Fashion Week Revolution in Moscow

Next Sunday, September 06, 2020, she will definitely rock the catwalk in Moscow. Yes, you heard right: Our Zoe is not a real person, but she will be present at Chain’s fashion show anyway. How does that work? State-of-the-art technology makes it possible! Zoe is the very first digital model in the world. If that isn’t a goal! The fashion shows are sponsored by Mercedes-Benz Fashion Week Russia, Russian Fashion Council and Global Talents Digital.

The event of the year in the fashion industry

Global Talents Digital: Now that’s something the fashion industry should know. The digital fashion shows are of course not only revolutionary, but can also offer a creative solution in Corona times. So you can easily stay up to date and watch the show from home on the couch in a comfortable jogging suit.

The fashion show with our model Zoe can be streamed live from over 80 countries. She is one of six models who are walking the catwalk in Moscow. There will be eight virtual shows in total. On Sunday the time has finally come: According to German time at 19:50 Zoe’s time to shine. The outfits that Zoe will present are also digitalized. So in any case nothing can go wrong in the dressing room. All in all, the shows will already start on September 04 and end on September 06, 2020.

• Moscow Fashion Week from September 4 to 6, 2020
• Zoe’s appearance on the catwalk for Chain: 19:50
• Livestream from over 80 countries possible

Zoe: Our influencer in the fact check

Our model Zoe has a cool lifestyle: She lives vegan and is a bartender at poké in Israel. When she is not walking her dog, she likes to do yoga. After working in the bar, she likes to spend time with her boyfriend. Zoe also has an eye for art, animals and fashion. This is of course ideal for a model. On her Instagram profile you can see her shopping with a mouth mask or at the booth. Zoe has beautiful, curly brown hair and blue eyes.

What she puts a lot of emphasis on in her virtual life is sustainability. Thus, as a virtual model, she may even serve as a role model that already has many followers. She has already posted over 100 pictures on her Instagram account. If you want to learn more about Zoe, just visit her on her Instagram profile. See if you can tell the difference.

• Zoe is not a real person, she is a virtual model
• She lives vegan, has hobbies and a dog
• The model is also active on Instagram and already has some followers.

Zoe for Chain: Virtual Fashion Show

Zoe gets to walk along the runway for Chain from Argentina. The pieces of the collection are designed by Lucía Chain. The pieces will be handmade. But this is not the only brand. Anciela, Alkhanashvili and duet.by.me are just some of the labels that will present their collections in the coming days. The focus of the whole Fashion Week is on the topic “Sustainability”.

In total, there will be 100 different participants from 34 countries at the international Fashion Week. Terms such as “zero waste” and also “upcycling” will play an important role here. So it is of course an honor for our Zoe to be able to run at such a fashion show. After all, the term “sustainability” is not foreign to her.

Facts about Chain

This is not the first time that Lucía Chain has had models walk the Moscow runway in her designs. Only last year her collections could be seen at the Mercedes-Benz Russia Fashion Week. For her, sustainability is a lifestyle. She is concerned about our planet and the people on it. She herself describes Chain as minimalist and rebellious. Chain is based in Buenos Aires, the capital of Argentina.

The label, which is just three years old, has already made a good trip around the world: Chain has already had the opportunity to present itself on many catwalks, for example in France, Costa Rica and also here in Germany. Last year the brand even managed to win the Global Talents of the Mercedes-Benz Fashion Week in Russia. Fashion lovers can marvel at their creations in Italy, to be more precise in the Salvatore Ferragamo Museum.

• The issue of sustainability is important to the label
• Chain comes from Argentina
• Chain could already be seen on many catwalks worldwide

Virtual influencers: The latest hype

If digital, then digital is the way to go: the latest trend is the influencer. Here, many people take the viewer on a tour of everyday life or present products – we all know it. But what is new about it? After all, influencers have been around for several years.

Not so long ago, virtual influencers like our model Zoe were introduced. Zoe goes together with Ella and Linda among the influencers. They could also promote products or sweeten their followers’ day with stories. There are certainly many possible applications here. From commercials to photo shootings – the virtual influencers can keep up with the real ones in some things.

Lil Miquela

Lil Miquela has been in business for several years, since 2016 to be exact. She is also a virtual influencer and has already cooperated with big labels like Prada or Nike. On Instagram she has already 2.7 followers with her 19 years, which she can entertain. And she does, because she has already posted over 800 articles and uploaded some stories. With her short pony and the two braids she definitely stands out from the crowd. In her pictures she poses behind the wheel of a car or is photographed with flowers in her hand. Lil Miquela even already has her own songs.

• virtual influencer

The most important at a glance:

What? Moscow Fashion Week, 8 virtual fashion shows with 6 digital models and 8 digital artists

When? September 4 to 6 (Sept. 6: Fashion Show CHAIN with virtual influencer Zoe)

Who? 50 international newcomer designers from 20 countries with a focus on sustainability

Where? Streamed from Moscow, shown on all major online platforms and fashion magazines

Moscow – City of a Revolution

Russia’s capital Moscow has developed into a true fashion metropolis in recent years. As one of the largest cities and metropolitan regions in the world, the city with over a million inhabitants is Russia’s political, economic, scientific and cultural center. By opening up the Asian market, the giant is driving forward the digitalization of the world. A controversial city, which on the one hand acts traditionally and conservatively and on the other hand strikes the nerve of its time, is becoming the scene of a revolution. In the past, the gray, dreary and cool city in the East has attracted attention too often through negative headlines. But away from politics and crises, there is a spark of hope on the horizon. The Global Talents Digital Fashion Show where reality meets digitalization.

Mercedes Benz Fashion Week Moscow

6 digital models, 8 digital artists, 8 virtual shows, 38 video presentations, 50 designers from 20 countries As the first hybrid fashion project, the Global Talents Digital Show from September 4-6 brings together designers and technology to create something never seen before. Global Talents is an initiative of the Russian Fashion Council that gives newcomers the chance to prove themselves in the fashion world. This year, the focus is on “sustainability”. Fifty international designers such as Alexey Severin (Italy), Chain (Argentina), Femme de Mars (Belgium) and many more will show, spread over eight shows, how fashion can be designed and presented innovatively. Global Talents Digital is one step ahead of “normal” fashion shows in many ways. With more than 2.5 million viewers worldwide, distributed on the most popular social platforms and websites of well-known brands, Global Talents wants to build on the success of the last show.

Sustainable fashion despite corona

Innovative design contradicts sustainability? Not at all. The Global Talents Digital Designers deal with responsible consumption, concern for the planet Earth and various design strategies and present upcycling and recycling processes, zero waste and slow fashion in the form of fashion shows and workshops. From Japan to South Africa, designers from all over the world will participate in this unique event completely digital.Alexander Shumsky, President of the Russian Fashion Council and Mercedes-Benz Fashion Week Russia says:

“In our project we expand the boundaries of sustainability, (…). The idea of the project is to take designers outside of Instagram for widespread attention of clients, celebrity stylists, and the press. (…) viewers will gain wide knowledge of sustainability and will be engaged through AR” (Source: Global Talents Digital)

Zoe: virtual model and influencer

Digitizing a fashion show presents many designers and organizers with some unforeseeable problems. First of all: the catwalk. Running live models up and down a catwalk and filming them while doing so seems too simple and not innovative enough. But a solution has already been found. Her name is Zoe, she has blue eyes, brown curly hair and works in a bar. And that is not enough. Zoe is a virtual model and will run on the shows of Global Talents Digital. A true revolution in the fashion world. The Israeli model with the piercing eyes deals with sustainability in her spare time, lives a vegan lifestyle and is a real enrichment for the Russian Fashion Week.

Zoe for CHAIN

Zoe will celebrate her premiere as a catwalk model at the fashion show of the hip label CHAIN. The label recently signed her for the Russian Fashion Week. The Argentinean fashion brand stands for sustainability, slow fashion, craftsmanship and zero waste. The plant-based clothes are handmade in a small local studio in Buonos Aires and focus on timeless, minimalist and extraordinary design. The designer behind the brand, Lucía Chain, is not an unknown. After successfuly completing her studies in fashion business and sportswear design in Argentina and Paris, the talented young designer founded her label CHAIN. Just one year after the founding, Vogue Italy Chain awarded her the title “Next green Talent”. With her victory at the Global Talents Mercedes Benz Fashion Week Russia competition, the up-and-coming Argentinean secured one of the coveted spots at the Global Talents Digital Show in September. The plant-based brand CHAIN now wants to storm the fashion world with Zoe and presents a new collection at the Russian Fashion Week.

Chain: Gloabal Talents Digital

Chain is an aspiring brand whose fashion is modern and futuristic. See here what makes Chain so special.

https://www.youtube.com/watch?v=Ep88CZhG36Q

Virtual Influencer

Miquela, Zoe, Ella, Bermuda, Daisy Page, Shudo. What do these six people have in common? They are successful influencers and models on Instagram and Co. They are considered the new discovery in social media. But what makes them so special? They are not alive. The pixel-creatures only exist online and thus fool some people. Their whole appearance seems so real that even big fashion brands book the influencers for shootings and fashion shows.

The trend of virtual influencers is a phenomenon of the 21st century. After Facebook and Instagram came the bloggers, real people who exploit the platforms to their advantage and entertain their fans on various topics. At the latest since the advent of digital photography and Photoshop, the difference between real and fake can no longer be seen anyway. The advantage of a virtual character: He can be everything and very fast! The developers behind the virtualities create an answer to a prominent demand. In elaborate miniature work a story around the person is invented, character traits are cultivated and pixel by pixel new marketing possibilities are created. In this way, new opportunities open up for the fashion world.

• Learn more about virtual influencers here.
• Read more about Zoe, Ella and other known virtual influencers.

Gianni Versace & his unconventional ‘neo-baroque

The luxury brand Versace was founded in 1978 by the Italian Gianni Versace. The first fashion show followed in the same year. The decisive factor here was the support of the German textile trader Albert Eickhoff, who had already discovered the talent of the then still unknown Versace before. So the fashion show did not take place in Milan, but in the German city of Lippstadt. While the first collection was characterized by romantic and delicate pastel shades, the second one met with mixed reactions due to its daring designs. Thus the men’s collection was described as vulgar as well as innovative and revolutionary. This gave Gianni Versace the title of ‘Master of Neo-Baroque’ to which he remained faithful until his death in 1997.

• Learn more about the luxury brand Versace here

Elegant women’s collections that write history

Exquisite. Feminine. Emancipated. There are many adjectives used to describe the fashion Donatella Versaces. Even though every women’s collection is unique and different every time, one thing is certain: Versace loves drama. And Versace loves to create new historical moments. From the emotional tribute to her brother Gianni Versaces, to the revival of iconic looks from the past, her fashion shows are always full of surprises.

Summer colours, airy cuts and a star-studded finale

R’n’B icon Jennifer Lopez made one of the greatest fashion statements of our time during the Grammy Awards in 2000, when she appeared on the red carpet in an airy jungle dress made by Versaces. The many searches for photos of the dress quickly led to the birth of Google Images and revolutionized Red Carpet Fashion to this day. Fashion visionary Donatella Versace and J.Lo celebrated this milestone for the Spring Collection 2020. With the words “Okay, Google, now show me the real jungle dress” the designer introduced the unforgettable finale of the show and an outrageously good-looking Jennifer Lopez appeared on the catwalk. Check out the entire fashion show here.

Emotional fashion show in memory of Gianni Versace

To honour the memory and legacy of Gianni Versace, Donatella Versace has revived the most iconic prints of the fashion empire for the 2018 collection. Blouses, jackets, catsuits and leggings were printed with baroque flowers, friendly butterflies and extravagant metal grilles. The new interpretations were then reproduced in complete capsule collections and presented by none other than Naomi Campbell, Carla Bruni, Cindy Crawford and Claudia Schiffer.

Seductive prêt-à-porter full of extravagance and sensuality

“A little bit of imperfection is the new perfection” These words Donatella Versaces would hardly have expected. But this statement perfectly sums up the 2019 women’s collection. Armour on the catwalk revealed a lot of skin, while lace tights and schoolgirl tweed triggered fantasies in some viewers’ minds. In between wild colour and pattern combinations, classically elegant outfits in typical Versace style could be seen. But one thing was soon clear: Good is different.

Feminine silhouettes and masculine jackets meet

For the winter of 2020 Donatella Versace and her team focused on extravagant flower and animal prints, pink suits and leather jackets. This time the collection was more casual than before, but also played more with the idea of ‘hyper-femininity’ and ‘hyper-masculinity’. You can see how this game of stereotypes was made fashionable here in the video.

Emancipated menswear for the man of the modern age

Versace loves to play with stereotypes. Above all, the Fashion Empire loves to break them down and play with the idea of masculinity in a fashionable and stylistic way. This often leads to revolutionary collections, unconventional cuts and playful outfits. Here too, the favourite models of the brand Bella Hadid and Kaia Gerber are always at the forefront.

Provocative styles with a wicked touch

Leather pants, harnesses and silk jackets – the 2019 Winter Collection was all about bondage and fetish. With androgynous suits and unusual accessories such as safety pins, the fashion empire had deliberately made sure that there were big eyes in the front row. Check out the extravagant fashion show in full length here.

Unconventional men’s fashion and a lot of style break

Donatella Versace loves it extravagant. Accessories from the women’s collection were reused as belt pouches and archetypal garments were given a feminine touch. So the designer focused on oversized work suits, coarse denim, T-shirts with ruffled hems and swanky dresses. “These are men who don’t care about the rules, and that’s what I love,” Donatella Versace said in her press release.

Youthful outfits and playful prints for the summer

The men’s summer collection 2020 is brimming with light-heartedness. The focus was on the change from boy to man. Versace focused on oversized suits, fringed biker jackets and trendy jersey trousers. “When a man becomes a man, the first thing he wants is a car,” Donatella Versace said before the show. This statement was also reflected in the playful prints of the tops. Check out the entire fashion show here.

Summer collection full of tropical feeling and naked skin

Donatella Versace found inspiration for the men’s collection 2015 in Cuba. Vibrant and above all lively was the fashion that the luxurious fashion empire presented here. It was almost royal like in ancient times, with jeans embroidered with gold leaves and golden cardigans. Leather with studs and cream-coloured crêpe de chine costumes offered a fashionable change here and there, and exciting accessories such as perfume bottles dangled from the necks of the outrageously good-looking models.

Behind the scenes of the fashion empire

Versace is still considered to be one of the largest fashion empires in the world today and continues to write fashion history. But what does it actually look like behind the scenes? What happens backstage and who was the gifted fashion visionary Gianni Versace? These questions are answered here.

Hailey Baldwin Bieber, Emily Ratajkowski & the Hadid sisters on the catwalk

What happens in the final minutes before the show? What is the current collection so inspired by? And how does it feel to walk for one of the biggest fashion labels in the world? The exciting insights backstage of a fashion show can be seen here.

15 things you did not know about the luxury brand

What happened to the founder Gianni Versace? What is it about the famous Versace Hotels? How much is the fashion empire worth? And where was the first boutique outside Europe? These questions are answered here in the video.