The Hugo Boss Empire

Hugo Boss is one of the most successful German fashion companies, which is known and loved all over the world. It sells clothes, shoes and accessories for women, men and children. The brand belongs, among others, to the Italian designer house Valentino.

The company consists of “Boss”, the head of the brand. This sells, Boss typical elegant evening and business wear. Boss sells qualitative and timeless wardrobe for a stylish everyday life. Then there is “Hugo.” With Hugo, the focus of the garments is on current trends and is aimed more at teenagers and young adults. Boss Green” also covers sports fashion.

The perfect fragrance for you

You can find an extensive variety of eau de parfums at Hugo Boss. Whether it’s a women’s hat or a men’s fragrance, the wide selection allows each person to find the right scent for them. The fragrances are available in woody, fruity, fresh, aromatic and oriental. The fragrances are available in different sizes and even as sets, so these are particularly suitable for gifting.

The most popular perfumes are:

• The scent
• Bottled
• Alive
• Energise
• Just different

With Hugo clothing you are boss

The product diversity of the company is evident in the clothes, among other things. Swimming trunks, cap, cap, college jacket, chino pants, shift dress, winter jacket, shirt, sweater, shirt, hoodie, jeans, jogging, leather jacket jogging suit, coat, polo shirt, cardigan, skirt and much more has the fashion house in the offer. Of course, this also includes : suit and shirt with matching bow tie and tie for any occasion you can find at Hugo Boss. Be it for weddings or meetings, with Boss you are particularly well equipped.

Russian model Irina Shayk is wearing a two-piece pink suit in this picture. The pink jacket Irina combines together with the matching pink pants and under the suit she wears a long-sleeved shirt, which is matched to the suit in a Barbie pink color. She also wears a pink handbag, black shoes, black sunglasses and a matching mask.

A lot of style in the locker room

Russell Athletic is an American sportswear brand for men, women and children. The sportswear includes tracksuits as well as sweatshirts, t-shirts, sweatpants, tops and shorts. The clothing of Russell Athletic is designed so that they can be worn not only for sports, but also suitable for everyday life.

Together with Hugo Boss they create in cooperation a unisex collection inspired by baseball. The garments are both sporty and elegant, creating a refreshing mix of these two clothing styles. The collection includes hoodies, blazers, jackets, sweatshirts, sweatpants, sneakers, bucket hats and more. Also, the garments are available in many colors such as gray, navy and pastel pink.

A good example of how such an outfit can look like shows the US model Bella Hadid. She wears a blazer in combination with matching shorts. Under the blazer Bella wears a sports bra and under the pants you can see the waistband of the matching boxer shorts. She wears sneakers and long sports socks with it.

Outfits ideal spice up

With the help of the accessories that Hugo Boss has to offer for men and women, any outfit can be spiced up. With the help of the accessories, the outfits can either be upgraded and make them look more chic. A fashionable belt, bracelet or watch are suitable for this purpose. On the other hand, with accessories like sunglasses and a cap or a fisherman’s hat, outfits can look cooler and more casual.

Find out which of Boss’ many accessories are the most popular here:

• Chronograph men watch
• Sunglasses
• Gellot belt

Bag for any situation

Other accessories sold by the brand are bags. The countless bags include laptop bag, shoulder bag, backpack, shopper, clutch, handbag, fanny pack and shoulder bag. The bags come in countless colors, sizes and designs. Colors include brown, black, green, white, red, purple, beige and khaki. So there is something for every person and every life situation such as work, school, leisure and travel. The hottest bags are:

• Crosstown briefcase
• Reporter bag
• Pouch bag
• Shoulder bag

Hugo Boss – Perfect shoes

Shoes for any weather you get at Hugo Boss. In a variety of materials and colors. In the Hugo Boss range you will find both flat shoes like Chelsea boots, sneakers, sandals and slides as well as heeled shoes like pumps and ankle boots.

Not only on the catwalk model wears Hugo Boss. Also in her spare time Bella Hadid more often the fashion brand. Combined with a pink blazer set consisting of a blazer and skirt. In addition, she wears a white fluffy crop sweater and matching Hugo Boss sneakers and socks. To complete her look the model spices up her outfit with a black handbag and chic Dior sunglasses.

With Boss on the racetrack

One of the world’s most famous German car manufacturers is Porsche. Especially its sports cars are very popular. The fashion house and the car manufacturer created a joint collection. It is, a sporty men’s collection. The casual wear collection includes pants, leather jackets, T-shirts, windbreakers, vests, down jackets and sweatshirts.

Elements of the sports cars were taken. For example, the curved seams reminiscent of the tailoring details of the Taycan Turbo S car have been incorporated into the clothing. This gives the clothing the vibe of an advanced design. In addition, Boss is the official clothing partner of the entire Porsche motorsport team and will equip them worldwide.

Models instead of NBA on the court

In this collection of Hugo Boss, the fashion house cooperates with the American professional basketball league NBA. The campaign presents the new garments in which Grammy-nominated rap artist Aminé, three-time NBA champion Draymond Green, NBA G-League forward Isaiah “Zay” Todd and many more play with a basketball in a basketball hall. While doing so, they wear the clothes from the collection.

Brands like Hugo Boss: Armani & Tommy Hilfiger

What do Hugo Boss, Armani and Tommy Hilfiger have in common? The fashion brands have in common that they all create and sell sporty and at the same time high-quality clothing.

Armani : accessories, watch, beauty, tracksuit

The Italian fashion company Armani is known for its elegant and sporty men’s and women’s clothing. In the assortment of the fashion house you can also find makeup products, perfumes, shoes and accessories such as bags, watches, sunglasses and jewelry. Learn more about Armani by clicking on the linked article.

• Armani

Tommy Hilfiger : shoes, bag, accessories

Tommy Hilfiger is a world-renowned US fashion designer with a brand of the same name. He is known for his casual sportswear. If you want to know more about the designer and his collections, click on the link below!

• Tommy Hilfiger

Even more fashion brands and designers

If you are excited about fashion brands like Hugo Boss and want to learn even more about brands then check out our XXL Guide here and get to know the top fashion brands in the world.

• Luxury brands

Nike Inc.: Overview and Share

Nike Inc., started under the name Blue Ribbon Sports, managed to work its way up from trunk sales to its own shoe production in just a few years. Phil Knight and his track coach Bill Bowerman started out importing Onitsuka Tiger shoes and selling them at the track meets they went to.

Break with Onitsuka Tiger and Nike Launch

After the demand became too great to only serve from the trunk of their own car, Blue Ribbon Sports opened its own store. Already in 1966 the company expanded and opened a second store. In 1971, the relationship with Onitsuka Tiger, now Asics, began to crumble further and further until it finally came to a termination of the business relationship. In that breakup, BRS won naming rights to some shoe models and seed money. More on the lawsuit can be read in our article on Asics. This is also where the era under the Nike name began. The famous Swoosh became the brand logo and the own shoe production started. Knight and Bowerman had enough experience as athletes with the needs of athletes to lead the label to success.

5 facts about Nike Inc.: Amazon, stock and subsidiaries

Here’s a quick look at some interesting facts about Nike Inc. In case you want to shine with a bit of expertise in your next conversation with a sneakerhead, or just have an interest in the brand:

1. In November 2019, Nike discontinued its direct sales through the Amazon.com platform in an effort to build a more personal relationship with its business and consumer customers
2. Since the start of the IPO, Nike Inc. shares have seen a rise in value of over 500% with steady growth
3. The only subsidiary that is listed under Nike Inc. is Converse.
4. Nike recorded 73,100 employees in 2018
5. The simple swoosh, which currently adorns Nike articles, has only been the brand logo in this form since 1995 and is the fourth logo of the label.

Sneakers with cult status: Air Force 1, Jordan, Blazer & Co.

Several factors have to do with the rapid, unchecked rise. On the one hand quality, on the other hand smart marketing and famous brand representatives. Nike, for example, was one of the first brands to launch collections and, above all, shoe models together with athletes over a longer period of time. As former athletes, the company founders understood that athletes have a precise idea of what the perfect shoe should be like. This set the label apart from other brands that until then had classic sponsorship contracts with athletes.

Air Force 1: Models, prices and more

The Air Force 1 is undisputedly one of the most successful shoe models to date and can be found on the feet of young and old. The success is mainly due to the great representation by the hip-hop scene. We’ve put together a few facts for you that you might not have known yet, but definitely should:

1. Air Force 1 was originally marketed as a basketball shoe
2. The shoe appeared in 1982
3. The production was supposed to be stopped in 1984, after the first wave.
4. The Air technology is an embedded inert gas mixture
5. Designer of the shoe was Bruce Kilgore

Nike Air Jordan

The Air technology from Nike was also used here. Shoes were designed specifically for Michael Jordan, which attracted attention with their red and black appearance. So much so that the NBA quickly discovered that the shoes violated their rules. This fact did not dampen the success of the shoes. On the contrary, the controversy contributed to the popularity of the model. The Jumpman logo was specially designed for the line and adorns the shoes alongside the Nike Swoosh. The line started in 1985 and launched countless models in the following decades. And also a new interpretation of the classic in red-black is available again at Nike.

5 most popular Nike sneakers: Air Force, Blazer, Air Max and Co.

With the huge selection that Nike offers you, it can be hard to make the right choice. That’s why we have compiled the most popular models of the brand for you. Maybe you will find the right shoe for you. If you are not satisfied with the offer, you can also customize a shoe model to your taste on the website.

• Nike Air Max 90
• Nike Air Force 1
• Nike Internationalist
• Nike Blazer
• Nike Huarache

Air Max 90 relaunched: Video

2020 is the year Nike finally re-released the Air Max 90 with minute changes after numerous requests. The design, which is supposed to be reminiscent of the shape of sports cars, has been modernized. How exactly the process behind the re-design was, the designers reveal to you here:

https://www.youtube.com/watch?v=Vn0NZ73956I&list=PLNqKTn4CuEXfKd-AnmcCpkp7a9CdggEnZ&index=10

Collaborations: Nike feat. Dior, Off-White and more

Nike has managed to be one of the first sports brands to team up with competitors in the apparel market to design clothing. These brand collabs herald a new era of fashion design. They often consist of bringing designs and logos together to create something brand new. Advantages for the collaborators are that no completely unknown creations are necessary to create a new product.

Stüssy x Nike: Video

The surf brand from the Californian coast has found its place in various subcultures. To reach these groups, Nike has teamed up with the label. The following designs, among others, have emerged from this collaboration:

• Nike Zoom Spiridon Sneaker
• Nike Air Force 1
• Stüssy Beach Pants
• Nike Windrunner

Sacai x Nike: Video

With the Japanese high-fashion label Sacai, Nike has designed LDWaffle shoe. Sacai is known for fusing everyday and formal wear to create a style that makes the pieces unique. Here you can check out the result of the collaboration and get an idea of the sophistication of the design.

Dior x Nike: Video

The French haute couture label has also understood that streetwear fashion is increasingly influenced by sportswear and sneakers also make a good combination with more elegant outfits. The collaboration has resulted in a reinterpretation of the classic Air Jordan 1 shoe model. The limited edition and exclusivity lead to the shoes going for more than 12,000€ over the counter.

Off-White x Nike: Video

Together with Virgil Abloh, creative director for Louis Vuitton and originally an architect, Nike has created and launched several garments. Abloh has made a name for himself in street fashion with his own label and stands out especially for establishing ideas from modern art. For example, themes such as post-structuralist approaches to language are threaded indirectly.

Casual sportswear for men and women

Nike also has a lot to offer when it comes to sportswear. Especially the anchoring in different sports ensures that Nike has a monopoly on the jerseys and parts of the merchandise of certain teams. However, you can also find clothing that simply features the brand’s logo.

Hoodies for autumn and winter

Hoodies are cozy and keep you nice and warm in the cold seasons. And if the hair does not play along as you would like, you can simply pull up the hood. There are situations in life where no piece of clothing would be more appropriate than a hoodie. That’s why we’ve put together a selection of the most beautiful models from Nike for you.

• Nike SB Hoodie
• Nike Therma Hoodie
• Nike Sportswear Hoodie
• Nike Pro Hoodie

Sweatpants in grey, white, black and colorful

Jogging pants are no longer just used for sports, but also find their place in the everyday wardrobe. Smartly combined and in the right fabric, legwear can even be very chic. The athleisure trend has done a lot to establish sportswear. To help you find the right pants for everyday wear, sports and relaxation, we’ve put together a little overview for you:

• Nike Therma Sweatpants
• Nike Tech Fleece Sweatpants
• Nike Pro Sweatpants
• Nike Essential Sweatpants

Tops for sports: tank top, shirt or sleeveless

Vests help you regulate your body temperature without restricting your freedom of movement. This makes them the perfect addition to your running outfit for the transitional season. Even sports like golf are better played in vests. We have summarized different models for you at a glance:

• Nike Sportswear Down-Fill Windrunner
• Jordan Jumpman Air Vest
• Nike Pro Sleeveless Top
• Nike Aerolayer Running Vest

Nike Outlet in Herzogenaurach

The home of Adidas and Puma also attracts other brands with its factory outlets. So if you’re looking for factory-fresh Nike clothes and shoes, you can easily find them here:

Alexander Wang: dark designs for sweaters, jeans and shoes

Alexander Wang continues to regularly present new collections under his own name. However, the never-resting designer does not shy away from collaborations with other fashion houses. Wang has already released collections together with Adidas and H&M. These collections are often characterized by the color black and are particularly characterized by the combination of different fabrics and unusual cuts, which make his designs so special. The creations are significantly influenced by the Californian West Coast flair and enjoy great popularity.

Model Off-Duty Look: Shoes, Tops and Co. with Kaia Gerber and Kendall Jenner

The model off-duty look is well known to fans of supermodels and street fashion fanatics. Stars like Kendall Jenner, Kaia Gerber, the Hadid sisters and many others. The casual, sporty look looks fantastic in everyday life and is quite easy to recreate. Of course, it works especially well with the pieces of the father of the Model Off Duty look: Alexander Wang.

5 Key Pieces of the Model-Off Duty Look

Messy hair, no-makeup makeup look and comfortable clothes, that’s what makes the look. The centerpiece, the clothes, we present to you here. These pieces are the essential pieces that make up the perfect outfit:

• Cropped shirts
• Sneaker
• Boyfriend pieces
• Athleisure
• Denim
• Biker Jackets
• Blazer

Video: Sneakers and ankle boots with Adidas

The Alexander Wang x Adidas collection brings together the substantial elements of the look Athleisure and high-quality fabrics are combined here. Dark as usual, but also with little splashes of colour like the coveted pink sneakers. These pieces will complete your outfit.

Design Streetwear Alexander Wang: Designs for shoes, sweaters & co.

Alexander Wang has designed several collections and runway shows. Get an overview of his collections and designs and the diversity of his clothing. Alexander Wang has received a lot of praise for his collaboration with Adidas, a brand that supports the streetwear image that Wang also relies on.

Tops: Cropped tops, hoodies and shirts.

The tops that make up the style are different. On the one hand, you can wear casual crop tops, on the other hand, shirts and hoodies do very well. Here is the possibility to directly add another element to the look by opting for ‘boyfriend fit’, so everything can be a bit wider. But be careful: you should make sure you have a good mix of tight and loose pieces so that the outfit doesn’t look too much like a couch outfit. The model off-duty look just plays with the idea of a normal casual outfit, but the styling differs mainly in that it is chosen and put together with care.

These pieces from Alexander Wang will help you get closer to your goal:

• Bodycon Mock Neck Top
• Cinched Button-Down Shirt
• Cropped Curdoroy Hoodie
• Logo Elastic Sweater

Elegant blazers and jackets in boyfriend cut

The outerwear decision is also influenced by your previously chosen piece and how you want the outfit to look. On the one hand, there is the option to go in the direction of casual-chic. Also, a casual-cool way may be chosen. If you’re going for a smart-casual look, you’ll find a selection of blazers at Alexander Wang to help you complete your outfit:

• Cinched Waist Blazer
• Single Breasted Blazer
• Cropped Trench Jacket

If your ultimate look is more of the casual-cool route, we recommend the following products:

• Cropped Moto Jacket
• Falling Back Jacket
• Game jacket
• Padded Track Jacket

Relaxed pants and jeans

What is almost guaranteed to be said about the model off-duty look is that the bottom of choice is almost always a pair of pants. Whether it’s jeans, shorts or track pants, it doesn’t really matter as long as it matches the rest of the composition. The trousers by Alexander Wang are not only popular with models, but also with other starlets. For example, Kylie Jenner’s Logo Elastic Leggings were featured on her Instagram profile, sparking a veritable run on the designer’s wares. But jeans and shorts with a paperbag waistband are not to be neglected. These emphasize the waist particularly beautifuly and give enough room for the hips. High-waist models have been particularly popular in recent years, but recently low-waist models have also become increasingly popular again, heralding the renaissance of the Y2K trend.

Athleisure for the relaxed days

Athleisure, i.e. sporty clothing with everyday potential, has become a real hit in recent years. Jogging pants are no longer an expression of laziness or the intention to do sports. For a long time now, sportswear has become part of the daily wardrobe and can always be found on the street. It’s not for nothing that the sportswear market has continued to grow in recent years. Alexander Wang has also added sporty pieces to his range. Not all of these pieces qualify as athleisure per se, as the designs are not designed to be worn as sportswear. The aim is rather to let the essence of sportiness flow into the creations.

• Logo Elastic Legging
• Compact Logo Legging
• Stretchy Curdoroy Pants
• Foundation Terry Sweatpants

Must-have accessories: bags, scrunchies and jewellery

For the perfect model off-duty style, the right accessories must of course not be missing. Absolute must-haves are sunglasses in geometric shapes, tennis socks and earrings. Especially popular are small golden creoles, which are well accentuated with pinned up hair. Equally, bags and even such simple things as scrunchies in the right design make an absolute eye-catcher that enhances the simple outfit. Accessories are really what complete the look and give it the final touch. Alexander Wang has these little eye-catchers on offer:

• Scrunchy bag
• W Legacy Bags
• Wang Sport Backpack
• Scrunchie Rhinestone Bracelet

Inside Alexander Wang’s Show: Vogue Video

You can follow the FW 2018/19 show in more detail here, with exclusive behind-the-scenes looks and comments from the designer on his designs. A rhinestone-studded freshness bag? Count us in! And you’ll find out what made the show, aside from the clothes, such a special event.

Model Off-Duty: A style that moves with the times

Now that we’ve introduced you to the key pieces of the look and written about Alxander Wang’s position, we’d like to give you the opportunity to delve a little deeper into the style and learn more about the background and the look through the ages.

Fashion Shows & Catwalk Videos

Many designers have their fashion shows and runway looks filmed to get their clothes on everyone’s lips. This is of course also the case with Alexander Wang. Check out some of his most famous and successful fashion shows and collections here and fall under the spell of his unique designs.

Video Alexander Wang Fashion Show 2010 Ready-to-Wear: Pre-Balenciaga

Not only did Alexander Wang aim to tailor clothes that women would actually want to wear. He established rock and punk elements in his designs, coining the cool model-off-duty look. Ripped tights were not taboo on his runway. Safety pins and lots of neutral colors. But above all, black is hard to imagine an Alexander Wang collection without. Leather, cutouts and sheer fabrics make for cool sexiness.

Balenciaga FW 2013 Ready-to-Wear Video: Wang’s Launch at Balenciaga

As a ready-to-wear designer for Balenciaga, Wang was not without controversy. After all, he took his first steps in high fashion with the brand. While he was an accomplished streetwear designer, his luxury fashion portfolio was limited. With his sophisticated designs Wang still managed to convince his critics and cleverly combined elements that were found in his streetwear fashion with the chic designs that he sent on the runway for Balenciaga. Cristóbal Balenciaga and Alexander Wang have one thing in common: they both rely on fancy tailoring. Creating structures through cut and fabric instead of relying on pompous decorations.

Video FW 2018 Ready-to-Wear: Female CEO meets Matrix

For his fall and winter 2018/19 collection, Wang reinterpreted business wear. Leather and studded elements were used to add edge to the designs. Functional accessories were also presented on the catwalk. Comfortable designs were meant to be stylish on the one hand, but also strong on the other. above all, however, they had the goal of supporting women. On show were classic office staples such as pencil skirts and blouses with the designer’s very own signature: rivets, zips, modern fabrics and, as always, a lot of black.

Balmain: French Haute Couture & Prêt-à-Porter

Balmain or Pierre Balmain S.A. is a fashion company founded in 1945 by the French fashion designer Pierre Balmain and based in Paris. Particularly in the 1950s and 1960s, the Balmain company, which has also been offering perfume since 1947, was one of the leading international fashion companies in the upmarket Parisian fashion scene with elegant haute couture for women alongside Dior and Jacques Fath. After the sale of the company by Pierre Balmain in 1977 and less successful times from the 1980s onwards, Balmain was owned by a French investor group since 1995 and was on the verge of insolvency in 2004. It was only in 2006 that Balmain, which has been producing high-priced prêt-à-porter fashion for women since 1982 and, with interruptions, for men since 1986, regained its reputation worldwide as a trendsetting and sought-after fashion brand in the upper price segment. Balmain’s haute couture fashion was presented for the last time in 2003 and was discontinued in 2004 as part of the restructuring. Since June 2016 the company has been owned by the investment fund Mayhoola for Investments from Qatar.

Women’s collections that redefine femininity

Balmain’s rich couture history is celebrated in every women’s collection under the direction of Olivier Rousteing. The archive, filled with unique designs, inspires, while the studio continues to inspire awe with its mastery of intricate couture techniques. Rousteing fuses these traditions with his own modern sensibility.

Fashion for the emancipated woman of modernity

For this women’s collection BALMAINFW20, creative director Olivier Rousteing rethinks and modernises the traditional symbols of the old French upper class to adapt them to today’s modernity – a range of designs now open to all, reflecting the inclusive values of Balmain today. Watch the video here.

Innovative cuts and artistic colour combinations

“Own who you are” is the motto of the women’s collection 2020, inspired by Rousteing’s own past. As the documentary film about the collection shows, he only recently found out that his biological parents are Somali and Ethiopian. His handling of this existential insight and his experience with adoption and rejection can also be artistically reflected in this collection.

https://www.youtube.com/watch?v=vQLs4viUyIY

Rebellious collection full of studs, glitter and leather

The outfits focus on sculptural shapes, skilful leatherwork and extreme ornamentation. Rousteing is proud of the efforts of his entire team as they have ensured that this year’s Balmain creations are in keeping with the daring of today’s troublemakers. Check out Balmain’s breathtaking fashion show here.

Futuristic dresses and statement accessories for the summer

It’s not the catwalk styling, music and celebrities that make Parisian fashion so incredibly inspiring – they believe it’s their unparalleled heritage of couture and high standards of tailoring that make them stand out. Of course, these unique ingredients are key elements of Balmains’ DNA, and today’s collection makes it clear what the combination of savoir-faire and the Parisian studio can achieve.

Cultured & sophisticated fashion for the Balmain man

Olivier Rousteing was just 25 years old when he was appointed creative director in 2011. In just a few years, he has rejuvenated the historic house of Balmain and given it an immediately recognisable style. Many of his designs for designer men’s clothing are based on what he wears every day, with the certainty that he pays great attention to detail.

Tropical desert feeling on the runway in Paris

See here the Balmains fashion show, which took place on 17 January 2020 in the Grande Halle de la Vilette in Paris. The show marks the debut of Balmain Eye Wear by Akoni. The unisex collection is based on the savoir-faire of the world’s best Japanese artisans and is available since April 2020.

Insurgent clothing with lots of black

These thousands of studs on the eye-catching oversized black bouclé blazer or on the pagoda skirts with origami texture are meant to make a statement for Balmain. Biker vests with open shoulders, paperboy caps, bags and pointed boots are also often seen on the catwalk. Check out the entire fashion show here.

Progressive fashion with avant-garde flair

The entire event, which took place in the Jardin des Plantes in Paris, was dedicated to support for aid organisations against AIDS. The fashion was typically Balmain: Loud, sparkly, confident. Cool colours were often to be found on the catwalk. What made this fashion show special: an extra laser show.

A fashion show inspired by the military

Many of the men and women who march across the runway today are dressed in designs based on protective armour from every age – from the medieval chain mail shirt and today’s military khaki to futuristic leather and nylon stockings. “Fashion is a revolution, not an evolution,” is the appropriate statement.

Famous advertising faces & Exquisite accessories

Balmain outshines the other luxury brands with its numerous, individual and always amazing modern and unique commercials. Using advanced techniques and numerous experiments, Balmain creates incredible videos. Even though it is difficult to shoot an unplanned commercial, the Balmain team always manages to fascinate its Balmain Army.

Cara Delevingne as advertising face in London

Balmain’s Spring/Summer 2019 campaign with Cara Delevingne takes to the streets during London Fashion Week, delighting thousands.

The perfect accessory: the Balmain bag

This new collection is inspired by what is on offer on the catwalks, picking up on some of Olivier Rousteing’s most famous signatures. Thick fringes, quilted leather and impressive embellishments are also typical of the new collection. To ensure that the models also look good on the catwalk, Creative Director Rousteing has teamed up with some of Italy’s most famous leather masters to match the bags’ colour palette to the latest outfits in the current collection.

Balmain: French Haute Couture & Prêt-à-porter

Balmain, or Pierre Balmain S.A., is a Paris-based fashion company founded in 1945 by French fashion designer Pierre Balmain. Especially in the 1950s and 1960s, the house of Balmain, which has also offered perfume since 1947, was internationally one of the leading fashion companies of upscale Parisian fashion with elegant haute couture for women, alongside Dior and Jacques Fath. After the sale of the company by Pierre Balmain in 1977 and less successful times from the 1980s onwards, Balmain has belonged to a French group of investors since 1995 and was on the verge of insolvency in 2004. It was only in 2006 that the house of Balmain, which has been producing high-priced prêt-à-porter fashion for women since 1982 and, with interruptions, for men since 1986, was once again regarded worldwide as a trend-setting and sought-after fashion brand in the upper price segment. Balmain’s haute couture fashion was presented for the last time for the time being in 2003 and discontinued in 2004 in the course of restructuring. Since June 2016, the company is owned by the investment fund Mayhoola for Investments from Qatar.

Women’s collections that redefine femininity

Balmain’s rich couture history is celebrated in each womenswear collection under the direction of Olivier Rousteing. The archive, filled with unique designs, inspires, while the atelier continues to awe with its mastery of intricate couture techniques. Rousteing fuses these traditions with his own modern sensibility.

Fashion for the emancipated woman of the modern age

For this women’s BALMAINFW20 collection, creative director Olivier Rousteing rethinks and modernizes the traditional symbols of the old French upper class, adapting them to the modernity of today – a series of designs now open to all, reflecting the inclusive values of today’s Balmain. Watch the video here.

Innovative cuts and artistic colour combinations

“Own who you are” is the motto of the 2020 women’s collection, and Rousteing found inspiration in his own past. As the documentary film about the collection shows, he only recently found out that his biological parents are Somali and Ethiopian. His handling of this existential realization and his experience with adoption and rejection is artfully reflected in this collection.

https://www.youtube.com/watch?v=vQLs4viUyIY

Rebellious collection full of studs, glitter and leather

The outfits rely on sculptural shapes, clever leatherwork and extreme embellishments. Rousteing is proud of the efforts of his entire team, as they ensured that this year’s Balmain creations match the daring of today’s troublemakers. See Balmain’s stunning fashion show for yourself here.

Futuristic dresses and statement accessories for summer

It’s not the runway styling, music and celebrities that make Parisian fashion so incredibly inspiring – they believe it’s their unrivalled heritage of couture and high standards of tailoring that set them apart. Of course, these unique ingredients are key elements of Balmains’ DNA, and today’s collection makes clear what the combination of savoir-faire and the Parisian atelier can make possible.

Sophisticated & sophisticated fashion for the Balmain man

Olivier Rousteing was just 25 years old when he was appointed creative director in 2011. In just a few years, he has rejuvenated the historic house of Balmain and given it an instantly recognisable style. Many of his designs for designer menswear are based on what he wears every day – with an assured attention to detail.

Tropical desert feeling on the runway in Paris

Watch Balmain’s fashion show here, held at the Grande Halle de la Vilette in Paris on January 17, 2020. The show marks the debut of Balmain Eye Wear by Akoni. The unisex collection is based on the savoir-faire of the world’s best artisans from Japan and will be available in April 2020.

Insurgent clothing with lots of black

Those thousands of studs on the eye-catching oversized black bouclé blazer or origami structured pagoda skirts are meant to make a statement for Balmain. Open-shouldered biker vests, newsboy caps, bags and pointy boots also make frequent appearances on the catwalk. Check out the entire fashion show here.

Progressive fashion with avant-garde flair

The entire event, held at the Jardin des Plantes in Paris, was dedicated to supporting charities fighting AIDS. The fashion was typical Balmain: Loud, glittery, confident. Before cool colors were often found on the catwalk. What made this fashion show special: an extra laser show.

A fashion show inspired by the military

Many of the men and women marching down the runway today are dressed in designs based on protective armor from every age – from medieval chain mail to today’s military khaki to futuristic leathers and nylon stockings. “Fashion is a revolution, not an evolution,” is the apt statement here.

Famous Advertising Faces & Exquisite Accessories

With the numerous, individual and always amazing modern and unique commercials, Balmain outshines the other luxury brands. With more advanced techniques and numerous experiments, the house of Balmain creates incredible videos. Even though it is difficult to shoot an unplanned commercial, the Balmain team still manages to fascinate its Balmain Army time and time again.

Cara Delevingne as advertising face in London

Balmain’s Spring/Summer 2019 campaign featuring Cara Delevingne takes over the streets during London Fashion Week, wowing thousands.

The perfect accessory: the Balmain bag

This new collection takes inspiration from the catwalk offerings by incorporating some of Olivier Rousteing’s most iconic signatures. Thick fringing, quilted leather and impressive embellishments are also typical of the new collection here. To ensure that the models also look good on the catwalk, Creative Director Rousteing had teamed up with the most famous Italian leather masters to coordinate the colour palette of the bags with the latest outfits in the current collection.

Modern women’s fashion – sporty, casual or chic

A short excursion into the world of language. Casual means translated as “casual, easy, casual”. But that does not mean leggings and training socks – welcome! With the style: smart and casual you are the eye catcher at every occasion! Classics with streetwear may sound unusual for some people, but 2019 is the look that every woman should know.

Fashion brands: luxury for everyday life

Of course, some brands are very expensive and unaffordable for many. Now creativity is required – an expensive piece of clothing can be combined with many cheaper pieces, so that in the end it is a first-class look. But also the brands themselves are dedicating themselves in 2019 to the beautiful mixture of the destroyed and classic look. Bright colours, patterns or eye-catching lettering combined with simple basics that everyone has in their wardrobe, create fashionable statements.

Women’s fashion: Chanel, Burberry, Moschino, Versage

Gucci, Versage, Burberry and Moschino are brands that everyone knows. Also the patterns of these brands are known to everyone but maybe too old-fashioned for younger generations. Especially Die should try to get the blazer out of the closets in 2019 and combine it stylishly. Under the blazer you don’t have to wear a shirt, even classic T-shirts or sexy bras can make the outfit look casual.

Jacket: Outfit combinations with the blazer

To upgrade your outfit, you can easily combine a blazer with an everyday look. Whether casual, chic, casual or sporty, a blazer always fits. Different fashion lines, from cheap to expensive variants have blazers that always go with the trend. So the blazer or jacket becomes a jacket replacement.

Clothing: Fashionable bottoms for the woman

No matter if tight, loose, bell-bottoms, black, blue or other colour. The jeans emphasizes the casual look and fits every occasion with a blazer. Suit trousers will also be stylishly styled again in 2019. With stripes on the side, or check patterns, the business trousers look perfect for everyday life. For women who dare, the leather pants can be taken out of the wardrobe again in 2019.  Especially with animal patterns the outfit looks strong and at parties, you are the eye-catcher.

Jewellery & Accessories for your outfit

To make an outfit complete, you do not need to wear any kind of jewelry or flashy bags. It is only advantageous if the brands harmonize. For example, with a Gucci blazer, you can combine a simple belt from the brand. A Burberry fanny pack with the same lettering as the Burberry T-shirt. This makes the outfit look perfectly organized and harmonious. As the major brands often design with the same colour combinations, it is relatively easy for buyers to bring the individual pieces together. Even Versage has extravagant clothes. Nevertheless, the chic garments can be combined in a sporty way.

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