after the movement has been put in place
• Oscillator: Paramagnetic blue parachrome spiral
• Winding: self-winding mechanism, winding in both directions, perpetual rotor

Role Explorer 214270

The Rolex Explorer is both a rugged and iconic sports watch whose heritage dates back to 1953. This current production model is updated with the latest and greatest technology and features features that Rolex has ever offered in an Explorer watch.

Explorer II: price, properties, material, functions

• list price: 7600 Euro
• Body: Oyster, 42 mm, stainless steel Oystersteel OYSTER-BODY: monoblock center section, screwed case back and screwed twinlock winding crown with double sealing system
• Diameter: 42 mm MATERIAL: stainless steel Oystersteel
• Lunette: Fixed bezel with 24-hour graduation
• Watch crystal: Scratch-resistant sapphire crystal, cyclopupe for magnifying the date
• Clockwork: Mechanical perpetual movement, self-winding mechanism
• Bracelet: Oyster, three rows, flat elements, stainless steel Oystersteel, Oysterlock safety folding clasp with comfortable 5mm-Easylink extension
• Accuracy: -2/+2 seconds per day, measured after the movement has been put in place
• Oscillator: Paramagnetic blue parachrome spiral
• Winding: self-winding mechanism, winding in both directions, perpetual rotor
• Functions:  Center hands for hours, minutes and seconds. 24-hour display. Simultaneous display of a second time zone by the rapidly and independently adjustable hour hand. Automatic date change. Stop-second for precise setting of the time

Rolex Explorer II 16570

The Rolex Explorer II 16570 is such an underrated model that it usually doesn’t immediately come to mind when you think of Rolex. However, it is becoming increasingly clear that the Explorer II will be a clear future classic.  A great sports model with a lot of character.

The Rolex Explorer Reference

Whether in the larger world of watches or just in connection with Rolex, the Explorer is a well-known quantity. It has a long tradition, is straightforward, and even among its beloved siblings it is an icon. The Explorer is a pure unit of the Rolex sports watch. Its timeline makes it a category defining model, and although the Explorer has evolved over the last half century, its core formula is everyday versatility, thoughtful simplicity and unwavering reliability. This is true from its mountaintop roots to several fun and collectable references that have evolved over the decades.

Which Rolex Explorer is right for me? 36mm or 39mm

In the video you can get advice on which size of the Explorer is suitable for you and your needs. All advantages and disadvantages of the modern Rolex Explorers, as well as a comparison of the portability of the 36 mm Explorer with the 39 mm Explorer are shown here.

After our big interview with The Social Book book author Stephan M. Czaja, we wanted to have another look at YouTube today – especially for your next Bachelor or Master thesis. The founders, the history, the most successful Youtube videos and channels, everything at a glance.

• The Interview: The Social Book with Stephan M. Czaja
• More to: The Social Book – extern
• The Social Book – Amazon (German Print)
  Hardcover edition for € 18,82

YouTube Founder – With them everything has started

Chad Hurley, Steven Chen and Jawed Karim founded Youtube. It all started with them, the rest is history.

Chad Hurley

Hurley was born in Birdsboro, Pennsylvania, in 1977 and studied graphic design after graduating from school. He then found employment as a graphic designer at PayPal, an online payment service provider, where he met YouTubes, Steve Chen and Jawed Karim, two co-founders. Together with Chen, Hurley was honored as “Person of the Year” by the International Academy of Digital Arts and Science at the 11th Webby Awards 2007. In addition to their work for YouTube, Hurley and Chen have been working since 2013 on a competing project for Vine and Instagram, a video app called Mixbit.

Steve Chen

Chen was born in 1978 in Taipei, Taiwan and immigrated a few years later with his family to Illinois, USA. Working for PayPal, an online payment services company, he met Hurley and Karim and built the PayPals online payment system with them. Since the founding of YouTubes in 2005, Chen has concentrated mainly on the successful online video portal and has been working on the development of the video app Mixbit for several years.

Jawed Karim

The German-American Karim originally comes from Germany and was born in 1979 in Merseburg an der Saale. In 1992 he moved to Minnesota, USA, where he studied computer science and at the same time financed his studies as an employee of PayPal. During this time, Karim designed PayPal’s real-time anti-fraud system before merging with his colleagues Hurley and Chen in 2005 to found YouTube LLC, now a subsidiary of Google LLC. While Youtube was still growing, Karim turned his back on the project to deepen his knowledge as a computer scientist at Stanford University. In 2008, he founded Y Ventures, an organization focused on providing financial support to underprivileged students and helping them start their own start-up business.

How does YouTube work? A few technical details

The video portal YouTube provides its users with an immense range of different videos and enables them to get in touch with the video artists – also called YouTubers – by means of comments, to rate their videos or to upload their own videos. The general use of YouTube is available to everyone free of charge, but for uploading videos and archiving the videos in favorites or similar lists, as well as the commenting function, a Google account or a Google+ membership is now required.

The online video portal YouTube runs under the two web servers Apache and Lighttpd and now supports video formats in html5. The programming language is Python, whereas the database management is done by MySQL. Although not intended by the YouTube founders Hurley, Chen and Karim, YouTube videos can be archived offline. It is recommended to use the software Filsh, but there are other ways to save the videos on a hard disk or USB stick.

Video publications of up to 12 hours

YouTube videos are published under certain conditions. Although many different video formats are supported, the recommended minimum resolution of 480×360 should be considered. Higher resolutions are of course possible and welcome, but a maximum file size of 20 GB per video and a maximum duration of 15 minutes is generally only allowed. Using an account verification via SMS, video artists can deactivate these restrictions and publish videos with up to 128 GB file volume or a duration of 12 hours. This allows video producers to upload their videos in 3D or HDR, select a resolution of 4k2k or even 8k or use the 360° function.

A video makes history: “Me at the zoo”

The very first video uploaded to the online video portal was made by YouTube co-founder Jawed Karim himself. It went online on 23.04.2005 and has the title “Me at the zoo”.

New on YouTube: Development

In the course of its rapid development, the online video portal YouTube has undergone several changes. From its founding by Hurley, Chen and Karim in 2005 to its acquisition by Google LLC just over a year later, YouTube has evolved technically and visually, tried out new aspects and optimized itself.

YouTube Analytics – the numbers to success

How successful a video or a YouTube channel is can be seen by the respective user under YouTube Analytics. Similar to Google Analytics, this analysis service calculates the average number of views, likes and followers, the bounce rate of users and many other aspects of use, making it a valuable tool for measuring one’s own success.

YouTube Affiliate Program – grow together and earn money

Since 2007 YouTube has been offering a so-called affiliate program for video artists, which enables producers to earn real money with their videos. YouTuber are often organized in cross-channel cooperations, also known as Multi-Chanel-Network, or MCN for short.

YouTube TV & YouTube Movies

For some time there has been a cooperation between YouTube and the channels of some big TV stations, which runs under the name YouTube TV. Since YouTube functions as a platform for a broad mass of videos, a separate area for professional cinema films and documentaries was introduced under the name YouTube Movies, which has been available in Germany since 2012 after a test run in the USA.

Original channels – with YouTube as sponsor

In 2012, the online video portal YouTube was expanded to include a further function, namely original channels. Unlike regular YouTube channels, original channel owners receive financial and other support from YouTube itself. The first original channel of this kind on YouTube was “Ponk” – a channel from the comedy category that will stop publishing its videos at the end of 2014 after the sponsorship programme expires in the winter of 2013. A total of 13 original channels in Germany were temporarily supported by YouTube.

YouTube Spaces – London to Berlin

A further innovation are the YouTube Spaces – professional studios for sound and picture recording and the most modern equipment in selected cities worldwide. The YouTube Spaces are designed to support the online video portal company through production capacity and sophisticated training, and are targeted at the most successful partners in the YouTube Partner Program. The first YouTube Space was opened in London in July 2012, followed by another studio in Los Angeles in November of the same year. Directly in February 2013 the doors of YouTube Space Tokyo opened and one and a half years later New York City was also equipped with a YouTube Space. In April 2015, Germany’s first YouTube Space was opened in Berlin.

Uncompetitive

Despite attempted competition from Clipfish, which has been running under the name Watchbox since last year, and MyVideo, YouTube is still the undisputed market leader in Germany and beyond. Europe has its own YouTube festival, the Videodays, at which YouTuber from all parts of the continent come together, exchange ideas and meet their stars in person. In the USA, on the other hand, VidCon – the world’s largest video convention – is held annually and is strongly influenced by YouTubes video artists and producers.

The most successful YouTube videos of all time

Based on the status of 2017, there are now 73 videos that can record over a billion views – of which an impressive 70 are videos from the music section. Mostly clicked is the music video “Despacito” by artist Luis Fonsi with more than 5 billion hits and with more than 17 million “like me” entries also mostly clicked. “Despacito” replaces the music video “See you again” by Whiz Khalifa and “Gangnam Style”, which was only one month in first place and which was the most clicked video on YouTube for 4 years. The success story of music videos on YouTube thus sets a clear sign and almost completely replaces music television, which was so successful in the 1990s.

Shadow sides

Since YouTube has been available for video artists and Vlogger as a source of income, there are always ambitious people who take their job too seriously or are not satisfied with their sales. But there are also states that use Youtube for their purposes or even block it.

Shooting at the YouTube Center

Just recently there was a shooting at the official YouTube headquarters in San Bruno, California – on April 3 of this year, the successful influencer Nasim Najafi Aghdam armed herself with a pistol and stormed the YouTube headquarters out of rage over too little advertising revenue. This statement can at least be seen on Aghdam’s website, where the 350,000 followers of Aghdam were very negative about YouTube’s remuneration. On her way, Aghdam injured at least three people, one of them seriously, and eventually succumbed to her own gunshot wounds.

Zenusr

The wide range of videos as well as the general freedom of expression of the platform does not lead to popularity in all countries of the world. Especially since YouTube is now used more and more for political discourse and propaganda as well as for the exchange of critical and philosophical ideas, in some countries the use of YouTube was temporarily blocked by the government, while in other parts of the world until today a complete blockage prevails.

Turkey

In Turkey there have been three closures of YouTubes so far. The first closure took place in 2007, followed by a brief lifting of the closure and another censorship, which lasted almost two and a half years, denying Turkish residents the use of the popular video portal. The last time the population was denied access was in March 2014.

Pakistan

The online video portal in Pakistan was closed for the first time in 2007, similar to Turkey. After several years of usage rights the Pakistani had to renounce the videos of their favourite YouTuber again in 2010 and since 2012 YouTube is no longer available in the whole country.

Iran

In Iran, YouTube was blocked for the first time in 2006. This was followed by small time windows in which the population was allowed to use the online video portal, and time windows in which YouTube was subject to censorship. Since the election of the current head of state in 2009, however, access to YouTube is finally prohibited for Iranians.

Libya

Libya followed the example of Pakistan and Iran and decided in 2010 to ban the use of YouTube indefinitely.

Morocco

Morocco also attempted to block the online video portal in 2008, but decided at the end of the year to lift the restriction.

China

In China, all video portals on the Internet are completely blocked. Since 2008, YouTube has been completely blocked with only a few interruptions, as online video portals in China may only be operated by state-controlled companies according to a government resolution in order to protect the inhabitants from false reports and inappropriate influences.

Thailand

In Thailand there was a short-term ban from 2006 to 2007, but since then the gates of the video portal have again been open to all Thais.

What makes Youtuber successful?

The success principle of Youtubern is actually quite simple: a healthy dose of authenticity as well as a selection of topics that is exactly adapted to the desired target group. Both results, viewers feel adressed and are picked up thematically. In addition, many people in the target group can identify with the Youtuber, which shares private information and makes it appear more humane.

The choice of topic – which segment suits me?

An important decision for every Youtuber is the choice of topics. The currently most successful segments are primarily video and computer games and music, but beauty and comedy channels are also very popular. The ideal length of a video contribution depends directly on the content and genre. For example, the average duration in the music and entertainment segment is 5 minutes, while for video games it is just under 15 minutes.

Personality – the trademark of a Youtuber

Personality is a very important point, because through your charisma and attitude you don’t just stand out from the competition, you can also place yourself better. Self-irony and a pinch of humour complete the overall picture. Successful Youtuber are interactive, funny and honest. They are fun to have for everyone and can laugh about their own weaknesses and mishaps – together with their fans. Often there are excerpts of missed scenes or funny slip-ups at the end of a video contribution to convey to the fans that their Youtube star at the end of the day is still just a human being, just like herself.

Communication & Networking – the secret recipe for more range

The secret recipe for a successful Youtube video is the inclusion of the viewer. By a direct greeting directly at the beginning – the so-called “opener” – the viewer feels immediately welcome and valued. Direct addressing as a red thread through the video, questions as well as requests for comments and likes also ensure more activity on the part of the viewers and commitment is one of the keys to Youtube success. Another aspect that should not be underestimated is networking. Using multiple accounts on different social networks – Facebook, Twitter, Instagram… – results in a stronger distribution and users of different networks are reached. At the same time, users of multiple networks – today almost a standard in the social media sector – will be more loyal to their subscriptions because content is communicated to them everywhere.

Youtuber – the most popular influencers?

If you start your own influencer career, the question “Why Youtube?” certainly arises somewhere in the course of your considerations. The answer is simple: Youtubers are popular. According to the US magazine “Variety”, Youtuber are even more popular than most movie stars or singers. Although stars and celebrities show more work and performance, and certain basic prerequisites such as talent, charisma and visual attributes are also given, the popularity barometer Youtuber shows them right at the top. The reason for this is reflected in the recipe for success, which has already been briefly outlined above. Youtubers are approachable and authentic, they have a certain kind of communication and accessibility that is very attractive to their fan community and that a musician or actor does not or does not want to give to the same extent. Excluded from this are of course stars who know the power of Youtube and other social media networks and know how to use it for themselves.

More about this topic?

• 57 Influencers you need to know
• Top Youtuber from A-Z: Pranks, Beauty, Tutorials & Games

Fans & Community – being part of a whole

Since many Youtube influencers are not involved in their jobs to the same extent as actors, for example, they simply have more time to respond to their viewers. The intensive communication with their fan community ensures a direct togetherness and gives the followers and viewers a feeling of belonging. Some Youtubers further strengthen this feeling through the implementation of user suggestions and self-organized fan meetings. A Youtube channel lives on its fans, so influencers on Youtube who want to be successful have to adapt to the expectations of their fans.

Create connectedness – but how?

In different segments the interaction with the fans can be completely different. In the Fashion segment, for example, so-called unboxings – the unpacking of parcels first or the presentation of the latest clothing purchases – simulate a situation of a joint shopping tour, while make-up tips on beauty channels reflect a situation you might experience with your best friend. On channels that specialize in video and computer games, real game insights are used to simulate playing games together, and tips on hardware and software are similar to the technical discussions among like-minded people. All these situations create a feeling of solidarity, the Youtube star becomes the “best friend” or the “best girlfriend”.

Youtube – Job or financial injection

A few years ago, the fact that you can actually earn money with Youtube as an influencer led to great astonishment. But nowadays the full-time use of the popular social media network is not only welcomed, it also finds great support from Youtube itself. Large channels with a large reach are of course particularly attractive for Youtube, which is why a high level of awareness for influencers on Youtube is another key to success. Because a high degree of awareness ensures more subscribers, a larger number of subscribers brings a higher rate of clicks, and more clicks bring the Youtube star not only more money but also more success, which in turn leads to more awareness and more subscribers. A simple principle, but no less effective.

Advertisements on Youtube – Sell advertising

If a Youtuber has reached a certain degree of popularity, advertisements are an interesting aspect for increasing money. As soon as the monetization of a Youtube channel takes place – i.e. the imputation of a monetary value based on an object, activity or event – the Youtuber can network with selected advertising providers. Since advertising providers naturally want to use the reach of the youtube to present their own products to as many people as possible, a high level of user activity – i.e. high traffic – is of decisive importance in addition to reach. If it is a high traffic channel, the Youtuber can generate advertising revenue through its viewers.

More about this topic:

• Youtube Agency – Video Marketing and Concept

Brand Placements – targeted advertising

A type of advertising revenue focused on the target group of the youtube is the so-called brand placement. Here the brands often approach the influencers, as they have become aware of them through their relevant contributions on Youtube. If the Youtuber adresses a similar or even the same target group as the brand, the brand is prepared to pay for active and passive placements and product promotions. Custom videos, in which the Youtuber tells his viewers personally and individually about a product test, or storyline integration, in which the product is cleverly included in a pre-planned contribution, are the most common choice for the application. Sometimes a Youtube channel starts up so well that a brand collaboration comes into conversation. This is a sales talk with the brand, in which the channel statistics on target group, reach, accomplishments and best videos are examined in addition to a correspondingly high number of subscribers.

Merchandising – self-promotion for the Youtuber

Everybody’s next to themselves, they say. So it’s not surprising that a successful Youtube star with a large fan base also has his own merchandise, as he is his own brand after all. The design and offering of channel-bound merchandise can have a very positive impact on a channel’s image and lead to even greater reach and subscriber numbers. A huge boost for your own canal! At the same time, merchandise also leads to further interaction with fans, something a Youtuber can never have too little of. The Youtuber can directly test which designs are best received and for which products the fans are willing to spend money by involving the fans directly in the design draft of the products matching the segment. Extremely practical: since the Youtuber itself is its own brand, it can also actively advertise its merchandise on its channel, announce new product launches and generally make its personal advertising as interesting and versatile as possible.

Red Subscriptions – advertise free videos

From a technical point of view, red subscriptions are not advertisements, they are rather the disappearance of advertising. If a Youtuber has reached a certain level of reach and subscribers, he can take advantage of the Red Subscriptions from Youtube: if listed accordingly, viewers can book an Ad-Free subscription, which ensures trouble-free viewing of a video without advertising interruption. With a high watch time, Youtube rewards its influencer and pays monthly so that the channel remains listed. A clever influencer of course takes advantage of this to promote his channel as advertising-free.

Crowdfunding & Fan Funding – let others pay

A crowdfunding campaign is the perfect way to start your Youtube career or to realize certain projects. Possible platforms for this are of course the well-known Kickstarter and Patreon, but also IndieGoGo and Subbable are good alternatives. In any case, fans must be persuaded to invest. The goals of the Youtube must be clearly formulated and structured, a division into several goal stages, for example, has proven very successful. The call for help by video contributions on Youtube is the decisive trick here, in order to use its range optimally and to draw the viewers’ attention to its projects.

Fan Funding is a generalized way for fans to invest in their Youtube star. For a small fee, a donation box can be set up for the Youtube channel, which works without a direct target commitment and flows directly to the Youtuber. Criteria for this are a sufficiently good placement on Youtube as well as a Youtube partnership and the AdSense Account Approval, i.e. the agreement of Google AdSense to link its own channel with that of the Youtube and to place selected advertising there. Currently, fan funding is only possible for Youtuber with citizenship of Australia, France, Mexico, Spain, Great Britain, the USA and Japan, but will be extended to the rest of the world in the next few years.

The most successful Youtuber

The numerical values for uploads (“ups”), subscriptions (“subs”) and views are of course only approximate and rounded values, since a Youtube channel is constantly changing and only snapshots are possible. However, the relation of the individual values shows that even channels with only a few uploaded videos can be successful, and a high number of subscribers is not always synonymous with a high number of views.

The Top 10 German Youtuber

1. Colors for Kids Gummy Bear Gummi Bear Song, Type: Entertainment
   Ups 70, subs 254,000, views 229,000 – active since 2014
2. SladjaAllegro, Type: Music
   Ups 80, subs 152,000, views 216,000,000 – active since 2012
3. SurpriseJoe, Type: Entertainment
   Ups 25, subs 1,453,000, views 90,185,000 – active since 2015
4. ArkivaShqip, Type: Entertainment
   Ups 6,100, subs 2,238,000, views 3,685,425,000 – active since 2009
5. HD Corleone, Type: Entertainment
   Ups 525, subs 530,000, views 500,000,000 – active since 2010
6. One Piece Theorist, Type: Film
   Ups 415, subs 111,000, views 26,470,000 – active since 2014
7. MySpass, Type: Entertainment
   Oops 5,300, subs 1,412,000, views 1,918,291,000 – active since 2009
8. Galileo, Type: Entertainment
   Ups 2,580, subs 1,807,000, views 1,150,000,000 – active since 2013
9. ProfasiaGaming, Type: Games
   ps 970, subs 911,000, views 822,445,000 – active since 2010TEAM KUKU, type: music

Oops 40, subs 988,000, views 215,301,000 – active since 2016

The German Top 10 shows that a colourful mix of old channels and channels from recent years is popular with users and is the most represented segment “Entertainment”. A closer look at the individual criteria reveals a broader pattern.

The top 5 with the most subscriptions in Germany

1. freekickerz, Type: Sports – with almost 6.468.000 subscribers
2. Summary – In a Nutshell, Type: Education – with about 6.311.000 subscribers
3. BibisBeautyPalace, type: HowTo – with about 5,148,000 subscribers
   and Julien Bam (type: Entertainment) and Gronkh (type: Games) on places 4 and 5

The top 5 with the most views in Germany

1. Kontor.TV, Type: Music – with almost 4,461,427,000 views
2. ArkivaShqip, type: Entertainment – with about 3,684,473,000 views
3. Gronkh, type: Games – with about 2.637.126.000 views
   as well as PietSmiet and The Voice Kids (both type: Entertainment) on places 4 and 5

It becomes interesting when you look at the most popular Youtube channels in the world, how long they have existed and which countries are particularly represented. There is a clear tendency towards videos of Indian origin and music in general.

The top 10 worldwide

1. T-Series – India, Type: Music
   Ups 12,350, subs 48,165,000, views 39,256,000,000 – active since 2006
2. Planet Records Miami Cuba – Italy, Type: Music
   Ups 155, subs 873,000, views 774,000,000 – active since 2012
3. SET India – India, Type: Shows
   Ups 26,170, subs 25,100,000, views 18,891,870,000 – active since 2006
4. Zee TV – India, Type: Entertainment
   Ups 74,160, subs 14,789,000, views 16,379,389,000 – active since 2005
5. Movieclips – USA, Type: Movie
   Ups 30,000, subs 12,867,000, views 13,728,704,000 – active since 2006

Ranking by subscription – the top 3

1. PewDiePie with about 63,268,000 subs (USA, type: comedy)
2. T series with almost 48,165,000 subs (India, type: music)
3. Justin Bieber with about 39,350,000 subs (Canada, type: Entertainment)

Ranking by views – the top 3

1. T-Series with about 39.256.000.000 Views (India, Type: Music)
2. WWE with almost 23,270,000,000 views (USA, type: Sports)
3. Ryan ToysReview with about 22.235.000.000 Views (USA, Type: Entertainment)

If you look at the tags that can be added to the channels on Youtube, you will see the following picture.

For the area #FASHION

1. Its JoJo Siwa – USA, active since 2015 with over 6.6 million subs
2. Телеканал THT – Russia, active since 2007 with nearly 760 million views
3. Fashion Channel – Italy, active since 2006 with impressive 31.212 ups
   as well as Brooklyn and Bailey and dope2111 on place 6 and 9 respectively (both USA), CHANEL (France) on place 12 and Jana Taffarel (Brazil) on place 15

For the range #STYLE

1. Tasty (USA)
2. Hashak Sisters (USA)
3. SaraBeautyCorner – DIY, Comedy, Makeup, Nail Arts (Norway)

For the range #BEAUTY

1. Natalies Outlet (USA)
2. SandraCiresArt (USA)
3. Narins Beauty (Sweden)

A quick look at the top influencers in Instagram – according to followers – shows a clear focus on the music segment. The most successful Insta stars are therefore successful musicians and athletes. Here is a comparison of their subscribers on Instagram and Youtube:

Top Star Influencer – Instagram & Youtube

1. Instagram (ID 25025320)
   Instagram: ~ 234.000.000 (Ø 32.760 per day) | Youtube: –
2. Selena Gomez (ID 460563723)
   Instagram: ~ 135,500,000 (Ø 36,880 per day) | Yooutube: ~ 18,940,000 subscribers
3. Christiano Ronaldo (ID 173560420)
   Instagram: ~ 123.330.000 (Ø 49.150 per day) | Youtube: ~ 960,000 subscribers
4. Ariana Grande (ID 7719696)
   Instagram: ~ 118.320.000 (Ø 9.300 per day) | Youtube: ~ 23,945,000 subscribers
5. Beyonce (ID 247944034)
   Instagram: ~ 113.500.000 (Ø 42.150 per day) | Youtube: ~ 16,370,000 subscribers

Kim Kardashian West (ID 18428658), Taylor Swift (ID 11830955), Kylie Jenner (ID 12281817) as well as Therock (ID 232192182) and Justin Bieber (ID 6860189) in places 9 and 10.

Interview: Stephan M. Czaja (author of The Social Book)

• The Interview: The Social Book with Stephan M. Czaja
• More to: The Social Book – extern
• The Social Book – Amazon (German Print)
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