Social Media One: The agency

the name says it all. Stephan Czaja and his team have made it their mission to combine social media with performance. The focus is not just on mere presence, but rather on concrete results. The generation of qualified leads is paramount in order to offer customers the greatest possible added value.

Fan of UGC, ads and scaling

Stephan Czaja is a passionate advocate of user-generated content (UGC), which is created by users. UGC offers an authentic and credible way to build a strong bond with the target audience and thus increase the performance of campaigns. His expertise in the selection and integration of UGC makes his strategies uniquely effective on TikTok, Instagram, YouTube & Co.

In addition to UGC, social media advertisements and performance marketing also play an important role in the marketing strategy of“Social Media One“. Targeted ads enable customers to expand their reach and reach their target group effectively. Skillful placement of ads can significantly increase interactions and conversions.

But why is Stephan Czaja sharing his valuable tips and tricks in our interviews?

His mission is to support not only large companies, but also start-ups, the self-employed and small businesses. He knows that not everyone immediately has the financial means for professional social media marketing management. That’s why he shares his knowledge to give everyone the opportunity to have more success online.

Interviews: Marketing knowledge for you

Whether you’ve just started your own business or have been successful for a while and want to expand your online presence, Stephan Czaja’s tips are a valuable resource for anyone who wants to be successful in social media marketing.

If you want to learn more about the latest developments in TikTok, Instagram, YouTube, ads and performance, check out our other articles. Get inspired and discover how you can use successful social media strategies to boost your performance and achieve more success online!

• TikTok tips
• User Generated Content (UGC)
• Influencer tips
• Performance Marketing
• Social Ads Tips
• Instagram tips
• YouTube tips
• Facebook tips
• Social media marketing tips

The best marketing agencies 2026

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More reach and subscribers on YouTube

In the first 5 tips, you’ll learn how to use targeted strategies to increase your reach on YouTube and build a growing community of subscribers. Here are 5 quick facts about YouTube users!

YouTube facts! Target group and app

1. Age: YouTube has a wide age range of users, but the largest user group is between the ages of 18 and 34.
2. Places of residence: YouTube is distributed worldwide and has users in almost every country.
3. Interests: The interests of YouTube users are diverse and include entertainment, education, music, DIY, gaming, beauty, travel, technology and much more.
4. Usage time: Users often spend longer periods of time on YouTube watching videos and engaging with content that interests them.
5. Mobile devices: The majority of YouTube users access the platform via mobile devices, which underlines the importance of a mobile-optimized presence for companies.

1. use search engine optimization (SEO)

Optimize your video titles, descriptions and tags to be found better in search results and gain more subscribers.

• Search engine optimization (SEO)

2. cooperations with YouTubers

Collaborate with other YouTubers in your niche to reach their subscribers and expand your community.

• Tips for cooperating with YouTubers

3. regular video releases

Make sure that you regularly publish high-quality videos to keep your viewers interested and gain more subscribers. The alternative to organic reach is always social ads, here you can advertise to extremely precise target groups, for example by interests, age or even place of residence. Learn more here: Social ads (advertising) tips.

4. interaction with the community

Respond to comments and questions from your viewers to increase engagement and build a loyal subscriber base.

5. adaptation to current trends

Use current trends or events in your industry to create relevant content and achieve greater reach.

Create impressive videos and engaging content

Discover how you can attract the attention of your target group with creative videos and engaging content on YouTube.

1. high quality production

Invest in high-quality video production to create professional and appealing videos. But that doesn’t mean you need expensive equipment, just a good phone or camera and a tripod.

2. storytelling for emotional connections

Tell stories that place your brand or products in an emotional context and strengthen the bond with the target group.

3. diversity of content

Offer a variety of content, such as tutorials, product reviews, vlogs or interviews, to attract the interest of a wider target group.

4. insert call-to-action

Include clear calls to action in your videos to guide viewers to the desired action, e.g. to subscribe to your channel or visit your website.

Here are a few examples:

“If you liked the video, subscribe to our channel now so you don’t miss any more exciting content. Just press the subscribe button and activate the notification bell to stay up to date!”

“You can find more tips and tricks on our website. Take a look by clicking on the link in the description for more information.”

“Leave us a thumbs up if you liked the video and share it with your friends who could also benefit from this content. Together we can build a bigger community!”

5. integrate interactivity into videos

Use features such as maps or end screens to encourage viewers to interact and discover more videos on your channel.

YouTube advertising campaigns: YouTube Ads

Learn how to use YouTube advertising campaigns effectively to reach your target audience and achieve your marketing goals.

1. optimize target group targeting

Use YouTube’s precise targeting options to tailor your ads exactly to your target group.

2. place in-stream ads

Place in-stream ads to play your ads before or during videos and achieve broad visibility.

• Social Ads Tips

3. bumper ads for short messages

Use bumper ads to communicate short and concise messages and attract the attention of viewers.

4. use TrueView Discovery Ads

Run TrueView Discovery Ads to place your ads in search results or on the homepage and get more clicks.

5. analyze measurable results

Regularly analyze the performance of your YouTube advertising campaigns to gain insights and continuously optimize your strategy.

10+ tricks for YouTube from our expert

With the right strategies and creative content, you can realize the full potential of your YouTube marketing and achieve more reach, more subscribers, impressive videos and successful YouTube advertising campaigns.

Thanks to our social media expert x Social Media One.

The best marketing agencies 2026

Berlin, Hamburg, Munich, Cologne, Düsseldorf, Frankfurt… here you will find the best marketing agency recommendations throughout Germany. Online marketing, social media marketing, social ads, TikTok, Instagram… all you need!

• The best marketing agencies

Select the right channels

The first five tips show you how to select the optimal channels for your performance marketing in order to reach your target group effectively.

1. target group analysis

Analyze your target group in detail to understand which channels they prefer and on which platforms you can achieve the best results.

2. multi-channel marketing

Use a combination of different channels, such as social media, search engine marketing (SEA), display advertising and email marketing, to achieve a broader reach and amplify your message.

3. attribution models

Implement a suitable attribution model to measure the impact of each channel on the success of your performance marketing campaigns.

4. budget allocation

Allocate your budget according to the success of the individual channels in order to use resources efficiently and maximize ROI.

5. continuous optimization

Monitor the performance of the channels regularly and optimize your strategy to achieve the best possible results.

Learn more about here:

• Social ads (advertising) tips

Optimize the performance of your campaigns

Discover effective strategies to boost the performance of your performance marketing campaigns.

1. targeted keywords

Use relevant and well-researched keywords to increase the visibility of your ads in search engines and target your audience.

2. carry out A/B tests

Carry out continuous A/B tests to test different ad variants, landing pages and call-to-actions and optimize the conversion rate.

3. remarketing

Implement remarketing strategies to retarget potential customers who have already shown interest and increase the likelihood of a conversion.

4. personalized approach

Tailor your advertising message to users’ individual needs and behavior to create a more personal connection and increase engagement.

5. landing page optimization

Make sure your landing pages are user-friendly, appealing and well-structured to improve conversion rates and minimize abandonment.

Which content performs particularly well

Find out which content is particularly effective in boosting the performance of your marketing campaigns.

1. product videos and tutorials

Use videos to present products or services clearly and provide instructions to arouse users’ interest.

2. customer reviews and testimonials

Use customer reviews and testimonials to build trust and strengthen the credibility of your brand.

3. offer and discounts

Offer limited-time offers and discounts to increase urgency and boost conversion rates.

4. interactive content

Use interactive content such as surveys, quizzes or competitions to encourage user engagement and increase interaction.

5. call-to-action (CTA)

Place clear and convincing call-to-action buttons to encourage users to take the desired action and optimize the conversion rate.

3 bonus tips for advanced users

Finally, 3 bonus tips for advanced users

1. the good old e-mail newsletter

The good old email newsletter can be a powerful marketing strategy if used correctly. By personalizing content based on recipient interactions and behavior, you can increase the relevance of your messages. Segmenting your email list allows you to send tailored messages to specific target groups.

Use automation tools to send targeted messages at the right time and increase the efficiency of your campaigns. To achieve consistently successful results, it is important to test and continuously optimize your strategy. This way you can ensure that your email marketing activities are effective and appeal to your target group.

How to get to the automated sales funnel.

2. selling in the sales funnel

Create clear phases that map the customer journey. Use remarketing to bring potential customers back. Analyze and optimize the sales funnel for higher conversion rates.

3. learn the AIDA model

Attract attention with eye-catching ads and emails. Arouse interest with clear added value. Use convincing call-to-action elements to trigger action.

15 tricks for performance from our expert

With the right strategies and targeted targeting, you can use performance marketing to achieve your marketing goals and maximize the ROI of your campaigns.

Thanks to our social media expert x Social Media One.

The best marketing agencies 2026

Berlin, Hamburg, Munich, Cologne, Düsseldorf, Frankfurt… here you will find the best marketing agency recommendations throughout Germany. Online marketing, social media marketing, social ads, TikTok, Instagram… all you need!

• The best marketing agencies

Collaboration with influencers

The first five tips show how you can work with the right influencers to increase your reach, generate more likes, gain qualified leads and ultimately maximize your sales figures on TikTok, Instagram, YouTube & Co.

1. increase reach with relevant influencers

Choose influencers whose target group is ideally suited to your product or service in order to spread your message in a targeted manner and achieve a greater reach. The alternative to organic reach is always social ads, where you can advertise to extremely precise target groups, for example by interests, age or even place of residence. Learn more here: Social ads (advertising) tips.

2. more likes through authentic recommendations

Rely on the authenticity of influencers to inspire their followers with your brand and thus generate more likes and interactions.

3. generate leads through targeted cooperations

Choose influencers who have an engaged community and actively interact with their followers to generate high-quality leads.

4. increase sales with effective recommendations

Use the persuasive power of influencers to recommend your products or services and thereby generate more sales.

5. call-to-action for a clear invitation to buy

Include clear calls to action in influencer campaigns to increase conversion rates and turn more followers into customers.

PS: Tip! User-generated content

Less production costs with Content Creator. Read more here:

• UGC: User Generated Content

Creative influencer campaigns

Find out how you can use creative influencer campaigns to attract the attention of your target group, generate more likes, gain leads and significantly increase sales figures.

1. more reach through exceptional content

Develop creative and unique influencer campaigns that attract the attention of your target group and increase your reach.

2. increase likes through emotional storytelling

Use the storytelling potential of influencers to tell emotional stories and thus achieve more likes and interactions.

3. lead generation with competitions and promotions

Organize competitions or promotions in collaboration with influencers to generate leads and arouse the interest of followers.

4. increase sales through exclusive offers

Offer influencers’ followers exclusive offers or discounts to boost sales and increase the conversion rate.

5. measurable success through influencer tracking

Use influencer tracking tools to measure the success of campaigns and continuously improve your influencer marketing strategy.

Long-term influencer relationships

Learn how to build long-term relationships with influencers to sustainably increase your reach, generate more likes, gain leads and increase your sales figures in the long term.

1. maximize reach with long-term cooperations

Invest in long-term partnerships with influencers to continuously maximize your reach.

2. increase likes through regular interaction

Build an active relationship with influencers and encourage regular interaction with their community to generate more likes and loyalty.

3. lead generation with influencer events

Organize events or virtual meet-ups with influencers to generate high-quality leads and raise awareness of your brand.

4. increase sales through influencer marketing strategy

Develop a comprehensive influencer marketing strategy that generates long-term sales and sustainably increases your turnover.

5. ensure authenticity over time

Ensure that long-term influencer relationships are based on authenticity. If influencers are associated with your brand over a longer period of time, it is crucial that they continue to speak authentically and credibly about your products or services. Help them maintain their own voice and personality to build a long-term bond with their community. Authentic recommendations from influencers have a greater impact and lead to long-term trust and ultimately more sales.**

15 tricks for influencers from our expert

By strategically building long-term influencer relationships and cleverly integrating user-generated content, you can sustainably increase your reach, generate more likes, qualified leads and ultimately more sales. Long-term partnerships with influencers allow you to build an engaged community and gain a loyal following. If you need help implementing these tips, our experienced marketing experts are ready to guide you on your path to UGC success. Contact our agency and start your journey to sustainable UGC marketing success today!

Thanks to our social media expert x Social Media One.

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Cooperation with Creatorn

The first 5 tips show how you can generate more reach, more likes, qualified leads and ultimately more sales on TikTok, Instagram, YouTube & Co. by working with talented micro-influencers and long-term partnerships.

1. increase reach with micro-influencers

Reach specific niche communities and their engaged followers to make your UGC accessible to a wider audience.

2. more likes through a targeted approach to the target group

Work with creators whose target group perfectly matches your offer to get more likes and an active community. The alternative to organic reach is always social ads, where you can advertise to extremely precise target groups, for example by interests, age or even place of residence. Learn more here: Social ads (advertising) tips.

3. generate leads with long-term partnerships

Build strong partnerships with creators to continuously attract more qualified leads and increase your sales opportunities.

4. increase sales through creative freedom

Give creators creative freedom to create authentic UGC content that engages your target audience and leads to more conversions.

5. call-to-action for more sales

Integrate clear calls to action into UGC posts to encourage followers to buy your products or services directly.

What does a good call-to-action look like?

For example, many people love vitamins, such as B5 vitamin complex:

Image:

Shows a person with radiant skin and healthy hair.

Text:

“I am so excited about this B5 vitamin complex! Since adding it to my daily routine, my skin is much smoother and my hair feels much healthier. It’s incredible how much difference one product can make. #beautysecret #B5Vitamin #glowingskin”

This UGC post shows the results of one person who used the B5 vitamin complex and shares her experience of improved skin and hair health.

Or a hair removal tool:

Image:

Shows a woman using the hair removal tool and presenting a smooth leg.

Text:

“I am simply in love with this hair removal tool! It makes shaving so easy and quick. No more cuts or irritation and my skin stays silky smooth for days. Why didn’t I discover this sooner? #hairremoval #smoothlegs #gamechanger”

In this UGC article, the hair removal tool is presented by a woman who is enthusiastic about the benefits of the tool and shows off her smooth legs.

These examples use authentic user experiences to demonstrate the impact and effectiveness of the products and encourage others to try them too. UGC posts are often particularly convincing as they come from real people and convey a sense of trustworthiness to potential customers.

Good social media postings

Find out how you can expand your reach, generate more likes, gain leads and ultimately increase your sales figures through varied content, time-optimized posts and active interactions on social media.

1. more reach through varied content

Share diverse content that appeals to different emotions to reach a wider audience and increase your reach.

2. increase likes with time-optimized postings

Publish your posts at the times when your target group is most active to get more likes and interactions.

3. lead generation through active interaction

Actively engage with your community to gain the trust of your followers and generate high-quality leads.

4. more sales through emotional content

Use emotional stories and content that strengthen the connection to your brand and encourage potential customers to buy.

5. increase likes and sales with visual aesthetics

Make sure your posts are aesthetically pleasing to get more likes and increase the likelihood of sales.

Bonus tip! Even more reach?

Learn more about influencer marketing and working with bigger creators here:

• Influencer marketing tips

User-generated content for advertisements

Discover how you can optimize your ads by cleverly integrating customer reviews, authentic images, emotional stories and a clear call-to-action to achieve more reach, likes, leads and sales.

1. increase reach with customer reviews

Use customer reviews in your ads to gain the trust of potential customers and increase the reach of your ads.

2. more likes through authentic pictures

Use authentic pictures of customers to increase the credibility of your ads and get more likes.

3. lead generation with emotional stories

Tell emotional stories in your ads to create a strong connection with your target group and generate qualified leads.

What does that mean?

Here is a small example of an advertisement for a fitness studio:

Image:

Shows a before and after picture of a person who has undergone a physical transformation.

Text:

“From doubt to strength! Our fitness community has changed the lives of many people. Start your journey to a healthier and fitter you today. Sign up for a free trial and become part of our inspiring success stories!”

This ad tells the emotional story of a physical transformation and encourages potential customers to sign up for a trial period to become part of the gym’s inspiring success stories.

4. increase sales with customer involvement

Offer customers the opportunity to actively participate in the UGC process to increase interest and ultimately drive more sales. When customers see their own contributions being used in ads, they feel valued and are more likely to buy your product.

5. more sales through clear call-to-action

Integrate a clear call to action into your UGC ads to increase the conversion rate and boost sales. A clear call to action such as “Buy now” or “Register now” motivates viewers to respond directly to your ad and take an action.

15 tricks for UGC from our expert

With the right strategies and the effective use of user-generated content, you can significantly increase your brand’s reach, generate more likes and leads and ultimately boost your sales figures. By actively engaging customers and using their content in advertisements, you create a close bond with your community and promote potential customers’ trust in your brand.

Thanks to our social media expert x Social Media One.

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Lisa and Lena

FIV: Lisa and Lena have decided to delete their Tik Tok account! Is Tik Tok just a stepping stone?

Stephan: On Lisa and Lena I would say so much, they have generally withdrawn. At their peak times, when they were only 15 years old, they had 23 million followers, alone on Tik Tok. That’s an incredibly high number and I think they’ve experienced a lot already. Tik Tok is again a constant pressure to produce new content, to be funny, to be creative, to be different from all the others! Both of them put so much effort into their young years that they deserved a break.

Tik Tok’s production is very elaborate, unlike Instagram it’s not enough to post a nice photo. The users want entertainment, pure entertainment! To constantly have new ideas, to dance, to sing, to be funny, to be emotional is a really big challenge. At Instagram you can post beautiful photos, on YouTube you have a week to post a new video. With Tik Tok it has to be something new all the time. That causes stress.

Tik Tok – what to know?

FIV: Hey Stephan, you deal with social media and campaigns every day. Tik Tok has been around a bit longer now – maybe it’s even mainstream like Instagram and Youtube? We wanted to know from you what phase Tik Tok is currently in and what will happen next? More importantly, who uses Tik Tok, how old are the users?

Stephan: For Tik Tok it’s important to know that it’s not a new social network, but was completely rebranded a few months ago.

In former times the social network was known under the name musical.ly. The network developed since then strongly. Wobei already the basic idea was very ingenious. The founders concluded at that time contracts with the large music companies around Songs to use, so that users can sing own Playbacks on it.

About one year ago the platform hit a new way to reach new users. Until now, Tik Tok users were mainly between the ages of 11 and 14. They also tend to be a little younger or older.

In Germany, but also elsewhere, users are slowly getting older, up to 18 years old. Accordingly, Tik Tok is what Instagram was five years ago.

As far as the perspective for the future is concerned, Tik Tok will certainly join the portfolio of different social networks. Why? As with the other social networks, the youngest target group is represented here. But this target group is also getting older and the social network is thus becoming increasingly established.

What makes Tik Tok different? Help for influencers

FIV: What makes Tik Tok so different when it comes to the contributors? What distinguishes the Tik Tok marketing strategy from the others?

Stephan: How do social networks earn their money? Especially with the accounts that users make available to you. The more specifically you can train your own users to use trends and create good content, or even make it available on your own social platform, the better. So the more Tik Tok takes care of his creators’ interests, the more interesting content will be published on the social network. The more exclusive Tik Tok is to his influencers, the more potential you can estimate.

But don’t underestimate the fact that social platforms like YouTube, for example, take just as good care of their up-and-coming artists. Youtube even provides its own YouTube studios in many large cities, such as Berlin, for its creators. Here young talents can test high-end technology from green screen studios to 4K cameras for free.

Over the years, individuals have crystallized who create content that others like very much. Today we call you Influencer. The stars of social networks. Of course, you take good care of your producers.

What distinguishes Tik Tok, however, in a small, yet very interesting detail, is that the Likes are not only rated on individual postings, but collected on all releases. Also the total number of the Likes plays a role, so that even smaller users, who cannot call themselves otherwise influencers, come sometime on 10.000 or 100.000 Likes. That raises the self-esteem of each user enormously.

And that’s why Tik Tok cares more about his users. You focus on making users understand what content you need to produce and you have also found a simple and nice way to give smaller users added value through the total number ofikes on all media.

Future: Where is Tik Tok?

FIV: What’s next for Tik Tok? Are the user numbers increasing?

Stephan: The development in online trading, it has been rising consistently and consistently for 20 years. But the number of users in social networks is finite. The network should definitely tend to create 600 million users in the world, whether it reaches the billion users such as Facebook, YouTube and Instagram is currently still very difficult to predict, as the user numbers as said are finite. However, growth is still possible and probable, because many threads are also spun in the background.

Of course, in an interview I can’t go too deeply into the matter, but in the background I make sure that the content on the social networks becomes more diverse. So that at some point it’s no longer just about music and comedy, but about beauty, tutorials, vlogs, any form of video content that also works on other social networks.

FIV: Many thanks for the answers Stephan!