ASOS – the online store for everyone. Besides Zalando, H&M or Zara you will find a huge selection of clothes and accessories at ASOS. If you like to express yourself with different styles that even your favorite celebrities wear, then ASOS is the right place for you. ASOS is also a good choice for your wallet, because the styles are not only modern but also very easy on your wallet.

Exceptional women & Men fashion

ASOS makes its name, among other things, through extraordinary implementation of current trends. Everyone finds himself at ASOS and feels adressed. It is possible for everyone to be inspired by the given styles and everyone is guaranteed to find what he is looking for. Bikinis in extra large or small sizes and realistically represented appeal to women with the most diverse bodies and there is also something for the man who is looking for extraordinary fashion. Because so much importance is attached to the possibility to identify oneself with ASOS, ASOS has also already published gender-neutral collections in the store, so that everyone can find himself in the fashion in the store.

Diversity in the ASOS Model World

Especially the image of the classic model is changed by ASOS. Besides models of different body sizes, models of different weight classes are also shown and hardly any retouching is done to provide a more realistic picture. Models with visible handicaps in the latest sport leggings can be found on the site, right next to the athlete. In a wheelchair and with a visible scar, exciting underwear from ASOS is advertised to be as inclusive as possible. ASOS was also the first brand with a Plus Size male model.

Brand variety for everyone

In order to address as many different groups as possible, ASOS has not only its own brand, but several. Areas like sports and basics are covered, but not only with own brands, but also with well-known names like Nike or Adidas. With the large selection of different brands comes also the huge assortment, which can be found at ASOS. Not only that for men and women of different orientation in fashion is definitely something there, also different areas are covered. No matter if a wedding is coming up and you need an evening dress, or if the perfect Halloween costume is still missing. The large selection of accessories also facilitates the often overwhelming search for jewelry and offers hair and body jewelry for little money in one place.

• Adidas
• Nike
• Boohoo
• vans
• …

Streetwear vs. evening dress: Also affordable without a sale

Everyone finds fashion in its price range at ASOS. Although ASOS also offers more luxurious brands and sells e.g. first-class evening dresses, there are always big sale actions and also enough brands that everyone can afford. Especially the ASOS own brand is very affordable, covers all sizes and offers an option for every occasion. By the offered student discount is also in price for everyone something thereby. Also the popular Streetwear Styles, which are very popular at the moment in the social media, can be found cheaply at ASOS, even if there is no huge sale.

From the face mask to the ball gown

Young and old alike are attracted by the large selection of clothing and accessories. Whether minimalist silver rings or magnificent gold chains, everyone will find what they are looking for at ASOS, regardless of whether jogging pants or pencil skirts are worn in everyday life. Men will find the perfect croptop they have been looking for for weeks and also for the upcoming Abiball you can rummage for suits or even ball gowns. If you have forgotten your aunt’s birthday you will find many gift ideas, which will arrive on time thanks to the express delivery. Cosmetic products, handbags and even watches from famous brands are all available at ASOS.

Influencer cooperation with ASOS: Madison, Delilah & Co.

ASOS has already released entire collections several times in the last few years with internet giants and various artists, so that you too can store the style of the stars at home. These collections make the fashion inspired on social media available for you at home. You can now afford the look of your Instagram idol down to the last accessory.

Collections with:

• Madison Beer
• Swae Lee
• Delilah Belle
• Emily Shak
• …

Streetstyle with Madison Beer

Especially the collection of Madison Beer has appealed and impressed many people, as it is anyway for many an inspiration for streetwear styles. So her collection has been very important for ASOS in this area. Cool pants and flashy winter jackets were the biggest hits of her collection and like everything at ASOS affordable for everyone and suitable for all sizes.

Commercial from ASOS

Here you can find a highfashion commercial from ASOS:

https://www.youtube.com/watch?v=O2jX4mTWU9Q

Kisu’s Daily Routine & Life as a Mom

FIV: Kisu, you are mainly known from Youtube and Instagram, where you also give many impressions of your family life in addition to make-up tutorials or story times. You recently became a mum to Milena, who is now 11 months old! How does it feel to be a mom and what things have changed in your daily routine?

Kisu: Mom-life actually feels better than I ever expected it to. Of course, every day is still a challenge with a full-time job and baby, but you always find solutions. My routine itself is based on the baby, but during nap times I try to get as much done as possible as far as Instagram and YouTube are concerned. That takes a lot of organizing and planning. The only thing is that I can’t just leave for a photo. I now plan absences in advance. However, one platform has had to take a bit of a back seat: YouTube. I can’t manage to establish a regularity there besides Daily Stories.

FIV: Being active on Instagram and the like takes a lot of time. Do you manage everything from shooting videos, cutting and editing on your own, or do you have a helping hand? Also, besides Youtube & Instagram, we would like to know how you like to spend your free time? What does a perfect day look like for you?

Kisu: I could never do this with child without help! I care a lot about my private family and married life and most importantly my health, both mental and physical. I worked day and night every day for at least 3 years as I managed studies, work and social media. That was an educational time and now I’m at the age where I’m happy to accept helping hands. I have a working student in Cologne who helps me with the photos and my family works for my offline businesses in Berlin. My sister handles the social media issues at Kisu Beauty and my wonderful management handles the behind the scenes stuff. Because I don’t really feel like reading contracts.

As silly as it sounds: I live my life exactly as I want it: I have an end of work and a weekend, which is the perfect balance to the stressful everyday life with baby and job

Kisu Beauty: Brand idea, challenges & new projects

FIV: Beauty and Fashion: These are your topics! Over time, you’ve done a lot of collaborations with beauty and fashion companies on your social networks. We would be interested to know which was your most exciting collaboration so far and why?

Kisu: Of course, the most exciting thing is always the own products that I was allowed to create with selected brands. Plus the great events that we have organized with the teams: It was always as if I had celebrated a wedding and a birthday on the same day! That was and always will be something very special. I especially remember my first product: my own eyeshadow palette with Revolution Beauty, an innovative brand from London.

FIV: In February this year, you announced your first own brand: Kisu Beauty. You created a brush set that is vegan and free of animal testing. What motivated you to launch your first brand and what challenges did you face?

Kisu: Kisu Beauty is supposed to be my makeup solution provider! I want to create products that solve problems. There are super exciting things in the pipeline and of course I’m very proud of the brush set. I’ve taken the most important brushes I use every day and put them in one set. But it also took over 2 years to get there. Change of producers, external circumstances and this year everything went differently anyway. But I wanted them just the same and sometimes that can just take time!

Kisu’s highlight as a blogger & secret to success on social media.

FIV: Youtube, Instagram, your own brand and part of the bebe #ungeschminkt format. You’ve already achieved quite a bit! Among all these achievements, what was your best experience that you remember fondly? How do your friends and family support you in your career?

Kisu: I still find my own creations simply the most beautiful and the brand trips that I was able to experience. We were able to go to the most picturesque and exciting places in the world. Luckily, my best friends and family have supported me from the beginning, even though my father was very worried at first when I quit my full-time job after graduation. Today, however, he is more relaxed. My entire family and relatives are proud of me and support where they can.

FIV: You’ve also been in the YouTube business for a long time! You have a lot of experience in content creation and life as a public figure. Many young girls admire you for your career and also want to make this dream come true. What are your top 3 tips for anyone out there who also wants to start with Youtube and what qualities are especially important for this business?

Kisu: The most important thing about this business is definitely: do it out of passion, but not to become famous or even just to “become an influencer”. This business is so much more than that. If you don’t have an absolute love and passion for what you do, you will quickly become frustrated. Followers don’t come overnight and they don’t come when a “big” account recommends a “smaller” account. I didn’t earn anything from it for almost 5 years and had hardly any followers for the first few years. Money and notoriety weren’t the drive, my love for makeup was.

That is actually the only tip that I would like to give. If you really want to, you will find ways and persevere, everything else will follow.

Kisu Social Media

Kisu: Youtube

Kisu: Tik Tok

Anna’s tips for more self-confidence & the perfect photo

FIV: Many girls dream of being as fashion-conscious as you. Long coats, black boots and trendy bags: These are the outfits your followers love you for! How did your affinity for fashion develop and what influence does fashion have on your life?

Anna: I used to be one of those kids who always liked to dress up, so I had fun slipping into different roles through fashion from an early age. My taste in clothes has always grown with me and has constantly evolved. Fashion and an outfit I feel comfortable in gives me self-confidence.

FIV: Besides having a good fashion sense, it’s important to know how to present it properly. What are your tips for the perfect Instagram photo? How do you find the best photo spots and what do you look for when posing?

Anna: The most important thing besides good light is that you feel good. In my opinion, you see that extremely on pictures and benefit from a completely different charisma. It’s best to think about which pose goes well with the outfit beforehand. I usually choose beautiful old town backgrounds for my pictures.

Cooperations with trend brand NAKD, Justfab and Freddywear

FIV: Besides NAKD, you’ve also advertised brands like Justfab or Freddywear on your Instagram account. We would be interested to know what has been your most exciting collaboration so far and why?

Anna: NAKD is one of the most fitting collaborations for me, because I used to love buying my clothes there myself and you always discover the latest fashion trends there. Collaborations that are connected with video shoots and events are especially exciting.

FIV: You don’t just become a successful influencer overnight. With over 160 thousand followers, you’ve really achieved something! How did your career on Instagram start and what is your tip for other girls who want to make their dream as a blogger come true?

With a lot of stamina to the Insta-star

Anna: I never started on Instagram with the intention of making money with it and I didn’t even know that it was possible back then. I just always had fun being in front of the camera and more or less slipped into the social media world. Nowadays, many want to become bloggers/influencers and build their own reach on Instagram. The key to success here is consistency and perseverance. It is essential to deliver daily content and stay on the ball, otherwise you will be poorly listed by the algorithm. It’s also important to be authentic, because in my opinion, people can tell if someone is really passionate about something or if they are just looking for a way to make money.

FIV: To stand out on Instagram, you have to be interesting. How do you think you stand out from other influencers? What are your best qualities and what do your friends & family like about you?

Anna: My friends and family appreciate that I always stay true to myself and am therefore authentic.

Matthieu Areau – Creation of Anna’s own brand

FIV: A few weeks ago you made the announcement of your own first brand: Matthieu Areau. What motivated you to start your own bag brand and what is the philosophy behind it? Are there any other interesting projects planned in the near future? We would be happy if you could tell us something.

Anna: I have always had a preference for beautiful designer bags and also have one or the other in my small collection at home. But sometimes you just pay too much for the name and the bags are not affordable for everyone.

With Matthieu Areau we want to bring high quality and durable bags with a timeless design to the man. We believe that quality is becoming more and more important for today’s generation and that there is a general rethinking in society. More and more people are paying attention to sustainability and longevity when buying their products. This is exactly the zeitgeist we want to meet with our leather goods.

We offer a fair price, use southern German quality leather and produce in the neighboring Czech Republic, only 150 km from our adopted home Regensburg. We are currently planning the launch at the end of November and can hardly wait. Please have a look at our website: www.matthieuareau.com

Despite studying and Instagram enough time for the boyfriend?

FIV: Being an influencer can be more demanding than many people think. Is the platform your main job, or do you do something else on the side? What do you like to do most in your free time?

Anna: Together with my boyfriend and manager, I’ve been doing social media more or less full-time for about two years now, but I’m also studying business administration in my 5th semester at a university. In order to get everything under one roof, I have to structure my day well and always plan everything through. For many people it looks like little work, but it takes a lot of time every day. In my free time, I go to the gym a lot and also like to meet my friends in the city for a coffee.

Anna Paulina Social Media

Anna Paulina Scherg: Instagram

Anna Paulina Scherg: Tik Tok

Now also in the magazine: Anna Paulina Scherg

You can also find the interview with Anna Paulina Scherg in the magazine. Now on fivmagazine.com, the whole magazine is also online:

• FIV Issue #7

Facts and Success Story

The international fashion label H&M (Hennes & Mauritz) was founded in 1947 by Erling Persson. Meanwhile the group owns a total of 4,000 stores in over 60 different countries worldwide. In addition to fashion, the range includes accessories, make-up, shoes and even home accessories.  The brand’s first store opened in Sweden with the aim of offering affordable women’s fashion. Erling Persson’s concept was successful and after a short time the business expanded into Scandinavia, followed by Europe, America and Asia.  Eleven years later, the designer bought out Mauritz Widforss, a fishing outfitter. This is where the present name of the model label Hennes and Mauritz came from. For many years H&M has been one of the most popular fashion stores in Europe. Since 2004, the brand has been offering collections in cooperation with world-famous designers, including Karl Lagerfeld and Versace. Celebrities also get the chance to cooperate with the company. Newcomer singer Mabel brought out her first collection with H&M this year.

Sale actions & Coupons

The fashion group offers discounts throughout the year. Especially after the summer and winter time, H&M completely sorts and restructures. For members of the brand, there is a 10% discount on the first order, discounts all year round and free shipping to their homes.

• Shop Sales at H&M

https://www.youtube.com/watch?v=DR2pFTdxZq8

H&M brands

Sub-brands of H&M are among others ”Divided” for youth, women and men fashion, ”L.O.G.G. The sub-brands of H&M are among others: ”Divided” for youth, women’s and men’s fashion, ”L.O.G.G.”, which offers leisure fashion, ”&denim” a jeans brand for women and men, the plus-size collection ”H&M”, the pregnancy fashion ”MAMA”, an underwear collection ”Basics”, the sustainable collection ”Conscious”, the high-quality collection ”Premium” and the beauty collection ”by H&M”.

The company Hennes & Mauritz also bought up other well-known fashion labels in recent years. We introduce them to you with the most important information!

monki

• Since 2008, the women’s clothing brand has joined the H&M Group with clothing and accessories
• Monki was founded in 2005 and one year later they opened three stores in Stockholm
• Now there are branches in China, Denmark, Germany, Austria, Finland, France, Hong Kong, Norway, Russia, Sweden and the Netherlands, among others

Cheap Monday

• The brand was originally established in Sweden in 2000.
• H&M bought the label from its owner six years later
• Cheap Monday has stores in Copenhagen, London, Stockholm, Beijing, Shenyang and other cities

weekday

• The brand Weekday has been in existence since 2008 and is known as a hip brand for young adults
• H&M acquired the Weekday brand in 2006 and integrated it into the H&M Group
• Stores of the brand are represented in Germany, Denmark, Finland, Norway, Sweden, Japan, Austria and the Netherlands

& Other Stories

• & Other Storie was introduced into the H&M Group in March 2013
• Stores can be found in Copenhagen, London, Paris, Vienna, Berlin, Hamburg, Cologne, Frankfurt am Main, Mannheim, Munich, Milan, Rome, Barcelona, Stockholm, Brussels, Ghent, Amsterdam and Antwerp, among others
• The brand offers women’s clothing, shoes, cosmetics and decorative items

Arket

• Arket offers, among other things, men’s and women’s clothing and accessories
• The first store was opened in London
• The first store was opened in London
• So far, another 15 stores have opened in six Western European countries, each with a café

Afound

• In June 2018, H&M opened stores under the name Afound in Stockholm and Malmö, where high-priced designer brands were sold at lower prices
• Followed by other stores in Gothenburg and Kristianstad, the fashion label grew

/Nyden

• 2017 H&M launched the /Nyden fashion brand with affordable luxury fashion
• In some countries /Nylon was sold via the online store of H&M

COS

• The fashion concept with fashion for women, men and children was launched by H&M in 2007
• The first store was opened in London in the same year

https://www.instagram.com/p/CF1Qnyfhw_q/?utm_source=ig_web_copy_link

Assortment: Men, Women & Children

The fashion group’s product range extends from menswear to toddler fashion. The chain also offers a separate line for young people. However, the company has long since ceased to limit itself to just fashion, offering shoes and accessories such as jewelry or handbags, swimwear and beauty articles.

Trademark & Target group

The trademark of the Swedish fashion label H&M is not only the affordable price but also the chic and neutral style of the clothes. However, there are also eye-catching prints next to the variety of basic clothes. The concept of H&M: There is something for everyone. So they offer the “Conscious Collection” for environmentally conscious buyers or the “Premium Quality” fashion for more demanding customers. The fashion group always orients itself to current trends, also from the high fashion sector.

H&M Conscious

H&M: Cooperations Designer

Over the years, the fashion label cooperated with many well-known fashion designers. Together with Karl Lagerfeld or Kenzo, inexpensive fashion was created, from t-shirts and sweatshirts to pants and accessories.

• 2004: H&M x Karl Lagerfeld
• 2005: H&M x Stella McCartney
• 2006: H&M x Viktor & Rolf
• 2007: H&M x Roberto Cavalli
• 2008: H&M x Comme des Garçons
• 2009: H&M x Jimmy Choo
• 2010: H&M x Lanvin
• 2011: H&M x Versace
• 2012: H&M x Marni
• 2012: H&M x Maison Martin Margiela
• 2013: H&M x Isabel Marant
• 2014: H&M x Alexander Wang
• 2015: H&M x Balmain
• 2016: H&M x Kenzo
• 2017: H&M x Erdem
• 2018: H&M x Moschino
• 2019: H&M x Giambattista Valli
• 2020: H&M x Sandra Mansour

Campaign: Mabel x H&M

In 2020 New-Comer singer Mabel brought out her first collection with H&M. The collection includes dresses, bags, jackets, pants and many other accessories.

https://www.youtube.com/watch?v=Qp9gz-wDtOo

Campaign: Giuliva Heritage x H&M

Giuliva Heritage designed together with H&M many beautiful basic parts, suitable for the autumn!

https://www.youtube.com/watch?v=D6LYxDRsx7I

H&M: Cooperation Stars

Fashion brand H&M also does not miss out on well-known faces for its collections. Over the years, stars like Madonna or Zara Larsson have become the faces of the new collections.

• 2007 (spring): H&M x MADONNA
• 2007 (summer): H&M x Kylie Minogue
• 2008 – 2012: Fashion Against Aids (Rihanna, Tyga, Katy Perry, Timberland and many more)
• 2012: H&M x Anna Dello Russo
• 2013 (spring): H&M x Cro
• 2013 (summer): H&M x Béyonce
• 2015: H&M x Katy Perry
• 2011: H&M x Zara Larsson
• 2018: H&M x Dagi Bee
• 2019: H&M x Lena-Meyer-Landrut
• 2019: H&M x Richard Ellen
• 2020: H&M x Giuliva Heritage
• 2020: H&M x Mabel

H&M Fall Collection 2020: Must-Haves

Autumn is here! To go with it, H&M offers the must-haves for the autumn. Cozy wool sweaters, long coats and dark jeans: That’s what you need this year.

• wool coat in grey, beige, black & cream
• pullover with wrap-back part in purple & black
• pants made of imitation leather in black
• knit dress in black, beige & light grey
• Longblazer in green, mauve & beige/brown
• Boots in black
• shorter coat made of teddy fur in white, beige, brown & grey

Retro, individual and never mainstream – The motto of Urban Outfitters

Today, the brand radiates a hip flair that is supported by its characteristic retro style. The target group mainly includes young adults who find their lifestyle reflected in the clothes, accessories and home furnishings. However, there is not only one representing brand in their assortment nowadays, Urban Outfitters represents numerous well-known fashion labels from Adidas to Levis. The idea, which was born when the brand’s college students founded the brand, has not been lost to this day.

Although Urban Outfitters no longer offers second-hand goods, the selection of items and the personality of the brand have not changed. Express your own lifestyle” – the brand’s motto is reflected in the individual pieces of clothing. Urban Outfitters faces the daily challenge of not becoming mainstream, because that’s boring! Why walk around like everyone else when there’s no other way? Why not stand out and really wear what you are made of? The hipster label underlines this attraction for individuality.

What’s IN this fall at Urban Outfitters?

In general, many fashion brands are turning to beige and brown shades this fall. Urban Outfitters is also using many shades of beige, brown, green and blue this year to emphasize the coming fall. In addition to checkered shirts, colorful bell-bottoms, plain-colored fabric pants and cuddly fleece jackets are a real eye-catcher! Baggy trousers, oversized jackets and cropped t-shirts, that’s this year’s motto of Urban Outfitters.

Want to rummage around? Click here to visit the UO Online-Shop: https://www.urbanoutfitters.com/de-de/?ref=logo

https://www.instagram.com/p/CEmLPsKgAzA/?utm_source=ig_web_copy_link

How to save money on your next purchase with UO Rewards

Did you know that as a member of Urban Outfitters you can earn points to get discounts? Not only by shopping, but also by writing a product review or even by browsing the website you can earn points. There are three levels in total that you can reach as a UO Rewards Member. It is clear that the highest level, the Gold level, promises the biggest promotions and discounts. You can even participate in exclusive competitions to win cool clothes or home accessories. Best of all, all you need to register for UO Rewards is your email address!

Do you want to become a member? https://www.urbanoutfitters.com/de-de/uo-rewards

Urban Outfitters and sustainable fashion? That’s what’s behind all this!

Urban Renewal Vintage – ever heard of it? The term refers to clothes that are either made of old clothing remnants, inspired vintage garments or even rescued from a discarded stock. Urban Outfitters uses them to either conjure something new out of them or to sell these unique pieces vintage. From men and women’s fashion, to jeans and jackets, Urban Renewal represents every category. Not only online, but also in most stores you can store the Renewable collection. Sustainable fashion is a good alternative, because it’s not only environmentally friendly, it also looks super cool!

Interested? Take a look: https://www.urbanoutfitters.com/de-de/vintage-clothing

The Top 5 garments from the Renewal collection for the fall

1. 1. Blue hoodie made from recycled fabrics: https://www.urbanoutfitters.com/de-de/shop/urban-renewal-remade-from-vintage-overdyed-bubble-hem-sweatshirt?category=PRODUCTTRAY&color=041&type=REGULAR&quantity=1
2. Wide colorful flair trousers: https://www.urbanoutfitters.com/de-de/shop/urban-outfitters-archive-madras-checked-velvet-flare-trousers?category=PRODUCTTRAY&color=000&type=REGULAR&quantity=1
3. blue/white dress: https://www.urbanoutfitters.com/de-de/shop/urban-outfitters-archive-navy-floral-lottie-dress?category=PRODUCTTRAY&color=041&type=REGULAR&quantity=1
4. crooped shirt: https://www.urbanoutfitters.com/de-de/shop/urban-renewal-remade-from-vintage-navy-spell-out-bubble-hem-t-shirt?category=PRODUCTTRAY&color=041&type=REGULAR&quantity=1
5. suit trousers in beige: https://www.urbanoutfitters.com/de-de/shop/urban-outfitters-archive-puddle-trousers2?category=PRODUCTTRAY&color=072&type=REGULAR&quantity=1

10 things you didn’t know about Urban Outfitters!

• The brands also belong to Urban Outfitters: Free People, Anthropologie, Terrain and the American women’s brand BHLDN
• 2020, the brand’s income is currently around 168 million US dollars
• Urban Outfitters sell not only clothes, accessories and home furnishings, but also American sweets, grooming products, books and records
• The inventors of the later fashion chain Urban Outfitters, formerly known as Free People, opened their first store right across the street from their university in Philadelphia
• Their target group at the beginning was people of their age who also went to university
• The store design plays an important role at UO
• The first international Urban Outfitters store was opened in London
• The inventors of the brand are Richard Hayne, Judy Wicks and Scott Belair
• Urban outfitters do not indicate where exactly their merchandise is produced
• The headquarters of the fashion chain is located in Philadelphia, Pennsylvania

Virtual model Lil Miquela becomes an Instagram star

Miquela Sousa, better known as Lil Miquela is a 19-year-old Brazilian-American digital model, music artist and influencer with over two million Instagram subscribers. Her creators Trevor McFedries and Sara DeCou conceived Miquela in collaboration with Brud, a Los Angeles-based technology start-up specializing in artificial intelligence. The model also lives in Los Angeles, wearing real clothes from well-known streetwear labels like Supreme, Stussy and luxury labels like Chanel and Balenciaga. She made her big entrance in April 2016, where her first post was published on Instagram. However, the inventors of the model kept it secret at the beginning that Lil Miquela was an artificial person. However, this bomb exploded another virtual avatar, Bermuda. The perfect marketing strategy?

• Origin: LA, California – half Brazilian
• Inventor: Technology Company Brud
• Presents fashion, appears in magazines, gives interviews
• singer
• 2.7 million subscribers
• Miquela Sousa Instagram

All you need to know about Miquela Sousa!

In her Youtube video ”i’m Miquela” the virtual model introduces herself. In the video Miquela not only shares little insights of her life, but also proudly presents her past successes.

Not only does she convince with her look, but her personality is also very well received by her fans.

Fashion designers and fashion magazines, they all want Miquela!

Large designers like Calvin Klein use Lil Miquela’s fame for commercials. But the model is not only to be seen in videos, magazines like Vogue or Elle try to join the trend of virtual models. In May 2019, Calvin Klein made headlines when he had Lil Miquela appear next to supermodel Bella Hadid in a surprising campaign video. Of course, a kiss between Bella and Miquela should not be missing! 

Check it out:

Miquela’s successes and collaborations

Now, however, the question arises as to who benefits from the fame of the virtual influencer. How much has the model already achieved at this point in time, and with which brands has she already worked together? Celebrities like Paris Hilton are also fans of the bots.

Here you can find a short list of Lil Miquela’s achievements:

• Dior
• Chanel
• Prada
• Gucci
• Ugg’s campaign for the 40th anniversary
• Porsche
• Burberry
• Jacquemus
• Moschino
• Boramy Viguier
• AREA
• No Sesso
• And much more!

What makes she so special?

A sweet look and perfectly styled every day, that’s what her followers love about Miquela. And the best: the model never ages! While Naomi Campbell or Heidi Klum have been out of the model business for a long time, Lil Miquela’s career is just beginning. On Instagram we are always looking for the person who seems perfect for us. Perfect looks, perfect life and perfect friends; we try to find all of this in one person. But the ”perfect” life does not exist in the senses. Or is there?

Virtual models fill this gap, they present themselves to their followers and fans in an almost perfect environment. With their individual personality they inspire others and are role models for many people out there. Even if many claim that this is all just ”fake”, real people are behind the avatar. They don’t just let the model present the latest products, but create a character that other people look up to.

Success through an artificial person – inventor BRUD becomes rich

How much does the virtual influencer earn? With nearly 3 million subscribers on Instagram, it is popular for advertising campaigns of large fashion companies. According to the calculations of the Sponsored Post Calculator, the model earns around 7000 Euros with every paid cooperation on Instagram. Her income is thus higher than the average earnings in Germany. She is also the top candidate of the digital ”bots” in terms of income. Within one year, this results in an amount of around 10 million euros from advertising revenues alone.

Model and influencerin is enough? Miquela proves the opposite!

The model’s inventors are successful not only through collaborations with well-known designers, but also through Miquela’s singing career. In 2017 the avatar released her first single Not Mine. After that followed further songs like Hate Me, Speak Up or Money. </Meanwhile their music videos have received 4 million hits on Youtube. Their music is very well received and the singer swims in positive feedback. 

Are you interested? Then check out some songs of the virtual model!

Single-Speak Up:

Single Money:

Virtual influencers: Are they our future?

Meanwhile Lil Miquela is no longer the only virtual influencer. Shudu Gram, Bermuda, Noonoouri and Daisy Paige compete with her. The relevance of this new invention can be seen just now in this time of crisis. Due to the corona virus, Fashion Week and many other events are cancelled. The solution: Everything takes place digitally. Virtual models are perfect for this. They can wear the latest designer fashion just like other models, and all this without much effort. Another plus point: Virtual models are suitable for any garment, which makes it very easy for fashion companies to present them in their collections.

Inventor Brud created not only virtual person Miquela, but also numerous other digital models like Bermuda and Blawko. Bermuda currently has around 275 thousand followers, Male Model Blawko around 154 thousand. All three are friends and do many activities together.

Lil Miquela, Bermuda and Co. the perfect marketing strategy?

Especially for marketing strategies, this new invention is perfectly suited. Since these new models are not only time-saving, but also comparatively cheaper than the traditional influencers/models, they are simply the best choice for cooperations or advertising clips. It is no longer a rarity that there are no real personalities behind well-known influencers. Digital advertising, that is our future! Fashion and media companies are following this trend, and who knows, maybe in 30 years we will only see virtual faces on our smartphones.

Do you want to know more about the hype of the digital influencers? Then take a look here: Virtual Influencer (social media agency, external).

Inventor Brud’s method to bring Miquela to the top of the virtual influencers

Quarrel and drama, that’s what people want to see! And this is exactly what producer Brud staged between virtual models Miquela, Bermuda and Blawko. After an argument in the Bermuda influencer Miquela accused of not being a real person, all eyes were on her. Bermuda even deleted some of Miquela’s pictures and tried to convince followers of her opinion. By the time Miquela was outed, she not only had over a million more followers on her instagram, but had also become known to big companies. With this strategy, Brud’s company attracted so much attention to the influencers that it had a positive effect on their number of followers. Relationships between the influencers is the icing on the cake of Brud’s marketing strategy. Follower could thus follow the love life of Bermuda and Blawko as if they were real people. Separations, reconciliations and much more; there is nothing that the virtual influencers have not yet gone through.

• Staged drama to attract followers
• Miquela’s exposure as a marketing strategy
• Relationships and insights into their lives
• Activities with well-known personalities

Germany catches up, virtual models ”Ella, Linda and Zoe” compete

CM Models is the first model agency in Europe with virtual influencers.”Ella”, the first digital model by Stephan M. Czaja is supposed to turn the world upside down and outdo the avatars that have existed so far. Beside Ella there are also the virtual models Linda and Zoe, which are already guaranteed to be successful. ”Zoe” will run for the fashion show in Moscow. Ella even owns her first commercial on Youtube.

Check out the following article if you want to know more about Zoe: VR model agency.

Interested in Ella’s commercial? This is how a virtual campaign looks, example: VR food campaign.

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